📌 Core Information
🔹 Job Title: Sr Product Marketing Manager
🔹 Company: DIRECTV
🔹 Location: El Segundo, California, United States (Remote)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 2, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote (US)
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing innovative creative campaigns to increase customer loyalty and reduce churn
- Collaborating with internal and external partners to ensure projects are delivered on time and within budget
- Managing creative agency relationships and development for current customer campaigns
- Analyzing campaign data to inform marketing decisions and optimize results
- Working independently and managing multiple projects simultaneously
ASSUMPTION: This role requires a strategic thinker with strong analytical skills, excellent project management skills, and the ability to work independently to manage multiple projects simultaneously.
📋 Key Responsibilities
✅ Collaborate with internal marketing partners to build a creative strategy on specified campaigns to ensure the creative will meet business objectives and KPIs for various initiatives on specified projects for growth products.
✅ Foster strong relationships working cross-functionally with internal stakeholders and external agencies serving as the main POC on specified projects by setting realistic creative expectations and advocating for internal creative decisions to drive business success and optimization in effort to hit KPIs.
✅ Manage creative agency relationships and development for current customer campaigns from brief analysis through implementation including creative work presentations to leadership with key understanding of campaign objectives.
✅ Manage individual project budgets already established by SOWs to ensure the projects are delivered on-time and on-budget, plus must have the ability to identify cost efficiencies, when applicable.
✅ Manage end-to-end Current Customer creative campaigns, including analyzing briefs, creating project schedules, reviewing/approving creative designs and messaging, leading creative presentations to senior leadership, consolidating and communicating feedback to agencies, ensuring quality control, overseeing final delivery within budget and specifications, maintaining project documentation, and demonstrating strong analytical skills.
✅ Resolve campaign issues independently in a timely, productive manner and identify and implement process improvements and best practices.
✅ Maintain project documentation, including archiving campaigns and tracking historical data, monitoring rights expirations and renewals, and documenting and communicating post-campaign learnings.
ASSUMPTION: This role requires a strong understanding of creative processes and strategies, excellent project management skills, and the ability to work independently and manage several projects simultaneously while meeting deadlines.
🎯 Required Qualifications
Education: Bachelor’s degree preferred
Experience: 3 – 5 years working in the advertising, telecom, and/or entertainment field.
Required Skills:
- Proven experience in marketing roles, with a focus on customer retention and engagement strategies
- Advertising agency, production and/or film, and TV experience required
- Strong analytic, strategic, and fact-based decision-making skills
- Strong understanding of creative processes and strategies
- Familiar with all types of file formats
- Highly proficient with Excel and PowerPoint; baseline knowledge of MS Office suite with working knowledge of Smart Sheets
- Having the drive to always learn and experiment with new processes, teams, and tools
- Excellent project management skills with a focus on details and good documentation
- Problem solver who can resolve project challenges or logistics independently
- Excellent written, verbal, and oral presentation skills
- Team player mentality that will roll up their sleeves in assisting other team members on projects that require extra assistance
- Ability to work in a fast-paced and evolving environment with ability to track multiple projects simultaneously
Preferred Skills:
- Background in customer retention marketing with agency experience executing creative campaigns from concept to final delivery
- Experience working with cross-functional teams and external agencies
- Knowledge of the telecom industry and DIRECTV products
ASSUMPTION: Candidates with a background in customer retention marketing and agency experience executing creative campaigns are strongly encouraged to apply.
💰 Compensation & Benefits
Salary Range: DIRECTV WAGE ZONES: $96,140 - $174,570
Benefits:
- Competitive benefits package
- 401(k) plan with company match
- Health, dental, and vision insurance
- Paid time off and holidays
- Employee discounts on DIRECTV services
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is based on DIRECTV's wage zones and may vary depending on the candidate's location and experience level.
📌 Applicant Insights
🔍 Company Context
Industry: Entertainment
Company Size: 10,001+ employees
Founded: 1994
Company Description:
- DIRECTV is a leading provider of satellite television services in the United States
- Offers a wide range of entertainment options, including live sports, movies, and TV shows
- Committed to delivering an exceptional customer experience and advocating for excellence
Company Specialties:
- The DIRECTV Remote
- Satellite TV
- Streaming TV
- Live Sports
- Entertainment
- Reality TV
- and Local Sports
Company Website: direc.tv/about
ASSUMPTION: DIRECTV is a well-established company in the entertainment industry with a strong focus on customer experience and innovation.
