Sr. Partner Marketing Manager (AMER)

📌 Core Information

🔹 Job Title: Senior Partner Marketing Manager (AMER)

🔹 Company: Elastic

🔹 Location: United States

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-07-18

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site/Hybrid

🚀 Job Overview

Key aspects of this role include:

• Leading strategic co-marketing initiatives with key partners across the Americas
• Driving partner-influenced pipeline through targeted marketing campaigns and events
• Collaborating cross-functionally with Partner Sales, Marketing, Product, and Operations teams
• Developing and executing joint go-to-market strategies and marketing programs
• Negotiating and leading partner co-marketing agreements and MDF budgets

ASSUMPTION: This role requires a strong understanding of the partner ecosystem and the ability to build and maintain effective relationships with key partners.

📋 Key Responsibilities

✅ Lead the creation and execution of joint go-to-market strategies and marketing programs with national and regional partners across the Americas, with a key focus on channel partners and distributors.

✅ Drive partner-sourced and influenced pipeline through targeted marketing campaigns, ABM programs, events (virtual and in-person), digital campaigns, and executive experiences.

✅ Collaborate with partner account managers and Elastic sales teams to align partner plans with regional business objectives and revenue goals.

✅ Develop compelling sales and marketing enablement materials, including event briefs, emails, landing pages, customer success stories, and content for campaigns and training.

✅ Establish metrics and track performance of partner programs; analyze return on investment, report insights, and optimize tactics to improve outcomes and drive growth.

✅ Support partner onboarding, enablement, and engagement efforts to cultivate strong partner relationships and activate co-selling motions.

✅ Negotiate and lead partner co-marketing agreements, MDF budgets, contracts, and program execution to ensure compliance and success.

✅ Support Elastic’s presence at partner conferences and industry events, coordinating content and logistics with the events team.

✅ Lead multiple programs simultaneously, keeping collaborators aligned and projects on track and on budget.

ASSUMPTION: This role requires strong project management skills and the ability to juggle multiple priorities and deadlines.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 7+ years of experience in partner marketing in the technology space, ideally within high-growth enterprise software environments

Required Skills:

• Proven ability to develop and implement joint business plans and partner campaigns that lead to measurable sales results
• Experience working with channel partners and/or distributors (e.g., CDW) and regional tech partners; ability to grow and influence partner relationships and build alignment with partner sales teams
• Strong marketing program management skills, including ABM, event strategy, digital demand gen, and campaign execution
• Excellent written and verbal communication skills, including the ability to create marketing assets, write content, and present to internal and external collaborators
• Highly organized with a knack for managing multiple programs and deadlines simultaneously
• Analytical approach; confident in evaluating marketing metrics, reporting on return on investment, and optimizing performance
• Strong collaboration skills and ability to navigate a cross-functional, distributed organization

Preferred Skills:

• Experience with Elastic products and services
• Fluency in Spanish or another language relevant to the Americas region

ASSUMPTION: While not required, experience with Elastic products and services or fluency in a relevant language could be beneficial for success in this role.

💰 Compensation & Benefits

Salary Range: $128,200 - $202,900 USD

Benefits:

• Health coverage for you and your family in many locations
• Ability to craft your calendar with flexible locations and schedules for many roles
• Generous number of vacation days each year
• Increase your impact - We match up to $2000 (or local currency equivalent) for financial donations and service
• Up to 40 hours each year to use toward volunteer projects you love
• Embracing parenthood with minimum of 16 weeks of parental leave

Working Hours: 40 hours per week

ASSUMPTION: The salary range provided is based on the typical starting salary range for new hires in this role. Actual compensation may vary based on factors such as location, experience, and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development

Company Size: 1,001-5,000 employees

Founded: 2012

Company Description:

• Elastic, the Search AI Company, enables everyone to find the answers they need in real time, using all their data, at scale.
• Elastic’s solutions for search, observability, and security are built on the Elastic Search AI Platform — the development platform used by thousands of companies, including more than 50% of the Fortune 500.

Company Specialties:

• Big Data
• AWS
• Kibana
• Observability
• APM
• Search
• Distributed
• Lucene
• Database
• Open Source
• Cloud
• SIEM
• Security
• Logging
• Analytics
• Elasticsearch
• App Search
• Site Search
• Enterprise Search
• and ELK

Company Website: http://www.elastic.co

ASSUMPTION: Elastic is a well-established company with a strong focus on innovation and growth in the technology industry.

📊 Role Analysis

Career Level: Mid-Senior level role with potential for growth into a management or leadership position

Reporting Structure: This role reports directly to the Director of Partner Marketing or a similar role

Work Arrangement: On-site/Hybrid with the potential for remote work depending on the specific needs of the role and the company

Growth Opportunities:

• Potential to grow into a management or leadership role within the Partner Marketing team
• Opportunity to expand the scope of the role and take on additional responsibilities as the company grows
• Chance to work on high-impact projects and initiatives that drive business growth and partner engagement

ASSUMPTION: This role offers significant opportunities for career growth and development within the Partner Marketing team and the broader organization.

🌍 Location & Work Environment

Office Type: Elastic has multiple offices worldwide, with the headquarters located in San Francisco, California

Office Location(s): 88 Kearny St, San Francisco, California 94108, US

Geographic Context:

• The United States is the primary market for this role, with a focus on the Americas region
• Elastic has a distributed workforce with employees working remotely or in various office locations worldwide
• The company offers flexible work arrangements, including remote work and hybrid schedules

Work Schedule: The work schedule for this role is typically Monday-Friday, with the potential for flexible hours depending on the specific needs of the role and the company

ASSUMPTION: The work environment for this role is dynamic and fast-paced, with a strong focus on collaboration and cross-functional teamwork.

