Sr Manager, Creative Direction - Brand, Enterprise & SLT Video

📌 Core Information

🔹 Job Title: Sr Manager, Creative Direction - Brand, Enterprise & SLT Video

🔹 Company: T-Mobile

🔹 Location: Bellevue, Washington

🔹 Job Type: Full-Time, Hybrid (3-4 days in office)

🔹 Category: Telecommunications

🔹 Date Posted: May 22, 2025

🔹 Experience Level: 8-10+ years

🔹 Remote Status: On-site/Hybrid

🚀 Job Overview

Key aspects of this role include:

• Setting the creative vision and leading the development of impactful video content across brand and enterprise initiatives.
• Overseeing a team of creative directors and ensuring brand cohesion and consistency across all deliverables.
• Collaborating with stakeholders, including marketing, product, communications, and executive leadership.
• Managing multiple projects simultaneously, ensuring balanced workload and appropriate delegation of tasks.
• Integrating new technologies and AI tools into the team’s workflow to improve efficiency and support scalable creativity.

ASSUMPTION: This role requires a high level of creativity, leadership, and strategic thinking to manage a team and deliver high-quality video content for various channels and audiences.

📋 Key Responsibilities

✅ Own the end-to-end creative process for video, from concept development through production and post-production, ensuring each project meets the highest standards of storytelling, craft, and brand alignment.

✅ Lead, inspire, and mentor a team of creative directors, promoting a culture of excellence, experimentation, and growth.

✅ Help the team manage multiple assignments simultaneously, ensuring balanced workload and appropriate delegation of tasks.

✅ Support the team in tracking landmarks and review schedules to keep projects on time and aligned with expectations.

✅ Identify and prioritize high-impact creative efforts, focusing the team’s energy where it will deliver the most value.

✅ Develop templates, style guides, and content libraries to enable fast-turn, repeatable creative production while maintaining quality and brand consistency.

✅ Understand multi-channel best practices, developing creative solutions tailored to diverse channels (web, social, live events, internal platforms) with a strong grasp of channel-specific storytelling formats and audience expectations.

✅ Translate complex business concepts into emotionally resonant, clear, and compelling video(s) that inform and move an audience.

✅ Build and maintain relationships with key stakeholders, turning internal stakeholder input into creative briefs that the creative team can implement.

✅ Distill and contextualize executive and partner feedback for the team, helping them understand not just the \"what\" but the \"why\"—and ensuring findings are incorporated into future work.

✅ Oversee production timelines, vendor relationships, and budget management, ensuring on-time and on-budget delivery.

✅ Create scalable workflows, incorporate AI and emerging tools, and optimize team efficiency without sacrificing creative quality.

✅ Stay on the cutting edge of storytelling, design, technology, and media formats to ensure the team’s creative output remains fresh and forward-thinking.

✅ Monitor creative standards across industry-leading brands and storytellers, using insights to raise the team’s ambition and output.

ASSUMPTION: This role requires a strong understanding of video production, storytelling, and creative direction, as well as the ability to manage a team and collaborate with stakeholders effectively.

🎯 Required Qualifications

Education: Bachelor's degree in a related field or equivalent experience.

Experience: 8-10+ years of creative direction or video content leadership experience in high-performing internal creative and production teams or agencies.

Required Skills:

• Proven success developing and leading creative teams, building trust with stakeholders, and translating feedback into action.
• Strong understanding of business strategy and the ability to create stories that drive business outcomes.
• Comfort with Adobe Creative Suite, video production tools, and emerging technologies (e.g., AI tools for editing, scripting, animation).
• Exceptional storytelling and communication capabilities, with an interest in aligning vision across teams and subject areas.
• Comfortable working under pressure and adjusting to shifting priorities, with the ability to flex work hours during peak periods.

Preferred Skills:

• Experience with executive-level storytelling and enterprise communications.
• Knowledge of AI capabilities that enhance storytelling and video production workflows.
• Background in high-growth or tech-oriented industries.
• Familiarity with live event video production and post-event recap storytelling.

ASSUMPTION: Candidates should have a strong portfolio or reel showcasing end-to-end video storytelling, preferably across a variety of channels and audiences.

