📌 Core Information
🔹 Job Title: Sr. Manager, Product Marketing
🔹 Company: Qualcomm
🔹 Location: Santa Clara, California, United States
🔹 Job Type: On-site
🔹 Category: Sales, Business Development & Marketing
🔹 Date Posted: 2025-05-12
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Crafting messaging, positioning, and pricing for embedded machine learning products
- Understanding and refining target persona and ICP (ideal customer profile)
- Collaborating cross-functionally with marketing, devrel, product, and sales teams
- Potential to manage a small team as the company grows
ASSUMPTION: This role involves strategic planning and execution of product marketing initiatives, with a focus on the developer audience and embedded machine learning.
📋 Key Responsibilities
✅ Understand and refine the target persona and ICP (ideal customer profile)
✅ Craft positioning and messaging that aligns with the pain points and values of the developer/user and customer
✅ Translate technical details into value propositions
✅ Conduct in-depth pricing analysis and provide recommendations based on research and best practices
✅ Understand the competitive landscape and craft competitive messaging
✅ Develop a deep understanding of the Edge Impulse product and edge AI market
✅ Lead development of sales enablement materials
✅ Collaborate with broader marketing, devrel, product, and sales teams to achieve company KPIs
✅ Potential to manage a small team as the company grows
ASSUMPTION: The role requires a balance of strategic thinking, creativity, and analytical skills to drive product marketing success.
🎯 Required Qualifications
Education: Bachelor's degree in marketing, business, or a related field preferred
Experience: A minimum of 5 years specifically in a product marketing role at a SaaS startup
Required Skills:
- Deep experience understanding and messaging to the developer audience
- Experience with embedded machine learning
- Comfortable working cross-functionally and incorporating diverse feedback from multiple people
- Experienced in learning new tools (such as Hubspot, Notion, Google Docs)
- Comfortable working with engineers and product teams
Preferred Skills:
- Experience with pricing analysis and competitive messaging
- Background in edge AI or related technologies
ASSUMPTION: The ideal candidate will have a strong foundation in product marketing, with a focus on the developer audience and embedded machine learning.
💰 Compensation & Benefits
Salary Range: $177,600.00 - $266,400.00 per year
Benefits:
- Competitive Annual Discretionary Bonus Program
- Annual RSU Grants
- Highly Competitive Benefits Package
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for a senior manager role in product marketing within the tech industry.
📌 Applicant Insights
🔍 Company Context
Industry: Qualcomm operates in the telecommunications industry, specializing in semiconductor technology and wireless solutions.
Company Size: Qualcomm is a large corporation with over 10,000 employees, providing a well-established work environment with extensive resources.
Founded: Qualcomm was founded in 1985 and has since grown into a global leader in wireless technology.
Company Description:
- Qualcomm is a world leader in wireless technology, delivering intelligent computing everywhere.
- The company's products and services are found in every third smartphone sold worldwide.
- Qualcomm is committed to advancing innovation in 5G, AI, IoT, and automotive technologies.
Company Specialties:
- Semiconductors
- Wireless
- Mobile
- Networking
- Wi-Fi
- Small Cells
- Wireless Power
- Augmented Reality
- Location Services
- Internet of Things
- Automotive
- 5G
- PC computing
- and Bluetooth
Company Website: qualcomm.com
ASSUMPTION: Working at Qualcomm offers opportunities to collaborate with a diverse team and contribute to cutting-edge technology in the wireless industry.
📊 Role Analysis
Career Level: Senior Manager
Reporting Structure: The Sr. Manager, Product Marketing will report directly to the Head of Product Marketing or a similar role.
Work Arrangement: On-site, with potential for hybrid or remote work as the company grows.
Growth Opportunities:
- Potential to manage a small team as the company grows
- Career progression within the product marketing function or broader marketing organization
- Opportunities to work on diverse products and technologies within the Qualcomm portfolio
ASSUMPTION: This role offers a unique blend of startup energy and corporate stability, with ample opportunities for professional growth and development.
🌍 Location & Work Environment
Office Type: Corporate office environment with on-site work arrangement
Office Location(s): Santa Clara, California, United States
Geographic Context:
- Santa Clara is located in the heart of Silicon Valley, offering ample opportunities for networking and collaboration with tech industry professionals.
- The area is known for its mild Mediterranean climate, with warm, dry summers and cool, wet winters.
- Santa Clara is home to numerous tech companies, providing a vibrant and dynamic work environment.
