📌 Core Information
🔹 Job Title: Sr. Paid Social Specialist
🔹 Company: AmeriPharma
🔹 Location: Laguna Hills, California
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: May 12, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing, managing, and optimizing paid social campaigns across various platforms
- Collaborating with the digital marketing team to drive lead generation and improve channel performance
- Working closely with creative teams to produce high-performing social ads
- Analyzing campaign data to inform decisions and translate performance into clear, actionable insights
- Staying current with platform changes, algorithm updates, and social advertising best practices
ASSUMPTION: This role requires a high level of expertise in paid social advertising and a strong understanding of the healthcare industry to ensure compliance with regulatory guidelines.
📋 Key Responsibilities
✅ Plan, launch, and optimize paid campaigns across Meta (Facebook and Instagram), TikTok, LinkedIn, Pinterest, Reddit, X, and more
✅ Design and manage full-funnel strategies to drive qualified traffic and lead generation
✅ Build and refine custom audiences, lookalikes, and retargeting segments across platforms
✅ Monitor campaign pacing and budget allocations to meet CPA and ROAS targets
✅ Conduct A/B and multivariate testing across copy, creative, bidding strategies, and placements
✅ Analyze campaign data across GA4, Looker Studio, and other platform reporting tools to inform decisions
✅ Translate performance data into clear, actionable insights and reports for stakeholders
✅ Ensure compliance with HIPAA and other regulatory guidelines in campaign execution
ASSUMPTION: This role requires strong analytical skills, attention to detail, and the ability to work independently and manage multiple campaigns simultaneously.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Communications, Business, or a related field
Experience: 7+ years of hands-on experience managing paid social campaigns, with advanced knowledge of Meta Ads Manager
Required Skills:
- Demonstrated experience managing TikTok Ads and familiarity with creative trends on emerging platforms
- Proven success driving lead generation and achieving performance targets such as CPL, ROAS, and CAC
- Strong command of audience targeting strategies, bidding models, and campaign structure
- Experience integrating CRM data for attribution and lead quality tracking
- Proficiency in GTM setup, event tracking, and conversion API integrations
- Highly detail-oriented with strong problem-solving and optimization skills
- Excellent collaboration and communication skills across creative and technical teams
- Familiarity with regulatory and compliance requirements in healthcare or other regulated industries
Preferred Skills:
- Skilled in analyzing campaign performance data using GA4, Looker Studio, and platform-specific tools
- Experience working with HIPAA-compliant marketing systems and tools
- Exposure to influencer marketing or user-generated content campaigns
ASSUMPTION: Given the role's focus on paid social advertising, a strong background in social media marketing and a deep understanding of various social media platforms are essential.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (Based on industry standards for a Senior Paid Social Specialist with 7+ years of experience in the healthcare industry)
Benefits:
- Full benefits package including medical, dental, vision, life that fits your lifestyle and goals
- Great pay and general compensation structures
- Employee assistance program to assist with mental health, legal questions, financial counseling etc.
- Comprehensive PTO and sick leave options
- 401k program
- Plenty of opportunities for growth and advancement
- Company sponsored outings and team-building events
- Casual Fridays
Working Hours: Monday-Friday, 9:00 AM-5:30 PM
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Senior Paid Social Specialist with the required experience level and location. Actual compensation may vary based on the candidate's qualifications and the company's internal compensation structure.
📌 Applicant Insights
🔍 Company Context
Industry: AmeriPharma operates in the healthcare industry, specializing in specialty care, infusion centers, and medication management. The company serves patients with various conditions, including multiple sclerosis, cystic fibrosis, transplants, and more.
Company Size: AmeriPharma has 51-200 employees, which means it offers a mid-sized company environment with opportunities for growth and collaboration.
Founded: AmeriPharma was founded in 2006 and has since grown to become a recognized provider of specialty care and infusion services.
Company Description:
- AmeriPharma has three distinct divisions: Specialty Care, Infusion Center, MedBox, and CorsanaCare.
- The company operates within the highest standards of the industry, receiving recognition and accreditation from the Accreditation Commission for Health Care (ACHC) and URAC.
