📌 Core Information
🔹 Job Title: Sr. Performance Marketing Specialist
🔹 Company: Lingraphica
🔹 Location: Princeton, New Jersey, United States
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 12, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote (with occasional travel)
🚀 Job Overview
Key aspects of this role include:
- Leading paid media campaigns across multiple digital channels
- Optimizing campaign performance to improve ROAS, CTR, and conversion rates
- Collaborating with cross-functional teams to align with overall marketing goals
- Staying current with industry trends and emerging platforms
ASSUMPTION: This role requires a high level of autonomy and strategic thinking to drive successful campaign performance.
📋 Key Responsibilities
✅ Own day-to-day management of paid campaigns across various platforms
✅ Implement and QA conversion tracking for all campaigns
✅ Develop and execute paid media and retargeting strategies
✅ Monitor campaign performance and make real-time optimizations
✅ Conduct A/B testing to improve campaign performance
✅ Partner with creative teams to produce platform-specific ad assets
✅ Collaborate with analytics teams to ensure proper tracking and reporting
✅ Regularly report on campaign insights and optimization recommendations
ASSUMPTION: This role involves a significant amount of data analysis and strategic decision-making to maximize campaign performance.
🎯 Required Qualifications
Education: Bachelor's Degree in Marketing, Digital Media, or a related field
Experience: 5-7 years of hands-on experience in digital advertising, with direct ownership of paid media campaigns
Required Skills:
- Proven experience managing paid campaigns across Google, Bing, Meta, LinkedIn, and CTV platforms
- Strong working knowledge of tracking tools and methods
- Excellent understanding of multi-channel attribution
- Proficiency in campaign analytics tools (Google Analytics, Looker Studio, Excel)
- Strong attention to detail, organization, and communication skills
Preferred Skills:
- Certifications in Google Analytics, Google Ads, Meta Blueprint, LinkedIn Marketing, or HubSpot
- Experience with healthcare, B2B, B2B2C, or regulated industries
- Familiarity with data privacy and compliance in digital advertising
ASSUMPTION: Candidates with experience in regulated industries or healthcare marketing may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $77,000 - $85,000 per year
Benefits:
- Paid Time Off
- Paid Company Holidays
- 401(k) Retirement Plan and Contribution
- Medical/Dental/Vision benefits
- Life & Short-Term Disability
- Voluntary benefits
- Stipends for health and wellness, home office setup, and professional development
- Paid Family Leave
- Annual bonus program
- Annual merit increases
- Year-Round Flex Friday’s
- Discounts on travel, entertainment, home/pet/car insurance
Working Hours: Full-time, with occasional travel for team meetings
ASSUMPTION: The salary range provided is based on industry standards for a similar role and experience level in the Princeton, NJ area.
📌 Applicant Insights
🔍 Company Context
Industry: Medical Equipment Manufacturing, focusing on speech-generating devices and communication solutions
Company Size: 51-200 employees, offering a mid-sized company environment with opportunities for collaboration and growth
Founded: 1990, with over three decades of experience in the industry
Company Description:
- Lingraphica provides clinically relevant tools and services to help individuals with language and cognitive disorders connect with others
- Works in partnership with clinicians and caregivers to meet individuals wherever they may be in their communication journey
- Offers a range of solutions, including speech-generating devices, online speech therapy, and telemedicine services
Company Specialties:
- Aphasia
- Online Speech Therapy
- Speech-Generating Devices
- Speech Therapy Apps
- Telemedicine
- and AAC Devices
Company Website: lingraphica.com
ASSUMPTION: Lingraphica's mission-driven focus and commitment to helping individuals with communication impairments may provide a rewarding work environment for the right candidate.
📊 Role Analysis
Career Level: Mid-level to senior, with opportunities for growth and advancement
Reporting Structure: Reports directly to the VP, Marketing
Work Arrangement: Remote with occasional travel for team meetings
Growth Opportunities:
- Potential to advance to a management or leadership role within the marketing department
- Opportunities to expand skills and knowledge in digital advertising and marketing
- Chance to work on a variety of campaigns and projects, driving customer acquisition and increasing ROI
ASSUMPTION: This role offers a unique opportunity to grow professionally while making a positive impact on individuals' lives through improved communication.
