📌 Core Information
🔹 Job Title: Sr Manager, Trade Marketing Argentina
🔹 Company: Walmart
🔹 Location: Buenos Aires, Argentina
🔹 Job Type: On-site, Full-time
🔹 Category: Retail, Marketing
🔹 Date Posted: May 27, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing strategic trade marketing initiatives to drive subscriber growth and enhance brand positioning in Argentina.
- Collaborating with affiliate partners to create and implement high-impact marketing campaigns across various distribution channels.
- Acting as a central liaison between internal teams to ensure effective campaign execution and cross-functional coordination.
- Managing the trade marketing budget, project timelines, and agency relationships for all affiliate marketing initiatives.
- Leading and developing the local trade marketing team to foster a high-performance culture.
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of the Argentinean market, with a focus on the sports media landscape and consumer behavior.
📋 Key Responsibilities
✅ Design and execute comprehensive trade marketing strategies tailored to the Argentinean market, with a strong emphasis on streaming and sports (30%).
✅ Collaborate closely with affiliate partners to co-create and implement high-impact marketing campaigns (20%).
✅ Act as a central liaison between internal teams to ensure timely, aligned, and effective campaign execution (10%).
✅ Oversee the trade marketing budget, manage timelines, agency relationships, and project deliverables (10%).
✅ Monitor and analyze market trends, consumer behavior, and campaign performance to optimize marketing strategies (10%).
✅ Lead, mentor, and develop the local trade marketing team (10%).
✅ Ensure the effective deployment of commercial incentives, POP materials, and activations (5%).
✅ Represent Warner Bros. Discovery at industry events and strategic partner meetings (5%).
ASSUMPTION: This role involves a mix of strategic planning, cross-functional collaboration, and hands-on campaign execution, requiring strong organizational skills and the ability to manage multiple priorities.
🎯 Required Qualifications
Education: Bachelor’s degree in business administration, Marketing, Commercial Engineering, or a related field.
Experience: 7+ years of experience in Trade Marketing, Marketing, or Sales, preferably within the media, entertainment, sports, or telecommunications industries.
Required Skills:
- Proven track record in developing and executing B2B marketing campaigns and managing affiliate partnerships.
- Demonstrated leadership experience, including managing cross-functional teams and delivering results in local or regional markets.
- Exceptional analytical, project management, and communication skills, with the ability to translate insights into actionable strategies.
- Bilingual proficiency in English and Spanish, both written and spoken.
Preferred Skills:
- Genuine passion for sports, with familiarity with key leagues, events, and fan engagement dynamics.
ASSUMPTION: Candidates with relevant experience in the media, entertainment, or sports industries, and a strong understanding of the Argentinean market, will be best suited for this role.
💰 Compensation & Benefits
Salary Range: The salary range for this role is estimated to be between ARS 1,200,000 and ARS 1,800,000 annually, based on industry standards for a senior manager position in Argentina. This range is inclusive of base salary and variable compensation.
Benefits:
- Health, dental, and vision insurance
- Retirement savings plan with company match
- Paid time off and holidays
- Employee discounts on Walmart products and services
- Opportunities for career growth and development
Working Hours: This role requires a standard workweek of 40 hours, with some flexibility for remote work or adjusted hours as needed.
ASSUMPTION: The provided salary range is an estimate based on market research and may vary depending on the candidate's experience, skills, and the company's internal equity considerations.
📌 Applicant Insights
🔍 Company Context
Industry: Walmart operates in the retail industry, with a focus on providing affordable products and services to customers worldwide. The company has expanded its offerings to include e-commerce, technology, and entertainment services.
Company Size: Walmart is a large corporation with over 10,000 employees, providing ample opportunities for career growth and development. As a large company, Walmart offers a structured work environment with established processes and procedures.
Founded: Walmart was founded in 1962 by Sam Walton and has since grown into one of the world's largest retailers.
Company Description:
- Walmart is committed to helping customers save money and live better by offering a wide range of products at affordable prices.
- The company operates a global network of retail stores, e-commerce platforms, and distribution centers, employing over 2.2 million associates worldwide.
- Walmart is dedicated to creating a positive impact on communities by supporting local charities, providing educational opportunities for associates, and promoting sustainability initiatives.
Company Specialties:
- Retail operations and management
- Supply chain and logistics
- E-commerce and technology
- Merchandising and marketing
- Health and wellness services
Company Website: https://corporate.walmart.com/
ASSUMPTION: Walmart's extensive global presence and diverse business segments provide ample opportunities for career growth and development within the company.
📊 Role Analysis
Career Level: This role is a senior management position, requiring a high level of experience, expertise, and leadership skills.
Reporting Structure: The Senior Manager, Trade Marketing Argentina will report directly to the Vice President of Trade Marketing for Latin America and will oversee the local trade marketing team.
Work Arrangement: This role is on-site, with a standard workweek of 40 hours. Some flexibility for remote work or adjusted hours may be available, depending on business needs and team requirements.
Growth Opportunities:
- Advancement to a regional or global role within the trade marketing function.
- Expansion into other areas of marketing, such as brand management or consumer insights.
- Opportunities to lead cross-functional projects or teams, fostering a broader understanding of the business.