- Pharmacists and specialists collaborate with doctors, manufacturers, and insurance companies to provide patients with full-service support.
- The Infusion Center offers resort-style infusion therapy that combines comfort and convenience, serving patients IV medication therapies while being under the personal care of experienced registered nurses and a licensed oncologist.
- MedBox is an innovative medication packaging system intended for patients taking multiple medications, delivering prescriptions to the patient’s door at no additional cost.
Company Specialties:
- Multiple Sclerosis
- Cystic Fibrosis
- Transplants
- Crohn's Disease
- Osteoporosis
- Hemophilia
- Psoriasis
- Hepatitis A/B/C
- Rheumatoid Arthritis
- Medication Management
- Long Term Care Pharmacy
- Biologics
- IV Biologics
- Specialty Pharmacy
- IVIG
- SCIG
- Oncology
- Chemotherapy
Company Website: ameripharma.com
ASSUMPTION: AmeriPharma's focus on specialty care and infusion services requires candidates with a strong understanding of the healthcare industry and relevant regulatory guidelines.
📊 Role Analysis
Career Level: This role is at the senior level, requiring a high degree of expertise and independence in managing paid social campaigns.
Reporting Structure: The Senior Paid Social Specialist will report directly to the Digital Marketing Manager and collaborate closely with the creative and technical teams.
Work Arrangement: This is an on-site role based in Laguna Hills, California, with standard office hours from Monday to Friday, 9:00 AM to 5:30 PM.
Growth Opportunities:
- As AmeriPharma continues to grow, there may be opportunities for the Senior Paid Social Specialist to take on additional responsibilities or move into a management role.
- The company offers a comprehensive benefits package, including opportunities for growth and advancement.
ASSUMPTION: Given the company's size and growth potential, there are opportunities for career advancement within AmeriPharma for qualified and motivated employees.
🌍 Location & Work Environment
Office Type: AmeriPharma's Laguna Hills office is a professional, on-site work environment with standard office hours.
Office Location(s): 132, S. Anita Dr, Orange, CA 92868, US
Geographic Context:
- Laguna Hills is a suburban city in Orange County, California, with a population of approximately 31,000 people.
- The area offers a mix of urban and rural living, with easy access to beaches, mountains, and other recreational activities.
- Orange County is known for its high quality of life, with excellent schools, healthcare facilities, and cultural attractions.
Work Schedule: The work schedule for this role is Monday-Friday, 9:00 AM-5:30 PM, with the possibility of occasional overtime or flexible hours to meet project deadlines.
ASSUMPTION: The on-site work environment at AmeriPharma's Laguna Hills office offers a professional and collaborative setting for employees to thrive.
💼 Interview & Application Insights
Typical Process:
- Applicants will be reviewed by the HR team and the Digital Marketing Manager.
- Candidates who meet the required qualifications will be invited for an initial phone or video screening.
- Shortlisted candidates will be invited for an on-site or virtual interview with the Digital Marketing Manager and other relevant team members.
- The final round may include a presentation or case study to assess the candidate's skills and fit for the role.
Key Assessment Areas:
- Paid social advertising expertise and experience
- Analytical skills and data-driven decision-making
- Collaboration and communication skills
- Understanding of the healthcare industry and regulatory guidelines
- Cultural fit and alignment with AmeriPharma's mission and values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Showcase your understanding of paid social advertising and the healthcare industry in your application materials.
- Prepare for interview questions by researching AmeriPharma's mission, values, and company culture.
- Be ready to discuss your approach to campaign strategy, optimization, and data analysis.
ATS Keywords: Paid Social Campaigns, Meta Ads Manager, TikTok Ads, Lead Generation, Audience Targeting, Bidding Models, Campaign Structure, GTM Setup, Event Tracking, Conversion API, HIPAA Compliance, Collaboration, Communication, Healthcare Industry
ASSUMPTION: AmeriPharma's application process is designed to assess candidates' skills, experience, and cultural fit for the Senior Paid Social Specialist role.
