🔹 Job Title: Sr. Manager / Director of Demand Generation
🔹 Company: Seesaw
🔹 Location: Remote
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 7, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
Key aspects of this role include:
ASSUMPTION: This role requires a strategic mindset, technical expertise in marketing automation, and the ability to work independently and manage multiple projects.
✅ Own and optimize the full marketing automation lifecycle, with a focus on Salesforce Marketing Cloud/Pardot
✅ Build and manage email nurture campaigns, lead scoring, segmentation, and campaign workflows
✅ Help build and manage integrated marketing campaigns that leverage the team’s content and materials for lead generation
✅ Partner closely with Sales and Product to drive a qualified pipeline through multichannel demand gen
✅ Integrate and manage tools like Chili Piper, paid social platforms, and CRM workflows
✅ Analyze and report on campaign effectiveness, lead performance, and conversion metrics
✅ Maintain and evolve the martech stack to scale with company growth
✅ Support global expansion through a scalable campaign strategy and localized execution
✅ Oversee day-to-day projects for landing pages, forms, and email content, serving as team lead for email operations
✅ Collaborate with content and creative teams to develop marketing automation strategies for lead generation
✅ Coordinate with the SDR team for integrated lead generation and account penetration strategies
✅ Implement A/B testing in campaigns and lead-nurturing journeys to measure messaging effectiveness
✅ Work with cross-functional teams to integrate campaigns for optimized performance
✅ Create and optimize automated marketing campaigns, including email marketing and segmentation
✅ Support Google Ads development for awareness and lead generation
✅ Maintain performance dashboards and monitor KPIs
✅ Recommend improving marketing strategies, including landing pages, ads, and email
✅ Stay updated on digital marketing trends and analyze data for campaign optimization, lead nurturing, and SEO improvements
✅ Manage and segment global contact lists based on regional compliance requirements, ensuring adherence to laws such as CASL, GDPR, and CAN-SPAM
✅ Collaborate closely with legal and compliance teams to monitor changes in global communication laws and proactively adjust outreach strategies
✅ Maintain high data integrity standards and champion privacy-first marketing practices across all campaigns and platforms
ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to work effectively with various teams.
Education: Bachelor’s degree in Marketing, Communications, Business, or a related field
Experience: 5-8 years of experience in marketing automation, demand generation, or growth marketing
Required Skills:
Preferred Skills:
ASSUMPTION: Candidates with experience in EdTech and international marketing initiatives will have a strong advantage in this role.
Salary Range: $130,000 - $160,000 (USD) per year
Benefits:
Working Hours: Full-time, flexible work-life balance with a flexible vacation policy
ASSUMPTION: The salary range is based on the company's size and industry, and individual pay decisions are based on several factors, including qualifications, experience level, and geography.
Industry: Seesaw operates in the EdTech industry, focusing on elementary learning experience and digital curriculum products for teachers
Company Size: Seesaw is a mid-sized company with 201-500 employees, providing a collaborative and dynamic work environment
Founded: Seesaw was founded in 2015 and has since grown to serve 25 million educators, students, and families worldwide
Company Description:
Company Specialties:
Company Website: http://www.seesaw.com
ASSUMPTION: Seesaw's focus on education and technology makes it an attractive employer for candidates interested in EdTech and making a positive impact on students' learning experiences.
Career Level: This role is suitable for experienced marketing professionals looking to take on a leadership position in demand generation
Reporting Structure: The role reports directly to the VP of Marketing and collaborates closely with internal partners across Sales and Product
Work Arrangement: This is a remote position with a flexible work-life balance and a flexible vacation policy
Growth Opportunities:
ASSUMPTION: This role offers significant growth potential for the right candidate, as Seesaw continues to expand its user base and global presence.
Office Type: Remote
Office Location(s): San Francisco, California (Headquarters)
Geographic Context:
Work Schedule: Full-time, with flexible hours and a flexible vacation policy
ASSUMPTION: The remote work environment allows for greater flexibility and work-life balance, while also enabling collaboration with a diverse global user base.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Demand Generation, Marketing Automation, Salesforce Marketing Cloud, Pardot, Chili Piper, Paid Social Platforms, CRM Workflows, Multichannel Marketing, Global Expansion, Data Privacy, Compliance
ASSUMPTION: Seesaw's hiring process is designed to assess candidates' technical skills, strategic thinking, and cultural fit, with a focus on problem-solving and leadership abilities.
ASSUMPTION: The required tools and technologies for this role are industry-standard and widely used in demand generation and marketing automation.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Seesaw values candidates who are passionate about its mission, comfortable working remotely, and able to thrive in a data-driven and collaborative environment.
ASSUMPTION: These challenges require strong project management skills, attention to detail, and the ability to work effectively with various teams.
ASSUMPTION: This role offers unique opportunities for growth and impact in the EdTech industry, with a focus on global expansion and data privacy compliance.
ASSUMPTION: These sample projects illustrate the strategic and collaborative nature of the role, requiring strong project management skills and attention to detail.
ASSUMPTION: These interview questions help candidates better understand the role, the company, and its culture, enabling them to make an informed decision about their fit for the position.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.