📌 Core Information
🔹 Job Title: Sr. Manager Regional Marketing (LATAM)
🔹 Company: Marriott Vacations Worldwide
🔹 Location: Interval Corporate Office Sunset, United States
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 15, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing regional marketing strategies to drive business growth and enhance brand presence in Latin America.
- Leading regional marketing campaigns and events to maximize engagement and conversion rates.
- Conducting market research and analysis to inform strategic decisions and improve customer experience.
- Collaborating with cross-functional teams to ensure cohesive marketing efforts and achieve business goals.
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and a deep understanding of the Latin American market to succeed.
📋 Key Responsibilities
✅ Craft and implement regional marketing strategies that align with overall business goals and drive growth within the region.
✅ Lead the planning, execution, and optimization of regional marketing campaigns to maximize engagement and conversion rates.
✅ Conduct thorough market research and analysis to identify trends, customer needs, and competitive landscape, informing strategic decisions.
✅ Advocate for and implement effective digital touchpoints in alignment with business goals and customer data.
✅ Organize and manage regional events, trade shows, and promotional activities to enhance brand visibility and customer engagement.
✅ Educate company stakeholders on marketing best practices for the LATAM region.
✅ Oversee the regional marketing budget, ensuring efficient allocation of resources and maximizing ROI.
✅ Monitor and analyze the performance of marketing initiatives, using data-driven insights to refine strategies and improve outcomes.
✅ Act as a brand ambassador, promoting brand values and ensuring consistent messaging across all LATAM regional marketing activities.
ASSUMPTION: This role involves a high level of autonomy and requires strong leadership, communication, and project management skills to succeed.
🎯 Required Qualifications
Education: Bachelor’s Degree in Marketing, Business Administration, Communications, Creative Writing, or related discipline or equivalent work experience.
Experience: Seven (7) to nine (9) years of experience in a regional marketing role, with a preference for experience in Hotel Management, Vacation Ownership, Hospitality/Travel Industry, and matrixed structured organizations.
Required Skills:
- Proficiency in Spanish and English, both verbal and in writing, required. Portuguese is a plus.
- Strategic thinking to develop and implement effective marketing strategies that align with business goals.
- Proficiency in analyzing market trends, customer behavior, and competitive landscape to inform marketing decisions.
- Strong organizational skills to manage multiple campaigns, events, and projects simultaneously.
- Excellent verbal and written communication skills to convey ideas clearly and collaborate with cross-functional teams.
- Knowledge of digital marketing tools and techniques, including SEO, SEM, social media, and email marketing.
- Ability to interpret data and metrics to measure campaign performance and make data-driven decisions.
- Experience in managing marketing budgets and optimizing resource allocation for maximum ROI.
- Strong leadership qualities to inspire and guide a marketing team towards achieving goals.
- Innovative thinking to develop unique marketing campaigns and solutions.
- Flexibility to adjust strategies based on market changes and new opportunities.
- A deep understanding of customer needs and a commitment to enhancing the customer experience.
- A focus on achieving measurable outcomes and driving business growth.
- Ability to work effectively with various departments and stakeholders to ensure cohesive marketing efforts.
- Precision in planning and executing marketing activities to ensure high-quality outcomes.
Preferred Skills:
- Experience working in a global organization with a matrixed structure.
- Familiarity with marketing automation tools and CRM systems.
ASSUMPTION: Given the regional focus and language requirements, candidates with extensive experience in the Latin American market and proficiency in Spanish and Portuguese will be highly competitive for this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (Estimated based on industry standards for a Senior Manager role in the Hospitality industry with 5-10 years of experience in the United States)
Benefits:
- Health, dental, and vision insurance
- 401(k) retirement plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee discounts on Marriott Vacations Worldwide products and services
- Tuition assistance and professional development opportunities
Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM, with some flexibility for international travel and event attendance.
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications. The benefits listed are based on the company's standard benefits package for full-time employees.
📌 Applicant Insights
🔍 Company Context
Industry: Hospitality, with a focus on vacation ownership and exchange. Marriott Vacations Worldwide is a leading global vacation company that offers vacation ownership, exchange, rental, and resort and property management, along with related businesses, products, and services.
Company Size: 10,001+ employees, with a large global presence and a diverse portfolio of brands. This size offers opportunities for career growth and exposure to various aspects of the business.
