🔹 Job Title: Sr Manager, Product Marketing
🔹 Company: The Walt Disney Company
🔹 Location: Glendale, CA, USA (Hybrid)
🔹 Job Type: Full-time
🔹 Category: Product Marketing - Studios
🔹 Date Posted: 2025-07-15
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site/Hybrid
Key aspects of this role include:
ASSUMPTION: This role requires a strong leader with a blend of deep product strategy and world-class marketing instincts to drive business impact across multiple aspects of the Disney+ ecosystem.
✅ Lead the strategic roadmap for Disney+, bundles, and loyalty initiatives, including development of future product enhancements
✅ Oversee the design, branding, and user experience of the Disney+ Perks platform to ensure alignment with brand standards and subscriber expectations
✅ Define and manage the loyalty product roadmap, prioritizing features and enhancements based on business goals and user insights
✅ Lead product development conversations with product and design teams to ensure our product solutions and evolutions meet and exceed our subscribers’ needs
✅ Influence broader subscriber experience initiatives that intersect with loyalty, including identity, personalization, and bundled product value propositions
✅ Develop a comprehensive offer strategy informed by research, analytics, and competitive intelligence to support the broader partnership roadmap
✅ Collaborate with internal stakeholders and external partners to bring compelling offers to market that drive subscriber value and retention
✅ Lead internal marketing efforts across social, email, and PR channels by partnering with cross-functional teams to ensure cohesive messaging and execution
✅ Drive GTM strategy for new features, offers, and platform updates, ensuring timely and effective launches
✅ Deeply understand our subscriber base and synthesize key insights, analytics, and competitive intelligence across various Voice of Subscriber channels to inform product development, positioning, and go-to-market strategies
✅ Develop and manage the global strategy for Disney+ Perks, including brand guidelines, governance frameworks, and performance tracking
✅ Ensure consistency, localization, and scalability of the program across international markets by partnering with regional teams on brand adaptation, execution, and optimization, often across varying time zones
✅ Incorporate regional insights to ensure product-market fit and cultural relevance across markets
✅ Lead financial forecasting and budget management for the Disney+ Perks program
✅ Partner with Consumer Insights and Data Science to define KPIs, measure performance, and inform future investments
✅ Synthesize insights from analytics, research, and market trends to inform product, marketing, and GTM strategies
✅ Continuously evaluate program performance, optimize spend, and identify opportunities for innovation that increase lifetime value and reduce churn
✅ Champion a test-and-learn culture by designing experiments across product and marketing initiatives to drive continuous innovation
✅ Manage and develop a team of Product Marketers, empowering individual growth while driving team-wide impact
✅ Remove roadblocks, foster cross-functional alignment, and drive operational clarity across the team
✅ Represent Disney+ Perks initiatives in senior leadership forums, translating product and marketing strategies into clear business narratives
ASSUMPTION: This role requires strong leadership, strategic thinking, and the ability to collaborate effectively with various teams to drive business impact and innovation.
Education: Bachelor's degree or relevant work experience
Experience: 7+ years of experience in product marketing, product management, loyalty programs, or digital consumer experiences, ideally within a subscription-based, entertainment, or media environment
Required Skills:
Preferred Skills:
ASSUMPTION: Candidates should have a strong background in product marketing, loyalty programs, and digital consumer experiences, with a proven track record of driving business impact through cross-functional collaboration.
Salary Range: $151,000 to $202,500 per year (Glendale, CA)
Benefits:
Working Hours: 40 hours per week, with flexibility for hybrid work arrangement
ASSUMPTION: The salary range provided is specific to the Glendale, CA location and may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience.
Industry: The Walt Disney Company operates in the entertainment industry, focusing on creating and distributing content across various platforms, including film, television, and streaming services like Disney+
Company Size: With over 10,000 employees, The Walt Disney Company is a large organization that offers numerous opportunities for career growth and development
Founded: 1992 (Disneyland Paris)
Company Description:
Company Specialties:
Company Website: careers.disneylandparis.com/fr
ASSUMPTION: The Walt Disney Company is a well-established and respected brand in the entertainment industry, with a strong focus on creativity, innovation, and delivering exceptional experiences to its guests and consumers.
Career Level: This role is a senior management position, requiring a high level of strategic thinking, leadership, and cross-functional collaboration
Reporting Structure: The Senior Manager, Product Marketing will report directly to the head of Product Marketing and work closely with various teams, including Product, Marketing, Legal, Engineering, and Analytics
Work Arrangement: This role is a hybrid position, with a combination of on-site and remote work
Growth Opportunities:
ASSUMPTION: This role offers significant growth potential and the opportunity to make a meaningful impact on the Disney+ ecosystem, with a focus on driving business impact through strategic leadership and cross-functional collaboration.
Office Type: Hybrid (combination of on-site and remote work)
Office Location(s): Glendale, CA, USA
Geographic Context:
Work Schedule: The work schedule for this role is 40 hours per week, with flexibility for hybrid work arrangement
ASSUMPTION: The hybrid work arrangement for this role offers a balance between on-site collaboration and remote flexibility, allowing for a more flexible work-life balance.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Product Marketing, Loyalty Programs, Disney+, Subscription-based, Entertainment, Media, Cross-functional Leadership, Go-to-market Strategies, Customer Insight, Analytical Skills, Creative Intuition, Product Roadmaps, Team Management, Stakeholder Management
ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, leadership, and cross-functional collaboration skills, as well as their cultural fit and alignment with Disney's values.
ASSUMPTION: The tools and technologies required for this role may vary depending on the specific needs of the team and the projects being undertaken.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Candidates should be able to demonstrate a strong cultural fit with Disney's values and work style, with a focus on innovation, creativity, quality, and excellence.
ASSUMPTION: Candidates should be prepared to navigate the complexities of managing global teams, balancing competing priorities, and adapting to a hybrid work environment.
ASSUMPTION: Candidates should be aware of the unique aspects of this role and how it compares to related positions within the product marketing field.
ASSUMPTION: Candidates should be prepared to provide specific examples of their past accomplishments in product marketing, loyalty programs, and digital consumer experiences, with a focus on driving business impact through strategic leadership and cross-functional collaboration.
ASSUMPTION: Candidates should use the interview process to gain a deeper understanding of the role's priorities, key performance indicators, and growth opportunities, as well as the broader context of the Disney+ ecosystem and the Product Marketing organization.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.