📌 Core Information
🔹 Job Title: Sr. Product Marketing Manager
🔹 Company: Gartner
🔹 Location: Stamford, CT (Hybrid)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 21, 2025
🔹 Experience Level: 7+ years
🔹 Remote Status: Hybrid (Stamford, CT & Irving, TX)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing go-to-market strategies for Gartner's products
- Collaborating with cross-functional teams to support product launches and enhancements
- Creating compelling product storytelling using data, insights, and customer feedback
- Managing product marketing optimizations, primarily focused on Gartner's High Tech business
- Building and maintaining strong relationships with business partners
ASSUMPTION: This role requires a high level of collaboration and strategic thinking, with a focus on driving customer engagement and retention.
📋 Key Responsibilities
✅ Develop a deep understanding of Gartner's business, products, and roadmap to effectively convey our unique value to the market, directly and through Sales and Service teams.
✅ Support all aspects of product launches and enhancements by collaborating closely with relevant cross-functional teams.
✅ Cultivate an understanding of the roles our products serve to support the creation of relevant marketing communications and collateral, developing personas, and conveying the customer experience.
✅ Utilize data, insights, and customer feedback to create compelling product storytelling.
✅ Collaborate with the Senior Director, Product Marketing to develop product value propositions, messaging architecture, go-to-market plans, and playbooks to create repeatable successes for product marketing.
✅ Coordinate the execution of successful go-to-market projects while driving continuous improvement of product marketing practices with a laser focus on customers.
✅ Support peers in product marketing in establishing and driving adoption of standard product marketing processes and deliverables.
✅ Manage the go-to-market process for product launches, enhancements, and refreshes.
✅ Create or refine positioning, messaging statements, and buyer personas.
✅ Track and measure the impact of collateral.
✅ Build strong relationships with business partners.
ASSUMPTION: This role requires a strong understanding of product marketing principles, as well as the ability to work effectively with various teams and stakeholders.
🎯 Required Qualifications
Education: Bachelor’s degree or equivalent experience
Experience: 7+ years of experience in marketing or product marketing, preferably in SaaS or B2B environments
Required Skills:
- Proven ability to establish trusted business relationships with colleagues and drive action from a large, diverse set of global stakeholders
- Results-oriented with an ability to bridge strategic thinking and marketing operations excellence
- Concise and effective verbal and written communication skills
- Ability to coordinate with stakeholders, escalate/present agreement issues to executive managers, and work in an ambiguous environment
Preferred Skills:
- Experience supporting and executing go-to-market plans for complex products or product portfolios
- Experience leveraging facts and data for business storytelling
ASSUMPTION: Candidates with experience in market research or analytics may find this role particularly appealing, as it involves working with data to drive strategic decisions.
💰 Compensation & Benefits
Salary Range: 92,000 USD - 131,000 USD (Based on industry standards for a Sr. Product Marketing Manager role)
Benefits:
- Competitive salary
- Generous paid time off policy
- Charity match program
- Medical, Dental & Vision Plans
- Parental Leave
- Employee Assistance Program
- 401K matching
Working Hours: Full-time, with flexible hours and a hybrid work arrangement (Stamford, CT & Irving, TX)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Sr. Product Marketing Manager role. Actual salaries may vary based on factors including education, training, experience, professional achievement, business need, and location.
📌 Applicant Insights
🔍 Company Context
Industry: Market Research
Company Size: 501-1,000 employees
Founded: 1979
Company Description:
- Gartner, Inc. is a global leader in research and advisory services, providing insights and strategic counsel to businesses worldwide
- The company specializes in market research, data analysis, and business consulting, empowering clients to make informed decisions and drive success
- Gartner's expertise spans various industries and topics, including technology, business operations, and customer experience
Company Specialties:
- Market Research
- Business Consulting
- Data Analysis
- Strategic Advisory Services
Company Website: www.gartner.com
ASSUMPTION: Gartner's extensive experience and global presence make it an attractive employer for candidates seeking a stable and reputable organization.
📊 Role Analysis
Career Level: Mid-level to Senior
Reporting Structure: Reports directly to the Senior Director, Product Marketing
Work Arrangement: Hybrid (Stamford, CT & Irving, TX) with flexible hours
Growth Opportunities:
- Potential to take on additional responsibilities and advance within the Product Marketing team
- Opportunities to work on high-impact projects and collaborate with diverse teams
- Access to professional development and training resources
ASSUMPTION: This role offers significant growth potential for candidates looking to advance their careers in product marketing within a large, established organization.
