📌 Core Information
🔹 Job Title: Senior Manager, Content Marketing
🔹 Company: DoubleVerify
🔹 Location: New York, NY
🔹 Job Type: On-site
🔹 Category: Software Development
🔹 Date Posted: 2025-07-28
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading global content strategy to increase brand authority and drive top-of-funnel engagement
- Collaborating across the business to deliver high-impact content that supports enterprise sales and shapes industry perception
- Managing and mentoring a small team of content marketers
- Overseeing content production across various channels to ensure consistency in voice, tone, and brand
- Establishing content governance and editorial standards across internal contributors and external agencies/freelancers
ASSUMPTION: This role requires a strategic, creative, and hands-on leader with a strong editorial sense and experience in B2B content marketing, journalism, or communications. The ideal candidate will have a proven track record of driving measurable impact through content and managing small teams.
📋 Key Responsibilities
✅ Lead DV’s global content strategy to increase brand authority, drive top-of-funnel engagement, and support market expansion
✅ Build and scale a thought leadership engine that translates technical capabilities and our unique POV into compelling content across formats
✅ Collaborate closely with Product Marketing, Analytics, Sales, Business Development, and Executives to develop narratives, insights, and storytelling that resonate with senior decision-makers
✅ Manage and mentor a small team of content marketers, helping them prioritize work, develop professionally, and execute at a high level
✅ Oversee content production across web, blog, social media, PR, events, partner channels, and analyst/earned media, ensuring consistency in voice, tone, and brand
✅ Establish content governance and editorial standards across internal contributors and external agencies/freelancers
✅ Set and track performance goals, optimizing content strategy based on audience engagement and business impact
ASSUMPTION: The responsibilities listed above are subject to change based on business needs and may evolve over time. The ideal candidate will be adaptable and able to take on new challenges as they arise.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Communications, Journalism, or a related field
Experience: 5-7 years of experience in B2B content marketing, journalism, or communications, with a strong preference for adtech or SaaS background
Required Skills:
- Excellent writing and editing skills with a sharp eye for grammar, structure, and brand voice
- Deep understanding of the digital media landscape and platforms like LinkedIn, YouTube, and X
- Proficiency with content management systems, marketing automation tools, and analytics platforms
- Experience managing at least 1-2 direct reports or leading small teams
Preferred Skills:
- Experience in adtech or SaaS industry
- Fluency in additional languages
ASSUMPTION: While the required qualifications provide a solid foundation for success in this role, the ideal candidate may possess additional skills and experiences that make them an excellent fit for the position.
💰 Compensation & Benefits
Salary Range: The estimated salary range for this role based on the qualifications set forth in the job description is between $106,000 - $201,000 USD per year. This range is an estimate and may vary based on factors such as qualifications, experience, and internal equity relative to peers at DV.
Benefits:
- Bonus
- Commission
- Equity
- Benefits
Working Hours: Full-time position with standard business hours, Monday through Friday
ASSUMPTION: The salary range provided is an estimate and may vary based on the factors mentioned above. The benefits listed are subject to change and may be subject to employee eligibility requirements.
📌 Applicant Insights
🔍 Company Context
Industry: DoubleVerify is a leading software platform for digital media measurement and analytics, focused on making the digital advertising ecosystem stronger, safer, and more secure. They work with hundreds of Fortune 500 advertisers to drive campaign quality and effectiveness and maximize return on their digital advertising investments – globally.
Company Size: DoubleVerify has 501-1,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: DoubleVerify was founded in 2008 and has since grown to become a public company with a strong presence in the digital advertising industry.
Company Description:
- DoubleVerify is committed to preserving the fair value exchange between buyers and sellers of digital media
- The company offers unbiased data and analytics to drive campaign quality and effectiveness
- DoubleVerify focuses on impression quality and audience quality solutions for brand marketers
Company Specialties:
- Impression Quality and Audience Quality Solutions for Brand Marketers
- Ad Viewability
- Ad Prominence
- Impression Delivery
- Transparency and Accountability to Digital Media
- Brand Safety and Fraud Protection
Company Website: http://www.doubleverify.com
ASSUMPTION: DoubleVerify is a well-established company in the digital advertising industry, with a strong focus on data-driven solutions and a commitment to preserving the integrity of digital media transactions.
