🔹 Job Title: Senior Growth and Content Marketer (Remote)
🔹 Company: Qbiz
🔹 Location: United States
🔹 Job Type: Full-Time
🔹 Category: IT Services and IT Consulting
🔹 Date Posted: May 6, 2025
🚀 Job Overview
Key aspects of this role include:
1. End-to-End Marketing: Oversee the entire marketing function and funnel for Qbiz, driving growth and lead generation.
2. Content Creation: Develop high-quality, engaging content that resonates with the target audience and supports lead generation goals.
3. Campaign Development: Plan, execute, and optimize integrated marketing campaigns to generate qualified leads and support sales efforts.
4. Team Coordination: Collaborate with the sales development representative (SDR) team to coordinate outreach efforts and enablement.
5. Remote Work: This role is fully remote, offering flexibility and work-life balance.
ASSUMPTION: This role requires a versatile marketer with a strong background in B2B marketing, content creation, and demand/lead generation. The ideal candidate will have experience in the data and analytics industry and be comfortable working independently in a fast-paced environment.
📋 Key Responsibilities
🔹 Content Creation:
- Develop compelling and engaging content, including blog posts, articles, ebooks, case studies, website copy, and marketing collateral.
- Create visually appealing marketing materials and contribute to basic website updates and maintenance.
🔹 Social Media Marketing:
- Develop and manage Qbiz's social media presence, creating engaging content, fostering community interaction, and leveraging social media for lead generation.
🔹 Digital Advertising:
- Plan, execute, and optimize a limited set of paid advertising campaigns across select digital platforms to drive targeted traffic and provide air cover to SDR calling campaigns.
🔹 Marketing Operations:
- Track, analyze, and report on campaign performance, providing insights and recommendations for optimization.
- Manage marketing tools and technologies.
🔹 Lead Generation:
- Plan and execute multi-channel campaigns to generate qualified leads that support the sales pipeline, including content, email, paid ads, and coordinated outreach with the SDR team.
- Track performance and continuously optimize for results.
ASSUMPTION: The role requires strong project management, communication, and collaboration skills to successfully manage multiple marketing channels and coordinate with the SDR team.
🎯 Required Qualifications
Education:
- Bachelor's degree in Marketing, Communications, or a related field.
Experience:
- 7+ years of experience in a B2B marketing role, responsible for demand/lead generation and content creation.
- Experience in the Data and Analytics industry.
- Proven ability to create high-quality, engaging written content.
- Basic graphic design skills and experience with design tools.
- Familiarity with website content management systems (e.g., Wix).
- Experience planning and executing digital advertising campaigns (e.g., LinkedIn Ads, Google Ads).
- Solid understanding of social media marketing principles and best practices.
- Experience with email marketing platforms (e.g., HubSpot).
- Excellent communication, collaboration, and project management skills.
- Ability to work independently and take ownership in a fast-paced environment.
Preferred Skills:
- Knowledge of SEO best practices.
- Experience with video creation and editing.
- Familiarity with CRM software (e.g., Hubspot).
- Experience with event marketing and management.
- Experience with SDR team enablement and coordination.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (based on industry standards for a Senior Growth and Content Marketer with 7+ years of experience in the data and analytics industry)
Benefits:
- Comprehensive health, dental, and vision insurance.
- 401(k) plan with company match.
- Flexible work arrangements (remote work, flexible hours).
- Generous PTO and sick leave policies.
- Professional development opportunities and training.
Working Hours: Full-time (40 hours per week)
📌 Applicant Insights
🔍 Company Context
Industry: IT Services and IT Consulting
Company Size: 51-200 employees
Founded: 2000 (San Francisco, CA)
Company Description: Qbiz is a boutique data solutions consulting company headquartered in San Francisco. Their mission is to help organizations make smart, data-driven decisions by translating their data into meaningful, actionable information. Qbiz specializes in data strategy, data engineering, analytics and visualization, and data science capabilities. They work with forward-thinking tech companies and sophisticated organizations worldwide, solving data challenges and providing enduring solutions.
Company Specialties: Data Solutions, Business Intelligence, Data Science, Data Warehouse, Data Engineering, Analytics, Data Strategy, Machine Learning, Artificial Intelligence, Cloud Migration, Predictive Analytics, Business Analysis, Machine Learning Engineering, Data Governance, and Generative AI.
📊 Role Analysis
Career Level: Mid-career (5-10 years of experience)
Reporting Structure: This role reports directly to the CEO or a senior leadership team member, as Qbiz is a mid-sized company.
Work Arrangement: Remote (fully remote work arrangement, with no on-site or hybrid requirements)
Growth Opportunities:
- As Qbiz is a growing company, there are opportunities for career advancement as the team expands and the company's needs evolve.
- The ideal candidate will have the chance to grow into a leadership role or take on more responsibilities as the company's marketing efforts scale.
🌍 Location & Work Environment
Office Type: Remote (no physical office location)
Office Location(s): N/A (fully remote work arrangement)
Geographic Context:
- United States (remote work allows for flexibility in location)
- Time zones: America/New_York (Qbiz's headquarters time zone, but remote work allows for flexibility)
Work Schedule: Full-time (40 hours per week, with flexible hours and remote work arrangements)
ASSUMPTION: The ideal candidate will be comfortable working independently and managing their time effectively in a remote work environment.
💼 Interview & Application Insights
Typical Process:
1. Online application submission through the Freshteam portal.
2. Phone or video screening to assess cultural fit and basic qualifications.
3. In-depth phone or video interview to discuss the role, responsibilities, and qualifications in more detail.
4. Final round interview with senior leadership or the CEO to make a hiring decision.
Key Assessment Areas:
- Marketing strategy and campaign development.
