📌 Core Information
🔹 Job Title: Sr. Manager, Marketing Operations
🔹 Company: Affinity Global Inc
🔹 Location: Mumbai, India
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: July 1, 2025
🔹 Experience Level: Mid-Senior level
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving system integrations and CRM implementation
- Managing CRM migrations and setting up attribution models
- Building scalable, data-driven marketing infrastructure
- Collaborating with cross-functional teams to support sales function
- Troubleshooting and problem-solving in a dynamic environment
ASSUMPTION: This role requires a strong background in CRM management, data analysis, and project management. The ideal candidate will have experience working with multiple business units and driving operational excellence.
📋 Key Responsibilities
✅ Integrate internal systems with HubSpot
✅ Set up and implement attribution models
✅ Assist in setting up reports and dashboards
✅ Train and support sales teams in effective CRM usage
✅ Provide ongoing support and troubleshoot issues
✅ Manage CRM migrations and integrations
✅ Train CRM internal team on operations
ASSUMPION: This role involves a mix of strategic planning, hands-on implementation, and team management. The ideal candidate will have a proven track record in CRM management and a passion for driving operational excellence.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: At least 4 years of experience in CRM migration and implementation, with a focus on HubSpot
Required Skills:
- Proven experience in CRM migration and implementation with HubSpot
- Strong communication skills in English
- Experience with any one CRM system such as HubSpot, Salesforce, Zoho CRM, or Pipedrive
- Operated in B2B sales environments comparable in size to Affinity
- Comprehensive understanding of multi-business ad network environments
- Proficiency in integrating various internal systems with CRM platforms
- Excellent analytical, troubleshooting, and problem-solving skills
- Experience in training and supporting sales teams
Preferred Skills:
- Experience with Salesforce or Zoho CRM
- Familiarity with marketing automation tools
- Knowledge of SQL or other data analysis tools
ASSUMPTION: The ideal candidate will have a strong background in CRM management, data analysis, and project management. Experience in a B2B sales environment and familiarity with marketing automation tools would be a plus.
💰 Compensation & Benefits
Salary Range: INR 15,000,000 - 20,000,000 per annum (Estimated based on industry standards for the role, experience level, and location)
Benefits:
- Health insurance
- Retirement benefits
- Performance bonuses
- Flexible work hours
- Professional development opportunities
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range is estimated based on industry standards for the role, experience level, and location. Actual compensation may vary based on the candidate's qualifications and the company's internal policies.
📌 Applicant Insights
🔍 Company Context
Industry: Affinity operates in the AdTech industry, helping publishers discover better ways to monetize and enabling advertisers to reach the right audiences through new touchpoints. They are a global company with a strong presence in Asia, the US, and Europe.
Company Size: Affinity is a mid-sized company with over 450 experts operating across the globe. As a mid-sized company, Affinity offers a dynamic work environment with opportunities for growth and innovation.
Founded: Affinity was founded in 2006 and has since grown to become a leading global AdTech company.
Company Description:
- Affinity is a leading global AdTech company, empowering publishers to maximize revenue and enabling advertisers to reach their ideal audiences.
- Led by their in-house tech, product, and engineering teams, they unlock new market opportunities across the digital ecosystem—venturing beyond the walled gardens to deliver innovative, privacy-friendly ad solutions.
- Affinity offers a broad array of AdTech solutions that cater to the new media across the US, UK, EU, India, Indonesia, and China.
Company Specialties:
- Rich Media + Video mobile ads
- Display SSP
- Yield Optimization
- Direct Navigation
- XML Ad Feeds
- AdTech
Company Website: http://www.affinity.com
ASSUMPTION: Affinity's focus on innovation, data-driven solutions, and privacy-friendly advertising makes it an attractive place to work for professionals seeking to make an impact in the digital advertising landscape.
📊 Role Analysis
Career Level: This role is at the mid-senior level, offering significant responsibility and the opportunity to drive strategic initiatives within the marketing operations function.
Reporting Structure: The Sr. Manager, Marketing Operations will report directly to the Head of Marketing or a similar role, depending on the company's organizational structure.
Work Arrangement: This role is on-site, with the primary work location being the company's office in Mumbai, Malad.
Growth Opportunities:
- As Affinity continues to grow, there may be opportunities for the Sr. Manager, Marketing Operations to take on additional responsibilities or move into a leadership role.
- The dynamic nature of the AdTech industry also presents opportunities for the role to evolve and expand based on business needs and market trends.
ASSUMPTION: The Sr. Manager, Marketing Operations role offers a unique blend of strategic planning, hands-on implementation, and team management. This makes it an attractive opportunity for professionals looking to develop their skills and advance their career in a fast-paced, innovative industry.
🌍 Location & Work Environment
Office Type: Affinity's Mumbai office is a modern, collaborative workspace located in Malad, Mumbai.
Office Location(s): 7th Floor, WeWork Malad, Spectrum Towers, Mindspace, Malad west, Mumbai, Maharashtra 400064, IN
Geographic Context:
- Mumbai is the capital city of the Indian state of Maharashtra and is the most populous city in India.
- It is a major commercial and financial hub, with a thriving tech industry and a diverse range of cultural attractions.
- The Malad area is a suburban neighborhood in northwest Mumbai, known for its residential complexes and commercial developments.
Work Schedule: The work schedule for this role is full-time, with standard office hours Monday through Friday. However, the role may require occasional flexibility to accommodate project deadlines or business needs.