🌍 Location & Work Environment
Office Type: Remote, with occasional travel to the Princeton, NJ office
Office Location(s): 700 Alexander Park, Suite 101, Princeton, New Jersey 08540, US
Geographic Context:
- Princeton, NJ offers a mix of urban and suburban living, with a vibrant downtown area and easy access to New York City
- The area is known for its strong educational institutions and a thriving tech industry
- Princeton is also home to numerous cultural attractions, including museums, theaters, and historical sites
Work Schedule: Full-time, with flexible hours and a Year-Round Flex Friday’s policy
ASSUMPTION: The remote work arrangement with occasional travel may provide a good work-life balance for the right candidate.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interview with the marketing team
- Final interview with the VP, Marketing
Key Assessment Areas:
- Campaign management and optimization skills
- Data analysis and interpretation abilities
- Strategic thinking and problem-solving
- Communication and collaboration skills
Application Tips:
- Highlight relevant experience and achievements in digital advertising and marketing
- Demonstrate a strong understanding of multi-channel attribution and paid media strategies
- Showcase your ability to analyze data and make data-driven decisions
- Prepare questions that demonstrate your interest in the role and the company's mission
ATS Keywords: Paid Media, Digital Advertising, Campaign Management, Multi-Channel Attribution, Google Ads, Meta, LinkedIn, YouTube, Programmatic Display, Retargeting, Google Tag Manager, Conversion Tracking, A/B Testing, Data Analysis, Strategic Thinking
ASSUMPTION: Including relevant ATS keywords in your resume and application materials can help ensure that your application is seen by the hiring manager.
🛠️ Tools & Technologies
- Google Ads
- Meta (Facebook, Instagram, Messenger)
- LinkedIn
- YouTube
- Programmatic Display/Retargeting platforms (e.g., MNTN, Vibe)
- Google Tag Manager
- Google Analytics
- Looker Studio
- Excel
ASSUMPTION: Familiarity with these tools and platforms is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Compassionate
Work Style:
- Data-driven
- Results-oriented
- Adaptable
- Team-focused
Self-Assessment Questions:
- How do you stay current with industry trends and emerging platforms in digital advertising?
- Can you describe a time when you had to optimize a paid media campaign to improve performance, and what was the outcome?
- How do you approach working collaboratively with cross-functional teams to align with overall marketing goals?
ASSUMPTION: Candidates who share Lingraphica's commitment to helping individuals with communication impairments and demonstrate a strong work ethic and customer focus may be a good fit for the company's culture.
⚠️ Potential Challenges
- Managing multiple paid media campaigns simultaneously, requiring strong organizational skills and attention to detail
- Keeping up with industry trends and algorithm changes, necessitating continuous learning and adaptation
- Occasional travel for team meetings, which may disrupt work-life balance for some candidates
- Working remotely, which may require self-motivation and discipline to maintain productivity
ASSUMPTION: These challenges may present opportunities for growth and learning, depending on the individual's strengths and preferences.
📈 Similar Roles Comparison
- This role focuses more on paid media campaign management and optimization than other marketing roles, such as Brand Manager or Content Marketing Specialist
- Unlike other marketing roles, this position requires a strong understanding of multi-channel attribution and data-driven decision-making
- Career progression in this role may lead to management or leadership positions within the marketing department or related fields
ASSUMPTION: Candidates should consider their career goals and preferences when comparing this role to other marketing positions.
📝 Sample Projects
- Developing and executing a retargeting strategy to improve conversion rates for a new product launch
- Optimizing a paid social media campaign to reduce cost per acquisition and increase return on ad spend
- Collaborating with the creative team to produce platform-specific ad assets, including static, video, and carousel ads, to improve campaign performance
ASSUMPTION: These sample projects illustrate the types of initiatives the Sr. Performance Marketing Specialist may work on to drive customer acquisition and increase ROI.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department?
- How does this role fit into the overall marketing strategy and goals for the company?
- What are the biggest challenges facing the marketing department currently, and how can this role help address them?
- What opportunities are there for professional growth and development within this role and the company?
- How does Lingraphica support work-life balance for its employees?
ASSUMPTION: Asking thoughtful questions during the interview process can help candidates better understand the role, the team, and the company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Customize your resume to highlight relevant experience and skills, including ATS keywords
- Write a cover letter that demonstrates your understanding of the role and your fit for the company's mission
- Prepare examples of your past campaign management and optimization work, if applicable
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
