📌 Core Information
🔹 Job Title: Senior Integrated Marketing Manager, Brand Partnerships
🔹 Company: UnitedMasters | Translation
🔹 Location: Brooklyn, New York, United States
🔹 Job Type: Hybrid (3 days in office, 2 days remote)
🔹 Category: Marketing
🔹 Date Posted: April 7, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Developing go-to-market strategies for brand partnerships
- Collaborating with cross-functional teams to capitalize on growth opportunities
- Crafting strategic responses to brand opportunities and creating campaign comms plans
- Leading campaign communication strategies to achieve brand KPIs within the UnitedMasters ecosystem
ASSUMPTION: This role requires a strong understanding of advertising within culture, passion for music and developing artists, and the ability to integrate brands into cultural platforms and ecosystems.
📋 Key Responsibilities
✅ Create a consistent, comprehensive, and proactive go-to-market positioning and set of sales materials/templates for use across the organization to facilitate Brand Partnerships and revenue growth.
✅ Collaborate in lockstep with Brand Marketing, Events, Artist Relations, and Tech Product teams to ensure all opportunities on respective roadmaps can be capitalized.
✅ Coordinate new and existing growth opportunities with Business Development to ensure proper resourcing, briefing, and timeline management while continually optimizing department processes for effectiveness and efficiency.
✅ Put pen to paper on narrative, yet clear strategic responses to opportunities to both kick off creative ideation but also come to life in client-facing deck form.
✅ Collaborate closely with Creative leads to ensure a cohesive response to opportunities.
✅ Lead on campaign communication strategy for proposed and sold programs to ensure effective rollouts achieve overarching brand KPIs within the UnitedMasters ecosystem and beyond.
✅ Develop and uphold a consistent standard within our case study library to drive new business opportunities and develop a narrative around our offerings' superpowers.
✅ Uphold the highest standards of narrative and visual quality.
ASSUMPTION: This role involves a high degree of collaboration and communication with various teams and stakeholders, requiring strong project management and organizational skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)
Experience: 7+ years of experience in integrated marketing, brand, or creative strategy
Required Skills:
- Proficient in Google Suite (Slides, Sheets, Docs)
- Excellent written and verbal communication skills
- Strong storytelling and narrative skills
- Entrepreneurial disposition and ability to operate with limited resources
- Formidable at feedback delivery and team motivation to achieve best-in-class results
- Proven ability to work under tight deadlines without sacrificing the quality of the work
- Experience working in highly matrixed organizations with a wide range of internal and external stakeholders
Preferred Skills:
- Creative, media, or production agency experience
- Entertainment or music industry experience
- Experience at a founder-led company
ASSUMPTION: While not explicitly stated, a strong understanding of the music industry and its trends would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $135,000 - $155,000 per year (NY/CA. As a company, we have a location-based strategy, which means the salary range could be lower or higher than this if the role is hired in another location.)
Benefits:
- Bonus
- Stock Options
- 401(k) Match
Working Hours: Full-time (40 hours/week)
ASSUMPTION: The salary range provided is based on paying competitively for the company's size and industry. Individual pay rate decisions are based on various factors, including qualifications for the role, experience level, skillset, and balancing internal equity relative to peers at the company.
📌 Applicant Insights
🔍 Company Context
Industry: UnitedMasters operates at the intersection of music, technology, and culture, providing independent artists with music distribution services, tools to connect with fans, and brand partnership opportunities.
Company Size: UnitedMasters has 201-500 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: UnitedMasters was founded in 2017, making it a relatively young company with a startup-like culture.
Company Description:
- UnitedMasters empowers independent artists to own and grow their careers by providing them with premium music distribution services, tools to connect with fans, and unique brand partnership opportunities.
- The company allows artists to distribute their music to major streaming services and participate in advertisements, brand partnerships, and promotions to earn money and gain new fans.
- UnitedMasters also provides artists with access to their streaming and social data and a suite of promotional services for promising artists on the platform.
Company Specialties:
- Music distribution
- Artist development
- Brand partnerships
- Data-driven insights
- Promotional services
Company Website: UnitedMasters Careers
ASSUMPTION: UnitedMasters' focus on independent artists and their unique value proposition set it apart from traditional record labels and other music distribution platforms.
📊 Role Analysis
Career Level: This role is suitable for a mid-career professional with 5-10 years of experience in integrated marketing, brand, or creative strategy.
Reporting Structure: The Senior Integrated Marketing Manager reports directly to the Head of Growth, Brand Partnerships.
Work Arrangement: This is a hybrid role, requiring employees to be in the office three days a week and work remotely for two days.
Growth Opportunities:
- As UnitedMasters continues to grow, there may be opportunities for the right candidate to take on more responsibilities or move into a leadership role.
- The company's focus on innovation and disruption in the music industry may present unique growth opportunities for the right candidate.
ASSUMPTION: UnitedMasters' growth and success depend on the ability of its employees to adapt, learn, and grow in their roles.
🌍 Location & Work Environment
Office Type: UnitedMasters has offices in Brooklyn, New York, and San Francisco, California.
