Sr. Field Marketing Manager - IL/WI

📌 Core Information

🔹 Job Title: Sr. Field Marketing Manager - IL/WI

🔹 Company: Suntory Global Spirits

🔹 Location: Chicago, Illinois

🔹 Job Type: On-site

🔹 Category: Beverage Manufacturing

🔹 Date Posted: July 2, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Strategic brand building at the local level in Illinois & Wisconsin
• Critical leadership role with potential for future growth in US Brands, NA Commercial Marketing, or Sales
• Close collaboration with Brand Marketing, Sales, Finance, and SGWS Distributor teams
• Leadership and management of a team of Field Marketers
• Diversity and inclusion focus within the team and consumer cohorts

ASSUMPTION: This role requires a high level of strategic thinking, cross-functional collaboration, and team leadership to drive brand growth and success in the Illinois and Wisconsin markets.

📋 Key Responsibilities

✅ Oversee and drive strategic local and national programs, local sponsorships, partnerships, and key strategic relationships to achieve planned Volume, NSV, DGP, and distribution growth for two states

✅ Collaborate with Brand Marketing, Sales, Finance, and SGWS Distributor teams to ensure sales and distributor teams are educated and inspired about brand strategy, innovation, consumer targets, and execute programming with excellence

✅ Set framework for State Planning and build plans that are on brand, locally relevant, and drive volume, working collaboratively with BI Analyst and Field Marketing Managers & Associates to ensure BI is appropriately planned against the right touchpoints, spent efficiently, and forecasts are met

✅ Lead team of Field Marketers, helping them navigate and optimize core processes and deliverables across Illinois & Wisconsin, and partner with other business units to share best practices and collaborate on programming

✅ Drive diversity and inclusion within the team and with the Consumer cohorts we are targeting, and lead brand programming for the Region

ASSUMPTION: This role requires a strong understanding of marketing strategies, cross-functional team management, and the ability to balance both strategic planning and day-to-day execution.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 7+ years of experience in Commercial Marketing, Field Marketing, Trade Development, or Brand Marketing

Required Skills:

• Commercial leadership and acumen
• Strong influence, communication, presentation, and organizational skills
• Experience with effective cross-functional teams
• People management skills and experience of teams of 2 or more
• Financial acumen: Field BI budget management
• Proficiency in MS Office, Salesforce, and SAP

Preferred Skills:

• Alcohol beverage industry experience

ASSUMPTION: Candidates with experience in the alcohol beverage industry and a strong background in commercial marketing or field marketing are likely to be the best fit for this role.

💰 Compensation & Benefits

Salary Range: $137,000 - $147,000 per year (based on Illinois/Wisconsin location, experience, and skillset)

Benefits:

• Annual Bonus
• 401K Match
• Profit Sharing
• Medical Benefits
• Wellness Benefits

Working Hours: Full-time, up to 50% travel

ASSUMPTION: The salary range provided is based on the candidate's location, experience, and skillset, and is subject to change based on the company's discretion.

📌 Applicant Insights

🔍 Company Context

Industry: Beverage Manufacturing

Company Size: 5,001-10,000 employees

Founded: Not specified

Company Description:

• Suntory Global Spirits is a world leader in premium spirits, inspiring the brilliance of life through craftsmanship and rich experiences
• Known for its craftsmanship of premium whiskies, Japanese whiskies, leading Scotch brands, tequila, gin, and Ready-To-Drink cocktails
• Driven by core values of Growing for Good, Yatte Minahare, and Giving Back to Society, with a global presence in nearly 30 countries

Company Specialties:

• Premium spirits production and distribution
• Brand marketing and management
• Global operations and expansion

Company Website: http://www.suntoryglobalspirits.com

ASSUMPTION: Suntory Global Spirits is a well-established company with a strong global presence and a commitment to sustainability and social responsibility.

📊 Role Analysis

Career Level: Senior-level management role

Reporting Structure: Reports to Director, Field Marketing - Central and works closely with General and State Managers

Work Arrangement: On-site, with up to 50% travel

Growth Opportunities:

• Potential progression to future positions in US Brands, NA Commercial Marketing, or Sales
• Opportunities to collaborate with and learn from other business units
• Chance to make a significant impact on brand growth and success in the Illinois and Wisconsin markets

ASSUMPTION: This role offers strong potential for career growth and development within the company, as well as the opportunity to make a significant impact on the brand's success.

