📌 Core Information
🔹 Job Title: Sr. Partner Marketing Manager
🔹 Company: Dialpad
🔹 Location: San Ramon, US & Vancouver, CAN
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-04-25
🔹 Experience Level: 3-5+ years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Driving Dialpad's Google go-to-market strategy
- Leveraging marketing campaigns and content to create co-selling opportunities
- Analyzing the partner ecosystem to identify growth areas
- Managing partner launch roadmaps and marketing deliverables
- Building strategic relationships with key partner managers
- Establishing data-driven goals and metrics to measure program effectiveness
ASSUMPTION: This role requires a strong background in partner marketing and demand generation, with a focus on technology partners. The ideal candidate will have experience working with Google and other major partners.
📋 Key Responsibilities
✅ Drive Dialpad's Google go-to-market strategy, collaborating with internal teams to execute partnership launch roadmaps and co-marketing/co-selling initiatives
✅ Leverage existing marketing campaigns and content to create compelling co-selling opportunities
✅ Analyze the partner ecosystem to identify key growth areas and lead conversations with external partner marketing counterparts
✅ Own the partner launch roadmap, including project management and execution of all marketing deliverables
✅ Plan and execute demand-creation activities, building supporting processes for both partner-led and Dialpad-led initiatives
✅ Develop strategic relationships with key partner managers at Google, T-Mobile for Business, and other major partners
✅ Coordinate with internal and external teams on scope of work, project timelines, and resource allocation for partner marketing deliverables
✅ Establish data-driven goals and metrics to measure and report on the effectiveness of partner marketing programs
ASSUMPTION: This role involves a high degree of collaboration with both internal teams and external partners. Strong project management skills and the ability to work effectively with remote teams are essential.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 3-5+ years of partner marketing/demand generation experience, preferably with Google, ISV, or technology partners
Required Skills:
- Proven experience with B2B omni-channel marketing tactics including social media, digital advertising, website optimization, email marketing, content marketing, PR, and events
- Proficiency with Salesforce CRM
- Team-oriented mindset with creativity, adaptability, drive, and strong attention to detail
- Data-driven approach with experience analyzing and reporting on program results
- Success working in high-growth B2B environments
- Ability to effectively collaborate with remote teams across multiple global regions
- Exceptional written and verbal communication skills
- Outstanding project management capabilities
Preferred Skills:
- Experience in the cloud communication space
ASSUMPTION: Candidates with experience in the cloud communication space may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: For exceptional talent based in California, the target base salary range is $150,900 - $186,367 USD per year. For exceptional talent based in British Columbia, Canada, the target base salary range is $123,300 - $152,233 CAD per year.
Benefits:
- Flexible Time Off
- Medical Plans
- Dental Plans
- Vision Plans
- Cell Phone Bill Stipend
- Home Internet Bill Stipend
- Gym Membership Reimbursement
- Wellness Events
- Professional Development Reimbursement
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Partner Marketing Manager role with 3-5 years of experience. The actual salary may vary depending on the candidate's skills, experience, and location.
📌 Applicant Insights
🔍 Company Context
Industry: Dialpad is a leading AI-powered customer communications platform, transforming how businesses communicate with their customers. They offer an all-in-one AI contact center, AI sales, AI voice, and AI meetings with AI messaging.
Company Size: Dialpad has 1,001-5,000 employees, providing a large and established environment for growth and collaboration.
Founded: Dialpad was founded in 2011 and is headquartered in San Ramon, California, with additional offices in Vancouver, Canada, and other global locations.
Company Description:
- Dialpad is on a mission to completely transform the way the world works together, providing a beautiful workspace that seamlessly combines advanced AI-powered tools for customer intelligence, sales, and collaboration.
- Their platform is used by over 30,000 innovative brands and millions of people, including WeWork, Uber, Motorola Solutions, Domo, and Xero.
- Investors include Amasia, Andreessen Horowitz, Felicis Ventures, GV, ICONIQ Capital, Salesforce Ventures, Scale Venture Partners, Section 32, SoftBank, and Work-Bench.
Company Specialties:
- Communications
- Telecom
- Business Services
- Telephony
- Contact Center
- VoIP
- Internet Phone
- Call Center
- SaaS
- Collaboration
- Remote Work
- Distributed Work
- Work From Home
- Team Collaboration
- Productivity
- Artificial Intelligence
- AI
- Phones
- Sales
- Sales Coaching
- Video Conferencing
Company Website: https://www.dialpad.com
ASSUMPTION: Dialpad is a well-established company with a strong focus on innovation and growth. They offer a comprehensive benefits package and a collaborative work environment.
📊 Role Analysis
Career Level: This role is at the senior level, requiring a high degree of expertise and experience in partner marketing.
Reporting Structure: The Partner Marketing Manager will report directly to the Director of Partner Marketing.
Work Arrangement: This role is remote OK, allowing for flexibility in work location.
Growth Opportunities:
- As Dialpad continues to grow and expand its partner ecosystem, there will be opportunities for the Partner Marketing Manager to take on additional responsibilities and advance their career.
- The company's focus on innovation and AI-powered solutions also presents opportunities for professional development and skill-building.
ASSUMPTION: The Partner Marketing Manager role offers significant potential for career growth and development within Dialpad's expanding partner ecosystem.
