📌 Core Information
🔹 Job Title: Sr. Marketing Operations Specialist | Remote, USA
🔹 Company: Optiv
🔹 Location: Remote, USA (with a focus on Kansas, Missouri, Nebraska, Georgia, and South Carolina)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 13, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote (U.S. only)
🚀 Job Overview
Key aspects of this role include:
- Managing the marketing technology stack, including Marketo, Salesforce, and other platforms
- Collaborating with teams to create integrated campaigns that align with company goals
- Conducting quality assurance checks on campaigns and landing pages
- Analyzing campaign performance and optimizing results
- Providing training and support to marketing team members working in Marketo
ASSUMPTION: This role requires a high level of detail-orientedness and strong analytical skills to manage multiple projects simultaneously and ensure campaign success.
📋 Key Responsibilities
✅ Share responsibility for the end-to-end ownership and management of the marketing technology stack
✅ Collaborate with operations team to define team processes, hand-off points, document workflows, and agreed-upon service level agreements
✅ Collaborate with marketing managers and key stakeholders to create strategic campaigns integrated across a variety of marketing tactics
✅ Conduct quality assurance checks on incoming projects, reviewing campaigns/emails/lists/programs and landing pages for accuracy
✅ Assist in training and support of marketing team members that work in Marketo
✅ Analyze, identify, and pull segmented lists based on demographics and behaviors, informed by a variety of systems (6sense, SFDC, Marketo)
✅ Lead A/B testing, performance optimization, and campaign enhancement efforts, including strategic evaluation of campaign performance
✅ Establish and contribute to ongoing tracking and reporting efforts to monitor campaign effectiveness and pipeline impact of marketing programs
ASSUMPTION: This role requires a strong understanding of digital marketing and event marketing best practices and principles, as well as experience with sales enablement tools like Outreach/Salesloft.
🎯 Required Qualifications
Education: Bachelor’s Degree from four-year college or university
Experience: 3-6 years of B2B marketing experience required, preferably in operations
Required Skills:
- Marketo certification and at least 3+ years’ experience in Marketo
- Understanding of and experience with Salesforce CRM
- Solid understanding of how ABM programs work and experience with at least one ABM platform (6sense, Demandbase)
- Proven ability to manage details on multiple projects simultaneously
- Experience architecting and supporting marketing automation campaigns, and managing their associated assets (forms, landing pages, templates, integrations, etc.)
- Experience with lead routing and lead scoring
- Strong analytical and problem-solving skills. Impeccable attention to detail
- Excellent written and verbal communication skills required
Preferred Skills:
- Proficiency with HTML, CSS, and JavaScript
- Experience with sales enablement tools like Outreach/Salesloft
ASSUMPTION: Candidates with experience in a variety of MarTec platforms and a strong understanding of digital marketing and event marketing best practices will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: $85,000 - $120,000 per year (based on experience level and market rates for a Senior Marketing Operations Specialist in the U.S.)
Benefits:
- Work/Life Balance
- Professional Training Resources
- Volunteer Opportunities
Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM local time, with flexibility for remote work
ASSUMPTION: The salary range provided is an estimate based on market rates and the experience level required for this role. Actual compensation may vary based on individual qualifications and company policy.
📌 Applicant Insights
🔍 Company Context
Industry: Optiv is a cybersecurity company that provides strategic and technical expertise to clients across various industries, including financial services, healthcare, retail, and technology.
Company Size: Optiv has 1,001-5,000 employees, making it a mid-sized company with a substantial team and resources to support its employees.
Founded: Optiv was founded in 2015 and has since grown to become a leading cybersecurity advisory and solutions provider.
Company Description:
- Optiv is the cybersecurity advisory and solutions leader, delivering strategic and technical expertise to nearly 6,000 companies across every major industry.
- They partner with organizations to advise, deploy, and operate cybersecurity programs from strategy and managed security services to risk, integration, and technology solutions.
- Optiv's clients are at the center of their unmatched ecosystem of people, products, partners, and programs, enabling them to accelerate business progress like no other company can.
Company Specialties:
- Security Program Strategy
- Enterprise Risk and Compliance
- Threat and Vulnerability Management
- Security Architecture and Implementation
- Security Education and Awareness
- Identity and Access Management
- Managed Security Services
- Advanced Threat
- Cloud Security
- Enterprise Security Architecture
- General Data Protection Regulation (GDPR)
- Identity
- Internet of Things (IoT)
- Next-Gen Security Operations
- Security Intelligence
- Third-Party Risk Management
- Managed XDR
- MXDR
- and Zero Trust
Company Website: www.optiv.com
ASSUMPTION: Optiv's focus on cybersecurity and its extensive experience in the field make it an attractive employer for candidates interested in this industry.
📊 Role Analysis
Career Level: This role is a senior-level position that requires significant experience and expertise in marketing operations.
Reporting Structure: The Senior Marketing Operations Specialist will report directly to the Marketing Operations Manager and collaborate with various teams, including demand generation, events, and sales enablement.
Work Arrangement: This role is remote and can be performed from anywhere within the U.S. However, there may be occasional travel requirements for team meetings or client events.
Growth Opportunities:
- As a senior-level role, this position offers opportunities for mentorship and leadership within the marketing operations team.
- Optiv's focus on employee development and training resources provides opportunities for professional growth and career advancement.
- The company's commitment to championing Diversity, Equality, and Inclusion through its Employee Resource Groups fosters an inclusive work environment that supports career progression.
ASSUMPTION: This role offers significant opportunities for professional growth and development within Optiv's marketing operations team and the broader cybersecurity industry.
