📌 Core Information
🔹 Job Title: Senior Manager, Content & Merchandising
🔹 Company: Pharmavite
🔹 Location: West Hills, CA
🔹 Job Type: Full-Time
🔹 Category: Manufacturing
🔹 Date Posted: 2025-06-27
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Overseeing content and merchandising strategies on NatureMade.com to drive omnichannel sales
- Managing brand content and leading site merchandising
- Executing promotional events and coaching a Specialist, Content & Merchandising
- Collaborating cross-functionally to consider media campaigns, events, activations, and SEO goals
ASSUMPTION: This role requires a strategic mindset, strong organizational skills, and the ability to manage multiple projects simultaneously. Experience in eCommerce and content management is crucial for success in this position.
📋 Key Responsibilities
✅ Develop and maintain a content calendar, online merchandising plan, and event/promotional cadence for the website
✅ Lead the development of strategies to use eCommerce tools to facilitate better consumer discovery, build baskets, drive conversion, and positively impact web KPIs
✅ Create and maintain processes for constant and consistent merchandising of the site, leveraging key data, learnings, and insights to optimize product, pages, and content
✅ Create and maintain the optimal consumer journey by optimizing existing web features, generating new ideas for enhancements, and driving the A/B testing strategy for the web
✅ Coach the Specialist, Content & Merchandising by supporting their development, delegating with strong direction, and providing regular praise and direct feedback
ASSUMPTION: This role involves a high degree of autonomy and requires strong communication skills to collaborate effectively with cross-functional teams and manage a direct report.
🎯 Required Qualifications
Education: Bachelor's Degree
Experience: At least 7 years of experience working on DTC, retail, or commerce-based websites with direct responsibility for content and merchandising
Required Skills:
- Experience building and implementing content strategies, with a specific focus on how those strategies come to life on branded websites
- Thorough understanding and experience with eCommerce software and tools and web content management systems (CMS) such as Shopify Plus, Algolia, Bazaarvoice, and Salsify (among others)
- Experience working in Google Analytics with an ability to navigate the platform independently to evaluate data; experience with other web analytics platforms and dashboards preferred
- Strong organizational and project management capabilities demonstrating an ability to create shared plans, calendars, templates, and guides that others on the team can use to guide their work
- Excellent communication skills with a demonstrated ability to work cross-functionally to achieve outcomes
Preferred Skills:
- Experience directly managing and developing a team member
- Ability to manage multiple projects and priorities at once
ASSUMPTION: Candidates with a proven track record in eCommerce, content management, and team leadership will be most successful in this role.
💰 Compensation & Benefits
Salary Range: $115,000 - $195,000 USD per year
Benefits:
- Medical, dental, and vision benefits
- 401K match
- Annual performance bonus
- Wellness benefits
Working Hours: Full-time, typically 40 hours per week
ASSUMPTION: The salary range provided is based on national standards and may vary depending on the candidate's location and experience. The total rewards package also includes other benefits and perks.
📌 Applicant Insights
🔍 Company Context
Industry: Manufacturing, specifically focused on vitamins, supplements, and wellness products
Company Size: 1,001-5,000 employees
Founded: 1971
Company Description:
- Pharmavite pioneered the VMS category in 1971 by creating quality supplements backed by science
- Driven by the purpose of bringing the gift of health to life, Pharmavite offers consumers meaningful solutions to support their personal health and fill key nutrient gaps
- Pharmavite's portfolio of brands includes Nature Made, MegaFood, Nurish by Nature Made, EQUELLE, and Uqora
Company Specialties:
- Vitamins
- Supplements
- Minerals
- Herbs
- Wellness
- Health
- Manufacturing
- Supply Chain
Company Website: http://www.pharmavite.com
ASSUMPTION: Pharmavite is an established company with a strong focus on quality, science, and innovation in the vitamin and supplement industry.
📊 Role Analysis
Career Level: Mid-level management
Reporting Structure: Reports to the Director, DTC and Web
Work Arrangement: On-site, full-time position
Growth Opportunities:
- Potential to grow within the DTC and Web team or explore other opportunities within Pharmavite
- Chance to develop leadership skills by managing a direct report and collaborating with cross-functional teams
- Opportunity to drive innovation and improve the consumer experience on NatureMade.com
ASSUMPTION: This role offers a unique opportunity to make a significant impact on the company's digital presence and drive growth in the eCommerce channel.
