Sr. Manager, CRM Marketing

📌 Core Information

🔹 Job Title: Sr. Manager, CRM Marketing

🔹 Company: Alex and Ani

🔹 Location: Remote (United States)

🔹 Job Type: Full-Time

🔹 Category: Retail

🔹 Date Posted: June 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote Solely

🚀 Job Overview

Key aspects of this role include:

• Developing and executing a comprehensive CRM strategy to enhance customer engagement, retention, and loyalty.
• Leading email and SMS marketing campaigns, with a focus on advanced personalization and automation.
• Managing and growing the Alex and Ani loyalty program, increasing member acquisition, engagement, and rewards redemption.
• Analyzing customer data to uncover trends, identify opportunities, and inform marketing strategies.
• Collaborating with cross-functional teams to ensure seamless integration of CRM strategies across all marketing channels.

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and proven experience in CRM, retention marketing, and customer lifecycle management.

📋 Key Responsibilities

✅ CRM Strategy Development: Define the vision for data-driven CRM, set measurable goals, and create tailored customer journeys.

✅ Email and SMS Marketing: Lead the planning, execution, and optimization of email and SMS marketing campaigns, with a focus on advanced personalization and automation.

✅ Retention and Loyalty Programs: Lead the Alex and Ani loyalty program, identifying opportunities to increase member acquisition, engagement, value, and rewards redemption.

✅ Data-Driven Insights: Analyze customer data to uncover trends, identify opportunities, and inform marketing strategies.

✅ Innovation and Experimentation: Test and implement new tools, technologies, and approaches to enhance the customer experience and optimize campaign performance.

✅ Cross-Channel Integration: Ensure seamless integration of CRM strategies across all marketing channels, collaborating with creative and product teams to develop tailored messaging and content.

✅ Leadership and Collaboration: Manage and mentor a junior marketing team member, providing guidance, feedback, and development opportunities. Partner with senior leadership to align CRM strategies with broader business objectives.

ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong leadership, communication, and project management skills.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (MBA preferred).

Experience: 3-6+ years of experience in CRM, retention marketing, customer lifecycle management, or related roles, preferably in e-commerce or retail.

Required Skills:

• Expertise in e-commerce and CRM platforms (e.g., Shopify, Klaviyo) and marketing automation and analytics tools (e.g., Looker).
• Strong analytical skills, with experience in A/B testing, campaign performance optimization, and data-driven decision-making.
• Proven track record of designing and executing loyalty programs and retention strategies.
• Proven ability to turn complex data insights into actionable strategies.
• Excellent communication and collaboration skills to work effectively with cross-functional teams.

Preferred Skills:

• Experience with specific e-commerce and CRM platforms mentioned in the job description.
• Familiarity with the retail industry and relevant trends.

ASSUMPTION: Candidates with relevant industry experience and a strong portfolio demonstrating their ability to drive customer engagement and retention will be highly competitive.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (based on industry standards for a Sr. Manager role in e-commerce retail with 5-10 years of experience)

Benefits:

• Health, dental, and vision insurance
• 401(k) with company match
• Paid time off and holidays
• Employee discounts on Alex and Ani products
• Professional development opportunities

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles. The actual salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Retail (specifically, jewelry and accessories)

Company Size: Medium (501-1,000 employees)

Founded: 2004, in Rhode Island

Company Description:

• Alex and Ani creates meaningful, eco-conscious jewelry and accessories to positively empower and connect humanity.
• The company shares a passion for the wellbeing of our planet, our communities, and our individual paths.

Company Specialties:

• Jewelry
• Positive Energy
• Retail
• Eco-friendly
• Shopping
• Lifestyle
• Beauty
• International
• Symbology
• And Meaning

Company Website: http://www.alexandani.com

ASSUMPTION: Alex and Ani is a purpose-driven company that values sustainability, positive energy, and community engagement. These values are reflected in their products and company culture.

📊 Role Analysis

Career Level: Senior Manager

Reporting Structure: This role reports directly to the Senior Director of Marketing or a similar position.

Work Arrangement: Remote solely, with occasional team meetings and events.

Growth Opportunities:

• Potential progression to a Director or VP of CRM Marketing role as the company and team grow.
• Opportunities to expand the CRM team and take on additional responsibilities.
• Chances to collaborate with cross-functional teams and gain exposure to various aspects of the business.

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a substantial impact on the company's CRM strategy and customer engagement.

🌍 Location & Work Environment

Office Type: Remote (with occasional team meetings and events)

Office Location(s): East Greenwich, RI (headquarters, with occasional team meetings and events)

Geographic Context:

• The United States, with a focus on the East Coast and other major markets.
• Occasional travel may be required for team meetings, events, or company initiatives.

Work Schedule: Full-time (40 hours per week), with flexible hours and the ability to work remotely.