🌍 Location & Work Environment
Office Type: Optiv has multiple office locations across the U.S. and Canada, but this role can be performed remotely from anywhere within the U.S.
Office Location(s): Optiv's offices are located in Denver, Colorado; Leawood, Kansas; Columbia, Maryland; Mississauga, Ontario; Bangalore, India; and Newport Beach, California.
Geographic Context:
- Optiv's remote work policy allows employees to work from anywhere within the U.S., providing flexibility and convenience for employees.
- The company's multiple office locations enable employees to collaborate and connect with colleagues in person, as needed.
- Optiv's commitment to Diversity, Equality, and Inclusion fosters a welcoming and inclusive work environment for employees of all backgrounds.
Work Schedule: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM local time, with flexibility for remote work
ASSUMPTION: Optiv's remote work policy and multiple office locations provide employees with the flexibility and convenience to balance their personal and professional lives effectively.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screen with the hiring manager
- Technical assessment or case study
- Final interview with the marketing operations team
Key Assessment Areas:
- Technical skills and experience with marketing automation platforms
- Analytical and problem-solving abilities
- Communication and collaboration skills
- Alignment with Optiv's company values and culture
Application Tips:
- Highlight relevant experience and achievements in marketing operations, campaign management, and A/B testing
- Tailor your resume and cover letter to emphasize your skills and experience in the required qualifications and preferred skills listed in the job description
- Prepare for the technical assessment or case study by brushing up on your marketing automation skills and reviewing Optiv's website and company values
ATS Keywords: Marketo, Salesforce, B2B Marketing, Campaign Management, A/B Testing, Lead Scoring, Digital Marketing, Event Marketing, HTML, CSS, JavaScript, Collaboration, Quality Assurance, Marketing Automation, Account-Based Marketing
ASSUMPTION: Optiv's application process is designed to assess candidates' technical skills, experience, and cultural fit, ensuring that the most qualified and suitable candidates are selected for the role.
🛠️ Tools & Technologies
- Marketo
- Salesforce
- 6sense
- Bizible
- Outreach/Salesloft (preferred)
- HTML, CSS, JavaScript
ASSUMPTION: Optiv's use of industry-standard marketing automation platforms and tools enables candidates with relevant experience to hit the ground running in this role.
👔 Cultural Fit Considerations
Company Values:
- Secure Greatness: Optiv is committed to helping its clients secure their full potential by providing strategic and technical expertise in cybersecurity.
- Customer First: Optiv prioritizes its clients' needs and focuses on delivering exceptional customer experiences.
- One Team: Optiv fosters a collaborative and inclusive work environment that values diversity, equity, and inclusion.
- Act with Integrity: Optiv upholds the highest ethical standards and conducts business with honesty and transparency.
Work Style:
- Optiv values employees who are detail-oriented, analytical, and proactive in managing multiple projects simultaneously.
- The company encourages a collaborative and inclusive work environment, where employees are empowered to share their ideas and contribute to Optiv's success.
- Optiv's commitment to work/life balance enables employees to maintain a healthy work-life balance while achieving their professional goals.
Self-Assessment Questions:
- Do you have a solid understanding of how ABM programs work and experience with at least one ABM platform?
- Are you comfortable managing details on multiple projects simultaneously and conducting quality assurance checks on campaigns and landing pages?
- Do you have strong analytical and problem-solving skills, with impeccable attention to detail?
- Are you a strong communicator, with excellent written and verbal communication skills?
- Do you align with Optiv's company values and commitment to Diversity, Equity, and Inclusion?
ASSUMPTION: Optiv's company values and work style foster a collaborative and inclusive work environment that prioritizes customer success and employee growth.
⚠️ Potential Challenges
- Managing multiple projects simultaneously may require strong time management and organizational skills
- Working remotely may present challenges in maintaining work-life balance and staying connected with colleagues
- Optiv's focus on cybersecurity may require candidates to obtain or maintain relevant certifications or clearances
- Occasional travel may be required for team meetings or client events
ASSUMPTION: These challenges can be mitigated by effective time management, strong communication, and Optiv's commitment to employee support and work-life balance.
📈 Similar Roles Comparison
- This role differs from other marketing operations positions in its focus on cybersecurity and its requirement for experience with ABM platforms.
- Optiv's mid-sized company structure offers a balance between the resources and opportunities of a larger organization and the agility and flexibility of a smaller one.
- This role may provide opportunities for career progression into management or specialized roles within Optiv's marketing operations team.
ASSUMPTION: This role offers a unique opportunity for candidates interested in marketing operations and cybersecurity to grow their careers in a dynamic and inclusive work environment.
📝 Sample Projects
- Developing and executing a comprehensive campaign to launch a new cybersecurity product or service
- Optimizing campaign performance through A/B testing and data analysis
- Managing a team of marketing operations specialists to ensure campaign success and client satisfaction
ASSUMPTION: These sample projects illustrate the range of responsibilities and opportunities available to the Senior Marketing Operations Specialist at Optiv.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing operations team?
- How does Optiv support the professional growth and development of its employees?
- What are the key priorities for this role in the first 90 days?
- How does Optiv measure the success of its marketing campaigns and programs?
- What is the company's approach to work-life balance and employee well-being?
ASSUMPTION: These questions will help candidates better understand the role, team dynamics, and company culture, enabling them to make an informed decision about their fit for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to emphasize your skills and experience in the required qualifications and preferred skills listed in the job description
- Prepare for the technical assessment or case study by brushing up on your marketing automation skills and reviewing Optiv's website and company values
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
