Sr Manager Brand Marketing

📌 Core Information

🔹 Job Title: Sr Manager Brand Marketing

🔹 Company: Mohawk Industries

🔹 Location: Calhoun, Georgia

🔹 Job Type: On-site

🔹 Category: Marketing

🔹 Date Posted: April 15, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site/Hybrid

🚀 Job Overview

Key aspects of this role include:

• Developing and executing comprehensive brand strategies
• Managing a Brand Marketing team
• Ensuring alignment of brand campaigns with company policies and target audiences
• Collaborating with cross-functional teams and external partners
• Analyzing market trends and competitor activities
• Developing and implementing brand marketing plans and campaigns
• Monitoring and evaluating brand performance metrics

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and the ability to work effectively in a dynamic and collaborative environment. The ideal candidate will have a proven track record in brand management, excellent communication skills, and the ability to thrive in a fast-paced, data-driven organization.

📋 Key Responsibilities

✅ Develop and execute comprehensive brand strategies that align with company objectives and market trends.

✅ Manage a Brand Marketing team, including direct reports, to ensure effective execution of brand initiatives.

✅ Collaborate with cross-functional teams and external partners to deliver integrated brand solutions.

✅ Analyze market trends, competitor activities, and customer insights to inform brand strategy and tactics.

✅ Develop and implement brand marketing plans and campaigns that resonate with target audiences and drive brand engagement.

✅ Monitor and evaluate brand performance metrics to ensure campaigns deliver expected results and optimize future initiatives.

✅ Contribute to the development and implementation of company-wide brand initiatives and guidelines.

ASSUMPTION: Success in this role requires a strong understanding of brand management principles, excellent project management skills, and the ability to balance strategic thinking with tactical execution. The ideal candidate will have experience in managing teams, navigating complex projects, and driving results in a dynamic and evolving business environment.

💰 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience:

• 8-10 years of relevant experience, including 5+ years in brand management or a related role
• 3-5 years of management experience, leading teams and driving strategic initiatives
• Proven experience in developing and executing comprehensive brand strategies
• Demonstrable experience in managing cross-functional teams and collaborating with external partners
• Strong analytical and problem-solving skills, with a data-driven approach to decision-making
• Excellent communication, presentation, and interpersonal skills
• Fluency in English, with proficiency in Microsoft Office Suite and other relevant technologies

ASSUMPTION: This role requires a well-rounded professional with a strong foundation in brand management, proven leadership skills, and the ability to thrive in a fast-paced, data-driven organization. The ideal candidate will have a track record of driving results in a dynamic and evolving business environment and a demonstrated ability to manage teams and navigate complex projects.

💡 Preferred Qualifications

Education: Master's degree in Marketing, Business, or a related field

Experience:

• 10+ years of relevant experience, including 7+ years in senior brand management roles
• 5+ years of experience in strategic planning, budgeting, and resource allocation for brand initiatives
• Proven experience in managing high-performing teams and driving organizational change
• Strong analytical and problem-solving skills, with a data-driven approach to decision-making
• Excellent communication, presentation, and interpersonal skills, with experience in stakeholder management and C-level executive interactions
• Fluency in English, with proficiency in Microsoft Office Suite and other relevant technologies
• Experience in managing cross-functional teams and collaborating with external partners

ASSUMPTION: While not required, candidates with additional experience in marketing analytics, market research, or digital marketing will be strongly considered for this role. The ideal candidate will have a proven track record of driving results in a dynamic and evolving business environment and a demonstrated ability to manage teams and navigate complex projects.

💪 Career Growth Opportunities

This role offers significant opportunities for career growth and development, including:

• Exposure to senior leadership and strategic decision-making
• Experience in managing large-scale brand initiatives and cross-functional teams
• Potential to drive organizational change and contribute to company-wide brand strategy
• Opportunities to develop and refine skills in project management, team leadership, and stakeholder management
• Exposure to cutting-edge marketing technologies and analytics tools
• Potential to grow into a more senior role within the organization, such as a Vice President or Chief Marketing Officer

ASSUMPTION: This role provides a unique opportunity for a motivated and experienced brand management professional to drive significant impact on a global brand and contribute to the company's long-term strategic goals. The ideal candidate will have a proven track record of driving results in a dynamic and evolving business environment and a demonstrated ability to manage teams and navigate complex projects.