ASSUMPTION: The remote work arrangement allows for a flexible work-life balance, with occasional team meetings and events to foster collaboration and camaraderie.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screening to assess cultural fit and basic qualifications.
• In-depth behavioral and technical interviews with marketing and senior leadership team members.
• Final interview with the hiring manager or a panel of senior leaders.

Key Assessment Areas:

• CRM strategy development and execution
• Email and SMS marketing expertise
• Data analysis and interpretation skills
• Leadership and collaboration abilities
• Alignment with Alex and Ani's mission, values, and company culture

Application Tips:

• Highlight your relevant experience in CRM, retention marketing, and customer lifecycle management.
• Demonstrate your ability to analyze data and turn insights into actionable strategies.
• Showcase your leadership and collaboration skills, with examples of successful cross-functional teamwork.
• Tailor your resume and cover letter to emphasize your fit with Alex and Ani's mission and values.

ATS Keywords: CRM strategy, email marketing, SMS marketing, retention programs, loyalty programs, data analysis, A/B testing, campaign optimization, cross-channel integration, leadership, collaboration, customer engagement, e-commerce, marketing automation, analytics tools, customer lifecycle management

ASSUMPTION: Alex and Ani uses an Applicant Tracking System (ATS) to manage job applications. Including relevant keywords in your resume and cover letter can help your application stand out.

🛠️ Tools & Technologies

• Shopify (e-commerce platform)
• Klaviyo (email and SMS marketing platform)
• Looker (business intelligence and data visualization platform)
• Google Analytics
• Microsoft Office Suite
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Familiarity with these tools and platforms is preferred, but not required. Alex and Ani provides training and support to help employees develop the necessary skills.

👔 Cultural Fit Considerations

Company Values:

• Meaningful
• Positive Energy
• Community
• Sustainability
• Innovation
• Collaboration

Work Style:

• Data-driven and analytical
• Creative and innovative
• Collaborative and team-oriented
• Adaptable and flexible
• Results-focused and goal-oriented

Self-Assessment Questions:

• How do you align with Alex and Ani's mission to create meaningful, eco-conscious jewelry and accessories that empower and connect humanity?
• Describe a time when you used data to inform a marketing strategy and drive customer engagement or retention.
• How do you approach cross-functional teamwork and collaboration, especially when working with creative and product teams?

ASSUMPTION: Alex and Ani values candidates who are passionate about their mission, skilled in data-driven marketing, and able to work effectively in a collaborative environment.

⚠️ Potential Challenges

• Managing a remote team and fostering a strong company culture.
• Balancing the need for data-driven decision-making with the desire to maintain a personal touch in customer communications.
• Keeping up with the latest trends and best practices in CRM, retention marketing, and customer lifecycle management.
• Occasional travel requirements for team meetings, events, or company initiatives.

ASSUMPTION: These challenges can be overcome with strong leadership, effective communication, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• This role is similar to a Senior CRM Manager or Senior Retention Marketing Manager position in the retail or e-commerce industry.
• Alex and Ani's focus on sustainability, positive energy, and community engagement sets it apart from other retailers.
• Career progression in this role may lead to a Director or VP of CRM Marketing position, with opportunities to expand the CRM team and take on additional responsibilities.

ASSUMPTION: Candidates with experience in similar roles at other retailers or e-commerce companies may find this opportunity appealing due to Alex and Ani's unique mission and values.

📝 Sample Projects

• Developing and executing a comprehensive CRM strategy to improve customer engagement, retention, and loyalty.
• Designing and implementing advanced personalization and automation strategies for email and SMS marketing campaigns.
• Analyzing customer data to uncover trends, identify opportunities, and inform marketing strategies.
• Collaborating with cross-functional teams to create tailored messaging and content for customer segments.

ASSUMPTION: These projects demonstrate the breadth of responsibilities and the impact this role can have on Alex and Ani's CRM strategy and customer engagement.

❓ Key Questions to Ask During Interview

• How does Alex and Ani measure the success of its CRM strategy, and how can I contribute to improving these metrics?
• What are the biggest challenges facing the CRM team currently, and how can this role help address them?
• How does Alex and Ani support the professional development and growth of its CRM team members?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Alex and Ani foster a collaborative and innovative work environment, especially for remote team members?

ASSUMPTION: Asking these questions demonstrates your interest in the role, the company, and its culture, and helps you better understand the expectations and requirements for success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience in CRM, retention marketing, and customer lifecycle management.
• Prepare for interviews by researching Alex and Ani's mission, values, and company culture, and practicing your responses to common interview questions.
• Follow up with the hiring manager or HR representative one week after submitting your application, if you haven't heard back.
• If selected for an interview, be prepared to discuss your relevant experience, skills, and how you align with Alex and Ani's mission and values.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.