Sr. Growth Marketing Manager, Amazon MX Player

📌 Core Information

🔹 Job Title: Sr. Growth Marketing Manager, Amazon MX Player

🔹 Company: Amazon

🔹 Location: Mumbai, Maharashtra, India

🔹 Job Type: On-site

🔹 Category: Marketing

🔹 Date Posted: July 14, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Defining, executing, and measuring mobile app marketing strategies to drive scalable growth for Amazon MX Player.
• Managing multi-channel campaigns, optimizing performance, and collaborating with cross-functional teams to enhance viewer engagement.
• Leading and executing the strategy of new show marketing, creating award-winning, clutter-breaking campaigns to make Amazon MX Player's content popular among AVOD customers.
• Identifying opportunities to organically scale word of mouth for shows, tapping into relevant audiences.
• Engaging with the content creation ecosystem, developing strong partnerships with talent, production houses, etc. to mount large-scale marketing campaigns.

ASSUMPTION: This role requires a strategic mindset, creativity, and strong analytical skills to balance marketing strategy with data-driven decision-making.

📋 Key Responsibilities

✅ Define strategy to drive app downloads and app engagement through structured campaign plans.

✅ Plan, manage, and execute all Amazon MX Player mobile app campaigns, including account setup, strategy development, budget management, daily bidding, and invoice management.

✅ Achieve targeted performance KPIs through optimizations and campaign troubleshooting.

✅ Execute campaign optimization tactics (bidding, ad copy, and landing page testing) to achieve spend efficiency and volume targets.

✅ Translate channel insights into test plans, product/feature proposals, and opportunities for optimization.

✅ Define and run tests, including A/B experiments, to test new features and inform new product development.

✅ Audit and update existing data pipelines in collaboration with Business Intelligence and Tech teams to ensure the highest level of data quality.

✅ Analyze data to identify actionable insights for mobile marketing campaigns.

✅ Partner closely with cross-functional teams such as Marketing Analytics, Product, Finance to drive best practices, identify testing opportunities, and develop roadmaps.

✅ Manage external media agency on campaign execution, acting as the primary media agency contact for end-to-end campaign strategy, budget, billing, and more.

✅ Lead and execute the strategy of new show marketing: managing creative processes, planning and goal setting, creating 360-degree marketing plans, execution, reporting, and optimization.

✅ Develop award-winning, clutter-breaking campaigns to make Amazon MX Player's content popular among AVOD customers.

✅ Partner with multiple teams and rally towards viewership growth, keeping content at the center and appealing to end customers at large.

✅ Identify opportunities to organically scale word of mouth for the show, tapping into relevant audiences.

✅ Engage with the content creation ecosystem, developing strong partnerships with talent, production houses, etc. to mount large-scale marketing campaigns.

ASSUMPTION: This role requires strong project management skills, the ability to work effectively with multiple teams, and a deep understanding of the AVOD landscape in India.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field.

Experience: 6+ years of professional non-internship marketing experience.

Required Skills:

• Proven experience using data and metrics to drive improvements.
• Experience with Excel or Tableau (data manipulation, macros, charts, and pivot tables).
• Experience building, executing, and scaling cross-functional marketing programs.
• Experience communicating results to senior leadership.
• Experience using Microsoft Excel to manipulate and analyze data.
• Proven experience in mobile app marketing and growth strategies.
• Strong analytical skills and a data-driven mindset.
• Excellent project management skills.
• Ability to work effectively with cross-functional teams and external agencies.

Preferred Skills:

• Experience creating and executing integrated marketing lead generation campaigns using tactics that include live or virtual events, webinars, email, lead nurture programs, and CRM/sales insights.
• Experience with Salesforce and Tableau.
• Experience in the AVOD industry or related fields.
• Fluency in English and Hindi.

ASSUMPTION: Candidates should have a strong background in data-driven marketing, with a proven track record of driving growth and engagement for mobile apps.

💰 Compensation & Benefits

Salary Range: INR 25-35 lakhs per annum (based on industry standards for a senior marketing role in Mumbai).