Office Location(s): 10 Jay St, Brooklyn, New York 11201, US and 2360 3rd Street, San Francisco, CA 94107, US
Geographic Context:
- Brooklyn, New York: A vibrant and diverse neighborhood with a thriving arts and music scene, offering a unique blend of urban and cultural experiences.
- San Francisco, California: A tech hub with a rich history in music and culture, providing ample opportunities for networking and collaboration in the industry.
Work Schedule: Full-time (40 hours/week) with a hybrid work arrangement (3 days in office, 2 days remote)
ASSUMPTION: UnitedMasters' office locations provide employees with access to thriving music and cultural scenes, fostering creativity and innovation.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- In-depth interview with the hiring manager and/or team members
- Final interview with senior leadership
Key Assessment Areas:
- Cultural fit and alignment with UnitedMasters' mission and values
- Strategic thinking and problem-solving skills
- Communication and presentation skills
- Ability to work collaboratively in a matrixed organization
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
- Demonstrate your passion for music and understanding of the music industry in your application materials.
- Prepare for behavioral and situational interview questions that assess your problem-solving skills and ability to work collaboratively.
ATS Keywords: Integrated Marketing, Brand Partnerships, Strategic Thinking, Communication Skills, Collaboration, Music Industry, Brand Strategy
ASSUMPTION: UnitedMasters' interview process is designed to assess candidates' cultural fit, skills, and ability to contribute to the company's mission and growth.
🛠️ Tools & Technologies
- Google Suite (Slides, Sheets, Docs)
- Project management tools (e.g., Asana, Trello, Jira)
- Design and presentation tools (e.g., Adobe Creative Suite, Canva)
ASSUMPTION: UnitedMasters uses industry-standard tools and technologies to facilitate collaboration and productivity among its teams.
👔 Cultural Fit Considerations
Company Values:
- Empowering artists and creators
- Innovation and disruption
- Collaboration and teamwork
- Data-driven decision making
- Integrity and transparency
Work Style:
- Entrepreneurial and adaptable
- Data-driven and analytical
- Collaborative and team-oriented
- Results-focused and accountable
Self-Assessment Questions:
- How do you align with UnitedMasters' mission to empower independent artists and creators?
- Describe a time when you had to adapt to a significant change in your work environment or role. How did you handle it, and what was the outcome?
- Can you provide an example of a time when you had to collaborate with multiple teams or stakeholders to achieve a common goal? What was your role, and what was the outcome?
ASSUMPTION: UnitedMasters values employees who are passionate about its mission, adaptable, collaborative, and results-driven.
⚠️ Potential Challenges
- The fast-paced and dynamic nature of the music industry may present unique challenges and require employees to adapt quickly.
- Working in a highly matrixed organization may require strong project management and communication skills to navigate complex relationships and dependencies.
- The hybrid work arrangement may present challenges in maintaining a healthy work-life balance and fostering a strong company culture.
- The competitive nature of the music industry may require employees to continuously innovate and stay ahead of industry trends.
ASSUMPTION: UnitedMasters' unique position in the music industry presents both opportunities and challenges for its employees.
📈 Similar Roles Comparison
- Compared to traditional record labels or music distribution platforms, UnitedMasters offers independent artists more control over their music and careers, as well as unique opportunities for brand partnerships and promotions.
- The music industry is highly competitive and dynamic, with new trends and technologies emerging rapidly. This role requires a strong understanding of the industry and the ability to adapt to change.
- Career paths within UnitedMasters may vary depending on the company's growth and success. Employees with strong performance and potential may have opportunities to take on more responsibilities or move into leadership roles.
ASSUMPTION: UnitedMasters' unique value proposition and focus on independent artists set it apart from traditional record labels and other music distribution platforms.
📝 Sample Projects
- Developing a go-to-market strategy for a new brand partnership opportunity, including sales materials, strategic responses, and campaign comms plans.
- Collaborating with cross-functional teams to capitalize on growth opportunities, ensuring proper resourcing, briefing, and timeline management.
- Leading a campaign communication strategy for a proposed and sold program, ensuring effective rollouts achieve overarching brand KPIs within the UnitedMasters ecosystem and beyond.
ASSUMPTION: UnitedMasters' focus on innovation and disruption in the music industry presents unique project opportunities for its employees.
❓ Key Questions to Ask During Interview
- How does UnitedMasters support the growth and development of its employees?
- Can you describe the company's approach to brand partnerships and how this role contributes to that strategy?
- How does UnitedMasters foster a strong company culture in a hybrid work environment?
- What are the most significant challenges facing UnitedMasters in the coming years, and how does this role contribute to addressing those challenges?
- How does UnitedMasters measure the success of its brand partnerships, and how does this role contribute to that process?
ASSUMPTION: UnitedMasters' unique position in the music industry and focus on innovation present unique opportunities and challenges for its employees.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role, demonstrating your passion for music and understanding of the music industry.
- Prepare for behavioral and situational interview questions that assess your problem-solving skills and ability to work collaboratively.
- If selected for an interview, be prepared to present your thoughts clearly and succinctly, and to incorporate feedback while staying true to the brand.
- Follow up with the hiring manager or HR team within one week of your interview to express your interest in the role and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
