📌 Core Information
🔹 Job Title: Sr Marketing Manager
🔹 Company: BD
🔹 Location: IND Gurgaon - Signature Towers B, Gurgaon, India
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-28
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing marketing strategies for medication delivery in India
- Collaborating with sales and clinical marketing teams to align India strategies with regional and worldwide strategies
- Driving revenue and profitability growth for the portfolio
- Gaining customer and market intelligence through customer-facing teams
- Building annual strategic plans for the portfolio
ASSUMPTION: This role requires a strategic mindset, strong customer orientation, and excellent interpersonal skills to succeed in a matrix organization.
📋 Key Responsibilities
✅ Develop and implement marketing strategies and programs for India for medication delivery in hospital and channel settings
✅ Work closely with sales teams and clinical marketing teams to ensure alignment of India strategy with regional and worldwide strategies
✅ Gain customer and market intelligence through working with customer-facing teams
✅ Support the portfolio in driving revenue and profitability growth
✅ Build annual strategic plans for the portfolio
ASSUMPTION: This role requires a high level of autonomy and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (MBA preferred)
Experience: 5-10 years of experience in marketing, with a focus on channel marketing and field sales experience
Required Skills:
- Marketing skills: Ability to study, understand, and use trends and behaviors to develop, design, and implement marketing programs
- Customer orientation: Urge to constantly reach and exceed customer expectations, understanding customer business objectives and underlying needs
- Field sales experience: Exposure to direct and indirect sales functions
- Rational and logical approach to problem-solving: Ability to grasp, identify, and logically analyze options and data-based estimations
- Self-initiation, planning, and organizing: Ability to generate leads, design programs, and organize seminars or workshops to increase product awareness and demand
- Interpersonal and influencing skills: Ability to work effectively with internal and external stakeholders
Preferred Skills:
- Experience in the medical device industry
- Bilingual or multilingual skills
ASSUMPTION: Candidates with experience in the medical device industry may have a competitive advantage in this role.
💰 Compensation & Benefits
Salary Range: INR 20,00,000 - 30,00,000 per annum (Estimated based on industry standards for the role, experience level, and location)
Benefits:
- Medical, dental, and vision insurance
- Retirement savings plan with company match
- Employee stock purchase plan
- Tuition assistance
- Paid time off (vacation, sick, and holidays)
Working Hours: Full-time (40 hours per week), with flexibility for remote work as needed
ASSUMPTION: The salary range is estimated based on industry standards for the role, experience level, and location. Actual salary may vary based on individual qualifications and company policy.
📌 Applicant Insights
🔍 Company Context
Industry: Medical Equipment Manufacturing
Company Size: 501-1,000 employees (Large organization with established processes and a matrix structure)
Founded: 1897 (Over 125 years of history and experience in the medical industry)
Company Description:
- BD is a global medical technology company that produces and sells medical equipment, medical systems, and reagents
- Focuses on improving drug treatment, improving the quality and speed of diagnosis of infectious diseases, and promoting the research and discovery of new drugs and vaccines
- Strong research and development capabilities to fight many of the world's most intractable diseases
Company Specialties:
- Medical equipment manufacturing
- Medical systems and reagents
- Drug treatment and diagnosis of infectious diseases
- Research and development of new drugs and vaccines
Company Website: www.bd.com
ASSUMPTION: BD's extensive experience and global presence provide a stable and well-resourced environment for employees.
📊 Role Analysis
Career Level: Mid-level management (Reports to Associate Director - Marketing)
Reporting Structure: Reports to Associate Director - Marketing, works closely with Director - MDS, Marketing Team Peers, MDS - Medical Affairs, AD - Sales, Regional Sales Team, APAC Marketing team, and other internal stakeholders
Work Arrangement: On-site with flexibility for remote work as needed
Growth Opportunities:
- Potential to grow into a regional or global marketing role
- Opportunities to work on cross-functional projects and gain exposure to different aspects of the business
- Access to training and development programs to enhance skills and advance career
ASSUMPTION: This role offers opportunities for career growth within the organization, particularly for individuals who demonstrate strong performance and leadership skills.