Founded: Marriott Vacations Worldwide was founded in 2011 as a spin-off from Marriott International, building on the legacy of Interval International, which was established in 1976.
Company Description:
- Marriott Vacations Worldwide encompasses a diverse portfolio of businesses and a distinctive family of brands, including Westin, Sheraton, Ritz-Carlton, and Marriott Hotels & Resorts.
- The company is committed to delivering unforgettable experiences that make vacation dreams come true, with a focus on innovation, integrity, and excellence.
- Marriott Vacations Worldwide fosters a culture of caring and collaboration, empowering people to live their most fulfilling lives and putting customers at the center of every decision.
Company Specialties:
- Hospitality
- Travel
- Leisure Travel
- Vacation Ownership
- Customer Service
- Resort Operations
- Sales
- Marketing
- Corporate
- Finance
- Accounting
- IT
- Call Center
- CSR
- and Timeshare
Company Website: https://www.marriottvacationsworldwide.com/
ASSUMPTION: Marriott Vacations Worldwide's extensive global presence and diverse portfolio of brands offer unique opportunities for career growth and exposure to various aspects of the hospitality industry.
📊 Role Analysis
Career Level: Senior Manager level, with the opportunity to grow into a Director or Vice President role as the company continues to expand its regional marketing efforts.
Reporting Structure: The Senior Manager, Regional Marketing (LATAM) reports to the Director of Client & Member Marketing and works closely with various departments, including sales, product, and global marketing teams.
Work Arrangement: This role is based on-site at the Interval Corporate Office Sunset location, with some flexibility for international travel to attend events and meetings.
Growth Opportunities:
- As the company continues to expand its regional marketing efforts, there may be opportunities for the incumbent to grow into a Director or Vice President role.
- Marriott Vacations Worldwide offers professional development opportunities, including tuition assistance and training programs, to help employees grow in their careers.
- The company's diverse portfolio of brands and global presence offers opportunities for employees to gain experience in various aspects of the hospitality industry.
ASSUMPTION: Given the company's growth and expansion, there are significant opportunities for career advancement and professional development in this role.
🌍 Location & Work Environment
Office Type: Corporate office environment, with a focus on collaboration and teamwork.
Office Location(s): Interval Corporate Office Sunset, United States
Geographic Context:
- The Interval Corporate Office Sunset location is in the United States, offering a stable and established business environment.
- The Latin American region, where this role focuses, is a key growth market for Interval International, presenting unique opportunities for the incumbent to make a significant impact on the company's success.
- The region's diverse cultures and markets require a nuanced understanding of local preferences and trends, making this a challenging and rewarding role.
Work Schedule: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM, with some flexibility for international travel and event attendance.
ASSUMPTION: The Interval Corporate Office Sunset location offers a collaborative and dynamic work environment, with opportunities for employees to work with colleagues from various departments and regions.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess language proficiency and cultural fit.
- In-depth behavioral and situational interviews to evaluate strategic thinking, analytical skills, and leadership potential.
- Final interview with the hiring manager or a panel of stakeholders to discuss the candidate's fit for the role and the company's culture.
Key Assessment Areas:
- Language proficiency in Spanish, English, and Portuguese (if applicable).
- Strategic thinking and analytical skills to develop and implement effective marketing strategies.
- Leadership and communication skills to collaborate with cross-functional teams and manage regional marketing efforts.
- Cultural awareness and understanding of the Latin American market to tailor marketing strategies and campaigns effectively.
Application Tips:
- Highlight relevant experience in regional marketing, with a focus on the Latin American market.
- Demonstrate proficiency in Spanish and English, both verbally and in writing, and include any relevant experience with Portuguese.
- Tailor your resume and cover letter to emphasize your strategic thinking, analytical skills, and leadership potential.
- Prepare examples of marketing campaigns or projects you've led, with a focus on their impact on business growth and customer engagement.
ATS Keywords: Regional Marketing, LATAM, Strategic Thinking, Market Research, Digital Marketing, Budget Management, Leadership, Communication, Customer Experience, Data Analysis, Event Management, Innovative Thinking, Organizational Skills, Collaboration, Flexibility, SEO, SEM, Social Media
ASSUMPTION: Given the regional focus and language requirements, candidates with extensive experience in the Latin American market and proficiency in Spanish and Portuguese will be highly competitive for this role.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., Marketo, HubSpot)
- CRM systems (e.g., Salesforce, Microsoft Dynamics)
- Data analysis tools (e.g., Google Analytics, Tableau)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with marketing automation tools, CRM systems, and data analysis tools will be beneficial for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Putting people first and caring for our associates and customers.
