Sr. Manager, Growth Marketing, Event Strategy

📌 Core Information

🔹 Job Title: Sr. Manager, Growth Marketing, Event Strategy

🔹 Company: TIAA

🔹 Location: 3965 Dallas Parkway, Frisco, TX 75034

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 7, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Executing Go-To-Market event campaign deliverables
• Establishing strong working relationships with sales and marketing teams
• Tracking and analyzing event performance metrics and ROI
• Developing and implementing event plans and budget management

ASSUMPTION: This role requires a high level of organization, attention to detail, and strong communication skills to manage multiple projects and stakeholders effectively.

📋 Key Responsibilities

✅ Responsible for executing Go-To-Market event campaign deliverables, including defining requirements, coordinating timelines, managing compliance and legal review processes, and facilitating the hand-off between teams for execution of proprietary and non-proprietary events

✅ Establishes and maintains strong working relationships and collaboration with sales, marketing and cross-functional business partners

✅ Supports the cross-functional partnership with subject matter experts, Marketing and Compliance teams to help develop compelling, compliant content that aligns with audience strategy and reinforces TIAA's thought leadership position while ensuring all event materials meet regulatory requirements and brand standards.

✅ Helps develop appropriate departmental measurements and key performance indicators (KPIs) based on overall business goals, tracking and analyzing event performance metrics and ROI.

✅ Provides tactical and custom marketing support aligned with Growth marketing support model in partnership with functional areas of marketing

ASSUMPTION: This role requires a strong understanding of event marketing strategies, regulatory compliance, and data analysis to drive successful event campaigns and measure their impact.

🎯 Required Qualifications

Education: University degree preferred

Experience: 3+ years required; 5+ years preferred

Required Skills:

• 3+ years of working experience within event strategy

Preferred Skills:

• 5+ years of working experience within event strategy
• University degree
• Customer focused and results-driven
• A demonstrated track record in event marketing
• Ability to gain buy-in, influence and drive outcomes
• Experience creating and tracking program metrics and KPIs
• Build trust, credibility and strong relationships with internal/external customers and team members
• Excellent interpersonal, oral, and written communication skills
• Able to work effectively in a fast paced, cross-functional, changing environment
• Seasoned relationship builder able to establish effective partnerships at all levels of the organization, including senior leadership.
• Demonstrated understanding of Retirement marketplace, competitive landscape and regulatory environment.
• Successful experience in developing and implementing event plans and budget management.
• Proven ability to influence the development of effective creative concepts and marketing strategies.

ASSUMPTION: Given the role's focus on event strategy and marketing, candidates should have a strong background in event planning, marketing, and data analysis, as well as excellent communication and relationship-building skills.

💰 Compensation & Benefits

Salary Range: $99,900 - $150,000 per year

Benefits:

• Retirement Program
• Health Offerings
• Wellness Offerings
• Work Life Offerings

Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles. Actual compensation may vary based on relevant experience, time in role, base salary of internal peers, prior performance, business sector, and geographic location.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services, specifically focused on retirement plans, IRAs, mutual funds, life insurance, 529 college savings plans, and brokerage services.

Company Size: 10,001+ employees, with a large presence in the United States and a global reach.

Founded: TIAA was founded in 1918 to provide retirement plans for educators and has since expanded its services to various industries.

Company Description:

• TIAA is committed to making financial well-being possible for its clients and associates.
• The company offers a comprehensive Total Rewards package designed to make a positive difference in the lives of its associates and their loved ones.
• TIAA is an equal opportunity employer and does not discriminate against any candidate or employee on the basis of age, race, color, national origin, sex, religion, veteran status, disability, sexual orientation, gender identity, or any other legally protected status.

Company Specialties:

• Retirement Plans
• IRAs
• Mutual Funds
• Life Insurance
• 529 college savings plans
• Brokerage Services

Company Website: https://www.tiaa.org

ASSUMPTION: TIAA is a well-established financial services company with a strong focus on retirement planning and a commitment to diversity, equity, and inclusion.

📊 Role Analysis

Career Level: Senior Manager

Reporting Structure: This role reports directly to the Head of Growth Marketing and may have supervisory responsibilities over event marketing specialists and coordinators.

Work Arrangement: On-site, with the possibility of occasional remote work for specific tasks or meetings.

Growth Opportunities:

• Potential career advancement within the Marketing department or other functional areas of the organization.
• Opportunities to work on high-impact projects and events, contributing to TIAA's growth and success.
• Access to professional development and training opportunities to enhance skills and advance career goals.

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a meaningful impact on TIAA's marketing efforts and advance their career within the organization.

🌍 Location & Work Environment

Office Type: Corporate office environment with a mix of open and private workspaces.

Office Location(s): 3965 Dallas Parkway, Frisco, TX 75034

Geographic Context:

• The Frisco office is located in the Dallas-Fort Worth metro area, offering a mix of urban and suburban living options.
• The area is known for its strong job market, high quality of life, and numerous amenities, including sports teams, cultural attractions, and outdoor recreation opportunities.
• The office is easily accessible by major highways and is close to shopping, dining, and entertainment options.

Work Schedule: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM, with the possibility of occasional evening or weekend work for events.

