📌 Core Information
🔹 Job Title: Sr Manager, Marketing Automation
🔹 Company: Equity LifeStyle Properties, Inc.
🔹 Location: Chicago, IL
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: June 27, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading strategy, implementation, and continuous improvement of CRM systems and processes
- Collaborating with cross-functional teams to optimize CRM systems and develop impactful customer engagement strategies
- Managing CRM systems (Salesforce, Acoustic) to meet business needs and enhance customer experience
- Implementing and optimizing marketing automation tools to improve customer communications
- Analyzing customer data to improve CRM system functionality and drive operational efficiency
ASSUMPTION: This role requires a strategic mindset, strong technical skills, and the ability to work effectively with various teams to drive CRM success and enhance customer experience.
📋 Key Responsibilities
✅ Develop and execute strategies to ensure CRM systems align with business goals and support sales, marketing, and customer service functions
✅ Optimize CRM user interface, system processes, and workflows to enhance system efficiency and user adoption
✅ Oversee the selection, implementation, and optimization of CRM systems to meet evolving business needs
✅ Manage the integration of CRM systems with other internal tools and ensure smooth data flow
✅ Lead efforts to improve data hygiene and ensure data integrity, accuracy, and consistency across CRM platforms
✅ Collaborate with external vendors, IT teams, and business stakeholders to optimize CRM functionalities and drive user adoption
✅ Design and execute CRM campaigns (email, SMS, push notifications) that drive customer engagement, retention, and conversion
✅ Develop and implement customer journey automation strategies, including lead nurturing, onboarding, and re-engagement campaigns
✅ Utilize data insights to continuously refine and optimize campaign strategies for improved results
✅ Analyze customer behavior, campaign performance, and CRM metrics to identify opportunities for optimization and growth
✅ Create reports and dashboards to measure the success of CRM campaigns and share insights with stakeholders to guide decision-making
✅ Manage CRM-related projects, ensuring they are completed on time, within scope, and aligned with budget requirements
✅ Oversee the transition of CRM systems, including system migrations and upgrades, ensuring minimal disruptions to daily operations
ASSUMPTION: This role involves a mix of strategic planning, hands-on implementation, and data-driven analysis to optimize CRM systems and improve customer experience.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 5-10 years of experience in CRM management, marketing automation, and campaign management
Required Skills:
- Expertise in CRM systems (Salesforce, Acoustic) and system integrations
- Experience in vendor management, project management, and leading cross-functional teams
- Strong knowledge of data management principles, CRM best practices, and system architecture
- Proven track record in implementing and optimizing CRM systems to meet business needs and improve user experience
- Ability to analyze customer data to improve CRM system functionality and drive operational efficiency
- Strong understanding of marketing automation and campaign management tools
- Experience with customer segmentation, journey mapping, and performance analysis
Preferred Skills:
- Experience in the real estate or hospitality industry
- Familiarity with Acoustic Campaign or similar marketing automation platforms
- Certifications in Salesforce or other CRM systems
ASSUMPTION: Candidates should have a strong background in CRM management, marketing automation, and data analysis, with experience leading cross-functional teams to drive CRM success.
💰 Compensation & Benefits
Salary Range: $100,000.00 - $120,000.00 per year (estimated, based on market data and company size)
Benefits:
- Medical, dental, and vision plans
- Generous 401(k) employer match
- Paid vacations, holidays, and sick time
Working Hours: Full-time, typically Monday-Friday, 8:00 AM - 5:00 PM, with flexibility as needed
ASSUMPTION: The salary range is an estimate based on market data and company size. The actual offer may vary based on the candidate's education, experience, skills, and alignment with market data.
📌 Applicant Insights
🔍 Company Context
Industry: Real Estate (Manufactured Home Communities, RV Resorts & Campgrounds)
Company Size: 1,001-5,000 employees (Mid-size)
Founded: 1969
Company Description:
- Equity LifeStyle Properties (ELS) is the leading owner/operator of Manufactured Home Communities, RV Resorts & Campgrounds in North America
- ELS offers beautiful communities and parks in desirable locations, catering to various customer needs
- With nearly 50 years in business, ELS owns or has controlling interest in over 400 communities and resorts in 32 states and British Columbia, with more than 145,000 sites
Company Specialties:
- Real Estate
- Manufactured Housing
- RV Resorts
- Hospitality
- Multifamily
- Property Management
- Operations
- Camping
- Asset Management
- REIT
- Senior Living
Company Website: www.equitylifestyleproperties.com
ASSUMPTION: ELS is a well-established company in the real estate industry, with a strong focus on customer experience and community management.
📊 Role Analysis
Career Level: Mid-level to Senior Manager
Reporting Structure: This role reports directly to the Vice President of Marketing and collaborates with cross-functional teams, including marketing, sales, customer service, and IT
Work Arrangement: On-site, with potential for remote work or hybrid arrangements based on business needs
Growth Opportunities:
- Potential to advance within the marketing department or explore other roles within the company as it continues to grow
- Opportunities to gain experience in various aspects of CRM management and marketing automation
- Chance to work with a diverse range of teams and stakeholders, fostering professional development
ASSUMPTION: This role offers opportunities for career growth and professional development within a large, established company.
