📌 Core Information
🔹 Job Title: Sr. Field Marketing Manager - TEMP
🔹 Company: WalkMe
🔹 Location: San Francisco Bay
🔹 Job Type: Contractor
🔹 Category: Marketing
🔹 Date Posted: May 27, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Developing a trusted partner relationship with regional Sales leadership teams
- Executing the integrated marketing field strategy for the West region
- Owning regional campaign and event execution, evaluation, and reporting
- Supporting pipeline creation and demand generation goals
ASSUMPTION: This role requires a strategic mindset, excellent project management skills, and the ability to work effectively with cross-functional teams.
📋 Key Responsibilities
✅ Developing and executing integrated marketing campaigns to high-profile accounts
✅ Providing sales development support and ensuring the success of an extended ecosystem
✅ Planning and executing events, with a focus on specified personas
✅ Tracking marketing expenses and optimizing resource allocation
✅ Collaborating with global teams to leverage existing campaigns and learnings
ASSUMPTION: This role involves a significant amount of project management, stakeholder communication, and data-driven decision making.
🎯 Required Qualifications
Education: Bachelor’s degree
Experience: 7+ years in Marketing and/or Sales, preferably in tech or SaaS
Required Skills:
- Background in marketing communications, brand management, campaign development, events, and digital marketing
- Proven track record of planning and executing integrated Marketing campaigns
- Direct experience developing campaigns aimed at specified personas
- Experience with marketing automation tools (Pardot, Salesforce, 6Sense, Tableau, Bizzabo)
- Excellent project management and execution skills
- Ability to make data-driven decisions and report success to varied audiences
Preferred Skills:
- Business-level fluency in Spanish
ASSUMPTION: Candidates with experience in B2B marketing, SaaS, and/or marketing automation will be particularly well-suited to this role.
💰 Compensation & Benefits
Salary Range: $60-90/hour (dependent on various factors)
Benefits:
- Flexible Work Arrangements
- Supportive Culture
Working Hours: 40 hours/week (Hybrid work arrangement)
ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's skills, experience, and other factors.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development
Company Size: 1,001-5,000 employees
Founded: 2011
Company Description:
- WalkMe pioneered the Digital Adoption Platform (DAP) to simplify user experiences
- Provides contextual guidance in real-time for employee and customer onboarding, training, and productivity
- Works as an invisible layer of visual cues and personalized content on top of websites or enterprise software
Company Specialties:
- SaaS Solutions
- User Experience
- Customer Support
- Online Training
- Digital Adoption
- Digital Transformation
Company Website: www.walkme.com
ASSUMPTION: WalkMe is a well-established company in the digital adoption space, with a strong focus on customer success and employee productivity.
📊 Role Analysis
Career Level: Mid-level to senior marketing role
Reporting Structure: Reports directly to the Sr. Director, Field Marketing
Work Arrangement: Hybrid (on-site and remote work)
Growth Opportunities:
- Potential for full-time employment after the contract period
- Opportunities to work with global teams and gain exposure to different markets
- Chance to contribute to the development of WalkMe's field marketing strategy
ASSUMPTION: This role offers opportunities for professional growth and development within the company.
🌍 Location & Work Environment
Office Type: Hybrid (on-site and remote work)
Office Location(s): San Francisco, New York, Raleigh
Geographic Context:
- San Francisco: A major tech hub with a vibrant startup scene
- New York: A global financial and cultural center
- Raleigh: A growing tech industry with a strong focus on innovation
Work Schedule: 40 hours/week, with flexibility for remote work
ASSUMPTION: The hybrid work arrangement allows for a good balance between collaboration and remote work.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- In-depth interview with the marketing team
- Final interview with the Sr. Director, Field Marketing
Key Assessment Areas:
- Marketing strategy and campaign development
- Project management and execution skills
- Data-driven decision making
- Cultural fit and alignment with WalkMe's values
Application Tips:
- Highlight relevant marketing experience and achievements
- Tailor your resume and cover letter to emphasize skills and experiences relevant to this role
- Prepare for behavioral and situational interview questions
ATS Keywords: Field Marketing, Integrated Marketing, Campaign Development, Event Management, Digital Marketing, Project Management, Data Analysis, Sales Support, Marketing Automation, Brand Management, Lead Generation, Customer Experience, Pipeline Management, B2B Marketing, SaaS Marketing, Spanish Fluency
ASSUMPTION: WalkMe uses an Applicant Tracking System (ATS) to screen resumes, so including relevant keywords will increase the chances of your application being seen.
🛠️ Tools & Technologies
- Marketing automation tools: Pardot, Salesforce, 6Sense, Tableau, Bizzabo
- Project management tools: Asana, Trello, or similar
- Data analysis tools: Excel, Google Analytics, or similar
ASSUMPTION: Familiarity with these tools is not required but may be an advantage.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Data-driven
Work Style:
- Fast-paced and dynamic
- Results-oriented
- Team-focused
- Adaptable and flexible
Self-Assessment Questions:
- How do you ensure that your marketing efforts align with WalkMe's customer-centric approach?
- Can you provide an example of a time when you had to adapt your marketing strategy to meet changing business needs?
- How do you prioritize and manage multiple projects and deadlines in a fast-paced environment?
ASSUMPTION: WalkMe values candidates who can demonstrate a strong fit with their company culture and values.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced environment
- Balancing the needs of regional Sales teams with global marketing objectives
- Adapting to a hybrid work arrangement and maintaining effective communication with remote team members
- Ensuring consistent brand messaging and quality across various marketing channels and campaigns
ASSUMPTION: These challenges can be overcome with strong project management skills, effective communication, and a results-driven approach.
📈 Similar Roles Comparison
- Compared to other Field Marketing Manager roles, this position offers a unique opportunity to work with a leading Digital Adoption Platform company
- WalkMe's focus on customer success and employee productivity sets it apart from other tech companies
- This role offers the chance to contribute to the development of WalkMe's field marketing strategy, providing opportunities for professional growth and development
ASSUMPTION: This role offers a unique opportunity to work with a cutting-edge technology company in the digital adoption space.
📝 Sample Projects
- Developing and executing a regional campaign to drive lead generation and pipeline growth
- Planning and managing a high-profile event for key customers and prospects
- Analyzing campaign performance data to optimize resource allocation and improve ROI
ASSUMPTION: These projects are representative of the types of initiatives a successful candidate might work on in this role.
❓ Key Questions to Ask During Interview
- How does this role fit into WalkMe's overall marketing strategy?
- What are the biggest challenges facing the Field Marketing team currently, and how can this role help address them?
- How does WalkMe support the professional development and growth of its marketing team members?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does WalkMe measure the success of its field marketing efforts?
ASSUMPTION: These questions can help you better understand the role, the team, and the company, and demonstrate your interest in and preparation for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link: https://jobs.lever.co/walkme/c63293bc-3be8-4739-ad9c-01deb40603f0
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare for behavioral and situational interview questions
- Follow up with the hiring manager one week after submitting your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