🌍 Location & Work Environment
Office Type: Dialpad has offices in San Ramon, California, and Vancouver, Canada, with remote work arrangements available.
Office Location(s): San Ramon, California, and Vancouver, Canada
Geographic Context:
- San Ramon, California, is located in the San Francisco Bay Area, offering a mix of urban and suburban living with easy access to Silicon Valley.
- Vancouver, Canada, is a coastal city known for its natural beauty, mild climate, and vibrant cultural scene.
Work Schedule: Full-time (40 hours per week) with flexible time off and wellness events.
ASSUMPTION: The remote OK work arrangement provides flexibility for candidates to work from their preferred location, with access to Dialpad's offices in San Ramon and Vancouver.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- Technical assessment or case study
- Final round interviews with key stakeholders
- Background check and offer extension
Key Assessment Areas:
- Partner marketing experience and strategy
- Data-driven approach and analytical skills
- Project management capabilities
- Communication and collaboration skills
- Cultural fit and alignment with Dialpad's values
Application Tips:
- Tailor your resume and cover letter to highlight your partner marketing experience and relevant skills.
- Prepare for behavioral and situational interview questions that focus on your experience with partner marketing, project management, and data analysis.
- Research Dialpad's company culture and values to demonstrate your cultural fit and alignment.
- Be prepared to discuss your approach to partner marketing strategy, demand creation, and data-driven decision-making.
ATS Keywords: Partner Marketing, Demand Generation, B2B Marketing, Project Management, Salesforce CRM, Data Analysis, Communication Skills, Collaboration, Creativity, Adaptability, Attention to Detail, Cloud Communication
ASSUMPTION: The interview process for the Partner Marketing Manager role at Dialpad will focus on assessing the candidate's partner marketing experience, strategic thinking, and cultural fit.
🛠️ Tools & Technologies
- Salesforce CRM
- Marketing automation tools (e.g., Marketo, Pardot)
- Social media platforms (e.g., LinkedIn, Twitter, Facebook)
- Digital advertising platforms (e.g., Google Ads, Facebook Ads)
- Email marketing tools (e.g., Mailchimp, Constant Contact)
- Content management systems (e.g., WordPress, Drupal)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The Partner Marketing Manager will be expected to have proficiency in Salesforce CRM and experience with a variety of marketing automation, social media, digital advertising, email marketing, and project management tools.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Data-driven
- Inclusive
Work Style:
- Agile and adaptable
- Data-driven and analytical
- Collaborative and team-oriented
- Results-focused and accountable
- Continuously learning and improving
Self-Assessment Questions:
- Do you align with Dialpad's customer-centric and innovative values?
- Are you comfortable working in a collaborative, data-driven environment?
- Do you thrive in a results-focused, accountable work culture?
- Are you committed to continuous learning and improvement?
ASSUMPTION: Candidates who align with Dialpad's values and work style will be most successful in the Partner Marketing Manager role.
⚠️ Potential Challenges
- The Partner Marketing Manager role requires a high degree of collaboration with both internal teams and external partners, which can be challenging at times.
- The role involves managing multiple projects and deadlines, which can be stressful and demanding.
- The Partner Marketing Manager must stay up-to-date with industry trends and best practices, which requires continuous learning and adaptation.
- The role may require occasional travel to meet with partners and attend industry events.
ASSUMPTION: The Partner Marketing Manager role presents unique challenges that require strong project management skills, adaptability, and a results-focused mindset.
📈 Similar Roles Comparison
- Compared to other Partner Marketing Manager roles, this position at Dialpad offers a unique opportunity to work with a leading AI-powered customer communications platform and collaborate with major technology partners such as Google and T-Mobile for Business.
- As a mid-sized company, Dialpad provides a more agile and innovative work environment compared to larger enterprises, with more opportunities for growth and impact.
- Career paths for Partner Marketing Managers at Dialpad may include advancement to Director or VP of Partner Marketing, or transition to other senior marketing roles within the company.
ASSUMPTION: The Partner Marketing Manager role at Dialpad offers a unique combination of industry-leading technology, agile work environment, and career growth opportunities.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new partnership with Google, including launch roadmap, co-marketing/co-selling initiatives, and demand-creation activities
- Analyzing the partner ecosystem to identify key growth areas and leading conversations with external partner marketing counterparts to drive mutual success
- Managing the partner launch roadmap for a strategic alliance with T-Mobile for Business, including project management and execution of all marketing deliverables
ASSUMPTION: The Partner Marketing Manager role at Dialpad involves a wide range of projects, from strategic planning and execution to day-to-day management and optimization.
❓ Key Questions to Ask During Interview
- Can you describe the company's partner ecosystem and how this role fits into the broader partner marketing strategy?
- How does Dialpad support the growth and success of its partner marketing team members?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Dialpad measure the success of its partner marketing programs, and what are the key metrics for this role?
- What are the most challenging aspects of this role, and how does Dialpad support its Partner Marketing Managers in overcoming these challenges?
ASSUMPTION: Asking insightful questions during the interview process demonstrates your interest in the role and helps you better understand the work environment and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your partner marketing experience and relevant skills
- Prepare for behavioral and situational interview questions that focus on your experience with partner marketing, project management, and data analysis
- Research Dialpad's company culture and values to demonstrate your cultural fit and alignment
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
