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Sr. Marketing Operations Specialist | Remote, USA

Optiv
Full-time
Remote
Worldwide
βš™οΈ Marketing Operations

πŸ“Œ Core Information

πŸ”Ή Job Title: Sr. Marketing Operations Specialist | Remote, USA

πŸ”Ή Company: Optiv

πŸ”Ή Location: Remote, USA (with a focus on Kansas, Missouri, Nebraska, Georgia, and South Carolina)

πŸ”Ή Job Type: Full-Time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: May 13, 2025

πŸ”Ή Experience Level: 2-5 years

πŸ”Ή Remote Status: Remote (U.S. only)

πŸš€ Job Overview

Key aspects of this role include:

  • Managing the marketing technology stack, including Marketo, Salesforce, and other platforms
  • Collaborating with teams to create integrated campaigns that align with company goals
  • Conducting quality assurance checks on campaigns and landing pages
  • Analyzing campaign performance and optimizing results
  • Providing training and support to marketing team members working in Marketo

ASSUMPTION: This role requires a high level of detail-orientedness and strong analytical skills to manage multiple projects simultaneously and ensure campaign success.

πŸ“‹ Key Responsibilities

βœ… Share responsibility for the end-to-end ownership and management of the marketing technology stack

βœ… Collaborate with operations team to define team processes, hand-off points, document workflows, and agreed-upon service level agreements

βœ… Collaborate with marketing managers and key stakeholders to create strategic campaigns integrated across a variety of marketing tactics

βœ… Conduct quality assurance checks on incoming projects, reviewing campaigns/emails/lists/programs and landing pages for accuracy

βœ… Assist in training and support of marketing team members that work in Marketo

βœ… Analyze, identify, and pull segmented lists based on demographics and behaviors, informed by a variety of systems (6sense, SFDC, Marketo)

βœ… Lead A/B testing, performance optimization, and campaign enhancement efforts, including strategic evaluation of campaign performance

βœ… Establish and contribute to ongoing tracking and reporting efforts to monitor campaign effectiveness and pipeline impact of marketing programs

ASSUMPTION: This role requires a strong understanding of digital marketing and event marketing best practices and principles, as well as experience with sales enablement tools like Outreach/Salesloft.

🎯 Required Qualifications

Education: Bachelor’s Degree from four-year college or university

Experience: 3-6 years of B2B marketing experience required, preferably in operations

Required Skills:

  • Marketo certification and at least 3+ years’ experience in Marketo
  • Understanding of and experience with Salesforce CRM
  • Solid understanding of how ABM programs work and experience with at least one ABM platform (6sense, Demandbase)
  • Proven ability to manage details on multiple projects simultaneously
  • Experience architecting and supporting marketing automation campaigns, and managing their associated assets (forms, landing pages, templates, integrations, etc.)
  • Experience with lead routing and lead scoring
  • Strong analytical and problem-solving skills. Impeccable attention to detail
  • Excellent written and verbal communication skills required

Preferred Skills:

  • Proficiency with HTML, CSS, and JavaScript
  • Experience with sales enablement tools like Outreach/Salesloft

ASSUMPTION: Candidates with experience in a variety of MarTec platforms and a strong understanding of digital marketing and event marketing best practices will be well-suited for this role.

πŸ’° Compensation & Benefits

Salary Range: $85,000 - $120,000 per year (based on experience level and market rates for a Senior Marketing Operations Specialist in the U.S.)

Benefits:

  • Work/Life Balance
  • Professional Training Resources
  • Volunteer Opportunities

Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM local time, with flexibility for remote work

ASSUMPTION: The salary range provided is an estimate based on market rates and the experience level required for this role. Actual compensation may vary based on individual qualifications and company policy.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Optiv is a cybersecurity company that provides strategic and technical expertise to clients across various industries, including financial services, healthcare, retail, and technology.

Company Size: Optiv has 1,001-5,000 employees, making it a mid-sized company with a substantial team and resources to support its employees.

