Sr. Manager - Marketing Systems & Insights

📌 Core Information

🔹 Job Title: Senior Manager - Marketing Systems & Insights

🔹 Company: MagMutual

🔹 Location: Atlanta Office

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 28, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Strategic and technical leadership of marketing technology stack, analytics infrastructure, and digital execution channels
• Cross-functional collaboration with marketing, sales, advice, and IT teams to drive engagement and operational excellence
• Optimization of core systems, management of full-funnel marketing reporting, and support for digital execution
• Oversight of marketing systems, performance reporting, and digital content alignment with business goals

ASSUMPTION: This role requires a balance of strategic thinking, technical proficiency, and strong cross-functional collaboration skills to ensure marketing systems, performance reporting, and digital content are aligned with business goals and built to scale effectively.

📋 Key Responsibilities

✅ Lead strategy, daily operations, and optimization of the marketing technology stack, including Salesforce Marketing Cloud, web CMS platforms, analytics tools, and AI-powered solutions

✅ Build and manage emails and landing pages aligned with campaign requirements and brand standards

✅ Oversee updates and structure of the corporate website, ensuring strong user experience and technical performance

✅ Partner with internal teams and vendors to ensure seamless integration and effective use of martech platforms, including AI tools for content generation, personalization, and predictive analytics

✅ Identify opportunities to improve workflows for lead routing, segmentation, and attribution using automation and machine learning models

✅ Implement and monitor on-page and technical SEO best practices, including metadata, page structure, indexing, and site speed optimization

✅ Utilize AI tools to support content recommendations, dynamic personalization, and SEO strategy enhancements

✅ Define and maintain a robust marketing analytics framework, including dashboards, KPIs, and campaign performance reports

✅ Build scalable infrastructure to support funnel metrics, ROI tracking, and marketing attribution across the customer journey

✅ Integrate AI-powered analytics platforms to enhance real-time insights, audience segmentation, and forecasting

✅ Lead documentation, training, and enablement related to marketing platforms, workflows, and AI-assisted tools

✅ Ensure compliance with data privacy regulations such as HIPAA, GDPR, and CAN-SPAM

✅ Participate in Agile projects and technology evaluations as a representative of marketing operations and analytics

ASSUMPTION: This role requires a mix of strategic, technical, and operational skills to manage marketing systems, performance reporting, and digital execution channels effectively.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 5+ years in marketing operations, analytics, or marketing systems management

Required Skills:

• Hands-on experience with Salesforce Marketing Cloud and building email, landing page assets and workflows/journeys
• Experience managing web content and structure using CMS platforms
• Working knowledge of technical and on-page SEO, including tools like Google Search Console, SEMrush, or Screaming Frog
• Familiarity with Salesforce CRM, Google Analytics, and data visualization tools such as Power BI
• Experience with ABM platforms (e.g., Demandbase, 6Sense) and campaign measurement frameworks
• Strong cross-functional collaboration and project management skills
• Basic understanding of HTML and CSS to ensure quality and accuracy

Preferred Skills:

• Experience using AI tools for marketing automation, content generation, performance analysis, or predictive modeling
• Industry experience in regulated sectors (insurance, financial services, healthcare)
• Relevant certifications in marketing automation, SEO, analytics, or AI/machine learning in marketing

ASSUMPTION: This role requires a combination of technical, analytical, and strategic skills, as well as experience with marketing systems, analytics, and digital execution channels.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (based on industry standards for a Senior Manager role in Marketing with 5-10 years of experience in the Atlanta area)

Benefits:

• 401k Matching
• Merit-Based Bonuses
• Health Coverage
• Dental Coverage
• Vision Coverage
• Generous Vacation
• Paid Holidays
• Flexible Time Off
• Wellness Program
• Professional Development

Working Hours: Full-time, typically Monday-Friday, 8:30 AM - 5:30 PM (with flexibility for remote work as needed)

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Senior Manager role in Marketing with the required experience level in the Atlanta area. Actual salary may vary based on individual qualifications and company policy.

📌 Applicant Insights

🔍 Company Context

Industry: MagMutual is a liability insurance provider and healthcare consultancy working to protect and support physicians and healthcare organizations. They offer professional liability insurance and risk management services to medical professionals.

Company Size: MagMutual has 201-500 employees, providing a mid-sized company environment with opportunities for collaboration and growth.

Founded: MagMutual was founded in 1981 and is headquartered in Atlanta, Georgia.

Company Description:

• MagMutual is committed to providing expert guidance, greater rewards, and better results to their policyholders.
• The Institute at MagMutual serves policyholders by providing financial, clinical, regulatory, and business risk management and practice-enhancing advice.
• MagMutual offers a team environment, open door policy, and promotes transparency and teamwork throughout all levels of management.

Company Specialties:

• Liability insurance
• Healthcare consultancy
• Risk management services
• Practice-enhancing advice

Company Website: http://www.magmutual.com

ASSUMPTION: MagMutual's focus on regulated sectors and commitment to providing expert guidance and resources to their policyholders make it an attractive choice for candidates seeking a role in a stable, growth-oriented industry.

📊 Role Analysis

Career Level: This role is a Senior Manager position, offering significant responsibility and the opportunity to drive strategic initiatives within the marketing department.

Reporting Structure: The Senior Manager, Marketing Systems & Insights will report directly to the Vice President of Marketing and work cross-functionally with various teams, including marketing, sales, advice, and IT.

