📌 Core Information
🔹 Job Title: Sr. Marketing Executive - Brand
🔹 Company: Flutter International
🔹 Location: Junglee Gurgaon, India
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: May 1, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: No
🚀 Job Overview
Key aspects of this role include:
- Conducting player-focused research and gathering insights
- Supporting marketing campaigns through collaboration with the marketing team
- Monitoring campaign performance and suggesting improvements
- Contributing to data-driven strategies to enhance player engagement
ASSUMPTION: This role is ideal for a marketing professional with a strong analytical mindset and a passion for understanding player behavior to drive marketing success.
📋 Key Responsibilities
✅ Conduct player-focused research using surveys and interviews, and gather actionable insights
✅ Convince and convert players to shoot testimonials and act as promoters for the brand
✅ Collaborate with the marketing team to develop and execute social media ads, and assist in content creation
✅ Monitor campaign performance and suggest improvements to maximize impact and ROI
✅ Coordinate with design, content, and product teams to ensure campaigns align with brand guidelines and player expectations
✅ Prepare regular reports on marketing campaign performance and player research findings
✅ Contribute to the development of data-driven strategies to enhance player engagement and marketing success
✅ Work closely with cross-functional teams, including product, design, and customer support, to align marketing efforts
✅ Provide timely support for ad-hoc marketing needs
ASSUMPTION: This role requires a high level of collaboration and communication with various teams to ensure successful campaign execution and player engagement.
🎯 Required Qualifications
Education: Graduate degree
Experience: 2+ years of relevant experience
Required Skills:
- Ability to conduct player research and derive insights
- Supporting the marketing team in the execution of marketing campaigns
- Cross-team collaboration to ensure smooth campaign execution
- Proficient in handling Meta and Google ad accounts
- Strong communication and interpersonal skills for player interaction and team collaboration
- Analytical mindset with the ability to derive meaningful insights from data
- Ideation for content creation and campaign ideation
- Proficiency in managing Meta and Google Ads accounts, including campaign setup, optimization, and reporting
- Organized, detail-oriented, and capable of managing multiple tasks and deadlines
Preferred Skills:
- Experience in the online skill gaming industry
- Fluency in multiple languages
ASSUMPTION: While not explicitly stated, experience in the online gaming industry and proficiency in multiple languages could be beneficial for this role.
💰 Compensation & Benefits
Salary Range: INR 8-12 lakhs per annum (Estimated based on industry standards for a marketing executive with 2-5 years of experience in the online gaming industry)
Benefits:
- Health insurance and wellness programs
- Retirement savings plans
- Employee assistance programs
- Learning and development opportunities
- Gaming and entertainment perks
Working Hours: Full-time (40 hours per week), with flexible working hours and remote work options available for some roles
ASSUMPTION: The salary range is an estimate based on industry standards for a marketing executive with 2-5 years of experience in the online gaming industry. Actual salary may vary based on individual qualifications and company policy.
📌 Applicant Insights
🔍 Company Context
Industry: Online gaming and entertainment
Company Size: 5,001-10,000 employees (Global), 1,001-5,000 employees (India)
Founded: 2012 (Global), 2014 (India)
Company Description:
- Flutter International operates some of the world's most innovative, diverse, and distinctive brands in the sports betting, gaming, and entertainment industry
- The company offers a fast-paced environment with opportunities for growth and development
- Flutter International is committed to championing play, empowerment, and teamwork
Company Specialties:
- Sports betting
- Online gaming
- Entertainment
- Brand management
Company Website: careers.flutterinternational.com
ASSUMPTION: Flutter International is a global company with a strong presence in the online gaming and entertainment industry, offering a wide range of career opportunities.
📊 Role Analysis
Career Level: Mid-level marketing role with opportunities for growth and development
Reporting Structure: Reports directly to the Marketing Manager or Head of Marketing
Work Arrangement: On-site with flexible working hours and remote work options available for some roles
Growth Opportunities:
- Progression to a senior marketing role or management position
- Expansion into new markets or product lines
- Development of leadership and management skills
ASSUMPTION: This role offers opportunities for career growth and development within the marketing department and the broader organization.
