📌 Core Information
🔹 Job Title: Senior Manager, Product Marketing
🔹 Company: Micron Technology
🔹 Location: San Jose, CA & Boise, ID
🔹 Job Type: Full-Time
🔹 Category: Semiconductor Manufacturing
🔹 Date Posted: June 26, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and managing a team in the Mobile and Client Business Unit
- Driving product adoption and success in the market, focusing on AI at the Edge
- Conducting market research and competitive analysis
- Creating compelling product positioning and messaging
- Building and implementing go-to-market strategies
ASSUMPTION: This role requires a high level of strategic thinking, team leadership, and market understanding to drive product success in the competitive semiconductor industry.
📋 Key Responsibilities
✅ Conduct detailed market research to identify trends, customer needs, and competitive landscape
✅ Identify and develop compelling product positioning and messaging that differentiates Micron’s products in the market beyond regular power/performance metrics
✅ Build and implement go-to-market strategies, including product launches, promotional campaigns, and technical sales enablement materials
✅ Work closely with Sales, Product Management, Architecture, Product Engineering, Roadmap, and Applications teams to identify and articulate the value of Micron’s products to customers
✅ Lead and build innovative marketing content across various channels, including digital, print, and social media
✅ Develop, supervise, and manage marketing budgets to ensure efficient use of resources
✅ Establish and manage relationships with external vendors and partners to support marketing initiatives
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong communication, interpersonal, and social skills to work effectively with various teams.
🎯 Required Qualifications
Education: Bachelor’s degree in engineering, Marketing, Business Administration, or a related field
Experience: 10+ years of experience in product marketing or a related field, with at least 5 years of experience building and leading high-performing teams
Required Skills:
- Technical depth and knowledge of data center products and solutions with memory and storage
- Strong analytical skills and the ability to interpret market data and trends
- Excellent, efficient writing capabilities, with strong communication, interpersonal, and social skills
- Ability to work across a matrixed organization, collaborating strongly with key stakeholders and cross-functional teams
- Experience in AI and Client/Mobile segments
Preferred Skills:
- Experience with enterprise marketing and announcing Mobile or PC Client products to a technical target market
- Creative attitude with the ability to think strategically and innovate
ASSUMPTION: Given the competitive nature of the semiconductor industry and the strategic importance of this role, candidates should have a strong track record of driving product success in a dynamic market.
💰 Compensation & Benefits
Salary Range: $181,500.00 - $316,500.00 USD per year
Benefits:
- Medical, Dental, and Vision plans
- Paid Time-Off and Paid Holidays
- Paid Family Leave
Working Hours: Full-time, typically 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Senior Manager role in the semiconductor industry. Actual compensation may vary based on factors such as experience, skills, and market conditions.
📌 Applicant Insights
🔍 Company Context
Industry: Micron Technology is a world leader in innovative memory and storage solutions, transforming how the world uses information to enrich life for all.
Company Size: Micron is a large organization with over 32,000 employees globally, providing ample opportunities for career growth and development.
Founded: Micron was founded in 1978 and has since grown to become a publicly traded company (Nasdaq: MU) with a strong global presence.
Company Description:
- Micron delivers a rich portfolio of high-performance DRAM, NAND, and NOR memory and storage products through its Micron® and Crucial® brands.
- The company focuses on technology leadership, manufacturing, and operational excellence to deliver innovative solutions that fuel the data economy.
- Micron's products enable advances in artificial intelligence (AI) and compute-intensive applications, from the data center to the intelligent edge and across the client and mobile user experience.
Company Specialties:
- Semiconductor
- DRAM
- NOR Flash
- NAND Flash
- SSD
- Hybrid Memory Cube
- Multichip Packages
- and Memory Solutions
Company Website: micron.com
ASSUMPTION: Micron's extensive industry experience and global reach make it an attractive employer for professionals seeking to grow their careers in the semiconductor industry.
📊 Role Analysis
Career Level: This role is at the senior management level, requiring a high degree of strategic thinking, team leadership, and market understanding.
Reporting Structure: The Senior Manager, Product Marketing will report directly to the Vice President of Product Marketing and work closely with various cross-functional teams.
Work Arrangement: This role is on-site, with the primary work locations being San Jose, CA, and Boise, ID.
Growth Opportunities:
- Micron's large size and global presence offer ample opportunities for career growth and development within the organization.
- This role provides the opportunity to lead and develop a team, enhancing leadership skills and experience.
- The dynamic nature of the semiconductor industry and Micron's focus on innovation present continuous learning and growth opportunities.
ASSUMPTION: Given Micron's strong focus on innovation and continuous improvement, this role presents an excellent opportunity for career growth and development.
🌍 Location & Work Environment
Office Type: Micron's offices are modern, collaborative workspaces designed to foster innovation and productivity.