🌍 Location & Work Environment

Office Type: On-site, with a collaborative and cross-functional work environment

Office Location(s): Chicago, Illinois

Geographic Context:

• Chicago is the third-most populous city in the United States and a major hub for the beverage industry
• Illinois and Wisconsin markets present unique opportunities for brand growth and expansion
• Access to diverse consumer cohorts and cultural experiences

Work Schedule: Full-time, with up to 50% travel required

ASSUMPTION: The on-site work environment in Chicago offers opportunities for collaboration, networking, and access to diverse consumer cohorts and cultural experiences.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with hiring manager and/or team members
• Final interview with senior leadership

Key Assessment Areas:

• Marketing strategy and planning
• Cross-functional team management and collaboration
• Communication and presentation skills
• Problem-solving and adaptability

Application Tips:

• Highlight relevant marketing experience and achievements in your resume
• Tailor your cover letter to demonstrate your understanding of the role and the company's mission
• Prepare examples of successful marketing campaigns or projects you've led

ATS Keywords: Field Marketing, Commercial Marketing, Brand Marketing, Trade Development, Cross-Functional Teams, Strategic Planning, Local Marketing, Illinois, Wisconsin

ASSUMPTION: The application process for this role is likely to be competitive, and candidates should highlight their relevant marketing experience and achievements to increase their chances of success.

🛠️ Tools & Technologies

• MS Office (Word, Excel, PowerPoint)
• Salesforce
• SAP

ASSUMPTION: Proficiency in MS Office, Salesforce, and SAP is essential for this role, as these tools are used for day-to-day operations, reporting, and data analysis.

👔 Cultural Fit Considerations

Company Values:

• Growing for Good
• Yatte Minahare (Try and Do It)
• Giving Back to Society

Work Style:

• Collaborative and cross-functional
• Results-driven and strategic
• Adaptable and responsive to change

Self-Assessment Questions:

• How do you embody the company's values of Growing for Good, Yatte Minahare, and Giving Back to Society in your work?
• How do you approach cross-functional collaboration and team management?
• How do you stay adaptable and responsive to change in a dynamic work environment?

ASSUMPTION: Candidates who demonstrate a strong fit with the company's values and work style are likely to be the best fit for this role.

⚠️ Potential Challenges

• Managing a team across two states with diverse consumer cohorts
• Balancing strategic planning with day-to-day execution
• Adapting to a dynamic and evolving business environment
• Meeting ambitious growth targets for Volume, NSV, DGP, and distribution

ASSUMPTION: This role presents unique challenges that require strong leadership, strategic thinking, and adaptability to succeed.

📈 Similar Roles Comparison

• This role is similar to other Field Marketing Manager positions, but with a focus on strategic leadership and local brand building in the Illinois and Wisconsin markets
• Compared to other marketing roles, this position requires a strong balance of strategic planning and hands-on execution
• Career progression opportunities are similar to those in related marketing roles, with potential for growth in US Brands, NA Commercial Marketing, or Sales

ASSUMPTION: While this role shares similarities with other marketing positions, its focus on local brand building and strategic leadership sets it apart.

📝 Sample Projects

• Developing and executing a local marketing campaign to drive brand awareness and sales in Illinois and Wisconsin
• Collaborating with cross-functional teams to launch a new product or innovation in the region
• Analyzing market data and consumer insights to inform strategic planning and programming

ASSUMPTION: These sample projects demonstrate the strategic and hands-on nature of the role, requiring a strong balance of analytical thinking and creative execution.

❓ Key Questions to Ask During Interview

• How does this role fit into the company's overall marketing strategy and growth plans?
• What are the key priorities for this role in the first 90 days?
• How does the company support the professional development and growth of its marketing team members?
• What are the most significant challenges facing the Illinois and Wisconsin markets, and how can this role address them?
• How does the company foster a culture of diversity, inclusion, and belonging?

ASSUMPTION: These questions demonstrate a candidate's interest in the role, the company, and the broader marketing landscape, and help to assess their fit for the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your relevant marketing experience and achievements
• Write a cover letter that demonstrates your understanding of the role and the company's mission
• Prepare examples of successful marketing campaigns or projects you've led
• Follow up with the hiring manager one week after submission to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.