📌 Core Information
🔹 Job Title: Senior Growth Marketer - SEM
🔹 Company: Wilbur Labs
🔹 Location: Dallas, TX
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 19, 2025
🔹 Experience Level: Mid-Senior level (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing search engine marketing strategies to drive growth
- Optimizing campaigns and analyzing performance metrics to enhance ROI
- Collaborating with cross-functional teams to align SEM efforts with broader marketing goals
- Staying updated with industry trends and best practices in SEM
ASSUMPTION: This role requires a strong background in SEM and digital marketing, with a proven track record of successful campaigns.
📋 Key Responsibilities
✅ Develop and execute search engine marketing strategies to drive growth
✅ Optimize campaigns and analyze performance metrics to enhance ROI
✅ Collaborate with cross-functional teams to align SEM efforts with broader marketing goals
✅ Stay updated with industry trends and best practices in SEM
ASSUMPTION: The candidate should be comfortable working in a dynamic, fast-paced environment and be able to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2-5 years of experience in SEM and digital marketing
Required Skills:
- Proven track record of successful SEM campaigns
- Strong analytical skills and data-driven mindset
- Familiarity with analytics tools (e.g., Google Analytics, Adobe Analytics)
- Excellent communication and collaboration skills
Preferred Skills:
- Experience with Google Ads and Bing Ads
- Familiarity with A/B testing and conversion rate optimization
ASSUMPTION: Candidates with experience in a startup environment may have an advantage, as Wilbur Labs is a startup studio.
💰 Compensation & Benefits
Salary Range: $70,000 - $100,000 per year (based on industry standards for mid-senior level SEM roles in Dallas)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Unlimited PTO and flexible work arrangements
Working Hours: Full-time (40 hours/week), with flexible hours and the ability to work remotely one day per week
ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Travel Arrangements and Technology
Company Size: 11-50 employees (Small to mid-sized, offering a close-knit team environment and opportunities for growth)
Founded: 2018 (Relatively new, with a startup-like culture)
Company Description:
- Wilbur Labs is a startup studio that believes in making finding a vacation rental easy and fast
- VacationRenter, their flagship product, uses automation and AI to help travelers find the perfect vacation rental
- The company values innovation, collaboration, and a customer-centric approach
Company Specialties:
- VacationRenter
- Vacation rentals
- Travel technology
Company Website: https://www.vacationrenter.com
ASSUMPTION: Wilbur Labs is a startup studio with a focus on innovation and growth, offering a dynamic work environment.
📊 Role Analysis
Career Level: Mid-Senior level (2-5 years of experience)
Reporting Structure: This role reports directly to the Head of Marketing
Work Arrangement: On-site with the option to work remotely one day per week
Growth Opportunities:
- Potential to grow into a leadership role as the company expands
- Opportunities to learn and gain experience in a fast-paced, startup environment
- Chance to work on a variety of projects and campaigns, fostering skill development
ASSUMPTION: This role offers significant growth potential as the company continues to expand and grow its marketing efforts.
🌍 Location & Work Environment
Office Type: Co-working space with a casual, collaborative atmosphere
Office Location(s): Miami, Florida (Headquarters) and Dallas, Texas
Geographic Context:
- Dallas, Texas offers a vibrant job market with a growing tech industry
- The city has a lower cost of living compared to other major tech hubs
- Dallas is known for its diverse culture, arts, and entertainment scene
Work Schedule: Full-time (40 hours/week) with flexible hours and the ability to work remotely one day per week
ASSUMPTION: The work environment is dynamic and fast-paced, with a strong emphasis on collaboration and innovation.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the HR team
- In-depth interview with the Head of Marketing
- Case study or project presentation (if applicable)
- Final interview with the founding team
Key Assessment Areas:
- SEM and digital marketing expertise
- Analytical skills and data-driven mindset
- Communication and collaboration skills
- Cultural fit and alignment with company values
Application Tips:
- Highlight your SEM experience and success stories in your resume
- Tailor your cover letter to demonstrate your understanding of the role and company
- Prepare for behavioral and situational interview questions focused on your SEM experience
ATS Keywords: SEM, digital marketing, campaign optimization, analytics, ROI, Google Ads, Bing Ads, A/B testing
ASSUMPTION: The interview process is designed to assess the candidate's technical skills, cultural fit, and ability to thrive in a fast-paced, startup environment.
🛠️ Tools & Technologies
- Google Ads
- Bing Ads
- Google Analytics
- Adobe Analytics
- SEMrush or similar SEO tools
ASSUMPTION: The candidate should be comfortable learning and using new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Customer-centric
Work Style:
- Dynamic and fast-paced
- Data-driven and analytical
- Collaborative and team-oriented
Self-Assessment Questions:
- How do you stay updated with the latest trends and best practices in SEM?
- Can you describe a time when you optimized a campaign to improve ROI?
- How do you approach working in a collaborative, team environment?
ASSUMPTION: Candidates who thrive in dynamic, fast-paced environments and are passionate about innovation and collaboration will be a strong fit for this role.
⚠️ Potential Challenges
- Working in a fast-paced, startup environment may require adaptability and flexibility
- The role may involve managing multiple projects simultaneously, requiring strong organizational skills
- As a small company, there may be limited resources and support for certain tasks
- The company is growing rapidly, which may present unique challenges and opportunities
ASSUMPTION: Candidates should be comfortable working in a dynamic, fast-paced environment and be able to manage multiple projects simultaneously.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this role focuses specifically on search engine marketing strategies
- Wilbur Labs is a startup studio, offering a unique work environment compared to established companies
- This role offers significant growth potential as the company continues to expand and grow its marketing efforts
ASSUMPTION: Candidates should consider the unique aspects of this role and company when comparing it to other opportunities.
📝 Sample Projects
- Developing and executing a targeted SEM campaign to drive growth for a specific product or service
- Analyzing campaign performance data to identify trends and optimize strategies
- Collaborating with cross-functional teams to align SEM efforts with broader marketing goals
ASSUMPTION: These sample projects are designed to showcase the candidate's ability to develop and execute effective SEM strategies.
❓ Key Questions to Ask During Interview
- How does this role fit into the company's overall marketing strategy?
- What are the biggest challenges facing the SEM team currently, and how can this role address them?
- How does Wilbur Labs support the professional growth and development of its employees?
- What is the company's approach to work-life balance, especially in a fast-paced, startup environment?
ASSUMPTION: These questions are designed to help the candidate better understand the role, the team, and the company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your SEM experience and success stories
- Write a cover letter that demonstrates your understanding of the role and company
- Prepare for behavioral and situational interview questions focused on your SEM experience
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