Office Location(s): San Jose, CA, and Boise, ID
Geographic Context:
- San Jose, CA, is located in the heart of Silicon Valley, offering a vibrant tech industry and ample networking opportunities.
- Boise, ID, is a growing tech hub with a lower cost of living compared to the Bay Area, providing an attractive alternative for professionals seeking a balance between work and personal life.
Work Schedule: Full-time, typically 40 hours per week, with some flexibility for remote work as needed.
ASSUMPTION: Micron's on-site work arrangement provides an opportunity to collaborate and build relationships with team members and stakeholders in a dynamic, innovative environment.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screen with the hiring manager
- On-site or virtual interviews with cross-functional teams
- Final interviews with senior leadership
- Background check and offer extension
Key Assessment Areas:
- Market analysis and competitive landscape understanding
- Strategic thinking and product positioning skills
- Team leadership and cross-functional collaboration abilities
- Communication, interpersonal, and social skills
- Technical knowledge of memory and storage solutions
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
- Demonstrate your understanding of the semiconductor industry, AI at the Edge, and Micron's products.
- Prepare examples of your market analysis, product positioning, and go-to-market strategies.
- Follow up with the hiring manager after your interview to express your interest in the role and ask any remaining questions.
ATS Keywords: Product Marketing, Market Analysis, Product Positioning, Go-to-Market Strategy, Team Leadership, AI, Edge Computing, Semiconductor Industry
ASSUMPTION: Micron's hiring process is designed to assess candidates' skills, experiences, and cultural fit for the role and the organization.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- CRM and marketing automation tools (e.g., Salesforce, Marketo)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
- Project management tools (e.g., Asana, Jira)
ASSUMPTION: Familiarity with industry-standard tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Customer Focus
- Integrity
- Quality
- Collaboration
Work Style:
- Dynamic and fast-paced environment
- Cross-functional collaboration and teamwork
- Data-driven decision-making
- Continuous learning and improvement
Self-Assessment Questions:
- How do you approach identifying and capitalizing on market trends and opportunities?
- Can you provide an example of a successful product launch or go-to-market strategy you've led in a competitive market?
- How do you foster a collaborative and innovative work environment, and what steps do you take to ensure your team's success?
ASSUMPTION: Micron's culture values innovation, customer focus, integrity, quality, and collaboration, making it an attractive employer for professionals who thrive in dynamic, collaborative environments.
⚠️ Potential Challenges
- The competitive nature of the semiconductor industry requires strong market understanding and strategic thinking.
- Leading a team in a dynamic market may present unique challenges and opportunities for growth and development.
- On-site work arrangement may require relocation or commuting for some candidates.
- The fast-paced nature of the industry may demand flexibility and adaptability.
ASSUMPTION: Candidates should be prepared to navigate the competitive landscape and dynamic nature of the semiconductor industry, as well as the unique challenges and opportunities that come with leading a team in this environment.
📈 Similar Roles Comparison
- This role differs from related positions in its focus on AI at the Edge and the requirement to lead a team in the Mobile and Client Business Unit.
- Micron's large size and global presence offer more extensive resources and growth opportunities compared to smaller organizations in the industry.
- Career paths within Micron may vary depending on the specific business unit and role, providing diverse growth and development opportunities.
ASSUMPTION: Candidates should consider the unique aspects of this role and how it compares to similar positions in the industry when evaluating their fit and potential career growth opportunities.
📝 Sample Projects
- Developing a comprehensive market analysis and competitive landscape assessment for a new AI-focused product launch
- Creating compelling product positioning and messaging that differentiates Micron's products in the Mobile and Client segments
- Building and executing a go-to-market strategy for a new product, including product launches, promotional campaigns, and technical sales enablement materials
ASSUMPTION: These sample projects illustrate the types of initiatives the Senior Manager, Product Marketing may undertake to drive product success in the market.
❓ Key Questions to Ask During Interview
- What are the most significant market trends and opportunities in the Mobile and Client segments, and how is Micron positioned to capitalize on them?
- How does the team structure and reporting relationships support the success of the Mobile and Client Business Unit?
- What aspects of Micron's culture and work environment make it an attractive place to work, and how does this role contribute to that experience?
- What opportunities exist for growth and development within this role and the broader organization?
- How does Micron support work-life balance for its employees, particularly in roles that require on-site presence?
ASSUMPTION: Asking thoughtful, insightful questions during the interview demonstrates your interest in the role and the organization, as well as your understanding of the industry and market dynamics.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role, emphasizing your understanding of the semiconductor industry, AI at the Edge, and Micron's products.
- Prepare examples of your market analysis, product positioning, and go-to-market strategies to demonstrate your qualifications for the role.
- Follow up with the hiring manager after your interview to express your interest in the role and ask any remaining questions.
- If selected for the role, be prepared to discuss your salary expectations and benefits requirements during the negotiation process.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