ASSUMPTION: Walmart's large size and diverse business segments provide numerous opportunities for career growth and development within the company.
🌍 Location & Work Environment
Office Type: The Buenos Aires office is a modern, collaborative workspace designed to foster innovation and teamwork.
Office Location(s): Buenos Aires, Argentina
Geographic Context:
- Buenos Aires is the capital and largest city of Argentina, with a population of over 3 million people.
- The city is known for its vibrant culture, rich history, and diverse neighborhoods.
- Buenos Aires is a major hub for the arts, fashion, and entertainment industries in Latin America.
Work Schedule: The standard workweek for this role is 40 hours, with some flexibility for remote work or adjusted hours as needed.
ASSUMPTION: Working in Buenos Aires offers a unique blend of cultural experiences and professional opportunities, making it an attractive location for international candidates.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the hiring manager
- In-depth behavioral and technical interviews with cross-functional stakeholders
- Final interview with the Vice President of Trade Marketing for Latin America
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Leadership and team management capabilities
- Cross-functional collaboration and communication skills
- Industry knowledge and market insights
Application Tips:
- Highlight relevant experience in trade marketing, affiliate partnerships, and campaign execution in the Argentinean market.
- Tailor your resume and cover letter to emphasize skills and experiences that match the required qualifications for this role.
- Prepare examples of successful trade marketing campaigns you've led or contributed to, demonstrating your ability to drive results and enhance brand visibility.
ATS Keywords: Trade Marketing, Affiliate Partnerships, Marketing Campaigns, Argentina, Spanish, English, Retail, Media, Entertainment, Sports
ASSUMPTION: Walmart's application process is designed to assess candidates' skills, experiences, and cultural fit, with a focus on identifying the best fit for the role and the organization.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, Jira)
- Marketing automation platforms (e.g., Marketo, HubSpot)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: Familiarity with relevant marketing and project management tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer first
- Strive for excellence
- Respect for the individual
- Act with integrity
- Think and share openly
Work Style:
- Collaborative and team-oriented
- Results-driven and focused on execution
- Adaptable and responsive to change
- Data-informed and analytical
Self-Assessment Questions:
- How do you demonstrate Walmart's commitment to putting the customer first in your daily work?
- Can you provide an example of a time when you had to adapt to significant changes in a project or initiative, and how did you ensure the successful completion of your goals?
- How do you use data and analytics to inform your decision-making process, and can you share a specific example from your previous experience?
ASSUMPTION: Walmart's company culture emphasizes collaboration, customer focus, and continuous improvement, making it an attractive workplace for candidates who thrive in dynamic, team-oriented environments.
⚠️ Potential Challenges
- Managing multiple priorities and deadlines in a fast-paced, dynamic work environment.
- Navigating complex cross-functional relationships and stakeholder management.
- Adapting to changes in market trends, consumer behavior, and campaign performance metrics.
- Balancing the need for strategic thinking with the demands of day-to-day campaign execution.
ASSUMPTION: These challenges can be mitigated through strong project management skills, effective communication, and a proactive approach to problem-solving.
📈 Similar Roles Comparison
- This role is distinct from other trade marketing positions in the region due to its focus on the Argentinean market and the requirement for Spanish language proficiency.
- Walmart's extensive global presence and diverse business segments offer unique opportunities for career growth and development compared to other retail or entertainment companies.
- As a senior management role, this position offers more strategic decision-making and leadership responsibilities than entry-level or mid-level trade marketing positions.
ASSUMPTION: Candidates should consider the unique aspects of this role and how it aligns with their career goals and personal preferences when comparing it to other opportunities.
📝 Sample Projects
- Developing and executing a targeted marketing campaign to drive subscriber growth for a new streaming service launch in Argentina.
- Collaborating with affiliate partners to create co-branded promotional materials and activations for major sporting events, such as the FIFA World Cup or the Olympic Games.
- Analyzing market trends and consumer behavior to inform the development of a new trade marketing strategy for a key product category, such as electronics or home goods.
ASSUMPTION: These sample projects illustrate the strategic, cross-functional, and hands-on aspects of the role, providing candidates with a clear understanding of the day-to-day responsibilities and expectations.
❓ Key Questions to Ask During Interview
- Can you describe the most significant challenges facing the trade marketing team in Argentina, and how this role will address them?
- How does this role collaborate with other marketing functions, such as brand management or consumer insights, to ensure consistent and effective campaign execution?
- What opportunities exist for professional development and growth within the trade marketing function or other areas of the business?
- How does Walmart support work-life balance for its employees, particularly in senior management roles?
- Can you provide an example of a successful trade marketing campaign led by the team in Argentina, and what factors contributed to its success?
ASSUMPTION: Asking thoughtful, informed questions demonstrates a candidate's interest in the role and their commitment to understanding the organization's priorities and culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: https://warnerbros.wd5.myworkdayjobs.com/global/job/Buenos-Aires-Defensa/Sr-Manager--Trade-Marketing-Argentina_R000094034
- Tailor your resume and cover letter to highlight your relevant experience in trade marketing, affiliate partnerships, and campaign execution in the Argentinean market.
- Prepare examples of successful trade marketing campaigns you've led or contributed to, demonstrating your ability to drive results and enhance brand visibility.
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application and express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