🌍 Location & Work Environment
Office Type: Corporate office (Signature Towers B, Gurgaon)
Office Location(s): Gurgaon, India
Geographic Context:
- Gurgaon is a major IT and financial hub in India, with a vibrant business environment
- Gurgaon is well-connected by road, rail, and air, with easy access to New Delhi
- Gurgaon offers a mix of urban and suburban living, with numerous residential communities, shopping centers, and entertainment options
Work Schedule: Monday to Friday, 9:00 AM to 6:00 PM (with flexibility for remote work as needed)
ASSUMPTION: The Gurgaon office provides a modern and collaborative work environment, with easy access to amenities and transportation.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the hiring manager
- On-site or virtual interview with the hiring manager and other stakeholders
- Final interview with the director or another senior leader
Key Assessment Areas:
- Marketing skills and experience
- Customer orientation and customer focus
- Problem-solving and analytical skills
- Interpersonal and communication skills
- Alignment with BD's values and culture
Application Tips:
- Tailor your resume to highlight relevant marketing skills and experiences
- Prepare examples of successful marketing campaigns or projects you've led
- Demonstrate your understanding of BD's business and the medical device industry
- Showcase your customer focus and problem-solving skills through specific examples
ATS Keywords: Marketing strategy, channel marketing, customer orientation, field sales, problem-solving, self-initiation, planning, organizing, interpersonal skills, influencing skills, BD, medical device industry
ASSUMPTION: BD's interview process is designed to assess candidates' skills, experiences, and cultural fit, with a focus on finding the best match for the role and the organization.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- CRM software (e.g., Salesforce)
- Marketing automation tools (e.g., Marketo, HubSpot)
- Data analysis tools (e.g., Tableau, Power BI)
ASSUMPTION: Candidates should have proficiency in Microsoft Office Suite and be willing to learn and use other tools as needed for the role.
👔 Cultural Fit Considerations
Company Values:
- Patient-centered
- Innovative
- Collaborative
- Accountable
- Respectful
Work Style:
- Results-oriented
- Data-driven
- Collaborative and team-focused
- Adaptable and resilient
Self-Assessment Questions:
- Do you have a strong customer focus and a passion for understanding customer needs?
- Are you comfortable working in a matrix organization and collaborating with cross-functional teams?
- Do you have a data-driven approach to problem-solving and decision-making?
ASSUMPTION: BD values candidates who demonstrate a strong customer focus, a collaborative work style, and a commitment to its values and mission.
⚠️ Potential Challenges
- Managing multiple projects and stakeholders simultaneously
- Working in a matrix organization with complex reporting structures
- Keeping up with the fast-paced and dynamic medical device industry
- Adapting to changes in the market and competitive landscape
ASSUMPTION: These challenges can be overcome by strong project management skills, effective communication, and a willingness to adapt and learn.
📈 Similar Roles Comparison
- Similar to a Senior Marketing Manager role in a medical device company, but with a focus on the India market and a matrix organization structure
- Differences may include the specific product portfolio, target customers, and competitive landscape
- Career path may include progression to regional or global marketing roles within the organization
ASSUMPTION: This role is similar to other senior marketing manager roles in the medical device industry, but with unique aspects related to the India market and BD's organization structure.
📝 Sample Projects
- Developing and implementing a marketing campaign to increase medication delivery in hospitals in India
- Conducting market research to understand customer needs and preferences for medication delivery in the India market
- Collaborating with the sales team to develop and execute a competitive conversion program
ASSUMPTION: These sample projects are designed to showcase the key responsibilities and required skills for the role.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for BD in India?
- What are the key priorities for this role in the first 90 days?
- How does BD support the professional development and growth of its employees?
- What are the biggest challenges facing the medication delivery portfolio in India, and how can this role address them?
- How does BD foster a culture of innovation and collaboration?
ASSUMPTION: These questions are designed to help candidates better understand the role, the organization, and the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your marketing skills and experiences, with a focus on channel marketing and field sales experience
- Prepare examples of successful marketing campaigns or projects you've led, demonstrating your problem-solving and customer focus skills
- Prepare questions to ask the interviewer about the role, the team, and the organization
- Follow up after the interview to express your appreciation and reiterate your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
