📌 Core Information
🔹 Job Title: Senior Partner Marketing Manager (AMER)
🔹 Company: Elastic
🔹 Location: United States
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-18
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (with remote flexibility)
🚀 Job Overview
Key aspects of this role include:
- Leading strategic co-marketing initiatives with key partners across the Americas
- Driving partner-influenced pipeline through targeted marketing campaigns and events
- Collaborating cross-functionally with Partner Sales, Marketing, Product, and Operations teams
- Negotiating and managing partner co-marketing agreements and MDF budgets
- Supporting Elastic’s presence at partner conferences and industry events
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to manage multiple programs simultaneously. Experience in partner marketing within high-growth enterprise software environments is crucial for success.
📋 Key Responsibilities
✅ Lead the creation and execution of joint go-to-market strategies and marketing programs with national and regional partners across the Americas, with a key focus on channel partners and distributors
✅ Drive partner-sourced and influenced pipeline through targeted marketing campaigns, ABM programs, events (virtual and in-person), digital campaigns, and executive experiences
✅ Collaborate with partner account managers and Elastic sales teams to align partner plans with regional business objectives and revenue goals
✅ Develop compelling sales and marketing enablement materials, including event briefs, emails, landing pages, customer success stories, and content for campaigns and training
✅ Establish metrics and track performance of partner programs; analyze return on investment, report insights, and optimize tactics to improve outcomes and drive growth
✅ Support partner onboarding, enablement, and engagement efforts to cultivate strong partner relationships and activate co-selling motions
✅ Negotiate and lead partner co-marketing agreements, MDF budgets, contracts, and program execution to ensure compliance and success
✅ Support Elastic’s presence at partner conferences and industry events, coordinating content and logistics with the events team
✅ Lead multiple programs simultaneously, keeping collaborators aligned and projects on track and on budget
ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to work effectively in a cross-functional, distributed organization.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 7+ years of experience in partner marketing in the technology space, ideally within high-growth enterprise software environments
Required Skills:
- Proven ability to develop and implement joint business plans and partner campaigns that lead to measurable sales results
- Experience working with channel partners and/or distributors (e.g., CDW) and regional tech partners; ability to grow and influence partner relationships and build alignment with partner sales teams
- Strong marketing program management skills, including ABM, event strategy, digital demand gen, and campaign execution
- Excellent written and verbal communication skills, including the ability to create marketing assets, write content, and present to internal and external collaborators
- Highly organized with a knack for managing multiple programs and deadlines simultaneously
- Analytical approach; confident in evaluating marketing metrics, reporting on return on investment, and optimizing performance
- Strong collaboration skills and ability to navigate a cross-functional, distributed organization
Preferred Skills:
- Experience with marketing automation tools (e.g., Marketo, HubSpot)
- Familiarity with CRM systems (e.g., Salesforce)
- Knowledge of the Elastic Stack and its applications
ASSUMPTION: A solid understanding of the technology industry and its partner ecosystems is crucial for success in this role.
💰 Compensation & Benefits
Salary Range: $128,200 - $202,900 USD (typical starting range for new hires)
Benefits:
- Health coverage for you and your family in many locations
- Ability to craft your calendar with flexible locations and schedules for many roles
- Generous number of vacation days each year
- Increase your impact - We match up to $2000 (or local currency equivalent) for financial donations and service
- Up to 40 hours each year to use toward volunteer projects you love
- Embracing parenthood with minimum of 16 weeks of parental leave
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is based on Elastic's typical starting range for new hires in this role. Actual compensation may vary based on factors such as location, skills, and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development
Company Size: 1,001-5,000 employees (mid-sized organization with a significant global presence)
Founded: 2012 (relatively young company with a strong focus on innovation and growth)
Company Description:
- Elastic is the company behind Elasticsearch and the Elastic Stack, a set of powerful open-source products used for search, observability, and security
- The company's mission is to make all data accessible and useful, enabling everyone to find the answers they need in real time, using all their data, at scale
- Elastic's solutions are built on the Elastic Search AI Platform, which combines the power of search with the intelligence of AI to enable everyone to accelerate the results that matter
Company Specialties:
- Big Data
- AWS
- Kibana
- Observability
- APM
- Search
- Distributed
- Lucene
- Database
- Open Source
- Cloud
- SIEM
- Security
- Logging
- Analytics
- Elasticsearch
- App Search
- Site Search
- Enterprise Search
- and ELK
Company Website: www.elastic.co
ASSUMPTION: Elastic's focus on open-source technology, innovation, and customer success makes it an attractive place to work for tech professionals seeking to make an impact in a dynamic environment.
📊 Role Analysis
Career Level: Mid-level to senior (depending on the candidate's experience and skills)
Reporting Structure: This role reports directly to the Director of Partner Marketing, Americas
Work Arrangement: On-site with remote flexibility (occasional remote work may be possible, but the role is primarily based in one of Elastic's offices)
Growth Opportunities:
- Potential to take on additional responsibilities and grow into a leadership role within the partner marketing team
- Opportunities to work on high-impact projects and collaborate with cross-functional teams
- Chance to learn and develop skills in a fast-paced, innovative environment
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a real impact on Elastic's partner marketing strategy and drive business growth.