🌍 Location & Work Environment
Office Type: Hybrid (Stamford, CT & Irving, TX)
Office Location(s): Stamford, CT & Irving, TX
Geographic Context:
- Stamford, CT: A suburban city located in Fairfield County, Connecticut, with a population of approximately 130,000
- Irving, TX: A city located in the Dallas-Fort Worth metropolitan area, with a population of approximately 240,000
Work Schedule: Full-time, with flexible hours and a hybrid work arrangement
ASSUMPTION: The hybrid work arrangement allows for a good balance between in-office collaboration and remote work flexibility.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- On-site or virtual interview with the product marketing team
- Final interview with the senior director or another senior leader
Key Assessment Areas:
- Product marketing expertise and strategic thinking
- Collaboration and communication skills
- Data analysis and storytelling abilities
- Cultural fit and alignment with Gartner's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant product marketing experience and skills
- Prepare examples of your go-to-market strategies, product positioning, and messaging architecture
- Research Gartner's products and understand their unique value proposition
ATS Keywords: Product Marketing, Go-To-Market, Data Analysis, Collaboration, Communication, Customer Experience, Product Positioning, Messaging, Stakeholder Management, SaaS, B2B, Marketing Operations, Business Storytelling, Project Management, Process Improvement, Relationship Building
ASSUMPTION: Gartner's application process is designed to assess candidates' strategic thinking, collaboration skills, and cultural fit, with a focus on product marketing expertise.
🛠️ Tools & Technologies
- Microsoft Office Suite
- Data visualization tools (e.g., Tableau, Power BI)
- Project management tools (e.g., Asana, JIRA)
- Marketing automation tools (e.g., Marketo, HubSpot)
ASSUMPTION: The tools and technologies required for this role are standard for product marketing professionals and can be learned quickly by candidates with relevant experience.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Objectivity
- Client Focus
- Excellence
- Inclusion
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Results-focused and action-oriented
- Adaptable and flexible
Self-Assessment Questions:
- How do you align with Gartner's core values, particularly 'Integrity' and 'Objectivity'?
- How do you approach collaborating with diverse teams and stakeholders in a global environment?
- Can you provide an example of a time when you had to adapt your work style to fit a new project or team dynamic?
ASSUMPTION: Gartner's culture emphasizes integrity, objectivity, and client focus, with a strong emphasis on collaboration, data-driven decision-making, and results-oriented work styles.
⚠️ Potential Challenges
- Managing a large, diverse set of global stakeholders may require strong communication and negotiation skills
- Balancing strategic thinking with marketing operations excellence can be challenging, as this role requires both strategic and tactical responsibilities
- Working in an ambiguous environment may require adaptability and resilience
- Gartner's fast-paced and dynamic work environment may be challenging for candidates who prefer a more structured or predictable work environment
ASSUMPTION: The potential challenges of this role are outweighed by its opportunities for growth, impact, and professional development.
📈 Similar Roles Comparison
- Compared to other product marketing roles, this position offers a broader scope of responsibilities and a higher level of strategic influence
- Gartner's global presence and market research focus provide unique opportunities for candidates interested in market trends, data analysis, and business strategy
- Career paths within Gartner's product marketing team may lead to senior leadership roles or transitions into other functional areas, such as sales or business development
ASSUMPTION: This role offers unique opportunities for candidates interested in market research, data analysis, and strategic decision-making within a global organization.
📝 Sample Projects
- Developing a go-to-market strategy for a new Gartner product, including market segmentation, positioning, messaging, and launch planning
- Conducting customer research and analysis to inform product positioning and messaging for an existing Gartner product
- Managing a product refresh project, including competitive analysis, customer feedback integration, and collateral updates
ASSUMPTION: These sample projects demonstrate the strategic and tactical responsibilities of the Sr. Product Marketing Manager role at Gartner.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader product marketing team and Gartner's overall business strategy?
- What are the most pressing challenges facing the product marketing team, and how can this role contribute to addressing them?
- How does Gartner support the professional development and growth of its product marketing team members?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Gartner foster a culture of inclusion and diversity, particularly within the product marketing team?
ASSUMPTION: Asking these questions will help candidates better understand the role's context, priorities, and growth opportunities, as well as Gartner's culture and commitment to employee development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant product marketing experience and skills
- Prepare examples of your go-to-market strategies, product positioning, and messaging architecture
- Research Gartner's products and understand their unique value proposition
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