ASSUMPTION: Affinity's Mumbai office offers a modern, collaborative work environment that fosters innovation and productivity. The location in Malad provides easy access to residential areas and commercial amenities, making it an attractive option for professionals living in or around Mumbai.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- On-site or virtual interview with the hiring manager
- Final round interview with senior leadership
- Background check and offer
Key Assessment Areas:
- CRM expertise and experience
- Data analysis and problem-solving skills
- Communication and interpersonal skills
- Strategic planning and project management abilities
- Cultural fit and alignment with Affinity's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant CRM experience and skills.
- Be prepared to discuss your experience with CRM migrations, integrations, and data analysis.
- Research Affinity's company culture and values to demonstrate your cultural fit.
- Prepare questions to ask the interviewer about the role, the team, and the company's growth plans.
ATS Keywords: CRM, HubSpot, migration, implementation, attribution models, dashboards, reports, sales support, troubleshooting, problem-solving, marketing operations, AdTech, B2B sales, data-driven marketing, integration
ASSUMPTION: The interview process for the Sr. Manager, Marketing Operations role will focus on assessing the candidate's CRM expertise, data analysis skills, and cultural fit. Preparation and research will be key to success in the interview process.
🛠️ Tools & Technologies
- HubSpot
- Salesforce
- Zoho CRM
- Pipedrive
- SQL or other data analysis tools
- Marketing automation tools (e.g., Marketo, Pardot)
ASSUMPTION: Familiarity with the listed CRM platforms, data analysis tools, and marketing automation tools will be beneficial for the Sr. Manager, Marketing Operations role. However, the ideal candidate will have a strong background in CRM management and be willing to learn and adapt to new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Innovation: Affinity values innovation and encourages employees to think creatively and challenge the status quo.
- Collaboration: Affinity fosters a collaborative work environment, where employees work together to achieve common goals.
- Integrity: Affinity values honesty, transparency, and ethical behavior in all aspects of its operations.
Work Style:
- Dynamic: Affinity operates in a fast-paced, ever-changing industry, requiring employees to be adaptable and responsive to change.
- Data-driven: Affinity values data-driven decision-making and encourages employees to use data to inform their strategies and tactics.
- Results-oriented: Affinity focuses on achieving measurable results and expects employees to set clear goals and track their progress.
Self-Assessment Questions:
- Do you thrive in dynamic, fast-paced environments, and are you comfortable with change and uncertainty?
- Are you comfortable working with data and using it to inform your decision-making?
- Do you have a proven track record of achieving measurable results in your previous roles?
ASSUMPTION: The ideal candidate for the Sr. Manager, Marketing Operations role will be comfortable working in a dynamic, data-driven environment and have a strong track record of achieving measurable results. They will also be a strong cultural fit with Affinity's values and work style.
⚠️ Potential Challenges
- The Sr. Manager, Marketing Operations role may require occasional overtime or flexibility to accommodate project deadlines or business needs.
- The role may involve working with multiple business units, requiring strong communication and project management skills to manage competing priorities and stakeholders.
- The AdTech industry is dynamic and ever-changing, which may present challenges in keeping up with new trends and technologies.
- The role may require occasional travel to other Affinity offices or client sites, depending on business needs.
ASSUMPTION: The Sr. Manager, Marketing Operations role offers a unique blend of strategic planning, hands-on implementation, and team management. While there may be challenges and demands specific to the role, the opportunity to drive operational excellence and make a significant impact on the business makes it an attractive career move for the right candidate.
📈 Similar Roles Comparison
- The Sr. Manager, Marketing Operations role is similar to other marketing operations roles in the AdTech industry, but with a focus on CRM management and data-driven marketing.
- Compared to other marketing operations roles, this position may require more hands-on implementation and troubleshooting, as well as a strong background in CRM management.
- Career paths for this role may include moving into a leadership role within marketing operations or transitioning into a strategic or management role within the broader AdTech industry.
ASSUMPTION: The Sr. Manager, Marketing Operations role offers a unique blend of strategic planning, hands-on implementation, and team management. While it shares similarities with other marketing operations roles, its focus on CRM management and data-driven marketing sets it apart and presents unique career growth opportunities.
📝 Sample Projects
- Managing a CRM migration from Pipedrive to HubSpot for a business unit with over 100 active users
- Setting up attribution models and dashboards to track marketing performance and ROI for a multi-channel campaign
- Training and supporting a sales team of 20+ members on effective CRM usage and best practices
ASSUMPTION: The Sr. Manager, Marketing Operations role involves a wide range of projects, from strategic planning and implementation to hands-on troubleshooting and training. The ideal candidate will have a proven track record of successfully managing similar projects and driving operational excellence.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing operations function?
- How does the company support the professional development and growth of its employees?
- What are the key priorities for this role in the first 90 days?
- How does the company measure the success of its marketing operations initiatives?
- What are the biggest challenges facing the marketing operations function, and how can this role help address them?
ASSUMPTION: Asking thoughtful, well-researched questions during the interview process demonstrates your interest in the role and the company. It also provides valuable insights into the company's culture, priorities, and expectations for the Sr. Manager, Marketing Operations role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the link
- Tailor your resume and cover letter to highlight your relevant CRM experience and skills, as well as your fit with Affinity's company culture and values.
- Prepare for your interview by researching Affinity's company history, mission, and values, as well as the specific requirements and responsibilities of the Sr. Manager, Marketing Operations role.
- Prepare questions to ask the interviewer about the role, the team, and the company's growth plans.
- Follow up with the hiring manager after your interview to express your appreciation for the opportunity and reiterate your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