Benefits:

• Competitive health, dental, and vision insurance.
• Retirement savings plan with company match.
• Generous time off and leave policies.
• Employee discounts on Amazon products and services.
• Opportunities for professional development and career growth.

Working Hours: Full-time, Monday-Friday, with occasional weekend or evening work as needed.

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in Mumbai. Actual compensation may vary based on experience, skills, and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: E-commerce and Retail

Company Size: 10,000+ employees (Large enterprise)

Founded: 1994 (Headquarters: Seattle, WA, USA)

Company Description:

• Amazon is guided by four principles: customer obsession, passion for invention, commitment to operational excellence, and long-term thinking.
• The company is driven by the excitement of building technologies, inventing products, and providing services that change lives.
• Amazon's mission is to be Earth's most customer-centric company.

Company Specialties:

• E-commerce platform and marketplace.
• Retail and consumer goods.
• Cloud computing and web services (Amazon Web Services).
• Digital content and streaming services (Amazon Prime Video, Amazon Music, etc.).

Company Website: About Amazon

ASSUMPTION: Working at Amazon offers a dynamic and innovative environment with ample opportunities for professional growth and development.

📊 Role Analysis

Career Level: Senior-level marketing role with potential for growth into management or leadership positions.

Reporting Structure: This role reports directly to the Head of Marketing for Amazon MX Player.

Work Arrangement: On-site, full-time position with occasional remote work as needed.

Growth Opportunities:

• Potential to lead and grow a team of marketing specialists in the future.
• Opportunities to work on high-impact projects and drive strategic initiatives for Amazon MX Player.
• Chance to gain experience in the AVOD industry and expand skillset in digital marketing and content strategy.

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a real impact on the success of Amazon MX Player.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space with state-of-the-art facilities.

Office Location(s): Amazon's Mumbai office is located in the Bandra Kurla Complex (BKC) area of Mumbai, Maharashtra, India.

Geographic Context:

• Mumbai is the capital city of Maharashtra and the most populous city in India, with a population of over 20 million.
• The city is a major commercial and entertainment hub, with a thriving film and television industry.
• Mumbai is well-connected by air, rail, and road, with two international airports serving the city.

Work Schedule: Standard office hours are Monday-Friday, 9:00 AM to 6:00 PM, with a one-hour lunch break. Flexible work arrangements may be available as needed.

ASSUMPTION: Working in Mumbai offers a dynamic and multicultural environment, with ample opportunities for professional growth and development in the entertainment and technology industries.

💼 Interview & Application Insights

Typical Process:

• Online application submission.
• Phone or video screening with the HR team.
• In-depth behavioral and technical interviews with the hiring manager and cross-functional team members.
• Final round interviews with senior leadership.
• Background check and offer extension.

Key Assessment Areas:

• Strategic thinking and problem-solving skills.
• Data analysis and interpretation skills.
• Campaign management and optimization skills.
• Creativity and innovation in marketing strategy.
• Cross-functional collaboration and stakeholder management skills.
• Industry knowledge and understanding of the AVOD landscape in India.

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
• Demonstrate your understanding of the AVOD industry and Amazon MX Player's unique value proposition.
• Showcase your ability to drive growth and engagement for mobile apps through data-driven marketing strategies.
• Prepare examples of successful marketing campaigns you've led or contributed to in the past.
• Follow up with the hiring manager one week after your final interview to express your continued interest in the role.

ATS Keywords: Mobile App Marketing, Growth Strategies, Data Analysis, Campaign Management, A/B Testing, AVOD Industry, Marketing Strategy, Cross-Functional Collaboration

ASSUMPTION: The interview process for this role will be comprehensive and competitive, with a strong focus on assessing candidates' strategic thinking, data analysis skills, and creativity in marketing strategy.

🛠️ Tools & Technologies

• Excel and Tableau for data manipulation and analysis.
• Google Analytics and Facebook Ads Manager for campaign tracking and optimization.
• Asana or Trello for project management.
• Canva or Adobe Creative Suite for graphic design.
• Salesforce and Tableau for CRM and business intelligence.