- Acting with integrity and holding ourselves to the highest standards.
- Pursuing excellence and continuously improving our products, services, and experiences.
Work Style:
- Collaborative and team-oriented, with a focus on working together to achieve common goals.
- Results-driven, with a commitment to achieving measurable outcomes and driving business growth.
- Adaptable and flexible, with a willingness to adjust strategies based on market changes and new opportunities.
Self-Assessment Questions:
- How do you align with Marriott Vacations Worldwide's commitment to putting people first and caring for our associates and customers?
- How do you demonstrate integrity in your work, and how do you hold yourself to high standards?
- How do you pursue excellence in your role, and how do you continuously improve your skills and knowledge?
- How do you collaborate effectively with cross-functional teams, and how do you ensure cohesive marketing efforts?
- How do you adapt to changes in the market and adjust your strategies to capitalize on new opportunities?
ASSUMPTION: Candidates who demonstrate a strong fit with Marriott Vacations Worldwide's values and work style will be most successful in this role.
⚠️ Potential Challenges
- The role requires a deep understanding of the Latin American market, including cultural nuances and regional preferences, which may present unique challenges in developing and implementing marketing strategies.
- Managing a regional marketing budget and optimizing resource allocation for maximum ROI may require careful consideration of local market conditions and competitive landscape.
- Collaborating effectively with cross-functional teams and stakeholders may require strong communication and leadership skills, as well as a willingness to adapt to different work styles and priorities.
- International travel may be required to attend events and meetings, which may present logistical and personal challenges for the incumbent.
ASSUMPTION: Success in this role will require a strong understanding of the Latin American market, excellent communication and leadership skills, and a willingness to adapt to different work styles and priorities.
📈 Similar Roles Comparison
- This role differs from other regional marketing positions in its focus on the Latin American market, requiring a deep understanding of regional considerations and nuances.
- Compared to other marketing roles within Marriott Vacations Worldwide, this position offers a unique opportunity to drive business growth and enhance brand presence in a key growth market.
- Career paths for this role may include progression to Director or Vice President of Regional Marketing, with the potential to expand the company's regional marketing efforts into additional markets.
ASSUMPTION: Candidates with experience in regional marketing, particularly in the Latin American market, will be well-positioned to succeed in this role and drive business growth for Marriott Vacations Worldwide.
📝 Sample Projects
- Developing and implementing a regional marketing campaign to increase brand awareness and engagement among Interval International members in Brazil.
- Conducting market research to identify trends and customer preferences in the Mexican vacation ownership market, and using those insights to inform marketing strategies and product offerings.
- Managing a regional event, such as an Interval International member appreciation event in Argentina, to enhance brand visibility and customer engagement.
ASSUMPTION: These sample projects illustrate the strategic thinking, analytical skills, and leadership required to succeed in this role, as well as the unique opportunities presented by the Latin American market.
❓ Key Questions to Ask During Interview
- How does this role fit into the company's overall regional marketing strategy, and what are the key priorities for the first 90 days?
- What are the most significant challenges facing the Latin American vacation ownership market, and how can this role address them to drive business growth?
- How does the company support the professional development and career growth of employees in regional marketing roles?
- What are the key performance indicators (KPIs) for this role, and how will success be measured and evaluated?
- How does the company foster a culture of collaboration and teamwork among its regional marketing teams, and what resources are available to support this?
ASSUMPTION: Asking these questions will help candidates better understand the role's priorities, challenges, and opportunities, as well as the company's commitment to supporting their professional development and career growth.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience in regional marketing, with a focus on the Latin American market, and emphasize your strategic thinking, analytical skills, and leadership potential.
- Prepare examples of marketing campaigns or projects you've led, with a focus on their impact on business growth and customer engagement.
- If you have proficiency in Portuguese, be sure to include this information in your application materials.
- Follow up with the hiring manager or a member of the recruitment team one week after submitting your application to inquire about the status of your application and express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
