📌 Core Information
🔹 Job Title: Sr Manager Customer Marketing, South region
🔹 Company: Shaw
🔹 Location: Atlanta, GA; Dallas, TX; Houston, TX; Orlando, FL
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: July 29, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (with travel)
🚀 Job Overview
Key aspects of this role include:
- Serving as a strategic bridge between national brand initiatives and localized customer marketing execution
- Partnering closely with sales leaders and top-tier clients to tailor and activate co-marketing plans
- Driving sales, elevating brand presence, and delivering exceptional consumer experiences
- Focusing on digital marketing, ROI measurement, and cross-functional collaboration
- Managing budgets and co-op funds, and continuously optimizing customer engagement
ASSUMPTION: This role requires a high degree of strategic thinking, collaboration, and adaptability to balance national brand strategies with local customer needs.
📋 Key Responsibilities
✅ Create and execute co-marketing plans tailored to independent flooring dealers, driving sales and enhancing brand presence
✅ Manage budgets, measure ROI, and optimize customer engagement across various channels
✅ Collaborate with internal sales teams and customers to develop annual co-marketing plans
✅ Measure and evaluate the effectiveness of trade marketing initiatives and report results
✅ Manage co-op/BDF funds with customers to ensure effective use
✅ Continuously optimize the online consumer experience through trade partner websites and digital co-marketing campaigns
✅ Establish regular cadence of meetings with key customers' marketing departments to plan, measure, and improve
✅ Fully support the marketing needs and requirements of key product launches across brands
✅ Travel within the United States is required, both within the South geography and to headquarters
ASSUMPTION: This role involves a significant amount of travel and requires strong project management skills to balance multiple priorities and stakeholders.
🎯 Required Qualifications
Education: Degree in Marketing, Sales, Business Management, or similar relevant subject
Experience: 5+ years of experience in brand management, marketing, customer/channel/trade marketing, sales, channel management, or equivalent education and experience
Required Skills:
- Strong digital marketing content and platform knowledge and measurement
- Excellent communication and interpersonal skills; strong presentation skills
- Strong budget management and analytical skills
- Action-oriented and responsive in a fast-paced environment
Preferred Skills:
- Experience working directly with sales and customers to create and execute marketing plans, especially with independent retailers
- Experience in the home renovation space, either with retail or manufacturing
ASSUMPTION: While not explicitly stated, proficiency in Microsoft Office Suite and relevant marketing software is likely required for this role.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Senior Manager role in the Marketing field, with 5-10 years of experience, and considering the location, the estimated salary range is $120,000 - $160,000 per year.
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee discounts on Shaw products
- Tuition reimbursement
Working Hours: 8-hour non-rotating shift, hours fall within the day, observed calendar, shift starts in the AM
ASSUMPTION: Shaw Industries offers competitive benefits packages for full-time employees, including health insurance, retirement plans, and paid time off. The salary range provided is an estimate based on industry standards and may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Shaw is a leading provider of flooring and surface solutions, serving residential, commercial, and outdoor environments. They take a people-centered, customer-focused, and growth-minded approach to meet diverse market needs.
Company Size: Shaw Industries has 501-1,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: Shaw Industries was founded in 1946 and is a wholly-owned subsidiary of Berkshire Hathaway, Inc.
Company Description:
- Shaw Industries Group, Inc. is a leader in flooring and other surface solutions designed for residential housing, commercial spaces, and outdoor environments
- They leverage strengths in design, innovation, and operational excellence to create differentiated customer experiences through their expansive portfolio of brands
- Shaw Industries takes a people-centered, customer-focused, and growth-minded approach to meet diverse market needs
Company Specialties:
- Sustainable Design
- Resilient Flooring
- LVT
- Carpet
- Flooring
- Custom Carpet
- Broadloom
- Hardwood
- Carpet Tile
- Modular Flooring
- PET Resilient
- Sheet
- Commercial Flooring
- and Commercial Design
Company Website: http://www.shawcontract.com
ASSUMPTION: Shaw Industries is a well-established company with a strong focus on innovation, sustainability, and customer-centric design. Their extensive portfolio of brands and commitment to continuous improvement make them a competitive player in the flooring industry.
📊 Role Analysis
Career Level: This role is at the senior management level, requiring strategic decision-making, leadership, and collaboration with cross-functional teams.
Reporting Structure: The Senior Manager of Customer Shopper Marketing reports to the VP, Customer Marketing.
Work Arrangement: This role requires on-site work with frequent travel within the South geography and to headquarters.
Growth Opportunities:
- Potential advancement to a Director or Vice President role within the Customer Marketing or related departments
- Expansion of responsibilities and team leadership as the company grows and evolves
- Cross-functional projects and collaborations that provide exposure to different aspects of the business
ASSUMPTION: Shaw Industries offers growth opportunities for motivated and high-performing employees, with a focus on internal promotions and development.
🌍 Location & Work Environment
Office Type: Shaw Industries has multiple office locations across the United States, with the headquarters in Dalton, Georgia.
