Sr. Partner Marketing Manager

📌 Core Information

🔹 Job Title: Sr. Partner Marketing Manager

🔹 Company: Platform Science

🔹 Location: San Diego, California, United States

🔹 Job Type: Remote

🔹 Category: Affiliate Marketing, Partner & Channel Marketing

🔹 Date Posted: April 2, 2025

🔹 Experience Level: Mid to Senior (5-10 years)

🔹 Remote Status: Remote

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Executing and managing go-to-market strategies and integrated campaigns to drive marketplace growth through strategic partnerships.
• Translating complex partner offerings into compelling value propositions for diverse audiences.
• Collaborating with both internal teams and external partners to co-develop marketing campaigns and enablement materials.
• Providing thought leadership and ensuring successful positioning of partner solutions within the Platform Science ecosystem.

ASSUMPTION: The role is likely to involve coordination across various departments, and thus requires strong cross-functional collaboration skills. This assumption is based on standard industry practices for a role of this nature where partner marketing integrates closely with multiple teams.

📋 Key Responsibilities

✅ Identify and understand target buyers and their purchasing needs alongside internal teams.

✅ Develop co-marketing materials such as whitepapers and case studies.

✅ Transform product positioning and messaging into marketing and sales enablement plans with tangible outcomes.

✅ Manage the Virtual Vehicle Marketplace content to reflect current messaging and positioning.

ASSUMPTION: Responsibilities require a high degree of autonomy and strategic thinking, which is typical for senior marketing roles focused on partner-driven growth strategies.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Advertising, Communications or a related field preferred.

Experience: Minimum of 5 years in campaign or partner marketing, ideally in a B2B SaaS environment.

Required Skills:

• Strong storytelling and messaging capabilities.
• Excellent project management and collaboration skills.
• Familiarity with product marketing fundamentals and go-to-market planning.

Preferred Skills:

• Experience with joint marketing strategies and external partnerships.
• Proven ability to drive results through integrated marketing campaigns.

ASSUMPTION: Preferred qualifications suggest a strategic thinker with industry-specific experience is highly valued, reflecting the complexity and technicality of the responsibilities involved.

💰 Compensation & Benefits

Salary Range: $122,247 - $178,500 annually

Benefits:

• Medical, dental, and vision insurance
• 401k plan and life insurances
• Various leaves, including six weeks of paid parental leave

Working Hours: 40 hours per week, likely with some flexibility given the remote nature of the role.

ASSUMPTION: Compensation includes a base salary with potential eligibility for bonuses and equity, common for roles involving growth and strategic partnerships.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, with a focus on enterprise fleet management

Company Size: 201-500 employees, indicating a medium-sized organization fostering innovation and cross-functional collaboration.

Founded: 2015

Company Description:

• Develops IoT solutions for fleets to manage technology effectively.
• Works closely with supply chain professionals and application developers.
• Encourages environment innovation and growth through diverse partnerships.

Company Specialties: Not Specified

Company Website: http://www.platformscience.com

ASSUMPTION: The absence of specific specialties suggests a broad focus on technology-driven solutions, possibly exploring various aspects of IoT and fleet management.

📊 Role Analysis

Career Level: Mid to Senior level, reflecting the requirement for strategic execution skills.

Reporting Structure: Reports directly to the Director of Product Marketing.

Work Arrangement: Fully remote, offering flexibility in work location.

Growth Opportunities:

• Potential to influence strategic direction through successful partner engagements.
• Opportunities for cross-functional collaborations to enhance market presence.
• Pathway to leadership positions through demonstrated strategic success and partner growth.

ASSUMPTION: The strategic nature of the role may serve as a stepping stone to higher executive positions, leveraging the role's impact on marketplace growth.

🌍 Location & Work Environment

Office Type: Virtual, with primary coordination through digital means.

Office Location(s): San Diego, California

Geographic Context:

• Opportunities for occasional visits to San Diego headquarters for strategic meetings.
• Position open to candidates across various states, enhancing geographic diversity.
• Proximity to major tech hubs that can foster potential collaborations and partnerships.

Work Schedule: Flexible, primarily Monday through Friday, accommodating remote work dynamics.

ASSUMPTION: With a remote set-up, collaboration tools will be heavily utilized, necessitating proficiency in digital communication platforms.

💼 Interview & Application Insights

Typical Process:

• Initial screening to assess basic qualifications
• Technical assessment or practical task (if applicable)
• Interviews with the hiring manager and potential peer collaborators

Key Assessment Areas:

• Ability to develop integrated marketing campaigns
• Proficiency in storytelling and messaging
• Collaboration capabilities with internal and external stakeholders

Application Tips:

• Highlight any relevant B2B SaaS experience
• Emphasize project management and campaign execution skills
• Demonstrate a clear understanding of partner marketing dynamics

ATS Keywords: Partner Marketing, B2B SaaS, Campaign Marketing, Sales Enablement, Cross-Functional Collaboration

ASSUMPTION: The interview process will likely focus on practical assessments of strategic thinking and the ability to craft compelling marketing narratives.

🛠️ Tools & Technologies

• CRM tools (likely Salesforce or similar)
• Marketing automation software
• Project management tools (e.g., Asana, Jira)

ASSUMPTION: These tools are common in partner marketing roles to manage campaigns and partnerships effectively.

👔 Cultural Fit Considerations

Company Values:

• Embracing diverse perspectives for innovation.
• Promoting thoughtful and empathetic actions.
• Striving for transparency and teamwork across all operations.

Work Style:

• Resilient and creative approach to challenges.
• Collaborative mindset with a focus on team success.
• Open to feedback and continuous improvement.

Self-Assessment Questions:

• How do you adapt marketing strategies to diverse target audiences?
• Can you provide examples of successful integrated campaigns you've managed?
• How do you foster cross-functional teamwork?

ASSUMPTION: The role requires a blend of strategic acumen and team collaboration, mirroring the company's emphasis on both technical proficiency and cooperative culture.

⚠️ Potential Challenges

• Navigating the complexities of partner ecosystems.
• Ensuring consistent alignment between teams and partners.
• Adapting quickly to changes in market and technology trends.
• Balancing multiple projects and priorities simultaneously.

ASSUMPTION: Managing partnerships often involves balancing diverse interests and requires proactive communication and adaptability.

📈 Similar Roles Comparison

• Greater emphasis on partnerships than traditional marketing manager roles.
• Requires strong technical acumen compared to general marketing positions.
• More strategic and cross-functional than typical marketing positions.

ASSUMPTION: This role is more specialized due to its focus on partner ecosystems as opposed to general marketing responsibilities.

📝 Sample Projects

• Developing a joint marketing campaign with a strategic partner
• Creating a series of whitepapers for industry thought leadership
• Launching a new product feature in collaboration with partners

ASSUMPTION: Projects are likely to involve high-level coordination with both internal teams and external partners, demanding robust planning and execution capabilities.

❓ Key Questions to Ask During Interview

• How does the company prioritize and manage partnership alignments?
• What are the main KPIs for this role?
• How does the team support professional growth and learning?
• What are the biggest challenges currently facing the product marketing team?
• How are success stories shared and celebrated within the team?

ASSUMPTION: These questions will help reveal deeper insights about company priorities and the team's operational style, useful for candidates evaluating cultural and strategic fit.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the company's careers page.
• Ensure your resume highlights relevant partner marketing and B2B SaaS experience.
• Prepare for scenario-based interviews focusing on strategic marketing decisions.
• Review the company's products and marketplace solutions beforehand.
• Contact company recruiters using official @platformscience.com emails to avoid scams.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.