📌 Core Information
🔹 Job Title: Sr. Partner Marketing Manager
🔹 Company: G-P
🔹 Location: United States (Remote-First)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-04-22
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Driving engagement, branding, and demand generation with specific partners
- Developing and executing co-marketing plans with partner counterparts
- Managing partner marketing activities, including events, webinars, and digital campaigns
- Collaborating with internal teams for clarity and alignment
- Analyzing campaign performance against key business drivers and program objectives
ASSUMPTION: This role requires a strategic mindset, excellent communication skills, and the ability to manage multiple projects and priorities.
📋 Key Responsibilities
✅ Align with Partner Account Managers to support the engagement of partners, including onboarding, enablement, and program development
✅ Develop relationships with partner marketing counterparts at key partners' level to develop and implement co-marketing plans that are measurable and compelling
✅ Drive the creation and execution of all partner marketing activities, including events, webinars, and digital campaigns
✅ Liaise with the internal creative and content team to create compelling and cohesive content and packaging to develop strong and compelling communications and programs to, through, and with partners
✅ Report on campaign performance against key business drivers and program objectives
✅ Communicate and collaborate across internal teams for clarity and alignment
ASSUMPION: The ideal candidate will have a proven track record of successful execution in marketing programs with measurable results.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 6-8+ years of experience in partner marketing, channel marketing, and/or business development with high-tech, IT, HRIS, or enterprise software space preferred
Required Skills:
- Proven experience in developing and implementing B2B marketing plans
- Strong program experience in building and executing results-driven demand generation
- Metric-oriented with a passion for analyzing products, competitors, and market dynamics
- Ability to manage projects and make decisions across multiple opportunities and priorities
- Highly motivated, self-starter with exceptional organizational, communication, and presentation skills
- Meticulous and quick learner with a “roll up the sleeves” approach
- Strong ethical and optimistic mindset
- Proficiency in Microsoft Office
Preferred Skills:
- Skilled in SF.com, HubSpot, 6sense/ABM for job execution
ASSUMPTION: The ideal candidate will have a strong understanding of the partner marketing landscape and a proven track record of driving measurable results.
💰 Compensation & Benefits
Salary Range: $108,000 - $135,000 plus variable compensation
Benefits:
- Health, dental, and vision insurance
- 401(k) with company match
- Paid time off and holidays
- Flexible work arrangements
- Employee assistance program
- Professional development opportunities
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for this role, experience level, and location. The actual salary may vary based on the candidate's qualifications and the company's internal compensation structure.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development
Company Size: 1,001-5,000 employees
Founded: 2016
Company Description:
- G-P is a global employment outsourcing and software company that provides HR, legal, and compliance support to businesses of all sizes
- The company specializes in helping businesses expand into new markets quickly and efficiently, without the complexities of establishing local entities
- G-P's leading SaaS-based Global Growth Platform™ enables clients to build teams anywhere, breaking down barriers to global business and creating opportunities for everyone, everywhere
Company Specialties:
- Compliance
- Human Resources
- International Business
- Global Business Expansion
- International Legal Expertise
- Global Employer of Record Services
- and SaaS
Company Website: https://www.g-p.com
ASSUMPTION: G-P's extensive experience in global employment and compliance makes it an ideal place for a Sr. Partner Marketing Manager to drive engagement and demand generation with specific partners.
📊 Role Analysis
Career Level: Mid-level to Senior
Reporting Structure: This role reports directly to the Director of Partner Marketing
Work Arrangement: Remote-First, with occasional travel (10% of the time)
Growth Opportunities:
- Potential to grow into a leadership role as the company expands its partner marketing team
- Opportunities to work with diverse partners and industries, driving engagement and demand generation
- Chance to contribute to the development of G-P's partner marketing strategy and processes
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a real impact on G-P's partner marketing efforts.
🌍 Location & Work Environment
Office Type: Remote-First
Office Location(s): United States (with flexibility to work remotely from anywhere in the country)
Geographic Context:
- The United States offers a large talent pool and diverse market opportunities for partner engagement and demand generation
- The remote-first work environment allows for flexibility and work-life balance
- The United States is a major market for G-P's Global Growth Platform™, with significant potential for partner engagement and growth
Work Schedule: Full-time (40 hours per week), with flexibility for remote workers to manage their own time
ASSUMPTION: The remote-first work environment at G-P offers candidates the opportunity to work from anywhere in the United States, with the flexibility to balance work and personal responsibilities.
