📌 Core Information
🔹 Job Title: Sr. Growth Marketing Manager (APAC Markets)
🔹 Company: iHerb
🔹 Location: Japan - Remote / Home Office
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: July 11, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote (Japan)
🚀 Job Overview
Key aspects of this role include:
- Driving growth strategy across performance marketing channels in APAC markets
- Managing and optimizing paid search, social, display, and video advertising campaigns
- Collaborating with cross-functional teams to enhance tracking and reporting
- Working with local market agency/partner relationships in respective local languages
ASSUMPTION: This role requires a high level of autonomy and strategic thinking, with a focus on driving customer acquisition and revenue growth in the APAC region.
📋 Key Responsibilities
✅ Develop and execute performance marketing strategies from conception to post-campaign analysis
✅ Manage and optimize large-scale campaigns on search, social, and display platforms
✅ Collaborate with APAC region leads and specialists to scale paid media programs and identify new opportunities
✅ Partner with business insights, product, and engineering teams to enhance tracking and reporting
✅ Optimize performance marketing campaigns to meet and/or exceed iHerb's goals through channel-specific levers
✅ Support product feed marketing efforts, including Google Shopping, Facebook DPA, and shopping comparison sites
✅ Work cross-functionally with multiple internal/external stakeholders to execute marketing campaigns
✅ Maintain relevant certifications, such as Google Adwords Certified Professional
ASSUMPTION: This role requires a strong understanding of performance marketing strategies, tactics, and processes, as well as advanced Excel skills and proficiency in multiple languages.
🎯 Required Qualifications
Education: Bachelor’s degree in marketing, advertising, statistics, or a related field
Experience: At least 4-5 years of experience in paid search, paid social, display, and video marketing for a mid-to-large scale e-commerce B2C company or an advertising agency
Required Skills:
- Strong written and verbal communication skills in English and Japanese
- Understanding of performance marketing strategies, tactics, and processes
- Proven track record of working at the strategic and tactical level to develop and execute innovative performance marketing campaigns
- Extensive knowledge of the paid search, paid social, and display landscape, including optimization techniques and strategies, bidding models, and ad units across various platforms
- Deep understanding of customer analytics and attribution (CPA, ROAS, LTV, churn, etc.)
- Comfortable working in a fast-moving, performance-driven environment
- Strong verbal and written communication skills
- Self-directed and demonstrates tact, diplomacy, and professionalism when dealing with internal departments and external partners
Preferred Skills:
- Korean and/or Chinese language reading and writing proficiency
- Experience with Google Ads, Facebook Ads, and other major media buying platforms
- Hands-on experience with paid search management platforms, product feed management platforms, and/or tag management technology
- Knowledge of Asana or other task management platforms
- Experience with AppsFlyer or Adjust
ASSUMPTION: Candidates with additional language proficiency in Korean or Chinese may have an advantage in managing local market agency/partner relationships.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 USD per year (based on industry standards for a senior marketing role in APAC markets)
Benefits:
- Health, dental, and vision insurance
- Retirement savings plan with company match
- Paid time off and holidays
- Employee discounts on iHerb products
- Tuition reimbursement and professional development opportunities
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a senior marketing role in APAC markets. Actual compensation may vary based on experience, skills, and market conditions.
📌 Applicant Insights
🔍 Company Context
Industry: Retail (e-commerce)
Company Size: 1,001-5,000 employees
Founded: 1996
Company Description:
- iHerb is on a mission to make health and wellness accessible to all
- Offers Earth’s best-curated selection of health and wellness products, at the best possible value, delivered with the most convenient experience
- Ships over 50,000 products, from over 1,800 brands direct to customers in 180+ countries
Company Specialties:
- Vitamins
- Sports Nutrition
- Natural Supplements and Remedies
- Natural Foods
- Environment Friendly Goods
- Dry Foods
- eCommerce
Company Website: www.iherb.com
ASSUMPTION: iHerb's focus on wellness and convenience makes it an attractive employer for candidates interested in the health and wellness industry.
📊 Role Analysis
Career Level: Senior
Reporting Structure: Reports directly to the Director of Global Paid Media and supports the Director/General Manager of the APAC markets
Work Arrangement: Remote (Japan) with potential travel to other APAC markets
Growth Opportunities:
- Potential to grow into a regional or global leadership role within the marketing department
- Opportunities to work on high-impact projects and drive significant business growth
- Chance to collaborate with and learn from experienced marketing professionals
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a real impact on the company's APAC market expansion.