📊 Role Analysis
Career Level: Mid-level
Reporting Structure: This role reports directly to the Senior Manager, Product Marketing
Work Arrangement: Remote (US)
Growth Opportunities:
- Potential to advance to a management role within the product marketing team
- Opportunities to work on high-impact projects and gain exposure to senior leadership
- Chance to learn and develop skills in a fast-paced and evolving environment
ASSUMPTION: This role offers opportunities for career growth and development within the product marketing team.
🌍 Location & Work Environment
Office Type: Remote (US)
Office Location(s): El Segundo, California, United States
Geographic Context:
- El Segundo is located in the South Bay region of Los Angeles County, California
- Known for its beach communities and mild Mediterranean climate
- Close proximity to Los Angeles International Airport (LAX)
Work Schedule: Full-time (40 hours per week) with flexible hours and the ability to work remotely
ASSUMPTION: This role offers a flexible work arrangement with the ability to work remotely from anywhere in the United States.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- In-depth behavioral and skills-based interview with the product marketing team
- Final interview with senior leadership
Key Assessment Areas:
- Problem-solving skills and ability to manage multiple projects simultaneously
- Strategic thinking and analytical skills
- Creative approach to marketing and campaign development
- Excellent communication and presentation skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Be prepared to discuss your experience with customer retention marketing and agency collaboration
- Demonstrate your ability to work independently and manage multiple projects simultaneously
ATS Keywords: Customer Retention Marketing, Product Marketing, Agency Collaboration, Campaign Development, Project Management, Strategic Thinking, Analytical Skills, Creative Processes, Decision-Making
ASSUMPTION: Applicants should tailor their resume and cover letter to highlight their relevant experience and skills for this role and be prepared to discuss their experience with customer retention marketing and agency collaboration during the interview process.
🛠️ Tools & Technologies
- Microsoft Office Suite (Excel, PowerPoint, Word)
- Smart Sheets
- Creative software (Adobe Creative Suite, etc.)
- Project management tools (Asana, Trello, etc.)
ASSUMPTION: Candidates should have proficiency in Microsoft Office Suite and be familiar with project management tools and creative software.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Accountable
- Passionate
Work Style:
- Fast-paced and evolving environment
- Cross-functional team collaboration
- Independent work with minimal supervision
- Focus on results and meeting deadlines
Self-Assessment Questions:
- Do you have experience working with cross-functional teams and external agencies to develop and execute creative campaigns?
- Are you comfortable working independently and managing multiple projects simultaneously?
- Do you thrive in a fast-paced and evolving environment?
ASSUMPTION: Candidates should assess their fit with DIRECTV's company values and work style before applying to ensure a successful cultural fit.
⚠️ Potential Challenges
- Managing multiple projects simultaneously with tight deadlines
- Working remotely with minimal supervision
- Adapting to a fast-paced and evolving environment
- Resolving campaign issues independently and in a timely manner
ASSUMPTION: Candidates should be prepared to manage multiple projects simultaneously, work independently, and adapt to a fast-paced and evolving environment.
📈 Similar Roles Comparison
- This role is similar to a Senior Marketing Manager or Product Marketing Manager role in other entertainment or telecom companies
- However, this role has a specific focus on customer retention marketing and agency collaboration
- Career path for this role may lead to a management position within the product marketing team
ASSUMPTION: This role is similar to other senior marketing or product marketing roles but has a specific focus on customer retention marketing and agency collaboration.
📝 Sample Projects
- Developing and executing a creative campaign to reduce churn for a specific product offering
- Collaborating with external agencies to create on-platform and on-air tactics for a customer retention campaign
- Managing the end-to-end creative process for a customer retention campaign, including analyzing briefs, creating project schedules, reviewing/approving creative designs and messaging, leading creative presentations to senior leadership, and ensuring quality control
ASSUMPTION: These sample projects are representative of the types of projects a Sr Product Marketing Manager may work on at DIRECTV.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the overall product marketing team and company structure?
- What are the most challenging aspects of working in a remote environment for this role?
- How does DIRECTV support the professional development and growth of its employees?
- What are the key performance indicators (KPIs) for success in this role?
ASSUMPTION: Candidates should ask thoughtful questions during the interview process to demonstrate their interest in the role and gain a better understanding of the company and team dynamics.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral and skills-based interview questions related to customer retention marketing, agency collaboration, and project management
- Follow up with the hiring manager after your interview to express your interest in the role
- If selected for the final interview, be prepared to present your ideas for a customer retention marketing campaign
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