🌍 Location & Work Environment
Office Type: Elastic has multiple offices worldwide, with the Americas headquarters located in San Francisco, California
Office Location(s): Elastic's offices are located in various cities across the United States, as well as in other countries around the world
Geographic Context:
- The United States is a large and diverse market with numerous opportunities for partner collaboration and growth
- Elastic's offices are located in major tech hubs and other strategic locations, providing ample opportunities for networking and collaboration
- The company's global presence enables employees to work with partners and colleagues from various cultural backgrounds
Work Schedule: Full-time (40 hours per week), with flexible scheduling options for many roles
ASSUMPTION: Elastic's global presence and flexible work arrangements make it an attractive option for candidates seeking a dynamic, international work environment.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- In-depth interview with the hiring manager and a member of the partner marketing team
- Final interview with the Director of Partner Marketing, Americas
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Communication and presentation skills
- Marketing program management experience
- Partner marketing experience and understanding of partner ecosystems
- Analytical skills and ability to evaluate marketing metrics
Application Tips:
- Highlight your experience with partner marketing and campaign execution in your resume and cover letter
- Demonstrate your understanding of Elastic's products and their applications in your application materials
- Prepare for behavioral interview questions that focus on your experience with partner marketing, campaign management, and cross-functional collaboration
- Research Elastic's company culture and values, and be prepared to discuss how your personal values align with the company's mission
ATS Keywords: Partner Marketing, Go-To-Market Strategy, Campaign Execution, Event Strategy, Digital Demand Generation, Sales Enablement, Analytical Skills, Collaboration Skills, Program Management, Communication Skills, Partner Marketing Experience, Partner Ecosystems, ABM, CRM, Marketing Automation, CRM Systems
ASSUMPTION: Tailoring your application to highlight your relevant experience and skills, and demonstrating your understanding of Elastic's products and company culture, will increase your chances of success in the application process.
🛠️ Tools & Technologies
- Marketo (or similar marketing automation tools)
- Salesforce (or similar CRM systems)
- Elastic Stack (Elasticsearch, Kibana, Logstash, Beats)
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Workspace (Gmail, Google Drive, Google Docs)
ASSUMPTION: Familiarity with Elastic's products and relevant marketing tools is beneficial for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer Obsessed
- Open and Inclusive
- Curious and Learning
- Adaptable and Resilient
- Collaborative and Supportive
- Passionate and Committed
Work Style:
- Elastic values a flexible, remote-friendly work environment with a focus on results and impact
- The company encourages a healthy work-life balance and offers generous vacation time and parental leave
- Elastic's culture is collaborative and supportive, with a strong emphasis on learning and growth
Self-Assessment Questions:
- How do your personal values align with Elastic's company values?
- Are you comfortable working in a fast-paced, dynamic environment with a focus on results and impact?
- Do you thrive in a collaborative, supportive work culture that prioritizes learning and growth?
ASSUMPTION: Assessing your fit with Elastic's company culture and work style is crucial for success in this role and within the organization.
⚠️ Potential Challenges
- Managing multiple marketing programs and deadlines simultaneously may be challenging for candidates who struggle with organization and time management
- Navigating a cross-functional, distributed organization may present challenges for candidates who prefer a more structured or hierarchical work environment
- Occasional travel may be required for partner conferences and events, which could be challenging for candidates with personal or family commitments that limit their availability
- Working with partners and their unique marketing requirements may present challenges in terms of communication, collaboration, and project management
ASSUMPTION: Understanding and addressing these potential challenges will help candidates prepare for the unique aspects of this role and increase their chances of success.
📈 Similar Roles Comparison
- This role is unique in its focus on partner marketing within the technology industry, with a specific emphasis on channel partners and distributors
- Compared to other marketing roles, this position requires a strong understanding of partner ecosystems and the ability to build and maintain effective partner relationships
- Career progression in this role may lead to leadership positions within the partner marketing team or other marketing functions within the organization
ASSUMPTION: Understanding the unique aspects of this role and its potential career paths will help candidates make informed decisions about their application and long-term career goals.
📝 Sample Projects
- Developing and executing a joint go-to-market strategy with a key channel partner, resulting in a significant increase in partner-influenced pipeline
- Managing a successful ABM campaign with a regional tech partner, driving partner engagement and generating qualified leads
- Collaborating with the events team to plan and execute a partner-focused event, exceeding attendance and engagement targets
ASSUMPTION: Familiarity with these types of projects and the ability to demonstrate success in similar initiatives will strengthen a candidate's application for this role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30-60-90 days?
- How does this role collaborate with other marketing functions and cross-functional teams within the organization?
- What are the most challenging aspects of working with partners, and how does Elastic support its partner marketing team in overcoming these challenges?
- How does Elastic measure the success of its partner marketing programs, and what are the key metrics used to evaluate performance?
- What opportunities are there for growth and development within the partner marketing team and the broader marketing organization?
ASSUMPTION: Asking thoughtful, informed questions during the interview process will help candidates better understand the role, the team, and the company, and demonstrate their interest and engagement.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills, using the ATS keywords provided above
- Prepare for the interview process by researching Elastic's products, company culture, and industry trends in partner marketing
- Follow up with the hiring manager after your interview to express your interest in the role and ask any remaining questions
- If you receive an offer, carefully review the compensation and benefits package, and negotiate as needed to ensure it meets your expectations and needs
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