💼 Interview & Application Insights
Typical Process:
- Phone or video screening to assess cultural fit and basic qualifications
- Behavioral and situational interviews to evaluate problem-solving skills and experience
- Final interview with the hiring manager to discuss the role and company culture in more detail
- Background check and reference check before extending an offer
Key Assessment Areas:
- Strategic thinking and planning skills
- Communication and presentation skills
- Project management and organizational skills
- Understanding of partner marketing strategies and tactics
- Analytical skills and data-driven decision-making
Application Tips:
- Highlight relevant experience and achievements in partner marketing, channel marketing, or business development
- Demonstrate a strong understanding of the partner marketing landscape and trends
- Showcase your ability to manage multiple projects and priorities
- Prepare examples of successful co-marketing campaigns or demand generation programs
- Research G-P's company culture and values, and be prepared to discuss how your personal values align with the company's
ATS Keywords: Partner Marketing, Channel Marketing, Business Development, Demand Generation, Strategic Planning, Project Management, Communication Skills, Analytical Skills, Global Marketing, SaaS, HRIS, Enterprise Software
ASSUMPTION: The interview process at G-P is designed to assess the candidate's cultural fit, strategic thinking, and problem-solving skills, as well as their relevant experience in partner marketing.
🛠️ Tools & Technologies
- SF.com
- HubSpot
- 6sense/ABM
- Microsoft Office Suite
- Project management tools (e.g., Asana, Trello, Jira)
- Marketing automation tools (e.g., Marketo, Pardot)
ASSUMPTION: The ideal candidate will have experience with relevant marketing automation tools and project management software, as well as a strong understanding of the partner marketing technology landscape.
👔 Cultural Fit Considerations
Company Values:
- Global perspective
- Innovation and continuous learning
- Integrity and ethical behavior
- Collaboration and teamwork
- Customer-centric mindset
Work Style:
- Remote-first and flexible work arrangements
- Data-driven decision-making and continuous improvement
- Strong communication and collaboration skills
- Ability to work independently and manage multiple projects
- Focus on results and measurable outcomes
Self-Assessment Questions:
- How do your personal values align with G-P's company values, particularly in the context of a remote-first work environment?
- How do you approach building and maintaining strong, collaborative relationships with partners and internal teams?
- Can you provide an example of a time when you had to manage multiple projects and priorities, and how did you ensure successful outcomes?
ASSUMPTION: G-P's company culture emphasizes global perspective, innovation, and collaboration, with a strong focus on results and continuous improvement. Candidates should be able to demonstrate alignment with these values and a strong work ethic.
⚠️ Potential Challenges
- Managing multiple partner relationships and marketing campaigns simultaneously
- Keeping up with the latest trends and best practices in partner marketing
- Balancing the needs and priorities of multiple stakeholders, including partners, internal teams, and G-P's leadership
- Occasional travel requirements for partner meetings and events
ASSUMPTION: The ideal candidate will be able to manage multiple projects and priorities effectively, with a strong focus on results and continuous improvement.
📈 Similar Roles Comparison
- This role is similar to a Partner Marketing Manager or Channel Marketing Manager position, but with a stronger focus on driving engagement and demand generation with specific partners
- Unlike other roles, this position requires a strategic mindset and the ability to manage multiple projects and priorities
- Career paths for this role may include progression to a leadership position within G-P's partner marketing team or transitioning to a similar role at another company
ASSUMPTION: This role offers significant growth potential and the opportunity to make a real impact on G-P's partner marketing efforts, with a clear path to leadership for the right candidate.
📝 Sample Projects
- Developing and executing a co-marketing campaign with a strategic partner to drive brand awareness and lead generation
- Managing a partner marketing team to execute multiple campaigns simultaneously, ensuring consistent messaging and branding across all channels
- Analyzing campaign performance data to optimize partner marketing strategies and improve results over time
ASSUMPTION: These sample projects demonstrate the strategic and tactical aspects of the Sr. Partner Marketing Manager role, highlighting the importance of data-driven decision-making and continuous improvement.
❓ Key Questions to Ask During Interview
- Can you describe the company's partner marketing strategy and how this role fits into that overall plan?
- How does G-P support the professional development and growth of its partner marketing team members?
- Can you provide examples of successful partner marketing campaigns that G-P has executed in the past, and what made them successful?
- How does G-P measure the success of its partner marketing efforts, and what key performance indicators (KPIs) does the company track?
- What is the company's approach to working with partners that may have different marketing priorities or objectives?
ASSUMPTION: Asking these questions will help you better understand the role, the company's partner marketing strategy, and the expectations for success in this position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of successful partner marketing campaigns or demand generation programs you've worked on in the past
- Research G-P's company culture and values, and be prepared to discuss how your personal values align with the company's
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
