Sr. Product Analyst (Copywriter Digital con foco en Ventas y Growth)

📌 Core Information

🔹 Job Title: Sr. Product Analyst (Copywriter Digital con foco en Ventas y Growth)

🔹 Company: Santander

🔹 Location: GARAY 151 PISO 6, Argentina

🔹 Job Type: Full-Time

🔹 Category: Banking

🔹 Date Posted: July 17, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Focusing on customer retention and growth through persuasive digital content
• Collaborating with cross-functional teams to create effective campaigns
• Analyzing data to optimize results and drive performance
• Working in an agile environment to deliver projects efficiently

ASSUMPTION: This role requires a strong balance of creative and analytical skills, with a focus on data-driven decision making.

📋 Key Responsibilities

✅ Redact contents for digital campaigns with a focus on conversion and SEO

✅ Design and execute strategies for customer retention and growth

✅ Conduct market research to understand customer needs and preferences

✅ Collaborate with data, product, UX, and technology teams to create effective campaigns

✅ Measure and optimize results based on key performance indicators (KPIs)

✅ Participate in agile work methodologies (reviews, planning, dailies, and retrospectives)

ASSUMPTION: This role requires a strong understanding of digital marketing channels and a proven track record in copywriting and content creation.

🎯 Required Qualifications

Education: Degree in related fields such as Advertising, Communication, Marketing, or similar

Experience: 2-5 years of experience as a Copywriter, Redactor publicitario, or Content Creator with a focus on performance and digital marketing

Required Skills:

• Excellent persuasive writing skills (AIDA, PAS, storytelling, etc.)
• Strong analytical thinking and data-driven approach
• Proactivity, creativity, and continuous learning
• Fluency in Spanish

Preferred Skills:

• Knowledge of Adobe suite and other tools such as Figma, GA4, etc.

ASSUMPTION: Candidates with a background in digital marketing or a related field will have a strong advantage in this role.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Senior Product Analyst role in Argentina, the estimated salary range is ARS 150,000 - ARS 250,000 per month.

Benefits:

• Discounts on training and learning platforms
• Health insurance and medical center access
• Fertility program and medication reimbursements
• Preferential rates on products and services
• Exclusive discounts and special events
• Gift points for special occasions

Working Hours: Full-time position with standard banking hours (Monday-Friday, 9:00 AM - 6:00 PM)

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Banking, with a focus on digital transformation and customer experience

Company Size: 10,001+ employees, providing ample opportunities for growth and collaboration

Founded: 1857, with a rich history and established brand

Company Description:

• Leading commercial bank with a global presence
• Focused on helping people and businesses prosper through simple, personal, and fair financial services
• Committed to sustainability and responsible banking practices

Company Specialties:

• Retail & Commercial Banking
• Digital Consumer Bank
• Corporate & Investment Banking
• Wealth Management & Insurance
• Payments (PagoNxt and Cards)

Company Website: santander.com

ASSUMPTION: Santander's large size and global presence offer candidates the opportunity to work on diverse projects and gain international experience.

📊 Role Analysis

Career Level: Senior role with opportunities for growth and leadership

Reporting Structure: This role reports directly to the Head of Digital Sales and Growth

Work Arrangement: On-site, with the possibility of remote work for specific tasks or projects

Growth Opportunities:

• Advancement to a management or leadership role within the digital sales and growth team
• Expansion into other areas of the business, such as corporate banking or wealth management
• International assignments or projects with Santander's global operations

ASSUMPTION: This role offers a unique opportunity to grow within a large, established organization while working on innovative digital projects.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspace with state-of-the-art facilities

Office Location(s): GARAY 151 PISO 6, Argentina

Geographic Context:

• Argentina's vibrant business environment and growing economy
• Close proximity to other major financial institutions and tech companies
• Access to a wide range of cultural and recreational activities

Work Schedule: Standard banking hours with flexible arrangements for specific projects or tasks

ASSUMPTION: The on-site work environment at Santander's Argentina office fosters collaboration and innovation, with ample opportunities for professional growth.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the hiring manager
• On-site or virtual interview with the team
• Final interview with the Head of Digital Sales and Growth

Key Assessment Areas:

• Creativity and persuasive writing skills
• Analytical thinking and data-driven approach
• Collaboration and communication skills
• Cultural fit and alignment with company values

Application Tips:

• Highlight relevant experience and achievements in your resume
• Tailor your cover letter to emphasize your fit for the role and company
• Prepare examples of your work and be ready to discuss them in the interview

ATS Keywords: Copywriter, Digital Marketing, Growth Strategies, Customer Retention, Persuasive Writing, Data Analysis, Collaboration, Agile Methodology

ASSUMPTION: The application process at Santander is designed to assess candidates' skills and cultural fit, with a focus on data-driven decision making and collaboration.

🛠️ Tools & Technologies

• Adobe suite (Photoshop, Illustrator, etc.)
• Figma
• GA4
• SEO tools (SEMrush, Ahrefs, etc.)
• Project management tools (Asana, Trello, etc.)

ASSUMPTION: The tools and technologies used in this role are industry-standard and can be learned or improved upon with relevant training and experience.

👔 Cultural Fit Considerations

Company Values:

• Simple
• Personal
• Fair
• Responsible
• Ambitious
• Diverse

Work Style:

• Collaborative and team-oriented
• Data-driven and results-focused
• Innovative and adaptable

Self-Assessment Questions:

• Do you thrive in a collaborative, data-driven environment?
• Are you passionate about creating persuasive content that drives results?
• Do you embrace a culture of continuous learning and improvement?

ASSUMPTION: Candidates who align with Santander's company values and work style will be most successful in this role.

⚠️ Potential Challenges

• Managing multiple projects and deadlines in a fast-paced environment
• Adapting to changes in strategy or priorities
• Working with diverse teams and stakeholders
• Navigating a large, global organization

ASSUMPTION: These challenges can be overcome with strong project management skills, adaptability, and effective communication.

📈 Similar Roles Comparison

• This role is unique in its focus on digital sales and growth within the banking industry
• Similar roles in other industries may have a different focus or scope
• Career progression may vary depending on the organization and industry

ASSUMPTION: This role offers a unique opportunity to gain experience in digital marketing and growth within the banking industry.

📝 Sample Projects

• Developing a targeted email campaign to improve customer retention
• Creating persuasive landing pages and ads to drive conversions
• Analyzing customer data to identify trends and opportunities for growth

ASSUMPTION: These sample projects illustrate the range of responsibilities and skills required for this role.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall digital sales and growth strategy?
• What are the key priorities for this role in the first 90 days?
• How does Santander support the professional development of its employees?
• What is the team structure and how does this role collaborate with other departments?
• How does Santander measure the success of its digital sales and growth initiatives?

ASSUMPTION: These questions demonstrate a candidate's interest in the role and their ability to contribute to the team's success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills
• Prepare examples of your work and be ready to discuss them in the interview
• Follow up with the hiring manager one week after your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.