💰 Compensation & Benefits

Salary Range: $114,600 - $206,700 per year

Benefits:

• Medical, dental, and vision insurance
• Flexible spending account
• 401(k)
• Employee stock grants and purchase plan
• Paid time off and holidays
• Paid parental and family leave
• Family building benefits
• Childcare subsidy
• Tuition assistance
• Short- and long-term disability
• Voluntary life insurance
• Pet insurance

Working Hours: Full-time, hybrid role requiring at least 3-4 days in the office. Flexibility beyond traditional business hours is essential, especially during peak periods.

ASSUMPTION: The salary range provided is based on the job posting and is an estimate. Actual compensation may vary based on factors such as work location, qualifications, and experience.

📌 Applicant Insights

🔍 Company Context

Industry: T-Mobile operates in the competitive telecommunications industry, focusing on providing advanced 4G LTE and transformative nationwide 5G network services.

Company Size: T-Mobile is a large corporation with over 10,000 employees, offering a structured and well-resourced work environment.

Founded: T-Mobile was founded in 1990 and has since grown to become one of the largest wireless network operators in the United States.

Company Description:

• T-Mobile US, Inc. (NASDAQ: TMUS) is America’s supercharged Un-carrier, delivering an advanced 4G LTE and transformative nationwide 5G network that will offer reliable connectivity for all.
• T-Mobile’s customers benefit from its unmatched combination of value and quality, unwavering obsession with offering them the best possible service experience, and undisputable drive for disruption that creates competition and innovation in wireless and beyond.
• Based in Bellevue, Wash., T-Mobile provides services through its subsidiaries and operates its flagship brands, T-Mobile and Metro by T-Mobile.

Company Specialties:

• IoT
• Retail
• 5G for All
• Future of 5G
• Business Sales
• Customer Care
• Business Wireless
• Consumer Wireless
• Technology
• Internships & Returnships
• DE&I
• and Benefits & Perks

Company Website: https://www.t-mobile.com

ASSUMPTION: T-Mobile is a well-established company with a strong focus on innovation, competition, and providing high-quality services to its customers.

📊 Role Analysis

Career Level: This role is a senior management position, requiring extensive experience and leadership skills.

Reporting Structure: The role reports directly to the Senior Manager, Creative Direction (Design) and oversees a team of creative directors.

Work Arrangement: This is a hybrid role, requiring an average of 3-4 days per week in the office. Given the nature of the work and production cycles, the position regularly demands evening and weekend availability, especially in the lead-up to major deadlines.

Growth Opportunities:

• Potential to grow within the creative direction team or explore other leadership opportunities within T-Mobile.
• possibility to work on high-impact projects and gain exposure to various aspects of the business.
• Opportunity to collaborate with and learn from experienced stakeholders across the organization.

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to develop leadership skills, gain exposure to various aspects of the business, and work on high-impact projects.

🌍 Location & Work Environment

Office Type: T-Mobile's headquarters in Bellevue, Washington, features a modern, collaborative workspace with state-of-the-art facilities and amenities.

Office Location(s): 12920 SE 38th St, Bellevue, WA 98006, US

Geographic Context:

• Bellevue is a suburb of Seattle, located approximately 10 miles east of downtown Seattle.
• The area offers a mix of urban and suburban living, with easy access to outdoor recreation, cultural attractions, and a thriving tech industry.
• Bellevue has a mild, Mediterranean climate, with warm, dry summers and cool, wet winters.

Work Schedule: The work schedule for this role is full-time, with a hybrid arrangement requiring at least 3-4 days per week in the office. Flexibility beyond traditional business hours is essential, especially during peak periods.

ASSUMPTION: Bellevue offers a desirable work-life balance, with easy access to both urban and outdoor amenities, and a mild climate that appeals to a wide range of preferences.

💼 Interview & Application Insights

Typical Process:

• Online application and resume submission
• Phone or video screening with the hiring manager
• In-depth behavioral and technical interviews with the hiring team
• Final interview with the senior leadership team
• Background check and offer extension

Key Assessment Areas:

• Creativity and storytelling skills
• Leadership and team management abilities
• Strategic thinking and problem-solving skills
• Adaptability and flexibility in a dynamic work environment
• Technical proficiency with video production tools and emerging technologies

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role.
• Prepare a portfolio or reel showcasing your end-to-end video storytelling capabilities.
• Research T-Mobile's brand, values, and recent projects to demonstrate your understanding of the company and its creative direction.
• Prepare thoughtful questions to ask during the interview, focusing on the role, team dynamics, and growth opportunities.