🌍 Location & Work Environment
Office Type: On-site, corporate office
Office Location(s): West Hills, CA
Geographic Context:
- West Hills is a suburban neighborhood in the San Fernando Valley of Los Angeles, California
- The area offers a mix of residential and commercial developments, with easy access to major highways and public transportation
- Pharmavite's office is located near various amenities, including shopping centers, restaurants, and parks
Work Schedule: Monday-Friday, 9:00 AM - 5:00 PM, with a one-hour lunch break
ASSUMPTION: The on-site work environment at Pharmavite's West Hills office provides a collaborative and engaging atmosphere for employees.
💼 Interview & Application Insights
Typical Process:
- Phone or video screening
- In-depth behavioral interview with the hiring manager
- Final interview with the Director, DTC and Web
Key Assessment Areas:
- Problem-solving skills and strategic thinking
- Communication and collaboration skills
- Technical proficiency in eCommerce software and tools
- Leadership and team management skills
Application Tips:
- Highlight relevant experience in content management, eCommerce, and team leadership
- Tailor your resume and cover letter to emphasize skills and experiences that match the required qualifications
- Prepare for behavioral interview questions that focus on problem-solving, collaboration, and leadership
ATS Keywords: Content strategy, eCommerce software, web content management, Google Analytics, project management, communication, team management, consumer insights, SEO, merchandising, A/B testing
ASSUMPTION: The application process for this role may involve multiple interviews and assessments to ensure the best fit for both the candidate and the company.
🛠️ Tools & Technologies
- Shopify Plus
- Algolia
- Bazaarvoice
- Salsify
- Google Analytics
- Web content management systems (CMS)
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, as they are used to manage content, merchandising, and analytics for NatureMade.com.
👔 Cultural Fit Considerations
Company Values:
- Quality: Pharmavite is committed to delivering high-quality products and services that meet or exceed customer expectations
- Innovation: Pharmavite fosters a culture of continuous improvement and encourages employees to think creatively and challenge the status quo
- Collaboration: Pharmavite values teamwork and encourages employees to work together to achieve common goals
Work Style:
- Pharmavite offers a dynamic and fast-paced work environment, with opportunities for growth and development
- The company values a healthy work-life balance and provides benefits and perks to support employee well-being
- Pharmavite encourages a culture of open communication, transparency, and accountability
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable working collaboratively with cross-functional teams?
- Do you have strong leadership and team management skills?
ASSUMPTION: Candidates who align with Pharmavite's values and work style will be most successful in this role and within the company.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously may be challenging for some candidates
- Working in a fast-paced, dynamic environment may require strong adaptability and resilience
- Collaborating with cross-functional teams may present unique communication and coordination challenges
- Managing a direct report may require strong leadership and mentoring skills
ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a proactive approach to problem-solving.
📈 Similar Roles Comparison
- This role is unique in its focus on content and merchandising strategies for an eCommerce platform within the vitamin and supplement industry
- Compared to related roles in eCommerce or content management, this position offers a unique opportunity to drive growth and innovation in the digital channel for a well-established brand
- Career paths in this role may include growth within the DTC and Web team or exploration of other opportunities within Pharmavite
ASSUMPTION: Candidates with experience in eCommerce, content management, and team leadership will find this role to be an excellent fit for their skills and career goals.
📝 Sample Projects
- Developing and implementing a new content calendar and merchandising plan for a seasonal promotion
- Optimizing the consumer journey on NatureMade.com through A/B testing and user experience (UX) improvements
- Managing a team project to migrate content and merchandising strategies from an outdated CMS to a new platform
ASSUMPTION: These sample projects illustrate the types of initiatives that the Sr. Manager, Content & Merchandising may be responsible for in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the DTC and Web team?
- How does this role collaborate with other departments, such as marketing, product, and customer service?
- What are the key priorities for this role in the first 90 days?
- How does Pharmavite support the growth and development of its employees?
- What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
ASSUMPTION: Asking these questions demonstrates a proactive approach to understanding the role, the team, and the company, and shows a strong interest in the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience in content management, eCommerce, and team leadership
- Prepare for behavioral interview questions that focus on problem-solving, collaboration, and leadership
- Research Pharmavite and the vitamin and supplement industry to demonstrate your knowledge and enthusiasm for the role
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