📊 Role Analysis
Career Level: This role is a senior management position, requiring a strategic and experienced content marketing professional to lead global content efforts and collaborate with various teams across the business.
Reporting Structure: The Senior Manager, Content Marketing will report directly to the Chief Marketing Officer (CMO) and will oversee a small team of content marketers.
Work Arrangement: This is an on-site position, requiring the candidate to work from DoubleVerify’s New York office. However, there may be flexibility for remote work depending on the company’s policies and the candidate’s needs.
Growth Opportunities:
- Potential to expand the content team and take on additional responsibilities as the company grows
- Opportunities to collaborate with cross-functional teams and gain exposure to various aspects of the business
- Possibility to advance to a more senior role, such as Director or Vice President of Content Marketing, as the company continues to expand its content efforts
ASSUMPTION: The Senior Manager, Content Marketing role offers significant growth opportunities for the right candidate, with the potential to make a substantial impact on the company’s content strategy and expand their own career within the organization.
🌍 Location & Work Environment
Office Type: DoubleVerify’s New York office is a modern, collaborative workspace designed to foster creativity and productivity.
Office Location(s): 28 Crosby St, New York, NY 10013, US
Geographic Context:
- New York City is a major hub for the digital advertising industry, providing ample opportunities for networking and professional growth
- The city offers a diverse range of cultural, entertainment, and dining options, as well as easy access to public transportation
- New York’s competitive job market may require candidates to demonstrate their unique qualifications and value proposition to stand out from other applicants
Work Schedule: Standard business hours, Monday through Friday, with the possibility of occasional overtime or weekend work depending on project demands and company needs.
ASSUMPTION: The Senior Manager, Content Marketing role is based in DoubleVerify’s New York office, providing an exciting and dynamic work environment in the heart of the digital advertising industry.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the HR department
- In-person or virtual interview with the hiring manager (CMO) and potential team members
- Final interview with senior leadership or additional stakeholders
- Background check and offer extension
Key Assessment Areas:
- Writing and editing skills, with a focus on brand voice and tone
- Understanding of the digital media landscape and relevant platforms
- Strategic thinking and ability to develop and execute a global content strategy
- Leadership and team management skills, with a proven track record of mentoring and developing team members
- Collaboration and communication skills, with the ability to work effectively with cross-functional teams
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Include specific examples of your content marketing achievements and the impact you’ve made in previous positions
- Demonstrate your understanding of DoubleVerify’s business and the digital advertising industry as a whole
- Prepare questions to ask the interviewer about the company’s content strategy, team dynamics, and growth opportunities
ATS Keywords: Content Marketing, B2B Marketing, Digital Content Production, Storytelling, Team Leadership, Project Management, Editorial Standards, Cross-Functional Collaboration, Analytics, Content Strategy, Writing, Editing, Social Media, Video Production, Marketing Automation, Content Management Systems, Adtech, SaaS
ASSUMPTION: The application process for the Senior Manager, Content Marketing role at DoubleVerify is competitive, and candidates should be prepared to demonstrate their unique qualifications and fit for the position throughout the interview process.
🛠️ Tools & Technologies
- Content Management Systems (e.g., WordPress, Drupal, Adobe Experience Manager)
- Marketing Automation Tools (e.g., Marketo, HubSpot, Pardot)
- Analytics Platforms (e.g., Google Analytics, Adobe Analytics, Mixpanel)
- Social Media Platforms (e.g., LinkedIn, Twitter, Facebook)
- Video Production Tools (e.g., Adobe Premiere Pro, Final Cut Pro, iMovie)
- Project Management Tools (e.g., Asana, Trello, Jira)
ASSUMPTION: The Senior Manager, Content Marketing role requires proficiency in various content management, marketing automation, and analytics tools, as well as a strong understanding of the digital media landscape and relevant platforms.