ATS Keywords: Creative Direction, Video Production, Storytelling, Leadership, Team Management, Strategic Thinking, Adaptability, Video Production Tools, Emerging Technologies

ASSUMPTION: T-Mobile's application process is competitive, and candidates should be prepared to demonstrate their creativity, leadership, and technical skills throughout the interview process.

🛠️ Tools & Technologies

• Adobe Creative Suite
• Video production tools (e.g., Premiere Pro, After Effects)
• Emerging technologies (e.g., AI tools for editing, scripting, animation)

ASSUMPTION: Candidates should be comfortable working with industry-standard video production tools and emerging technologies to optimize their creative output and workflow efficiency.

👔 Cultural Fit Considerations

Company Values:

• Customer obsessed
• Un-puffy
• No BS
• Innovative
• Collaborative
• Inclusive

Work Style:

• Fast-paced and dynamic, with a focus on agility and adaptability
• Collaborative and team-oriented, with a strong emphasis on cross-functional collaboration
• Results-driven, with a focus on delivering high-quality work on time and within budget
• Open and transparent, with a culture of feedback and continuous improvement

Self-Assessment Questions:

• Do you align with T-Mobile's customer-obsessed culture, and how have you demonstrated this in your previous roles?
• How do you handle feedback and criticism, and how have you used it to improve your work and grow as a professional?
• Can you provide an example of a time when you had to adapt to a significant change or challenge in a project, and how did you approach it?

ASSUMPTION: T-Mobile values candidates who embody their customer-obsessed culture, embrace feedback and continuous improvement, and demonstrate adaptability and resilience in the face of change.

⚠️ Potential Challenges

• The role requires a high level of creativity, leadership, and strategic thinking, which can be demanding and stressful at times.
• The hybrid work arrangement may present challenges in maintaining work-life balance, especially during peak periods.
• The competitive telecommunications industry can be fast-paced and unpredictable, requiring adaptability and resilience.
• The role may involve working with tight deadlines and managing multiple projects simultaneously, which can be challenging and stressful.

ASSUMPTION: Candidates should be prepared to manage the demands and challenges of a fast-paced, dynamic work environment and maintain a strong work-life balance.

📈 Similar Roles Comparison

• Compared to related roles in the industry, this position offers a unique blend of creative direction, leadership, and strategic thinking responsibilities.
• T-Mobile's focus on innovation, competition, and high-quality services sets it apart from other telecommunications companies.
• This role provides significant growth potential and exposure to various aspects of the business, making it an attractive opportunity for the right candidate.

ASSUMPTION: This role offers a unique blend of responsibilities and growth opportunities, making it an attractive choice for candidates seeking a challenging and rewarding career path in the telecommunications industry.

📝 Sample Projects

• Developing a brand sizzle video to showcase T-Mobile's unique value proposition and competitive advantages.
• Creating a vision film for T-Mobile's 5G network, highlighting its transformative potential and benefits for customers.
• Producing a series of executive speakers and thought leadership videos, featuring T-Mobile's senior leadership team.

ASSUMPTION: These sample projects demonstrate the range of creative direction and storytelling opportunities available in this role, from brand-focused content to executive communications and enterprise initiatives.

❓ Key Questions to Ask During Interview

• Can you describe the team dynamics and how the creative direction team collaborates with other departments?
• How does T-Mobile support the professional growth and development of its employees, particularly in creative roles?
• Can you provide an example of a recent project that required a high level of creativity, innovation, and strategic thinking, and how did the team approach it?
• How does T-Mobile foster a culture of feedback and continuous improvement, and how has this impacted your work in this role?
• What are the most challenging aspects of this role, and how can I best prepare to manage them?

ASSUMPTION: Asking thoughtful, well-researched questions during the interview demonstrates your interest in the role and commitment to understanding the company's culture and work environment.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant experience and skills for this role, emphasizing your creativity, leadership, and strategic thinking abilities.
• Prepare a portfolio or reel showcasing your end-to-end video storytelling capabilities, with a focus on projects that demonstrate your ability to translate complex business concepts into emotionally resonant narratives.
• Research T-Mobile's brand, values, and recent projects to demonstrate your understanding of the company and its creative direction, and prepare thoughtful questions to ask during the interview.
• Follow up with the hiring manager one week after submitting your application, expressing your continued interest in the role and inquiring about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.