Sr. Manager, Email Marketing & Analytics

📌 Core Information 🔹 Job Title: Senior Manager, Email Marketing & Analytics 🔹 Company: IGN Entertainment 🔹 Location: Los Angeles, California, United States 🔹 Job Type: Hybrid (2-3 days in office for LA/NYC residents, fully remote for others) 🔹 Category: Marketing 🔹 Date Posted: May 7, 2025 🚀 Job Overview IGN Entertainment is seeking a strategic and data-driven Senior Manager to lead and grow our email marketing and analytics efforts. This role is ideal for a seasoned professional with a strong background in email marketing, data analysis, and team management. The successful candidate will be responsible for developing and executing email marketing strategies, optimizing campaigns, and driving revenue growth. They will also oversee our analytics capabilities and ensure accurate and timely reporting. Key aspects of this role include: 1. Strategic Planning: Develop and implement email marketing strategies that align with business objectives and drive revenue growth. 2. Campaign Management: Create, build, schedule, and optimize email campaigns using best practices and A/B testing. 3. Team Leadership: Lead and manage a team consisting of email marketing managers, copywriters, and collaborate with corporate analytics partners. 4. Data Analysis: Analyze campaign performance data, identify trends, and make data-driven decisions to improve results. 5. Cross-functional Collaboration: Work closely with digital marketing, business development, and other stakeholders to ensure accurate and on-time email delivery while maintaining quality assurance standards. 6. Industry Awareness: Stay up-to-date with industry trends and best practices, and implement changes as needed. ASSUMPTION: This role requires a strong understanding of email marketing best practices, data analysis, and team management. The ideal candidate will have experience in a similar role and be comfortable working in a dynamic, fast-paced environment. 📋 Key Responsibilities 🔑 Email Marketing Strategy & Campaign Management: - Develop and execute email marketing strategies that drive revenue growth and engagement. - Create, build, schedule, and optimize email campaigns using best practices and A/B testing. - Establish and track campaign goals, measuring email performance, and reporting on results. - Collaborate with digital design and copywriting teams to craft compelling assets that support email campaigns. 🔑 Team Leadership & Management: - Lead and manage a team consisting of email marketing managers and a copywriter. - Provide guidance and support to team members by providing strategic direction and technical assistance. - Facilitate relationships with corporate analytics partners to ensure accurate and timely reporting. 🔑 Data Analysis & Reporting: - Analyze campaign performance data and identify trends to optimize results. - Execute ad hoc reporting through database queries and dashboard analytics. - Establish and maintain CRM targeting to ensure customers receive the right email at the right time while seeking opportunities to create new audience segments. 🔑 Cross-functional Collaboration & Stakeholder Management: - Collaborate with digital marketing, business development, and other stakeholders to ensure accurate and on-time email delivery while maintaining quality assurance standards. - Work with the digital design and copywriting teams to create compelling assets that support email campaigns. - Collaborate with internal partners at IGN, Gamer Network, and other brands to build cross-marketing campaigns that support growth and sales across Ziff Davis owned organizations. 🔑 Email Service Provider Management & Migration: - Own the relationship with our email service provider and assist with future email software migrations from end to end, including vendor outreach, RFPs, vendor selection, and implementation. 🔑 Industry Trends & Best Practices: - Stay abreast of industry trends and best practices in email marketing and analytics disciplines, and implement prudent changes as needed. ASSUMPTION: This role requires a strong attention to detail and the ability to manage multiple projects and relationships simultaneously. The ideal candidate will have experience in a similar role and be comfortable working in a dynamic, fast-paced environment. 