Work Schedule: Full-time, 40 hours per week, with potential for flexible hours or remote work as the company grows
ASSUMPTION: The on-site work arrangement in Santa Clara offers a dynamic and collaborative work environment, with ample opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- On-site or virtual interview with the hiring team
- Final round interview with senior leadership
- Background check and offer extension
Key Assessment Areas:
- Product marketing expertise and strategic thinking
- Understanding of embedded machine learning and developer audience
- Cross-functional collaboration and communication skills
- Problem-solving and analytical skills
- Cultural fit and alignment with Qualcomm's values
Application Tips:
- Highlight relevant product marketing experience and achievements in your resume
- Tailor your cover letter to emphasize your understanding of embedded machine learning and the developer audience
- Prepare for behavioral and situational interview questions that focus on your product marketing experience
- Research Qualcomm's products, services, and competition to demonstrate your industry knowledge
- Be prepared to discuss your long-term career goals and how this role fits into your plans
ATS Keywords: Product Marketing, Embedded Machine Learning, Developer Audience, Cross-Functional Collaboration, Sales Enablement, Pricing Analysis, Competitive Messaging, Technical Translation
ASSUMPTION: The interview process will focus on assessing your product marketing expertise, strategic thinking, and cultural fit with Qualcomm's values and work environment.
🛠️ Tools & Technologies
- Hubspot (CRM and marketing automation)
- Notion (project management and collaboration)
- Google Docs, Sheets, and Slides (productivity and collaboration)
- Microsoft Office Suite (word processing, spreadsheets, and presentations)
- Product marketing-specific tools (e.g., Asana, Trello, or Monday.com)
ASSUMPTION: The tools and technologies required for this role are standard for product marketing professionals and can be learned quickly by candidates with relevant experience.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Integrity
- Performance
- Collaboration
- Inclusion
- Sustainability
Work Style:
- Dynamic and fast-paced, with a focus on results and execution
- Collaborative and team-oriented, with a strong emphasis on cross-functional cooperation
- Data-driven and analytical, with a focus on continuous improvement
- Adaptable and flexible, with a willingness to learn and grow in a rapidly evolving industry
Self-Assessment Questions:
- Do you thrive in dynamic, fast-paced environments, and are you comfortable working with tight deadlines?
- Are you an effective communicator and collaborator, with experience working cross-functionally with diverse teams?
- Do you have a strong analytical mindset, with a focus on data-driven decision-making?
- Are you comfortable working with new tools and technologies, and do you have a willingness to learn and adapt quickly?
- Do you share Qualcomm's values, and are you committed to driving innovation, integrity, and high performance in your role?
ASSUMPTION: Candidates who align with Qualcomm's values and work style will be most successful in this role.
⚠️ Potential Challenges
- The role requires a strong understanding of embedded machine learning and the developer audience, which may present a learning curve for candidates without relevant experience.
- The fast-paced nature of the role may be challenging for candidates who prefer a more structured or predictable work environment.
- The on-site work arrangement may be less flexible than remote or hybrid work arrangements, which could impact work-life balance for some candidates.
- The competitive landscape in the tech industry is constantly evolving, requiring candidates to stay up-to-date with industry trends and developments.
ASSUMPTION: The potential challenges associated with this role can be mitigated by candidates who are proactive, adaptable, and committed to continuous learning and growth.
📈 Similar Roles Comparison
- This role is similar to a Senior Product Marketing Manager at a SaaS startup, with a focus on the developer audience and embedded machine learning.
- However, this role offers the stability and resources of a large corporation, with opportunities for professional growth and development within the broader Qualcomm organization.
- Career paths for this role may include progression within the product marketing function or broader marketing organization, as well as opportunities to work on diverse products and technologies within the Qualcomm portfolio.
ASSUMPTION: This role offers a unique blend of startup energy and corporate stability, with ample opportunities for professional growth and development in the wireless technology industry.
📝 Sample Projects
- Developing a go-to-market strategy for a new embedded machine learning product, including positioning, messaging, and pricing
- Conducting competitive analysis and crafting competitive messaging for an existing product in the edge AI market
- Creating sales enablement materials, such as battle cards, sales presentations, and product demos, to support the sales team
ASSUMPTION: The sample projects listed are representative of the types of initiatives the Sr. Manager, Product Marketing will be responsible for in this role.
❓ Key Questions to Ask During Interview
- Can you describe the current product marketing team structure and how this role fits into the organization?
- What are the most pressing challenges facing the product marketing team, and how can this role address them?
- How does Qualcomm support the professional development and growth of its product marketing team members?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Qualcomm approach collaboration and communication between marketing, product, and sales teams?
ASSUMPTION: Asking insightful questions during the interview process will help candidates better understand the role, the team, and the company, enabling them to make a more informed decision about their fit for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant product marketing experience and understanding of embedded machine learning and the developer audience
- Prepare for behavioral and situational interview questions that focus on your product marketing experience and strategic thinking
- Research Qualcomm's products, services, and competition to demonstrate your industry knowledge and enthusiasm for the role
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