🌍 Location & Work Environment
Office Type: Remote (Home Office)
Office Location(s): Japan - Remote
Geographic Context:
- Japan is the world's third-largest e-commerce market, with significant growth potential
- APAC markets present unique cultural and linguistic challenges that require a nuanced approach to marketing
- iHerb's remote work arrangement allows for flexibility and work-life balance
Work Schedule: Full-time (40 hours per week) with flexible hours and potential overtime during peak periods
ASSUMPTION: The remote work arrangement may require self-motivation and strong time management skills to maintain productivity and work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the hiring manager
- In-depth behavioral and technical interviews with cross-functional team members
- Final interview with the Director of Global Paid Media
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Technical proficiency in performance marketing channels and tools
- Communication and collaboration skills
- Language proficiency in English and Japanese (and potentially Korean or Chinese)
- Cultural awareness and adaptability
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare examples of successful performance marketing campaigns you've managed in the past
- Be ready to discuss your approach to optimizing campaigns and driving customer acquisition
- Demonstrate your understanding of the APAC market and iHerb's business
ATS Keywords: Performance marketing, growth strategy, APAC markets, Japan, Korea, paid search, paid social, display advertising, video advertising, customer acquisition, revenue growth, campaign optimization, cross-functional collaboration, language proficiency, cultural awareness
ASSUMPTION: iHerb's hiring process is designed to assess candidates' strategic thinking, technical proficiency, and cultural fit for the role and the company.
🛠️ Tools & Technologies
- G-Suite and/or Microsoft Office Suite
- Google Ads, Facebook Ads, and other major media buying platforms
- Paid search management platforms, product feed management platforms, and/or tag management technology
- Analytics platforms (Google Analytics)
- AppsFlyer or Adjust
- Advanced Excel skills, including pivot tables and formulas
ASSUMPTION: Familiarity with the listed tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Focus on the Customer
- Empower Our People
- Be Entrepreneurial & Pivot Quickly
- Embrace Diversity & Inclusion
- Strive for Simplicity
Work Style:
- Collaborative and cross-functional
- Data-driven and analytical
- Adaptable and responsive to change
- Results-oriented and focused on driving business growth
Self-Assessment Questions:
- How do you approach working with diverse teams and stakeholders in a remote work environment?
- Can you provide an example of a time when you had to pivot quickly in response to a change in market conditions or customer behavior?
- How do you ensure that your marketing campaigns resonate with local audiences in different APAC markets?
ASSUMPTION: iHerb values candidates who align with their company values and work style, and who can demonstrate their ability to thrive in a remote, cross-functional work environment.
⚠️ Potential Challenges
- Managing multiple time zones and working with remote teams
- Navigating cultural and linguistic differences in APAC markets
- Balancing strategic thinking with day-to-day campaign management
- Keeping up with the latest trends and best practices in performance marketing
ASSUMPTION: Candidates should be prepared to face these challenges and have strategies in place to overcome them.
📈 Similar Roles Comparison
- This role is unique in its focus on the APAC region and requires a strong understanding of local market dynamics and cultural nuances
- Compared to similar roles in the US or Europe, this role may require more flexibility and adaptability to succeed in diverse markets
- Career progression may differ from roles in other regions, with opportunities for growth based on regional performance
ASSUMPTION: Candidates should be aware of the unique aspects of this role and be prepared to adapt their approach accordingly.
📝 Sample Projects
- Developing and executing a regional marketing strategy for a new product launch in Japan and Korea
- Optimizing a paid social campaign to improve ROAS by 20% in the Hong Kong market
- Collaborating with the product team to enhance the user experience and drive app downloads in the Australian market
ASSUMPTION: These sample projects illustrate the strategic and tactical aspects of the role, as well as the need to collaborate with cross-functional teams.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the APAC markets, and how does this role address them?
- How does iHerb support the growth and development of its marketing team members?
- What are the key priorities for this role in the first 90 days?
- How does iHerb measure the success of its marketing campaigns, and what metrics are most important for this role?
- What opportunities are there for growth and advancement within the marketing department?
ASSUMPTION: These questions demonstrate your interest in the role and the company, and provide insight into the expectations and opportunities for growth.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of successful performance marketing campaigns you've managed in the past
- Research the APAC market and iHerb's business to demonstrate your understanding and enthusiasm for the role
- Follow up with the hiring manager one week after your final interview to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