Work Arrangement: This role is primarily on-site, with flexibility for remote work as needed. The Atlanta Office is the primary location for this position.

Growth Opportunities:

• Potential to advance to a Director or Vice President role within the marketing department
• Opportunities to expand skills and expertise in marketing systems, analytics, and digital execution channels
• Chance to collaborate with and learn from experienced professionals across various teams

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to develop both personally and professionally within the marketing department and across the organization.

🌍 Location & Work Environment

Office Type: MagMutual's Atlanta Office is a professional, collaborative workspace designed to facilitate teamwork and innovation.

Office Location(s): 3535 Piedmont Rd NE, Atlanta, Georgia, US

Geographic Context:

• Atlanta, Georgia, is a vibrant, diverse city with a thriving job market and numerous cultural attractions
• The Atlanta Office is conveniently located near public transportation and various amenities
• MagMutual's Atlanta Office offers a modern, well-equipped workspace with on-site parking

Work Schedule: Full-time, typically Monday-Friday, 8:30 AM - 5:30 PM (with flexibility for remote work as needed)

ASSUMPTION: MagMutual's Atlanta Office provides a professional, collaborative work environment that supports productivity and teamwork.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR department
• In-depth interview with the hiring manager and/or team members
• Final interview with the Vice President of Marketing
• Background check and offer extension

Key Assessment Areas:

• Technical proficiency in marketing systems, analytics, and digital execution channels
• Strategic thinking and problem-solving skills
• Cross-functional collaboration and communication abilities
• Alignment with MagMutual's company values and culture

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Demonstrate your understanding of marketing systems, analytics, and digital execution channels in your application materials
• Showcase your strategic thinking and problem-solving skills through examples of past accomplishments

ATS Keywords: Marketing Systems, Marketing Analytics, Digital Execution, Salesforce Marketing Cloud, SEO, AI Tools, Cross-Functional Collaboration, Strategic Thinking, Project Management

ASSUMPTION: MagMutual's application process is designed to assess candidates' technical proficiency, strategic thinking, and cultural fit for the role of Senior Manager, Marketing Systems & Insights.

🛠️ Tools & Technologies

• Salesforce Marketing Cloud
• Web CMS platforms (e.g., WordPress, Adobe Experience Manager)
• Analytics tools (e.g., Google Analytics, Adobe Analytics)
• AI-powered solutions (e.g., Albert, Acquisio, OneSpot)
• SEO tools (e.g., Google Search Console, SEMrush, Screaming Frog)
• Data visualization tools (e.g., Power BI, Tableau)
• ABM platforms (e.g., Demandbase, 6Sense)

ASSUMPTION: Familiarity with the listed tools and technologies is essential for success in this role, as they are integral to the day-to-day responsibilities and strategic initiatives of the Senior Manager, Marketing Systems & Insights.

👔 Cultural Fit Considerations

Company Values:

• Expert guidance
• Greater rewards
• Better results

Work Style:

• Collaborative
• Innovative
• Data-driven

Self-Assessment Questions:

• Do you thrive in a collaborative, team-oriented environment?
• Are you comfortable working with data and using it to drive strategic decisions?
• Do you possess strong cross-functional communication and project management skills?

ASSUMPTION: MagMutual values candidates who are strong collaborators, innovative thinkers, and data-driven decision-makers, as these qualities are essential for success in the role of Senior Manager, Marketing Systems & Insights.

⚠️ Potential Challenges

• Managing multiple priorities and projects simultaneously
• Balancing strategic initiatives with day-to-day operational tasks
• Collaborating effectively with cross-functional teams and stakeholders
• Keeping up with the latest marketing technologies and trends

ASSUMPTION: The Senior Manager, Marketing Systems & Insights role presents unique challenges that require strong organizational skills, strategic thinking, and effective communication to overcome.

📈 Similar Roles Comparison

• Unlike other marketing management roles, this position focuses specifically on marketing systems, analytics, and digital execution channels, requiring a unique blend of technical and strategic skills
• MagMutual's focus on regulated sectors and commitment to providing expert guidance and resources to their policyholders sets it apart from other companies in the industry
• This role offers significant growth potential, with opportunities to advance to a Director or Vice President role within the marketing department

ASSUMPTION: The Senior Manager, Marketing Systems & Insights role at MagMutual is distinct from other marketing management positions, requiring a specific skill set and offering unique growth opportunities within the organization.

📝 Sample Projects

• Optimizing the marketing technology stack to improve campaign performance and ROI
• Developing and implementing a comprehensive SEO strategy to enhance organic traffic and search engine rankings
• Building and managing a robust marketing analytics framework to support data-driven decision-making

ASSUMPTION: The sample projects listed are representative of the types of initiatives the Senior Manager, Marketing Systems & Insights may undertake to drive engagement and operational excellence within the marketing department.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits within the marketing department?
• What are the most pressing challenges facing the marketing department, and how can this role address them?
• How does MagMutual support the professional development and growth of its employees?
• What is the company's long-term vision for the marketing department, and how does this role contribute to that vision?
• What is the company's approach to work-life balance, and how does it support employees in achieving that balance?

ASSUMPTION: Asking thoughtful, insightful questions during the interview process demonstrates your interest in the role and commitment to understanding MagMutual's culture and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Prepare examples of your past accomplishments in marketing systems, analytics, and digital execution channels
• Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps in the interview process

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.