- Content creation and storytelling.
- Digital advertising and social media marketing.
- Project management and team collaboration.
- Cultural fit and alignment with Qbiz's values.
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
- Showcase your portfolio or examples of your work, particularly content pieces and marketing campaigns.
- Prepare for behavioral interview questions that focus on your problem-solving skills, adaptability, and marketing expertise.
ATS Keywords: B2B Marketing, Content Creation, Demand Generation, Lead Generation, Digital Marketing, Social Media Marketing, Email Marketing, Graphic Design, Website Management, Digital Advertising, Campaign Performance Analysis, Project Management, Communication, Collaboration, SEO, Video Creation, CRM, Event Marketing, SDR Team Enablement.
ASSUMPTION: Qbiz uses an Applicant Tracking System (ATS) to filter and manage job applications. Including relevant keywords from the job description in your resume and cover letter can help your application stand out.
🛠️ Tools & Technologies
- Content creation: Google Docs, Canva, Wix
- Social media marketing: Hootsuite, Buffer, Sprout Social
- Digital advertising: LinkedIn Ads, Google Ads, Facebook Ads
- Email marketing: HubSpot
- Project management: Asana, Trello, Monday.com
- CRM: HubSpot CRM, Salesforce
- SEO: SEMrush, Ahrefs, Moz
- Video creation: iMovie, Adobe Premiere Pro, Final Cut Pro
👔 Cultural Fit Considerations
Company Values:
- Data-driven decision making
- Continuous learning and improvement
- Collaboration and teamwork
- Integrity and transparency
- Customer focus and excellence
Work Style:
- Agile and adaptable, with a focus on continuous learning and improvement.
- Strong project management and communication skills.
- Ability to work independently and take ownership in a fast-paced environment.
- Comfortable with remote work and virtual team collaboration.
Self-Assessment Questions:
1. How do you stay up-to-date with the latest marketing trends and best practices in the data and analytics industry?
2. Can you provide an example of a successful marketing campaign you've developed and executed, and how you measured its performance?
3. How do you approach working with a remote team and managing projects across different time zones?
4. Can you describe a time when you had to pivot or adapt your marketing strategy due to changing circumstances or new information?
🚨 Potential Challenges
1. Industry-specific challenges: Keeping up with the latest trends and best practices in the data and analytics industry, as well as understanding the unique data challenges faced by Qbiz's clients.
2. Remote work challenges: Building and maintaining strong relationships with team members and stakeholders in a remote work environment, as well as managing time zones and asynchronous communication.
3. Marketing challenges: Balancing multiple marketing channels and coordinating with the SDR team to generate qualified leads and support sales efforts.
4. Growth challenges: Scaling marketing efforts as Qbiz expands and its client base grows.
📈 Similar Roles Comparison
1. Role differences: This role focuses on end-to-end marketing and content creation, while related roles (e.g., Demand Generation Specialist, Content Marketing Manager) may have a more narrow focus on specific marketing channels or content types.
2. Industry-specific context: This role requires experience in the data and analytics industry, while related roles may not have the same industry-specific requirements.
3. Career path comparison: This role offers growth opportunities as Qbiz expands, while related roles may have more defined career paths based on the specific marketing channel or content focus.
📝 Sample Projects
1. Content project: Develop a comprehensive content marketing strategy for Qbiz, including blog posts, ebooks, case studies, and website copy, to drive targeted traffic and generate leads.
2. Social media project: Create and execute a social media marketing campaign to increase Qbiz's brand awareness and engagement, targeting key industry influencers and decision-makers.
3. Digital advertising project: Plan, execute, and optimize a targeted LinkedIn Ads campaign to drive qualified traffic to Qbiz's website and generate leads for the sales pipeline.
💡 Key Questions to Ask During Interview
1. Role-specific questions:
* How does this role fit into Qbiz's overall marketing strategy and growth plans?
* What are the most significant marketing challenges facing Qbiz, and how can this role help address them?
* How does the company measure and track the success of marketing campaigns, and what key performance indicators (KPIs) are most important?
2. Company-specific questions:
* How does Qbiz support the professional development and growth of its marketing team members?
* What is the company's approach to remote work and team collaboration, and how does this role fit into that structure?
* How does Qbiz foster a culture of innovation and continuous learning, and what opportunities are there for the marketing team to contribute to that process?
3. Industry-specific questions:
* How does Qbiz differentiate itself from other data solutions consulting companies, and what unique value does it bring to its clients?
* What are the most pressing data challenges facing Qbiz's clients, and how does the company approach solving them?
* How does Qbiz stay up-to-date with the latest trends and best practices in the data and analytics industry, and how does it incorporate that knowledge into its services and marketing efforts?
📝 Next Steps for Applicants
To apply for this position:
1. Submit your application through [this link](https://qbizinc.freshteam.com/jobs/-LJ5Gb-f4M7/sr-growth-and-content-marketer-remote).
2. Tailor your resume and cover letter to highlight relevant skills and experiences for this role, emphasizing your marketing expertise and industry-specific knowledge.
3. Prepare for behavioral interview questions that focus on your problem-solving skills, adaptability, and marketing expertise.
4. Follow up with Qbiz after submitting your application, expressing your interest in the role and inquiring about next steps in the interview process.
5. If invited for an interview, research Qbiz's company culture, values, and recent projects to demonstrate your understanding of the company and its mission.