💼 Interview & Application Insights

Typical Process:

• Online application review
• Phone or video screen with the hiring manager or a member of the HR team
• In-depth interview with the hiring manager and other key stakeholders
• Final interview with the Director of Partner Marketing or a similar role
• Background check and offer extension

Key Assessment Areas:

• Marketing program management skills
• Communication and presentation skills
• Analytical skills and ability to evaluate marketing metrics
• Collaboration and cross-functional teamwork skills
• Understanding of the partner ecosystem and ability to build and maintain effective partner relationships

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Be prepared to discuss your experience with partner marketing, campaign execution, and event strategy
• Showcase your ability to manage multiple programs and deadlines simultaneously
• Demonstrate your understanding of the partner ecosystem and your ability to build and maintain effective partner relationships
• Prepare questions to ask the interviewer about the role, the team, and the company to show your interest and engagement

ATS Keywords: Partner Marketing, Go-To-Market Strategy, Campaign Execution, Event Strategy, Digital Demand Generation, Sales Enablement, Analytical Skills, Collaboration Skills, Program Management, Communication Skills, Relationship Building, Performance Tracking, Negotiation Skills, Cross-Functional Collaboration, Marketing Metrics Evaluation, Content Creation

ASSUMPTION: The application process for this role is competitive, and applicants should be prepared to demonstrate their skills and qualifications through a series of interviews and assessments.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., Marketo, Pardot)
• CRM software (e.g., Salesforce, HubSpot)
• Project management tools (e.g., Asana, Trello)
• Collaboration tools (e.g., Slack, Microsoft Teams)
• Data analysis tools (e.g., Google Analytics, Tableau)
• Content creation tools (e.g., Canva, Adobe Creative Suite)

ASSUMPTION: The tools and technologies required for this role may vary depending on the specific needs of the company and the team.

👔 Cultural Fit Considerations

Company Values:

• Customer Obsessed
• Open and Inclusive
• Curious
• Humble
• Tenacious
• Growth Mindset

Work Style:

• Collaborative and cross-functional
• Fast-paced and dynamic
• Results-driven and data-informed
• Flexible and adaptable
• Customer-focused and customer-centric

Self-Assessment Questions:

• How do you align with Elastic’s company values, particularly in the context of this role?
• How do you approach building and maintaining effective partner relationships, and how do you ensure alignment with partner sales teams?
• How do you manage multiple programs and deadlines simultaneously, and how do you prioritize your workload to ensure project success?

ASSUMPTION: Applicants should be prepared to discuss their cultural fit with Elastic and their alignment with the company’s values and work style.

⚠️ Potential Challenges

• Managing multiple programs and deadlines simultaneously can be challenging and require strong organizational skills
• Building and maintaining effective partner relationships can be complex and time-consuming
• Working in a fast-paced, dynamic environment can be demanding and require adaptability
• The role may require travel to attend partner conferences and industry events
• The role may require working with partners in different time zones and managing different cultural expectations

ASSUMPTION: Applicants should be prepared to discuss how they would address these potential challenges and how they would ensure success in the role.

📈 Similar Roles Comparison

• This role is similar to a Partner Marketing Manager or Strategic Partner Marketing Manager role in other technology companies
• However, Elastic’s focus on open-source technology and its unique product suite may require specific knowledge and skills
• This role may have more responsibility for driving partner-sourced pipeline and optimizing marketing performance compared to similar roles in other companies
• The company size and culture of Elastic may impact the scope and nature of the role compared to similar roles in larger or smaller organizations

ASSUMPTION: Applicants should be prepared to discuss how their experience and skills align with the specific requirements of this role and how they would contribute to Elastic’s unique culture and product suite.

📝 Sample Projects

• Developing and executing a joint go-to-market strategy with a key channel partner to drive partner-influenced pipeline and revenue growth
• Creating and implementing a targeted ABM campaign to engage and activate a strategic partner’s sales team
• Managing a partner co-marketing agreement and MDF budget to ensure compliance and successful execution of a joint marketing program

ASSUMPTION: Applicants should be prepared to discuss their experience with similar projects and how they would approach these types of initiatives at Elastic.

❓ Key Questions to Ask During Interview

• Can you describe the current partner ecosystem and how this role would contribute to its growth and success?
• How does the company support the work-life balance of its employees, particularly in a role that may require travel and flexible hours?
• What are the key priorities for this role in the first 30, 60, and 90 days, and how would the company support my onboarding and success in these areas?
• How does the company approach partner co-marketing agreements and MDF budgets, and how would this role contribute to the negotiation and execution of these agreements?
• What are the key metrics used to track the performance of partner programs, and how would this role optimize tactics to improve outcomes and drive growth?

ASSUMPTION: Applicants should be prepared to ask thoughtful and insightful questions to demonstrate their interest in the role and their understanding of the company and its culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for phone or video screens and in-depth interviews with the hiring manager and other key stakeholders
• Research Elastic’s products, services, and company culture to demonstrate your interest and engagement
• Follow up with the hiring manager or HR team after each interview to express your appreciation and reiterate your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.