🛠️ Tools & Technologies
- Meta Ads Manager
- TikTok Ads
- LinkedIn Ads
- Pinterest Ads
- Reddit Ads
- X Ads
- Google Analytics 4 (GA4)
- Looker Studio
- CRM platforms (e.g., Salesforce, HubSpot)
- HIPAA-compliant marketing systems and tools
ASSUMPTION: The Senior Paid Social Specialist will be expected to be proficient in using various paid social advertising platforms, analytics tools, and CRM systems relevant to the role.
👔 Cultural Fit Considerations
Company Values:
- Patient-Centered Care
- Expertise and Innovation
- Collaboration and Teamwork
- Integrity and Accountability
- Continuous Learning and Growth
Work Style:
- AmeriPharma values a professional and collaborative work environment.
- The company encourages open communication, active listening, and constructive feedback.
- Employees are expected to be proactive, self-motivated, and results-driven.
- AmeriPharma fosters a culture of continuous learning and growth, with a strong emphasis on professional development and career advancement.
Self-Assessment Questions:
- Do you align with AmeriPharma's patient-centered care approach, and how have you demonstrated this in your previous roles?
- How do you approach collaboration and teamwork, and can you provide an example of a successful team project you've led or contributed to?
- How do you stay current with industry trends and best practices in paid social advertising, and how have you applied this knowledge in previous roles?
ASSUMPTION: AmeriPharma's company culture emphasizes patient-centered care, collaboration, and continuous learning, making it an ideal fit for candidates who share these values and are passionate about driving results in a dynamic, team-oriented environment.
⚠️ Potential Challenges
- The Senior Paid Social Specialist may face tight deadlines and high-pressure situations when managing multiple campaigns simultaneously.
- The role requires a strong understanding of the healthcare industry and regulatory guidelines, which may present a learning curve for candidates from non-healthcare backgrounds.
- As the company continues to grow, the Senior Paid Social Specialist may need to adapt to changes in the work environment and take on additional responsibilities.
- The on-site work arrangement may present challenges for candidates who prefer a remote or hybrid work environment.
ASSUMPTION: While these challenges may present obstacles, they also offer opportunities for growth and development for the right candidate.
📈 Similar Roles Comparison
- Compared to related roles in digital marketing or advertising agencies, the Senior Paid Social Specialist at AmeriPharma will have a more specialized focus on the healthcare industry and HIPAA compliance.
- In-house roles like this one often offer more opportunities for long-term career growth and advancement within the company.
- While the work arrangement is on-site, AmeriPharma's Laguna Hills office provides a professional and collaborative work environment with opportunities for networking and professional development.
ASSUMPTION: When considering this role, it's essential to weigh the unique aspects of working in-house for a healthcare company against the potential benefits and challenges.
📝 Sample Projects
- Developing and executing a full-funnel paid social campaign for a new medication launch, targeting specific patient segments and driving awareness, consideration, and prescription intent.
- Optimizing an existing campaign to improve ROAS and CPA metrics by refining audience targeting, bidding strategies, and ad creative.
- Collaborating with the creative team to produce UGC and video content for a TikTok campaign, targeting a younger audience and driving engagement and brand awareness.
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and initiatives the Senior Paid Social Specialist may undertake to drive results and meet campaign objectives.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the digital marketing department, and how does this role fit into the team?
- How does AmeriPharma support the professional development and growth of its employees, particularly in the digital marketing department?
- What are the most significant challenges facing the paid social advertising efforts at AmeriPharma, and how can this role help address them?
- How does AmeriPharma measure the success of its paid social campaigns, and what key performance indicators (KPIs) are most important for this role?
- What opportunities are there for collaboration and knowledge-sharing with other departments or teams within AmeriPharma?
ASSUMPTION: Asking these questions demonstrates your interest in the role and the company, while also providing valuable insights into the work environment and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on paid social advertising and the healthcare industry.
- Prepare for interview questions by researching AmeriPharma's mission, values, and company culture, as well as brushing up on your knowledge of paid social advertising best practices and industry trends.
- If invited for an on-site interview, plan your visit to Laguna Hills, California, and familiarize yourself with the local area and AmeriPharma's office location.
- Follow up with the HR team or the Digital Marketing Manager after your interview to express your appreciation for the opportunity and reiterate your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