🎯 Required Qualifications Education: - Bachelor's degree in Marketing, Business, Statistics, or a related field. Experience: - 5+ years of experience in email marketing and A/B and multivariate testing. - 5+ years of experience in data analysis and visualization tools such as SQL, Excel, Tableau, Power BI, or similar. - 5+ years of experience in email marketing automation tools such as Cordial, Braze, Iterable, Aprimo, Adobe Campaign, etc. - Experience measuring performance and ROI across multiple business verticals and presenting findings to cross-functional teams. Required Skills: - Strong analytical skills and proficiency in data analysis tools. - Excellent communication and presentation skills. - Strong leadership and team management skills. - Proven ability to manage multiple projects and relationships simultaneously. - Strong attention to detail and a results-driven mindset. - Familiarity with Google Analytics, Excel, and other analytics tools. - Experience with CRM software and email marketing automation tools. - Knowledge of SQL and data analysis techniques. - Experience in the gaming industry is a plus. Preferred Skills: - Experience in ecommerce is a plus. - Familiarity with the gaming industry and its trends. - Proficiency in Python, R, or other programming languages for data analysis. ASSUMPTION: This role requires a strong attention to detail and the ability to manage multiple projects and relationships simultaneously. The ideal candidate will have experience in a similar role and be comfortable working in a dynamic, fast-paced environment. 💰 Compensation & Benefits Salary Range: $100,000 - $120,000 per year, plus incentive compensation (for eligible roles only), 401K with company match, medical, dental, vision, and life insurance, short and long-term disability, and a flexible time off policy. Benefits: - Medical, dental, vision, and life insurance - Disability benefits (short and long-term) - 401K with company match - Employee Stock Purchase Plan - Pregnancy and Parental Leave - Family Planning Support via Maven - Flexible Time Off - Volunteer Time Off - Fitness Reimbursement - Employee Resource Groups - Company-sponsored Events Working Hours: 40 hours per week, Monday-Friday. There is no expectation for this role to work weekends, holidays, or odd hours. ASSUMPTION: The salary range provided is an estimate based on industry standards for a role of this level and experience. The actual salary may vary based on the candidate's specific job-related knowledge, skills, and experience. 📌 Applicant Insights 🔍 Company Context Industry: IGN Entertainment operates in the online media and gaming industries, with a focus on video games, entertainment, and digital media. Company Size: IGN Entertainment is a mid-sized company with 201-500 employees, providing a dynamic work environment with ample opportunities for growth and collaboration. Founded: IGN Entertainment was founded in 1996 and has since grown to become one of the leading Internet media portfolios focused on video games and entertainment. Company Description: IGN Entertainment is home to several renowned brands, including IGN, Eurogamer, Humble Bundle, Rock Paper Shotgun, MapGenie, and more. With a reach of 490 million monthly users around the world and 73 million gaming and entertainment fans, IGN Entertainment publishes daily content on more than 35 platforms, including YouTube, TikTok, X, Facebook, Instagram, and Snapchat. Headquartered in Los Angeles, IGN Entertainment content is localized in 20 languages throughout 110 countries and hosted on websites and native applications across mobile and connected TV devices. Company Specialties: IGN Entertainment specializes in Internet, gaming, entertainment, video, OTT, commerce, advertising, publishing, digital media, social media, branded content, and written content. Company Website: corp.ign.com ASSUMPTION: IGN Entertainment's size, industry, and global reach provide a unique opportunity for candidates to work on high-impact projects and gain exposure to a wide range of industries and markets. 📊 Role Analysis Career Level: This role is a senior-level management position, offering significant growth potential and the opportunity to make a substantial impact on the company's email marketing and analytics efforts. Reporting Structure: The Senior Manager, Email Marketing & Analytics will report directly to the Vice President of Marketing or a similar executive role, depending on the organizational structure. Work Arrangement: This role is a hybrid position, requiring 2-3 days in the office for Los Angeles and New York City residents, with the remaining days worked remotely. For applicants located in different areas around the United States, this position will be fully remote. Growth Opportunities: - Lead and manage a team, providing guidance and support to team members and facilitating relationships with corporate analytics partners. - Collaborate with internal partners at IGN, Gamer Network, and other brands to build cross-marketing campaigns that support growth and sales across Ziff Davis owned organizations. - Stay abreast of industry trends and best practices in email marketing and analytics disciplines, and implement prudent changes as needed. ASSUMPTION: This role offers significant growth potential and the opportunity to make a substantial impact on the company's email marketing and analytics efforts. The ideal candidate will have experience in a similar role and be comfortable working in a dynamic, fast-paced environment. 