Founded: Optiv was founded in 2015 and has since grown to become a leading cybersecurity advisory and solutions provider.

Company Description:

  • Optiv is the cybersecurity advisory and solutions leader, delivering strategic and technical expertise to nearly 6,000 companies across every major industry.
  • They partner with organizations to advise, deploy, and operate cybersecurity programs from strategy and managed security services to risk, integration, and technology solutions.
  • Optiv's clients are at the center of their unmatched ecosystem of people, products, partners, and programs, enabling them to accelerate business progress like no other company can.

Company Specialties:

  • Security Program Strategy
  • Enterprise Risk and Compliance
  • Threat and Vulnerability Management
  • Security Architecture and Implementation
  • Security Education and Awareness
  • Identity and Access Management
  • Managed Security Services
  • Advanced Threat
  • Cloud Security
  • Enterprise Security Architecture
  • General Data Protection Regulation (GDPR)
  • Identity
  • Internet of Things (IoT)
  • Next-Gen Security Operations
  • Security Intelligence
  • Third-Party Risk Management
  • Managed XDR
  • MXDR
  • and Zero Trust

Company Website: www.optiv.com

ASSUMPTION: Optiv's focus on cybersecurity and its extensive experience in the field make it an attractive employer for candidates interested in this industry.

πŸ“Š Role Analysis

Career Level: This role is a senior-level position that requires significant experience and expertise in marketing operations.

Reporting Structure: The Senior Marketing Operations Specialist will report directly to the Marketing Operations Manager and collaborate with various teams, including demand generation, events, and sales enablement.

Work Arrangement: This role is remote and can be performed from anywhere within the U.S. However, there may be occasional travel requirements for team meetings or client events.

Growth Opportunities:

  • As a senior-level role, this position offers opportunities for mentorship and leadership within the marketing operations team.
  • Optiv's focus on employee development and training resources provides opportunities for professional growth and career advancement.
  • The company's commitment to championing Diversity, Equality, and Inclusion through its Employee Resource Groups fosters an inclusive work environment that supports career progression.

ASSUMPTION: This role offers significant opportunities for professional growth and development within Optiv's marketing operations team and the broader cybersecurity industry.

🌍 Location & Work Environment

Office Type: Optiv has multiple office locations across the U.S. and Canada, but this role can be performed remotely from anywhere within the U.S.

Office Location(s): Optiv's offices are located in Denver, Colorado; Leawood, Kansas; Columbia, Maryland; Mississauga, Ontario; Bangalore, India; and Newport Beach, California.

Geographic Context:

  • Optiv's remote work policy allows employees to work from anywhere within the U.S., providing flexibility and convenience for employees.
  • The company's multiple office locations enable employees to collaborate and connect with colleagues in person, as needed.
  • Optiv's commitment to Diversity, Equality, and Inclusion fosters a welcoming and inclusive work environment for employees of all backgrounds.

Work Schedule: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM local time, with flexibility for remote work

ASSUMPTION: Optiv's remote work policy and multiple office locations provide employees with the flexibility and convenience to balance their personal and professional lives effectively.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application and resume screening
  • Phone or video screen with the hiring manager
  • Technical assessment or case study
  • Final interview with the marketing operations team

Key Assessment Areas:

  • Technical skills and experience with marketing automation platforms
  • Analytical and problem-solving abilities
  • Communication and collaboration skills
  • Alignment with Optiv's company values and culture

Application Tips:

  • Highlight relevant experience and achievements in marketing operations, campaign management, and A/B testing
  • Tailor your resume and cover letter to emphasize your skills and experience in the required qualifications and preferred skills listed in the job description
  • Prepare for the technical assessment or case study by brushing up on your marketing automation skills and reviewing Optiv's website and company values

ATS Keywords: Marketo, Salesforce, B2B Marketing, Campaign Management, A/B Testing, Lead Scoring, Digital Marketing, Event Marketing, HTML, CSS, JavaScript, Collaboration, Quality Assurance, Marketing Automation, Account-Based Marketing

ASSUMPTION: Optiv's application process is designed to assess candidates' technical skills, experience, and cultural fit, ensuring that the most qualified and suitable candidates are selected for the role.