ASSUMPTION: This role requires proficiency in data analysis tools, project management software, and graphic design tools. Familiarity with Salesforce and Tableau is a plus.

👔 Cultural Fit Considerations

Company Values:

• Customer obsession.
• Ownership.
• Invent and simplify.
• Learn and be curious.
• Hire and develop the best.
• Insist on the highest standards.
• Think big.
• Bias for action.
• Frugality.
• Earn trust.

Work Style:

• Fast-paced and dynamic environment.
• Collaborative and cross-functional teams.
• Data-driven decision-making.
• Focus on innovation and continuous improvement.
• Strong customer focus and commitment to customer satisfaction.

Self-Assessment Questions:

• Do you have a strong customer focus and a passion for driving customer satisfaction?
• Are you comfortable working in a fast-paced, dynamic environment and collaborating with cross-functional teams?
• Do you have a data-driven mindset and strong analytical skills?
• Are you creative and innovative in your approach to marketing strategy?
• Do you have a bias for action and a proven track record of driving results?

ASSUMPTION: Candidates who are a strong cultural fit for Amazon will be self-motivated, data-driven, and customer-obsessed, with a passion for innovation and continuous improvement.

⚠️ Potential Challenges

• Managing multiple marketing campaigns simultaneously, requiring strong project management skills and the ability to prioritize effectively.
• Working in a fast-paced, dynamic environment that may require occasional weekend or evening work.
• Navigating the competitive AVOD landscape in India, with a focus on driving growth and engagement for Amazon MX Player.
• Collaborating with cross-functional teams and external agencies, requiring strong communication and stakeholder management skills.
• Adapting to changes in marketing strategy and priorities, with a focus on continuous improvement and innovation.

ASSUMPTION: This role presents unique challenges and opportunities for growth, requiring strong project management skills, adaptability, and a customer-centric mindset.

📈 Similar Roles Comparison

• This role is unique in its focus on driving growth and engagement for Amazon MX Player, a newly merged AVOD service in the Indian market.
• Compared to similar roles in the AVOD industry, this position offers a unique opportunity to shape the marketing strategy for a new and rapidly growing service.
• Career path comparison: This role offers significant growth potential, with opportunities to lead and grow a team of marketing specialists and drive strategic initiatives for Amazon MX Player.

ASSUMPTION: This role presents a unique opportunity for candidates to make a significant impact on the success of a new and rapidly growing AVOD service in the Indian market.

📝 Sample Projects

• Developing and executing a go-to-market strategy for a new original series on Amazon MX Player, including cross-channel marketing campaigns, influencer partnerships, and event activations.
• Analyzing user data to identify trends and opportunities for targeted marketing campaigns, driving user engagement and retention for Amazon MX Player.
• Collaborating with content creators and production houses to develop co-branded marketing campaigns that promote Amazon MX Player's content library and drive user acquisition.

ASSUMPTION: These sample projects demonstrate the breadth of responsibilities and the impact this role can have on the success of Amazon MX Player.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role fit into the overall marketing strategy for Amazon MX Player, and how will my work contribute to its success?
• What are the biggest challenges facing the AVOD industry in India, and how can this role help address them?
• How does Amazon support the growth and development of its employees, and what opportunities are there for professional growth in this role?
• What is the company's approach to work-life balance, and how does this role accommodate flexible work arrangements?

ASSUMPTION: Asking these questions will help you better understand the role's expectations, the company's priorities, and the opportunities for professional growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Amazon Jobs portal.
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role, with a focus on your data-driven marketing strategies, campaign management experience, and AVOD industry knowledge.
• Prepare examples of successful marketing campaigns you've led or contributed to in the past, demonstrating your ability to drive growth and engagement for mobile apps.
• Follow up with the hiring manager one week after your final interview to express your continued interest in the role and ask about the next steps in the hiring process.
• If selected for the role, be prepared to provide references and complete a background check as part of the onboarding process.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.