🌍 Location & Work Environment
Office Type: Corporate headquarters with a professional, collaborative work environment
Office Location(s): Chicago, IL (with additional offices in Tampa, FL, and Phoenix, AZ)
Geographic Context:
- Chicago is a large, diverse city with a vibrant culture, offering numerous amenities and attractions
- The Chicago Home Office is located in the West Loop neighborhood, near public transportation and various dining and entertainment options
- ELS offers beautiful communities and parks in desirable locations across North America, providing opportunities for travel and exposure to different markets
Work Schedule: Full-time, typically Monday-Friday, 8:00 AM - 5:00 PM, with flexibility as needed to accommodate business demands and team collaboration
ASSUMPTION: The Chicago Home Office provides a professional, collaborative work environment, with opportunities for growth and development within the company.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess cultural fit and basic qualifications
- In-depth behavioral and technical interviews with cross-functional stakeholders
- Final interview with the Vice President of Marketing or another senior leader
- Background check and reference verification
Key Assessment Areas:
- CRM system expertise and strategic planning
- Data analysis and reporting skills
- Cross-functional collaboration and communication
- Problem-solving and project management abilities
- Alignment with company values and culture
Application Tips:
- Highlight relevant CRM management, marketing automation, and data analysis experience in your resume
- Tailor your cover letter to demonstrate your understanding of the role and how your skills and experience align with ELS' needs
- Prepare for behavioral and technical interview questions by reflecting on your past experiences and accomplishments
- Research ELS and the real estate industry to show your enthusiasm and knowledge during the interview process
ATS Keywords: CRM, Salesforce, Acoustic, marketing automation, campaign management, data analysis, customer engagement, user experience, project management, cross-functional collaboration
ASSUMPTION: The interview process for this role will focus on assessing the candidate's CRM expertise, strategic thinking, and ability to work effectively with cross-functional teams.
🛠️ Tools & Technologies
- CRM systems: Salesforce, Acoustic
- Marketing automation tools: Acoustic Campaign (or similar)
- Data analysis and reporting tools: Tableau, Power BI, or similar
- Project management tools: Asana, Trello, or similar
ASSUMPTION: The tools and technologies required for this role are industry-standard and may vary based on the candidate's specific experience and the company's evolving needs.
👔 Cultural Fit Considerations
Company Values:
- Customer Focus
- Integrity
- Respect
- Excellence
- Accountability
- Teamwork
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and responsive to change
- Strategic and forward-thinking
Self-Assessment Questions:
- Do I have a strong customer focus and a passion for enhancing customer experience?
- Am I comfortable working with cross-functional teams and collaborating with various stakeholders?
- Do I have a proven track record of driving CRM success and improving user experience?
- Am I able to analyze data and use insights to inform strategic decision-making?
ASSUMPTION: ELS values a customer-focused, collaborative, and data-driven work environment, with a strong emphasis on teamwork and accountability.
⚠️ Potential Challenges
- Managing multiple CRM systems and ensuring seamless integration with other internal tools
- Balancing strategic planning with day-to-day campaign execution and data analysis
- Working with a diverse range of teams and stakeholders, each with unique priorities and goals
- Keeping up with industry trends and best practices in CRM management and marketing automation
ASSUMPTION: This role presents unique challenges that require strong project management, communication, and strategic thinking skills to succeed.
📈 Similar Roles Comparison
- Unlike other marketing automation roles, this position requires expertise in multiple CRM systems and a strong focus on customer engagement and user experience
- ELS' real estate focus provides unique opportunities to work with various customer segments and develop tailored marketing strategies
- As a mid-level to senior manager, this role offers more strategic responsibilities and growth opportunities compared to entry-level or associate positions
ASSUMPTION: This role offers a unique blend of strategic planning, hands-on implementation, and data-driven analysis, with a focus on enhancing customer experience and driving CRM success.
📝 Sample Projects
- Developing and executing a comprehensive CRM system optimization plan to improve user adoption and enhance customer experience
- Analyzing customer data to identify trends and opportunities for targeted marketing campaigns and improved segmentation
- Managing a team to implement a new marketing automation tool and migrate existing campaigns to the new platform
ASSUMPTION: These sample projects demonstrate the strategic, data-driven, and collaborative nature of the Sr Manager, Marketing Automation role at ELS.
❓ Key Questions to Ask During Interview
- Can you describe the current state of ELS' CRM systems and the planned roadmap for improvement and optimization?
- How does this role collaborate with other marketing teams and stakeholders to ensure alignment with broader business objectives?
- What are the most significant challenges facing the CRM systems and marketing automation efforts at ELS, and how can this role address them?
- How does ELS support the professional development and growth of its marketing automation team members?
- What is the company's approach to work-life balance, and how does this role fit into that framework?
ASSUMPTION: Asking these questions will help you better understand the role, the team, and the company culture, enabling you to make an informed decision about your application.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your relevant CRM management, marketing automation, and data analysis experience
- Write a cover letter that demonstrates your understanding of the role and how your skills and experience align with ELS' needs
- Prepare for behavioral and technical interview questions by reflecting on your past experiences and accomplishments
- Research ELS and the real estate industry to show your enthusiasm and knowledge during the interview process
- Follow up with the hiring manager or HR representative within one week of submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