🌍 Location & Work Environment Office Type: IGN Entertainment's offices are modern, collaborative workspaces designed to foster creativity and productivity. Office Location(s): IGN Entertainment has offices in Los Angeles, New York City, London, Sydney, Chicago, and San Francisco. The specific office location for this role will be in Los Angeles or New York City, with the option to work remotely for applicants located in different areas around the United States. Geographic Context: - Los Angeles, California: Known for its vibrant entertainment industry, diverse culture, and Mediterranean climate, Los Angeles offers a unique blend of urban and suburban living with easy access to beaches, mountains, and desert landscapes. - New York City, New York: As the cultural, financial, and media capital of the United States, New York City offers a fast-paced, dynamic environment with endless opportunities for entertainment, dining, and networking. Work Schedule: The work schedule for this role is 40 hours per week, Monday-Friday, with the option to work remotely for applicants located outside of Los Angeles and New York City. There is no expectation for this role to work weekends, holidays, or odd hours. ASSUMPTION: The ideal candidate for this role will be comfortable working in a hybrid or fully remote environment, with the ability to manage their time effectively and maintain a consistent work schedule. 💼 Interview & Application Insights Typical Process: 1. Applicants will submit their resume and cover letter through the provided application link. 2. IGN Entertainment will review applications and select candidates for a phone or video screening. 3. Selected candidates will be invited for one or more in-depth interviews, which may include technical assessments and case studies. 4. Finalists will be asked to provide references and may be subject to a background check. 5. Offers will be extended to the successful candidate, and onboarding will begin once the offer is accepted. Key Assessment Areas: - Technical skills in email marketing, data analysis, and team management. - Problem-solving abilities and strategic thinking. - Communication and presentation skills. - Leadership and team management skills. - Cultural fit and alignment with IGN Entertainment's values. Application Tips: - Tailor your resume and cover letter to highlight relevant skills and experiences for this role. - Showcase your understanding of email marketing best practices, data analysis techniques, and team management strategies. - Demonstrate your ability to manage multiple projects and relationships simultaneously. - Prepare for behavioral interview questions that focus on your leadership, team management, and problem-solving skills. ATS Keywords: Email Marketing, Data Analysis, A/B Testing, Multivariate Testing, SQL, Excel, Tableau, Power BI, CRM Targeting, Digital Marketing, Team Management, Leadership, Strategy, Campaign Management, Performance Measurement, Industry Trends, Project Management ASSUMPTION: The interview process for this role will focus on assessing the candidate's technical skills, problem-solving abilities, communication skills, and cultural fit. The ideal candidate will have experience in a similar role and be comfortable working in a dynamic, fast-paced environment. 🛠️ Tools & Technologies - Email Marketing Automation Tools: Cordial, Braze, Iterable, Aprimo, Adobe Campaign, etc. - Data Analysis Tools: SQL, Excel, Tableau, Power BI, Google Analytics - CRM Software: Salesforce, HubSpot, Zoho CRM, or similar - Email Service Providers: Mailchimp, SendGrid, Campaign Monitor, or similar - Project Management Tools: Asana, Trello, Jira, or similar - Collaboration Tools: Slack, Microsoft Teams, Google Workspace, or similar ASSUMPTION: The ideal candidate for this role will have experience with the listed tools and technologies, or be able to quickly learn and adapt to new platforms as needed. 👔 Cultural Fit Considerations Company Values: - Passion: We are passionate about our brands and the communities we serve. - Creativity: We foster an environment where innovation and originality thrive. - Collaboration: We work together to achieve our goals and support each other's success. - Integrity: We act with honesty and transparency in all our interactions. - Accountability: We take responsibility for our actions and their outcomes. Work Style: - Dynamic: IGN Entertainment operates in a fast-paced, dynamic environment, requiring employees to be adaptable and responsive to change. - Collaborative: Our teams work closely together, sharing knowledge and supporting each other's efforts to achieve common goals. - Data-driven: We make informed decisions based on data analysis and insights. - Innovative: We encourage creativity and continuous learning to stay ahead of industry trends and best practices. Self-Assessment Questions: 1. How do you align with IGN Entertainment's core values, particularly [specific value]? 2. How do you approach managing a team in a hybrid or fully remote work environment? 3. How do you stay up-to-date with industry trends and best practices in email marketing and analytics? 