💼 Compensation and Benefits

Salary Range: $150,000 - $180,000 per year, commensurate with experience and qualifications

Benefits:

• Competitive health, dental, and vision insurance plans
• 401(k) matching 401(k) retirement savings plan with company matching contributions
• Generous paid time off and flexible work arrangements
• Employee stock purchase plan
• Tuition reimbursement for eligible employees
• Employee discounts on Mohawk products and services
• Opportunities for professional development and training
• Wellness programs and resources

ASSUMPTION: The salary range for this role is competitive with industry standards for a senior-level brand management position. The comprehensive benefits package reflects the company's commitment to supporting the well-being and professional development of its employees.

📌 Applicant Insights

🔍 Company Context

Industry: Flooring Manufacturing

Company Size: 10,001+ employees

Founded: 1878

Headquarters: Calhoun, Georgia

Company Description:

• Mohawk Industries is a leading global flooring manufacturer that creates products to enhance residential and commercial spaces around the world.
• The company's vertically integrated manufacturing and distribution processes provide competitive advantages in the production of carpet, rugs, ceramic tile, laminate, wood, stone, and vinyl flooring.
• Mohawk's industry-leading innovation has yielded products and technologies that differentiate its brands in the marketplace and satisfy all remodeling and new construction requirements.
• The company's brands are among the most recognized in the industry and include American Olean, Daltile, Durkan, IVC, Karastan, Marazzi, Mohawk, Mohawk Home, Pergo, and Quick-Step.
• During the past decade, Mohawk has transformed its business from an American carpet manufacturer into the world's largest flooring company with operations in Australia, Brazil, Canada, Europe, India, Malaysia, Mexico, New Zealand, Russia, and the United States.

Company Specialties:

• Flooring Manufacturing
• Manufacturing
• Finance
• Engineering
• Carpet
• Rugs
• Wood & Laminate Flooring
• Human Resources
• Commercial Sales
• Residential Sales

Company Website: https://mohawkind.com/

ASSUMPTION: Mohawk Industries offers a dynamic and diverse work environment with opportunities for career growth and development. The company's commitment to innovation, sustainability, and customer focus makes it an attractive employer for motivated and talented professionals.

📊 Role Analysis

Career Level: Senior Manager/Executive

Reporting Structure: Direct reports

Work Arrangement: On-site/Hybrid

Growth Opportunities:

• Potential to grow into a more senior role within the organization, such as a Vice President or Chief Marketing Officer
• Opportunities to drive organizational change and contribute to company-wide brand strategy
• Potential to gain exposure to senior leadership and strategic decision-making
• Experience in managing large-scale brand initiatives and cross-functional teams
• Opportunities to develop and refine skills in project management, team leadership, and stakeholder management
• Exposure to cutting-edge marketing technologies and analytics tools

ASSUMPTION: This role offers significant opportunities for a motivated and experienced brand management professional to drive significant impact on a global brand and contribute to the company's long-term strategic goals. The ideal candidate will have a proven track record of driving results in a dynamic and evolving business environment and a demonstrated ability to manage teams and navigate complex projects.

💼 Location and Work Environment

Office Type: Corporate office

Office Location: Calhoun, Georgia

Geographic Context:

• The office is located in Calhoun, Georgia, a city with a population of approximately 30,000 people.
• The city is situated in the northwest corner of the state, near the Alabama state line.
• Calhoun is known for its scenic beauty, with the Appalachian Mountains to the north and the Chattahoochee River running through the city.
• The city offers a mix of urban and rural living, with a cost of living that is generally lower than the national average.
• Calhoun is home to several colleges and universities, including Kennesaw State University and Georgia Northwestern Technical College.
• The city has a diverse economy, with a focus on manufacturing, healthcare, and retail, among other industries.

Work Schedule: Full-time, Monday-Friday, 8:00 AM - 5:00 PM, with flexibility for occasional remote work

ASSUMPTION: The office location in Calhoun, Georgia, offers a blend of urban and rural living, with a cost of living that is generally lower than the national average. The diverse economy and the presence of several colleges and universities make Calhoun an attractive location for professionals seeking a balance between work and personal life.

💼 Interview and Application Insights

Typical Process:

• The hiring process typically involves an initial phone or video screening, followed by on-site or virtual interviews with the hiring manager and other relevant stakeholders.
• Candidates can expect 2-3 rounds of interviews, with a final round including a presentation or case study component.
• The process may also include assessments or tests to evaluate the candidate's skills and fit for the role.