🌍 Location & Work Environment
Office Type: On-site, with a modern and collaborative work environment
Office Location(s): Junglee Gurgaon, India
Geographic Context:
- Gurgaon is a major IT hub and a significant contributor to India's economic growth
- The city offers a mix of traditional and modern infrastructure, with a variety of residential options
- Gurgaon is well-connected by road, rail, and air, with easy access to New Delhi and other major cities
Work Schedule: Full-time (40 hours per week), with flexible working hours and remote work options available for some roles
ASSUMPTION: The work environment is collaborative and modern, with opportunities for growth and development in a dynamic industry.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- On-site or virtual interview with the hiring manager and/or team members
- Final round interview with senior leadership
- Job offer and onboarding
Key Assessment Areas:
- Marketing skills and experience
- Player research and insight generation
- Campaign management and execution
- Communication and collaboration skills
- Problem-solving and analytical skills
Application Tips:
- Highlight relevant marketing experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of the role and the company
- Prepare examples of player research and campaign management projects to discuss during the interview
- Research the company and its brands to show your enthusiasm and understanding of the business
ATS Keywords: Player research, marketing campaigns, cross-team collaboration, Meta ads, Google ads, communication skills, analytical skills, content creation, campaign ideation, organizational skills
ASSUMPTION: The application process is competitive, and candidates should demonstrate their marketing skills and experience to increase their chances of success.
🛠️ Tools & Technologies
- Meta Ads Manager
- Google Ads Manager
- Social media platforms (Facebook, Instagram, Twitter, etc.)
- Player research tools (surveys, interviews, focus groups, etc.)
- Data analysis and visualization tools (Google Analytics, Tableau, etc.)
ASSUMPTION: The tools and technologies required for this role are standard for the marketing industry and can be learned or improved upon with relevant experience.
👔 Cultural Fit Considerations
Company Values:
- Champion play
- Champion empowerment
- Champion teamwork
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and innovative
Self-Assessment Questions:
- How do you approach understanding player behavior and preferences?
- Can you describe a successful marketing campaign you've managed, and how you optimized it for better performance?
- How do you handle working with multiple teams to ensure campaign success?
ASSUMPTION: Cultural fit is essential for success in this role, and candidates should demonstrate their alignment with the company's values and work style.
⚠️ Potential Challenges
- Managing multiple campaigns and deadlines simultaneously
- Adapting to changes in player behavior and market trends
- Collaborating effectively with cross-functional teams
- Working in a fast-paced and dynamic industry
ASSUMPTION: This role presents unique challenges that require strong organizational skills, adaptability, and effective communication.
📈 Similar Roles Comparison
- This role is similar to a Marketing Manager or Brand Manager position, with a focus on player research and campaign management
- Compared to other marketing roles, this position requires a strong analytical mindset and a focus on player insights
- Career progression could lead to senior marketing roles or management positions within the company
ASSUMPTION: This role offers a unique blend of marketing and player research responsibilities, with opportunities for growth and development within the company.
📝 Sample Projects
- Conducting a player survey to understand preferences and behaviors
- Managing a social media advertising campaign to promote a new game launch
- Analyzing campaign performance data to optimize future marketing efforts
ASSUMPTION: These sample projects demonstrate the key responsibilities and skills required for this role, with a focus on player research and campaign management.
❓ Key Questions to Ask During Interview
- How does this role contribute to the overall marketing strategy for the company?
- Can you describe the team structure and how this role fits within it?
- What are the most challenging aspects of this role, and how can I best prepare for them?
- How does the company support the growth and development of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
ASSUMPTION: These interview questions help candidates understand the role's context, challenges, and growth opportunities, as well as the company's support for employee development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant marketing experience and skills
- Write a cover letter demonstrating your understanding of the role and the company
- Prepare examples of player research and campaign management projects to discuss during the interview
- Follow up with the hiring manager one week after submitting your application, and every two weeks thereafter until you receive a response
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
