📌 Core Information
🔹 Job Title: Sr. Marketing Database Strategist
🔹 Company: BASF SE
🔹 Location: Research Triangle Park, NC, United States
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: April 4, 2025
🔹 Experience Level: Mid-Senior level
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading data maintenance and governance for EDI, POS validation, reconciliation, and grower data management for US Crop teams.
- Driving process improvement and optimization for end-user data reconciliation and grower trait license clean-up.
- Managing external vendor teams and collaborating with regional data management, Field Sales, Marketing, and Fulfillment for successful season closeout.
- Providing strategic guidance on US Crop data to support digital strategy implementation and enhance customer experience.
- Offering strategic input and leadership to external vendors and the BASF Data Management Team on US Crop data activities.
- Supporting field teams and internal organizations through communication, training, and coordination for audits, analytics, and data support.
ASSUMPTION: This role requires a high level of data management and strategic thinking. The ideal candidate will have a strong background in data analysis and marketing strategy.
📋 Key Responsibilities
✅ Lead data maintenance and governance for EDI, POS validation, reconciliation, and grower data management for US Crop teams.
✅ Drive process improvement and optimization for end-user data reconciliation and grower trait license clean-up.
✅ Manage external vendor teams and collaborate with regional data management, Field Sales, Marketing, and Fulfillment for successful season closeout.
✅ Provide strategic guidance on US Crop data to support digital strategy implementation and enhance customer experience.
✅ Offer strategic input and leadership to external vendors and the BASF Data Management Team on US Crop data activities.
✅ Support field teams and internal organizations through communication, training, and coordination for audits, analytics, and data support.
ASSUMPTION: The responsibilities listed are essential for the success of this role. However, the specific tasks and priorities may change based on business needs and team dynamics.
🎯 Required Qualifications
Education: Bachelor's Degree in Data Management, Business Administration, or a related field.
Experience: At least 10 years of relevant experience in data systems, data analysis, or project management.
Required Skills:
- Strong project management skills with business and strategic acumen.
- Highly analytical with a technical skillset to understand and analyze data using analytics tools/technology.
- Ability to coordinate with field sales teams, data management team, external vendors, customers, and other internal teams within US Crop.
- Experience in sales, marketing, customer service, operational, or financial roles.
Preferred Skills:
- Experience with EDI and POS data management.
- Knowledge of agricultural industry data management.
ASSUMPTION: The required skills listed are crucial for success in this role. However, BASF values diversity and encourages applicants from all backgrounds to apply.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (Based on industry standards for a Senior Marketing Database Strategist role in the Research Triangle Park area)
Benefits:
- Flexible work arrangements whenever possible.
- Highly competitive retirement savings plan with company match and investment options.
- Well-being programs that include comprehensive mental health support for you and your household family members.
- Family forming benefits (fertility, adoption and surrogacy reimbursement, maternity/parental leave, and more).
- Back-up child and elder care with discount programs for families of all ages and stages.
- Mentoring and career development opportunities that allow you to share, learn, and thrive.
- Matching gifts program that allows you to deepen the impact of your contributions to qualified charities.
- Employee crisis support for when the unexpected happens.
- Access to BASF wine cellar, employee discounts, and much more!
Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:00 PM, with flexibility for remote work as needed.
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the Research Triangle Park area. The actual salary may vary based on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: BASF is a global chemical company that operates in various industries, including chemicals, performance products, functional materials and solutions, and agricultural solutions.
Company Size: BASF is a large company with over 112,000 employees worldwide. This size allows for extensive resources and opportunities for career growth.
Founded: BASF was founded in 1865 and has since grown into one of the largest chemical companies in the world.
Company Description:
- BASF creates chemistry for a sustainable future by combining economic success with environmental protection and social responsibility.
- The company's portfolio comprises six segments: Chemicals, Materials, Industrial Solutions, Nutrition & Care, Surface Technologies, and Agricultural Solutions.
- BASF generated sales of €65.3 billion in 2024 and has shares traded on the stock exchange in Frankfurt and as American Depositary Receipts in the United States.
Company Specialties:
- Chemicals
- Performance Products
- Functional Materials & Solutions
- Agricultural Solutions
Company Website: www.basf.com
ASSUMPTION: BASF's extensive resources and global presence provide ample opportunities for career growth and development within the company.
📊 Role Analysis
Career Level: This role is at the senior level, requiring a high degree of expertise and strategic thinking.
Reporting Structure: The Sr. Marketing Database Strategist will report directly to the Marketing Data Management team and collaborate with various internal and external teams.
Work Arrangement: This is an on-site role based in Research Triangle Park, NC, with flexibility for remote work as needed.
Growth Opportunities:
- Potential advancement to a Director or Manager role within the Marketing Data Management team.
- Opportunities to expand responsibilities and influence strategic decision-making within the US Crop data management team.
- Possibility to transition to other roles within BASF, given the company's diverse portfolio of businesses and global presence.
ASSUMPTION: The Sr. Marketing Database Strategist role offers ample opportunities for career growth and development within BASF.
🌍 Location & Work Environment
Office Type: BASF's Research Triangle Park office is a modern, collaborative workspace designed to foster innovation and productivity.
Office Location(s): Research Triangle Park, NC, United States
Geographic Context:
- The Research Triangle Park area is known for its strong technology and life sciences industries, providing ample opportunities for professional networking and growth.