πŸ› οΈ Tools & Technologies

  • Marketo
  • Salesforce
  • 6sense
  • Bizible
  • Outreach/Salesloft (preferred)
  • HTML, CSS, JavaScript

ASSUMPTION: Optiv's use of industry-standard marketing automation platforms and tools enables candidates with relevant experience to hit the ground running in this role.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Secure Greatness: Optiv is committed to helping its clients secure their full potential by providing strategic and technical expertise in cybersecurity.
  • Customer First: Optiv prioritizes its clients' needs and focuses on delivering exceptional customer experiences.
  • One Team: Optiv fosters a collaborative and inclusive work environment that values diversity, equity, and inclusion.
  • Act with Integrity: Optiv upholds the highest ethical standards and conducts business with honesty and transparency.

Work Style:

  • Optiv values employees who are detail-oriented, analytical, and proactive in managing multiple projects simultaneously.
  • The company encourages a collaborative and inclusive work environment, where employees are empowered to share their ideas and contribute to Optiv's success.
  • Optiv's commitment to work/life balance enables employees to maintain a healthy work-life balance while achieving their professional goals.

Self-Assessment Questions:

  • Do you have a solid understanding of how ABM programs work and experience with at least one ABM platform?
  • Are you comfortable managing details on multiple projects simultaneously and conducting quality assurance checks on campaigns and landing pages?
  • Do you have strong analytical and problem-solving skills, with impeccable attention to detail?
  • Are you a strong communicator, with excellent written and verbal communication skills?
  • Do you align with Optiv's company values and commitment to Diversity, Equity, and Inclusion?

ASSUMPTION: Optiv's company values and work style foster a collaborative and inclusive work environment that prioritizes customer success and employee growth.

⚠️ Potential Challenges

  • Managing multiple projects simultaneously may require strong time management and organizational skills
  • Working remotely may present challenges in maintaining work-life balance and staying connected with colleagues
  • Optiv's focus on cybersecurity may require candidates to obtain or maintain relevant certifications or clearances
  • Occasional travel may be required for team meetings or client events

ASSUMPTION: These challenges can be mitigated by effective time management, strong communication, and Optiv's commitment to employee support and work-life balance.

πŸ“ˆ Similar Roles Comparison

  • This role differs from other marketing operations positions in its focus on cybersecurity and its requirement for experience with ABM platforms.
  • Optiv's mid-sized company structure offers a balance between the resources and opportunities of a larger organization and the agility and flexibility of a smaller one.
  • This role may provide opportunities for career progression into management or specialized roles within Optiv's marketing operations team.

ASSUMPTION: This role offers a unique opportunity for candidates interested in marketing operations and cybersecurity to grow their careers in a dynamic and inclusive work environment.

πŸ“ Sample Projects

  • Developing and executing a comprehensive campaign to launch a new cybersecurity product or service
  • Optimizing campaign performance through A/B testing and data analysis
  • Managing a team of marketing operations specialists to ensure campaign success and client satisfaction

ASSUMPTION: These sample projects illustrate the range of responsibilities and opportunities available to the Senior Marketing Operations Specialist at Optiv.

❓ Key Questions to Ask During Interview

  • Can you describe the team structure and dynamics within the marketing operations team?
  • How does Optiv support the professional growth and development of its employees?
  • What are the key priorities for this role in the first 90 days?
  • How does Optiv measure the success of its marketing campaigns and programs?
  • What is the company's approach to work-life balance and employee well-being?

ASSUMPTION: These questions will help candidates better understand the role, team dynamics, and company culture, enabling them to make an informed decision about their fit for the position.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to emphasize your skills and experience in the required qualifications and preferred skills listed in the job description
  • Prepare for the technical assessment or case study by brushing up on your marketing automation skills and reviewing Optiv's website and company values
  • Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.