Key Assessment Areas:

• Brand strategy and planning
• Team management and leadership
• Communication and presentation skills
• Problem-solving and analytical skills
• Cultural fit and alignment with company values
• Adaptability and flexibility in a dynamic work environment

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this specific role.
• Demonstrate your understanding of the company, its industry, and its competitive landscape.
• Prepare for behavioral interview questions that assess your problem-solving skills, leadership style, and cultural fit.
• Practice your presentation or case study skills, as these may be required in the final round of interviews.
• Be prepared to discuss your long-term career goals and how this role fits into your overall career trajectory.

ATS Keywords: Brand Strategy, Team Management, Leadership, Communication, Problem-Solving, Cultural Fit, Adaptability, Flooring Industry, Marketing Analytics, Brand Marketing

ASSUMPTION: The hiring process for this role is designed to thoroughly evaluate candidates' skills, experience, and cultural fit. By following the provided tips and understanding the key assessment areas, candidates can effectively navigate the interview process and demonstrate their qualifications for the role.

💡 Cultural Fit Considerations

Company Values:

• Integrity
• Customer Focus
• Innovation
• Collaboration
• Accountability
• Diversity, Equity, and Inclusion
• Sustainability

Work Style:

• The company values a collaborative and inclusive work environment, with a focus on teamwork and open communication.
• The company encourages innovation, creativity, and continuous learning.
• The company values a strong work ethic and a commitment to high-quality standards.
• The company promotes a healthy work-life balance and supports employee well-being.

Self-Assessment Questions:

• How do you align with the company's values of integrity and customer focus in your approach to brand management?
• Can you provide an example of a time when you demonstrated innovation and adaptability in a brand management challenge?
• How do you foster a collaborative and inclusive work environment, particularly when working with cross-functional teams?
• Can you describe a situation where you drove results through strong communication and presentation skills?
• How do you ensure that your brand strategies align with the company's commitment to sustainability and social responsibility?

ASSUMPTION: Candidates should carefully consider their responses to these self-assessment questions, providing specific and relevant examples from their past experiences. Demonstrating a strong understanding of the company's values and a genuine commitment to them will be crucial for success in the interview process.

⚠ Potential Challenges

• Managing multiple brand initiatives simultaneously, each with its own unique requirements and stakeholders
• Navigating a dynamic and evolving market landscape, with changing customer preferences and competitive pressures
• Collaborating effectively with cross-functional teams and external partners, each with their own unique priorities and constraints
• Balancing short-term tactical execution with long-term strategic planning and innovation
• Managing a large team of direct reports, each with their own unique skills, experiences, and career goals
• Driving organizational change and influencing senior leadership to adopt new brand strategies and initiatives
• Ensuring consistent brand messaging and customer experience across diverse product lines, channels, and regions

ASSUMPTION: Candidates should be prepared to discuss their strategies for overcoming these challenges, demonstrating their problem-solving skills, adaptability, and leadership in a dynamic and evolving business environment.

📈 Similar Roles Comparison

• Senior Brand Manager
• Vice President of Marketing
• Chief Marketing Officer
• Director of Brand Marketing
• Head of Brand Strategy
• Senior Marketing Manager - Brand
• Brand Marketing Manager - Senior

ASSUMPTION: While these roles share similarities in their focus on brand management, each has its unique aspects and requirements. Candidates should be prepared to discuss how their experience and skills make them a strong fit for this specific role, rather than just any brand management position.

📝 Key Questions to Ask During Interview

• Can you describe a time when you successfully managed a large-scale brand initiative from start to finish, including any challenges faced and how you overcame them?
• How do you approach market research and analysis to inform brand strategy and tactics?
• Can you provide an example of a time when you drove significant brand awareness or engagement through a creative or innovative campaign?
• How do you ensure that brand messaging and customer experience are consistent across diverse product lines, channels, and regions?
• Can you describe a situation where you had to influence senior leadership to adopt a new brand strategy or initiative?
• How do you balance short-term tactical execution with long-term strategic planning and innovation in brand management?
• Can you provide an example of a time when you successfully managed a team of direct reports, each with their own unique skills, experiences, and career goals?
• How do you approach collaboration with cross-functional teams and external partners to deliver integrated brand solutions?
• Can you discuss a challenge you faced in a brand management role and how you overcame it, demonstrating your problem-solving skills and adaptability?
• How do you ensure that brand strategies align with the company's commitment to sustainability and social responsibility?

ASSUMPTION: Candidates should be prepared to provide specific and detailed responses to these questions, demonstrating their expertise, experience, and fit for the role. They should also be ready to discuss their long-term career goals and how this role fits into their overall career trajectory.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• [Concrete preparation steps related to resume customization]
• [Concrete preparation steps related to cover letter]
• [Follow-up recommendation with timeline]

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.