Office Location(s): Atlanta, GA; Dallas, TX; Houston, TX; Orlando, FL
Geographic Context:
- The South region covers Texas, Oklahoma, Arkansas, Louisiana, Mississippi, Alabama, Georgia, Florida, Tennessee, and South Carolina
- This role requires frequent travel within the South geography and to headquarters in Dalton, Georgia
- The preferred location is in the GA area, but other cities in the region are open as long as they are within an hour from a major international airport
Work Schedule: This role follows an 8-hour non-rotating shift, with hours falling within the day, an observed calendar, and a shift that starts in the AM.
ASSUMPTION: Shaw Industries offers a flexible work arrangement for this role, with a focus on results and performance rather than strict hours.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-depth interviews with the hiring manager and other relevant stakeholders
- Background check and reference checks
- Job offer and onboarding
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Collaboration and communication skills
- Budget management and analytical skills
- Industry-specific knowledge and experience
- Cultural fit and alignment with Shaw's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Demonstrate your understanding of Shaw Industries' business and the flooring industry
- Showcase your ability to balance national brand strategies with local customer needs
- Prepare examples of successful co-marketing campaigns and their impact on sales and brand presence
ATS Keywords: Customer Marketing, Digital Marketing, Brand Management, Co-Marketing Plans, Sales Strategy, Trade Marketing, ROI Measurement, Cross-Functional Collaboration, Strategic Thinking, Independent Retailers, Home Renovation
ASSUMPTION: Shaw Industries uses an Applicant Tracking System (ATS) to manage job applications, and including relevant keywords in your resume can help your application stand out.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Marketing automation and CRM platforms (e.g., Marketo, Salesforce)
- Social media management tools (e.g., Hootsuite, Sprout Social)
- Project management software (e.g., Asana, Trello)
- Google Analytics and other web analytics tools
ASSUMPTION: While not explicitly stated, proficiency in relevant marketing software and tools is likely required for this role.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric: Shaw Industries prioritizes understanding and meeting the needs of their customers
- Innovative: The company encourages creativity, continuous learning, and improvement
- Collaborative: Shaw Industries fosters a culture of teamwork and cross-functional collaboration
- Sustainable: The company is committed to environmental stewardship and responsible business practices
Work Style:
- Fast-paced and dynamic, with a focus on results and performance
- Cross-functional and collaborative, with a focus on teamwork and communication
- Customer-focused, with a strong emphasis on understanding and meeting customer needs
- Adaptable and responsive, with a willingness to pivot and adjust strategies as needed
Self-Assessment Questions:
- Do you have experience working directly with sales and customers to create and execute marketing plans, especially with independent retailers?
- Are you comfortable with frequent travel and balancing multiple priorities and stakeholders?
- Do you have a strong understanding of digital marketing content and platforms and their measurement?
- Are you action-oriented and responsive in a fast-paced environment?
ASSUMPTION: Shaw Industries values employees who are customer-focused, innovative, collaborative, and adaptable, with a strong commitment to sustainability and continuous improvement.
⚠️ Potential Challenges
- Managing multiple priorities and stakeholders, including national brand strategies and local customer needs
- Balancing budgets and co-op funds effectively to maximize ROI
- Keeping up with industry trends and best practices in digital marketing and customer co-marketing
- Frequent travel and time away from home
- Adapting to changes in the market and customer preferences
ASSUMPTION: While Shaw Industries offers a dynamic and challenging work environment, candidates should be prepared to manage multiple priorities, adapt to change, and maintain a strong focus on customer-centric marketing strategies.
📈 Similar Roles Comparison
- This role is unique in its focus on the South region and the need to balance national brand strategies with local customer needs
- Compared to other customer marketing roles, this position requires a higher degree of strategic thinking, collaboration, and adaptability
- Career path comparison: This role provides an opportunity for growth into Director or Vice President roles within the Customer Marketing or related departments
ASSUMPTION: While similar roles may exist within Shaw Industries or other companies, this position offers a unique blend of strategic, collaborative, and adaptable requirements that set it apart.
📝 Sample Projects
- Developing and executing a co-marketing plan for a new product launch across multiple independent retail partners
- Analyzing and optimizing the online consumer experience through trade partner websites and digital co-marketing campaigns
- Managing co-op/BDF funds with customers to ensure effective use and maximize ROI
ASSUMPTION: These sample projects provide a glimpse into the types of initiatives and responsibilities that the Senior Manager of Customer Shopper Marketing may encounter in this role.
❓ Key Questions to Ask During Interview
- How does Shaw Industries support the growth and development of its employees?
- What are the key priorities for this role in the first 90 days?
- How does Shaw Industries measure the success of its co-marketing campaigns and customer engagement strategies?
- What are the most significant challenges facing the flooring industry, and how does Shaw Industries plan to address them?
- How does Shaw Industries foster a culture of innovation and continuous improvement?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and provides an opportunity to assess the company's culture and fit for your career goals.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare examples of successful co-marketing campaigns and their impact on sales and brand presence
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
