🔹 Job Title: Senior Manager - Social Media and Influencer Marketing
🔹 Company: Rakuten Rewards
🔹 Location: San Francisco, California
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 20, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
Key aspects of this role include:
ASSUMPTION: This role requires a high level of strategic thinking, creativity, and analytical skills. The ideal candidate will have a strong understanding of social media platforms, trends, and KPIs, as well as experience managing cross-functional teams and agency partners.
✅ Drive the strategic vision and execution of social media and influencer marketing strategies aligned with overall marketing goals
✅ Own day-to-day social calendar management, mapping owned content against key business priorities and cultural moments
✅ Write clear briefs for social-first content development and execution, collaborating with the Creative team
✅ Foster relationships and provide organic social expertise to internal and external partners
✅ Manage day-to-day influencer marketing programming, including paid partnerships, content creation, and amplification
✅ Manage day-to-day with influencer marketing agency, ensuring timely and best-in-class execution
✅ Regularly analyze owned social content performance and influencer marketing performance to refine strategies and execution
✅ Serve as an organic social expert, staying abreast of trends in social and pop culture, and providing best practices and recommendations
✅ Support social media partnership and execution in international markets (UK)
✅ Flex into content creation when needed, such as social-first capture and light editing
ASSUMPTION: This role involves a mix of strategic planning, creative content development, and analytical performance tracking. The ideal candidate will be comfortable balancing these responsibilities and adapting to the dynamic nature of social media.
Education: Bachelor's degree required, Marketing preferred
Experience: At least 8 years in social media and influencer marketing, either at an agency or brand side
Required Skills:
Preferred Skills:
ASSUMPTION: The required skills for this role are highly specialized and industry-specific. Candidates should have a proven track record in social media and influencer marketing, with a strong understanding of social media platforms, trends, and KPIs.
Salary Range: USD $99,306.00 - $171,612.00 annually
Benefits:
Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:00 PM, with flexibility based on project needs
ASSUMPTION: The salary range provided is an estimate based on industry standards for a senior manager role in marketing. Benefits may vary based on individual circumstances and company policies.
Industry: Rakuten International operates in the e-commerce, digital content, advertising, entertainment, and communications sectors, with a focus on enhancing the way people shop, discover, and engage with brands.
Company Size: Rakuten International has 1,001-5,000 employees globally, providing a large and diverse work environment with ample opportunities for growth and collaboration.
Founded: Rakuten was founded in 1999 and has since grown to become a leading global e-commerce company, with a presence in multiple countries and a wide range of businesses.
Company Description:
Company Specialties:
Company Website: https://www.rakuteninternational.com
ASSUMPTION: Rakuten International is a well-established and diverse company with a strong global presence. The company's size and industry provide ample opportunities for career growth and development.
Career Level: This role is a senior management position, requiring a high level of strategic thinking, creativity, and analytical skills. The ideal candidate will have a proven track record in social media and influencer marketing and be ready to take on a leadership role within the organization.
Reporting Structure: The Senior Manager will report directly to the Director of Social Media and Influencer Marketing and will be responsible for managing a team of social media and influencer marketing professionals.
Work Arrangement: This role is on-site, with a flexible work arrangement that may include remote work options based on individual needs and team requirements.
Growth Opportunities:
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with a clear path for advancement within the social media and influencer marketing team and the broader organization.
Office Type: The Rakuten Rewards office in San Francisco is a modern, collaborative workspace designed to foster creativity and innovation.
Office Location(s): 800 Concar Dr, San Mateo, California 94402, US
Geographic Context:
Work Schedule: Full-time, typically Monday to Friday, 9:00 AM to 5:00 PM, with flexibility based on project needs
ASSUMPTION: The San Francisco office provides a dynamic and collaborative work environment, with easy access to public transportation and a wide range of amenities.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Social Media, Influencer Marketing, Strategic Planning, Content Development, Analytics, Cross-Functional Collaboration, Pop Culture, Brand Awareness, Engagement, Consideration, Global Experience, Agency Management
ASSUMPTION: The interview process for this role is designed to assess the candidate's strategic thinking, creativity, analytical skills, and cultural fit. Candidates should be prepared to provide specific examples of their past work and experiences that demonstrate these skills.
ASSUMPTION: The tools and technologies required for this role are industry-standard and widely used within the social media and influencer marketing field. Candidates should have a strong working knowledge of these tools and be comfortable learning new platforms as needed.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Rakuten values a collaborative, data-driven, and customer-focused work environment. Candidates should be able to demonstrate their alignment with these values and be prepared to discuss their approach to social media trends, content development, and cross-functional team management.
ASSUMPTION: This role presents unique challenges that require a high level of adaptability, creativity, and strategic thinking. Candidates should be prepared to discuss their approach to these challenges and how they have overcome similar obstacles in the past.
ASSUMPTION: This role is unique in its focus on strategic planning, creative content development, and analytical performance tracking for social media and influencer marketing within the e-commerce industry. Candidates should be prepared to discuss their relevant experience and how it sets them apart from other applicants.
ASSUMPTION: These sample projects are designed to showcase the candidate's ability to develop and execute strategic social media and influencer marketing campaigns, as well as their analytical skills and attention to detail.
ASSUMPTION: These key questions are designed to help candidates better understand the role, the team, and the organization, as well as to demonstrate their strategic thinking and alignment with Rakuten's values.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.