- The region offers a high quality of life, with numerous cultural attractions, outdoor recreation options, and a mild climate.
- The Research Triangle Park area is home to several major universities, including Duke University, the University of North Carolina at Chapel Hill, and North Carolina State University, providing access to a highly educated workforce.
Work Schedule: Full-time, typically Monday to Friday, 9:00 AM to 5:00 PM, with flexibility for remote work as needed.
ASSUMPTION: The Research Triangle Park area offers a dynamic and innovative work environment, with ample opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application submission and resume screening.
- Phone or video screening with the hiring manager.
- On-site or virtual interview with the hiring team, including behavioral and technical assessments.
- Final interview with the senior leadership team.
- Job offer and onboarding.
Key Assessment Areas:
- Data analysis and interpretation skills.
- Strategic thinking and problem-solving abilities.
- Communication and collaboration skills, both internal and external.
- Industry-specific knowledge and understanding of US Crop data management.
Application Tips:
- Highlight your relevant data management and marketing strategy experience in your resume and cover letter.
- Tailor your application to demonstrate your understanding of US Crop data management and the agricultural industry.
- Prepare for behavioral and technical interview questions related to data analysis, strategic thinking, and communication skills.
- Research BASF's company culture and values to ensure a strong fit.
ATS Keywords: Marketing Database Strategist, Data Management, US Crop, EDI, POS, Grower Data, Strategic Guidance, Process Improvement, External Vendors, Season Closeout, Digital Strategy, Customer Experience, Data Governance, Data Analysis, Agricultural Industry
ASSUMPTION: The interview process for this role will focus on assessing the candidate's data management and strategic thinking skills, as well as their cultural fit with BASF.
🛠️ Tools & Technologies
- Data analysis and visualization tools (e.g., Excel, Power BI, Tableau)
- Database management systems (e.g., SQL, Oracle, MySQL)
- Marketing automation and CRM platforms (e.g., Salesforce, Marketo, HubSpot)
- Project management tools (e.g., Asana, Trello, Jira)
ASSUMPTION: The Sr. Marketing Database Strategist will need to be proficient in various data analysis and management tools to effectively perform their role.
👔 Cultural Fit Considerations
Company Values:
- We create chemistry for a sustainable future.
- We succeed together.
- We act with integrity.
- We put safety first.
- We respect each other.
Work Style:
- Collaborative and team-oriented.
- Data-driven and analytical.
- Adaptable and responsive to change.
- Strategic and forward-thinking.
- Customer-focused and results-oriented.
Self-Assessment Questions:
- Do you align with BASF's commitment to sustainability and creating chemistry for a better future?
- Are you comfortable working in a collaborative, team-oriented environment?
- Do you have strong data analysis and interpretation skills, with the ability to translate complex data into actionable insights?
- Are you able to balance strategic thinking with a focus on delivering results and driving customer value?
- Do you thrive in a dynamic, fast-paced work environment, with the ability to adapt to change and prioritize effectively?
ASSUMPTION: The ideal candidate for this role will be a strong cultural fit with BASF, demonstrating a commitment to sustainability, collaboration, and customer focus.
⚠️ Potential Challenges
- The Sr. Marketing Database Strategist role may require occasional overtime or weekend work during peak seasons or project deadlines.
- The role may involve managing external vendors and coordinating with multiple internal teams, requiring strong communication and project management skills.
- The agricultural industry can be subject to market fluctuations and regulatory changes, which may impact the Sr. Marketing Database Strategist's role and responsibilities.
- The Research Triangle Park area can be competitive, with a high demand for talent in the technology and life sciences industries.
ASSUMPTION: The Sr. Marketing Database Strategist role may present unique challenges, but also offers ample opportunities for professional growth and development within BASF.
📈 Similar Roles Comparison
- Compared to other marketing database strategist roles, this position offers a unique focus on the agricultural industry and US Crop data management.
- BASF's global presence and extensive resources provide ample opportunities for career growth and development within the company.
- This role requires a higher level of data analysis and strategic thinking skills than entry-level marketing database strategist positions.
ASSUMPTION: The Sr. Marketing Database Strategist role at BASF offers a unique combination of industry-specific focus, global opportunities, and high-level skill requirements.
📝 Sample Projects
- Developing and implementing a data governance framework for US Crop EDI and POS data to ensure data accuracy, completeness, and timeliness.
- Optimizing end-user data reconciliation processes to improve efficiency and reduce manual effort.
- Collaborating with external vendors to enhance season closeout processes and minimize data discrepancies.
- Analyzing US Crop data trends to identify opportunities for process improvement and strategic decision-making.
ASSUMPTION: The Sr. Marketing Database Strategist role at BASF offers a diverse range of projects, from data management and governance to strategic analysis and process improvement.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader marketing data management strategy for US Crop?
- What are the key priorities for the first 30, 60, and 90 days in this role?
- How does BASF support the professional development and growth of its employees?
- What are the most significant challenges facing the US Crop data management team, and how can this role address them?
- How does BASF foster a culture of collaboration and innovation within its teams?
ASSUMPTION: Asking insightful questions during the interview process will help you better understand the role's expectations, priorities, and growth opportunities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant data management and marketing strategy experience.
- Prepare for behavioral and technical interview questions related to data analysis, strategic thinking, and communication skills.
- Research BASF's company culture and values to ensure a strong fit.
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
