📌 Core Information
🔹 Job Title: Sr. Manager, Product Marketing (RMM)
🔹 Company: Kaseya
🔹 Location: Dublin, Ireland
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: June 11, 2025
🔹 Experience Level: 6+ years
🔹 Remote Status: Remote (with occasional travel)
🚀 Job Overview
Key aspects of this role include:
- Leading go-to-market strategies for a key line of products, driving awareness, adoption, and revenue
- Crafting clear, differentiated messaging and compelling product narratives that resonate with target audiences
- Developing high-impact sales tools, presentations, and competitive positioning to empower sales and customer-facing teams
- Collaborating with cross-functional teams to align product capabilities with market needs and business goals
- Planning and executing end-to-end product launches, ensuring readiness across all functions and channels
- Gathering and synthesizing customer, competitor, and market insights to inform product strategy and go-to-market plans
ASSUMPTION: This role requires a strategic and collaborative marketing professional with a strong background in B2B SaaS or technology product marketing, preferably with experience in Remote Management and Monitoring (RMM) products.
📋 Key Responsibilities
✅ Lead the development and execution of go-to-market strategies that drive awareness, adoption, and revenue for your product line
✅ Craft clear, differentiated messaging and compelling product narratives that resonate with technical and business audiences
✅ Develop high-impact sales tools, presentations, and competitive positioning to empower sales and customer-facing teams
✅ Collaborate with cross-functional teams to align product capabilities with market needs and business goals
✅ Plan and execute end-to-end product launches, ensuring readiness across all functions and channels
✅ Gather and synthesize customer, competitor, and market insights to inform product strategy and go-to-market plans
ASSUMPTION: The ideal candidate will have a proven track record in driving product launches and sales enablement programs, with a strong understanding of the RMM market and customer needs.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Business, or a related technical discipline (MBA is a plus)
Experience: 6+ years of experience in product marketing, preferably in B2B SaaS or technology. Experience with Remote Management and Monitoring (RMM) a plus
Required Skills:
- Proven success in crafting messaging, positioning, and go-to-market strategies that resonate with technical and business audiences
- Experience driving product launches and sales enablement programs
- Strong storytelling, communication, and strategic thinking skills
- Ability to analyze complex market data, customer insights, and usage trends to shape strategy
- Strong project management skills
Preferred Skills:
- Certifications from Pragmatic Institute or Product Marketing Alliance
ASSUMPTION: Candidates with experience in the RMM market and a strong understanding of customer needs will be prioritized.
💰 Compensation & Benefits
Salary Range: €70,000 - €90,000 per year (based on experience and industry standards for a senior marketing role in Dublin)
Benefits:
- Competitive benefits package, including health insurance, pension, and employee wellness programs
- Generous vacation time and flexible work arrangements
- Opportunities for professional development and career growth
- Dynamic, collaborative work environment with a global team
Working Hours: Full-time, with occasional travel required for meetings and events
ASSUMPTION: The salary range provided is an estimate based on industry standards for a senior marketing role in Dublin. The actual salary may vary based on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development
Company Size: 5,001-10,000 employees
Founded: 2000
Company Description:
- Kaseya is the leading global provider of AI-powered IT management and cybersecurity software
- Its Kaseya 365 platform is purpose-built to meet the demands of multifunctional IT professionals, offering a unified solution to manage infrastructure, secure endpoints, back up critical data, and streamline operations
- Serving nearly 50,000 MSPs and IT departments across more than 170 countries, Kaseya's portfolio includes trusted brands such as Datto, Unitrends, IT Glue, ConnectBooster, Spanning Cloud Apps, RapidFire Tools, and more
Company Specialties:
- IT Automation
- Remote IT Infrastructure Management
- Systems Management Software
- IT systems management
- SaaS systems management
- RMM
- PSA
- Backup and Recovery
- SOC
- Cybersecurity
- Compliance
- and User Security
Company Website: www.kaseya.com
ASSUMPTION: Kaseya's size and industry leadership provide ample opportunities for professional growth and development.
📊 Role Analysis
Career Level: Senior-level role with significant strategic and leadership responsibilities
Reporting Structure: Reports directly to the VP of Product Marketing or a similar senior leader
Work Arrangement: Remote (with occasional travel) - This role requires occasional travel for meetings, events, and customer visits
Growth Opportunities:
- Potential to lead a team of marketing professionals and contribute to the company's overall growth strategy
- Opportunities to expand responsibilities and advance within the marketing organization
ASSUMPTION: This role offers a unique opportunity to shape the go-to-market strategy for a key product line within a rapidly growing, global technology company.