👔 Cultural Fit Considerations
Company Values:
- Integrity: Upholding the highest ethical standards in all aspects of our business
- Transparency: Fostering an open and collaborative work environment
- Accountability: Taking responsibility for our actions and delivering on our commitments
- Innovation: Embracing continuous learning and improvement
- Collaboration: Working together to achieve our shared goals
Work Style:
- Fast-paced and dynamic, with a focus on driving results and meeting deadlines
- Data-driven and analytical, with a strong emphasis on performance metrics and continuous improvement
- Collaborative and team-oriented, with a focus on cross-functional collaboration and stakeholder management
- Adaptable and flexible, with a willingness to take on new challenges and pivot as needed
Self-Assessment Questions:
- Do you have a proven track record of developing and executing successful content marketing strategies in a B2B context?
- Are you comfortable working in a fast-paced, dynamic environment and managing multiple projects simultaneously?
- Do you have experience managing and mentoring small teams, and are you committed to helping your team members grow professionally?
- Are you comfortable working collaboratively with cross-functional teams and stakeholders at all levels?
- Do you have a strong understanding of the digital media landscape and relevant platforms, and are you eager to stay up-to-date with industry trends and best practices?
ASSUMPTION: The ideal candidate for the Senior Manager, Content Marketing role at DoubleVerify will possess a strong cultural fit with the company’s values and work style, as well as a proven track record of success in a similar role.
⚠️ Potential Challenges
- Managing a small team in a fast-paced, dynamic environment may require strong leadership and time management skills
- Collaborating with cross-functional teams and stakeholders may present challenges in terms of communication, prioritization, and decision-making
- Working in the digital advertising industry may require a strong understanding of complex technologies and data-driven insights
- New York City’s competitive job market may make it challenging to attract and retain top talent
ASSUMPTION: The Senior Manager, Content Marketing role at DoubleVerify presents unique challenges and opportunities for growth and development, and candidates should be prepared to navigate these potential obstacles with a strategic and adaptable mindset.
📈 Similar Roles Comparison
- Unlike other content marketing roles, this position focuses specifically on the digital advertising industry and requires a strong understanding of adtech and SaaS
- DoubleVerify’s global content strategy requires a strategic and creative approach to storytelling, with a focus on thought leadership and enterprise sales support
- This role offers significant growth opportunities for the right candidate, with the potential to advance to a more senior role as the company continues to expand its content efforts
ASSUMPTION: The Senior Manager, Content Marketing role at DoubleVerify is unique in its focus on the digital advertising industry and offers significant growth opportunities for the right candidate, but may present challenges in terms of industry-specific knowledge and experience requirements.
📝 Sample Projects
- Developing a comprehensive content strategy for a major product launch, including blog posts, videos, webinars, and social media campaigns
- Creating a thought leadership series focused on industry trends and insights, featuring interviews with subject matter experts and original research
- Managing a team to produce a quarterly industry report, including data analysis, writing, design, and distribution
ASSUMPTION: The Senior Manager, Content Marketing role at DoubleVerify requires a strong portfolio of relevant content marketing projects, demonstrating the candidate’s ability to develop and execute strategic, creative, and data-driven content campaigns.
❓ Key Questions to Ask During Interview
- Can you describe the current content strategy and how this role fits into the larger marketing and business objectives?
- How does the content team collaborate with other departments, such as Product Marketing, Sales, and Business Development?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does DoubleVerify support the professional development and growth of its content marketing team members?
- What are the most significant challenges facing the content marketing team, and how can this role help address them?
- How does DoubleVerify measure the success of its content marketing efforts, and what key performance indicators (KPIs) are most important for this role?
ASSUMPTION: The interview process for the Senior Manager, Content Marketing role at DoubleVerify is an opportunity for candidates to demonstrate their unique qualifications and fit for the position, as well as to gain insights into the company’s content strategy, team dynamics, and growth opportunities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare questions to ask the interviewer about the company’s content strategy, team dynamics, and growth opportunities
- Update your LinkedIn profile and connect with DoubleVerify’s hiring manager and potential team members
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