ASSUMPTION: The Frisco office offers a modern, collaborative work environment with easy access to amenities and a strong job market, providing employees with a high quality of life both in and out of the office.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with a member of the HR team
• In-person or virtual interview with the hiring manager and potential team members
• Final interview with the Head of Growth Marketing
• Background check and offer extension

Key Assessment Areas:

• Event planning and management skills
• Marketing strategy and execution
• Data analysis and reporting
• Communication and interpersonal skills
• Cultural fit and alignment with TIAA's values

Application Tips:

• Tailor your resume and cover letter to highlight your event planning, marketing, and data analysis skills, as well as any relevant experience with financial services or retirement planning.
• Be prepared to discuss your experience with event planning, marketing strategy, and data analysis, as well as your ability to work effectively in a fast-paced, cross-functional environment.
• Research TIAA's company culture and values to demonstrate your fit with the organization.

ATS Keywords: Event Strategy, Event Marketing, Marketing Campaigns, Data Analysis, Cross-Functional Teams, Stakeholder Management, Budget Management, Creative Concepts, Marketing Strategies, Lead Generation, Marketing Analytics, Customer Focused, Results Driven

ASSUMPTION: The application process for this role is likely to be competitive, and candidates should be prepared to demonstrate their strong event planning, marketing, and data analysis skills, as well as their cultural fit with TIAA's values and mission.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Event management software (e.g., Cvent, Eventbrite, or similar)
• Marketing automation tools (e.g., Marketo, Pardot, or similar)
• Data analysis tools (e.g., Excel, Google Analytics, or similar)

ASSUMPTION: The tools and technologies required for this role are standard for the event marketing and data analysis fields, and candidates should have experience with relevant software and platforms.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Excellence
• Inclusion
• Stewardship
• Collaboration

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Adaptable and responsive to change
• Results-focused and accountable

Self-Assessment Questions:

• Do you have a proven track record in event marketing and a strong understanding of the retirement marketplace and competitive landscape?
• Are you comfortable working in a fast-paced, cross-functional environment and managing multiple projects and stakeholders effectively?
• Do you have excellent communication and interpersonal skills, with the ability to build trust and credibility with internal and external customers and team members?
• Are you committed to TIAA's mission of making financial well-being possible for its clients and associates, and do you align with the company's values of integrity, excellence, inclusion, stewardship, and collaboration?

ASSUMPTION: TIAA values candidates who are results-driven, collaborative, and committed to the company's mission and values, with a strong track record in event marketing and a proven ability to work effectively in a fast-paced, cross-functional environment.

⚠️ Potential Challenges

• Managing multiple projects and stakeholders effectively in a fast-paced, cross-functional environment
• Navigating regulatory compliance and brand standards for event materials
• Developing and implementing event plans and budget management within tight deadlines
• Adapting to changes in event strategy, marketing priorities, or organizational structure
• Balancing the demands of event planning and execution with other marketing responsibilities

ASSUMPTION: This role presents unique challenges that require strong organizational skills, adaptability, and the ability to manage multiple priorities and stakeholders effectively.

📈 Similar Roles Comparison

• This role is unique in its focus on event strategy and marketing within the financial services industry, with a specific emphasis on retirement planning.
• Compared to similar roles in other industries, this position requires a strong understanding of the retirement marketplace, competitive landscape, and regulatory environment.
• Career progression in this role may lead to opportunities in marketing leadership, event management, or other functional areas of the organization, depending on the candidate's skills, interests, and performance.

ASSUMPTION: This role offers a unique opportunity to apply event marketing skills within the financial services industry, with a specific focus on retirement planning and the potential for career growth and advancement within the organization.

📝 Sample Projects

• Planning and executing a TIAA-sponsored event, including defining requirements, coordinating timelines, managing compliance and legal review processes, and facilitating the hand-off between teams for execution
• Developing and implementing an event plan and budget management strategy for a proprietary TIAA event, including tracking and analyzing event performance metrics and ROI
• Collaborating with cross-functional business partners to create compelling, compliant content that aligns with audience strategy and reinforces TIAA's thought leadership position while ensuring all event materials meet regulatory requirements and brand standards

ASSUMPTION: These sample projects illustrate the key responsibilities and required skills for this role, demonstrating the candidate's ability to manage event campaigns, develop marketing strategies, and analyze data to drive successful event outcomes.

❓ Key Questions to Ask During Interview

• Can you describe the typical event planning process for TIAA-sponsored events, and how this role fits into that process?
• How does this role collaborate with other marketing teams and functional areas of the organization to ensure consistent branding and messaging across events?
• What are the key priorities for this role in the first 30, 60, and 90 days, and how will my performance be measured against these goals?
• How does TIAA support the professional development and career growth of its employees, particularly within the Marketing department?
• What are the most challenging aspects of this role, and how can I best prepare to succeed in these areas?

ASSUMPTION: These interview questions are designed to provide insight into the role's day-to-day responsibilities, priorities, and challenges, as well as TIAA's company culture and commitment to employee development and growth.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your event planning, marketing, and data analysis skills, as well as any relevant experience with financial services or retirement planning.
• Prepare for your interview by researching TIAA's company culture and values, and be ready to discuss your experience with event planning, marketing strategy, and data analysis.
• If selected for the final interview, be prepared to present a sample event plan or marketing strategy that demonstrates your skills and approach to the role.
• Follow up with the hiring manager or HR representative within one week of your interview to express your interest in the position and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.