🌍 Location & Work Environment
Office Type: Hybrid (occasional travel required)
Office Location(s): Dublin, Ireland
Geographic Context:
- Dublin is the capital and largest city in Ireland, known for its vibrant tech industry and high quality of life
- The city offers a mix of historic architecture and modern developments, providing a dynamic work environment
- Dublin is well-connected by public transportation, making it easy to commute from various neighborhoods
Work Schedule: Full-time, with occasional travel required for meetings and events
ASSUMPTION: Dublin's thriving tech industry and high quality of life make it an attractive location for professionals seeking a dynamic work environment.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the provided link
- Phone or video screening with the hiring manager or HR representative
- In-depth behavioral and skills-based interviews with cross-functional stakeholders
- Final interviews with senior leadership, followed by a decision
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Communication and presentation skills
- Market research and analysis skills
- Project management and leadership skills
- Understanding of the RMM market and customer needs
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare for behavioral interview questions that focus on your problem-solving skills and leadership experiences
- Research Kaseya's products and market position to demonstrate your understanding of the company and industry
- Practice presenting your ideas and solutions to showcase your communication skills
ATS Keywords: Product Marketing, Go-to-Market Strategy, Sales Enablement, RMM, B2B SaaS, Market Research, Strategic Thinking, Project Management
ASSUMPTION: Kaseya's hiring process is designed to assess candidates' strategic thinking, communication, and leadership skills, as well as their understanding of the RMM market and customer needs.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., Marketo, Pardot)
- Customer relationship management (CRM) software (e.g., Salesforce, HubSpot)
- Project management tools (e.g., Asana, Trello)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
- Product marketing software (e.g., ProductPlan, Productboard)
ASSUMPTION: Familiarity with relevant marketing automation, CRM, project management, data analysis, and product marketing tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Innovation: Embrace continuous learning and improvement
- Customer-centricity: Put customers at the heart of every decision
- Collaboration: Work together to achieve exceptional results
- Integrity: Act with honesty and transparency in all interactions
- Accountability: Take ownership and responsibility for your actions
Work Style:
- Strategic and data-driven approach to decision-making
- Collaborative and inclusive team environment
- Focus on execution and results
- Adaptability and resilience in the face of change
Self-Assessment Questions:
- How do you align with Kaseya's company values, specifically 'Innovation' and 'Customer-centricity'?
- Describe your experience working in a collaborative and inclusive team environment
- How do you approach data-driven decision-making and execution in your role?
ASSUMPTION: Kaseya values candidates who embody their core values and can thrive in their dynamic, collaborative work environment.
⚠️ Potential Challenges
- Occasional travel requirements for meetings, events, and customer visits
- Managing multiple projects and priorities in a fast-paced, dynamic work environment
- Keeping up with industry trends and market changes in the rapidly evolving RMM landscape
- Balancing strategic planning with day-to-day tactical execution
ASSUMPTION: These challenges are inherent to a senior marketing role in a fast-growing, global technology company. Successful candidates will be proactive, adaptable, and able to thrive in a dynamic work environment.
📈 Similar Roles Comparison
- Unlike other senior marketing roles, this position focuses on a specific product line within the broader Kaseya portfolio, offering a unique opportunity to shape the go-to-market strategy for a key product
- Compared to other roles in the RMM market, this position offers the chance to work for a global leader in IT management and cybersecurity software, with a wide range of products and services
- Career path comparison: This role provides a clear path to leadership and growth within the marketing organization, with potential to expand responsibilities and advance within the company
ASSUMPTION: This role offers a unique blend of strategic, leadership, and tactical responsibilities, making it an attractive opportunity for experienced marketing professionals seeking to make a significant impact in a global technology company.
📝 Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for Kaseya's RMM product line?
- What are the key priorities for the first 90 days in this role?
- How does Kaseya support the professional development and growth of its marketing team members?
- What is the company's approach to balancing strategic planning with day-to-day tactical execution?
- How does Kaseya measure the success of its go-to-market strategies, and what metrics should I focus on in this role?
ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and helps you better understand the company's priorities and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare for behavioral interview questions that focus on your problem-solving skills and leadership experiences
- Research Kaseya's products and market position to demonstrate your understanding of the company and industry
- Practice presenting your ideas and solutions to showcase your communication skills
- Follow up with the hiring manager or HR representative one week after your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