4. Can you provide an example of a time when you had to manage multiple projects and relationships simultaneously, and how did you ensure the success of each project? ASSUMPTION: The ideal candidate for this role will be able to demonstrate a strong alignment with IGN Entertainment's values and work style, with a proven track record of success in a similar role. ⚠️ Potential Challenges 1. Workload Management: This role may require managing multiple projects and relationships simultaneously, which can be challenging at times. The ideal candidate will have experience managing multiple projects and be comfortable working in a dynamic, fast-paced environment. 2. Stakeholder Management: Collaborating with various internal and external stakeholders can present unique challenges. The ideal candidate will have strong communication and stakeholder management skills, with experience working with diverse teams and partners. 3. Data Analysis: This role requires a strong understanding of data analysis techniques and the ability to interpret and act on complex data sets. The ideal candidate will have experience in data analysis and be comfortable working with large data sets. 4. Industry Trends: Keeping up with the latest trends and best practices in email marketing and analytics can be challenging. The ideal candidate will have experience staying up-to-date with industry trends and be comfortable implementing changes as needed. ASSUMPTION: The ideal candidate for this role will be able to overcome these challenges and thrive in a dynamic, fast-paced environment. 📈 Similar Roles Comparison 1. Role Differences: This role is focused on email marketing and analytics, while similar roles may focus more on other marketing channels or have a broader scope. This role requires a strong understanding of email marketing best practices and data analysis techniques. 2. Industry Context: The gaming and entertainment industries are highly competitive and dynamic, with constant changes in consumer behavior and market trends. This role requires a strong understanding of the gaming and entertainment industries and the ability to adapt to change. 3. Career Path Comparison: This role offers significant growth potential and the opportunity to make a substantial impact on the company's email marketing and analytics efforts. The ideal candidate will have experience in a similar role and be comfortable working in a dynamic, fast-paced environment. ASSUMPTION: The ideal candidate for this role will have experience in a similar role and be comfortable working in a dynamic, fast-paced environment. 📝 Sample Projects 1. Email Marketing Campaign Optimization: Develop and execute A/B and multivariate tests to optimize email campaign performance, increasing open rates, click-through rates, and conversions. 2. Customer Segmentation: Implement new audience segments to improve email relevance and engagement, driving increased revenue and customer loyalty. 3. CRM Targeting and Automation: Establish and maintain CRM targeting to ensure customers receive the right email at the right time, while seeking opportunities to create and implement new audience segments and automation workflows. ASSUMPTION: These sample projects are intended to illustrate the types of initiatives the ideal candidate for this role might undertake. The actual projects and initiatives will depend on the specific needs and goals of the organization. ❓ Key Questions to Ask During Interview 1. Role Responsibilities: Can you describe the key responsibilities of this role and how they align with my skills and experience? 2. Team Structure: How is the email marketing and analytics team structured, and how will I collaborate with other teams within the organization? 3. Data Analysis: Can you provide more details about the data analysis aspects of this role and the tools I will be using? 4. Industry Trends: How does the company stay up-to-date with industry trends and best practices in email marketing and analytics? 5. Growth Opportunities: What opportunities are there for growth and advancement within the company, particularly for someone in this role? ASSUMPTION: The ideal candidate for this role will be able to ask insightful questions that demonstrate their understanding of the role and their fit for the organization. 📐 Next Steps for Applicants To apply for this position: 1. Submit your application through the provided link: https://app.jobvite.com/job/obO1vfwf 2. Tailor your resume and cover letter to highlight relevant skills and experiences for this role. 3. Prepare for behavioral interview questions that focus on your leadership, team management, and problem-solving skills. 4. Research IGN Entertainment and the gaming and entertainment industries to demonstrate your understanding of the company and its market. 5. Follow up with the hiring manager or HR representative within one week of submitting your application to confirm receipt and inquire about next steps. ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.