📌 Core Information
🔹 Job Title: Sr. Product Marketing Manager - Amazon AdTech, Amazon Advertising - Measurement & AdTech
🔹 Company: Amazon
🔹 Location: Culver City, CA; Sunnyvale, CA; Seattle, WA; New York, NY
🔹 Job Type: Full-Time
🔹 Category: Advertising & Marketing
🔹 Date Posted: 2025-05-28
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Defining and driving go-to-market strategies for Amazon Ads technology products
- Conducting research and gathering insights from developers and technical buyers
- Collaborating with cross-functional teams to ensure successful product launches and adoption
- Creating compelling marketing collateral and messaging for technical audiences
- Measuring and optimizing product performance based on developer adoption and satisfaction metrics
ASSUMPTION: This role requires a strong understanding of developer needs and market trends in the ad tech industry, as well as excellent communication and collaboration skills to work effectively with various stakeholders.
📋 Key Responsibilities
✅ Conduct research, customer interviews, and community listening to understand developer pain points, workflows, and use cases
✅ Synthesize market trends, feedback from developer partners, and competitive benchmarks to inform product roadmap
✅ Represent the voice of the developer across product planning and launch stages
✅ Identify and prioritize messaging needs across different technical audiences (developers, architects, CTOs)
✅ Create GTM plans for API and SDK launches, updates, and technical features
✅ Create compelling marketing collateral, including sales materials, case studies, blog posts, product videos, and web content
✅ Own developer messaging and positioning across channels
✅ Coordinate launch readiness across documentation, training, sales, and marketing teams
✅ Collaborate with Sales & Partner GTM teams and Solutions Architects to amplify community engagement
✅ Build feedback loops via GitHub, early access programs, and developer surveys
✅ Drive adoption and usage metrics through targeted outreach, education, and onboarding
✅ Collaborate with Product, Sales, Brand/Events, Regional Marketing, PR, Research, and Training teams
✅ Support effective Alpha/Beta testing programs and gather post-launch customer feedback
✅ Guide the prioritization and development of case studies and research initiatives
ASSUMPTION: This role requires a high level of initiative, strong project management skills, and the ability to work effectively in a dynamic, cross-functional environment.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5-10 years of experience in product marketing, with a focus on technology products
Required Skills:
- Proven experience in go-to-market strategy and execution
- Strong market research and data analysis skills
- Excellent communication and presentation skills
- Ability to work effectively with cross-functional teams
- Familiarity with developer communities and workflows
- Experience with API and SDK management
Preferred Skills:
- Experience with Amazon Ads or similar ad tech platforms
- Fluency in multiple programming languages
- Experience with developer tools and frameworks
ASSUMPTION: Candidates with experience in ad tech, developer marketing, or related fields will have a strong advantage in this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $180,000 per year (based on industry standards for a senior product marketing role in ad tech)
Benefits:
- Comprehensive health, dental, and vision care plans
- 401(k) matching and employee stock purchase plan
- Generous paid time off and holiday schedule
- Parental leave and family support
- Employee discounts and other perks
Working Hours: Full-time (40 hours per week), with flexible work arrangements available
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and location.
📌 Applicant Insights
🔍 Company Context
Industry: Amazon is a multinational technology company that focuses on e-commerce, cloud computing, digital streaming, and artificial intelligence. The company's advertising division, Amazon Advertising, helps businesses and advertisers reach Amazon's vast customer base through targeted advertising solutions.
Company Size: Amazon is a large corporation with over 1,335,000 employees worldwide. As a large company, Amazon offers numerous opportunities for career growth and development.
Founded: Amazon was founded by Jeff Bezos in 1994 and is headquartered in Seattle, Washington.
Company Description:
- Amazon is guided by four principles: customer obsession, passion for invention, commitment to operational excellence, and long-term thinking.
- The company is driven by the excitement of building technologies, inventing products, and providing services that change lives.
- Amazon's mission is to be Earth's most customer-centric company.
Company Specialties:
- E-commerce
- Cloud computing
- Digital streaming
- Artificial intelligence
- Advertising technology
Company Website: Amazon.com
ASSUMPTION: Amazon's large size and diverse business offerings provide numerous opportunities for career growth and development within the company.
📊 Role Analysis
Career Level: This role is a senior-level position within the product marketing organization at Amazon Advertising.
Reporting Structure: The Sr. Product Marketing Manager reports directly to the Director of Product Marketing for Amazon Ads Measurement & AdTech.
Work Arrangement: This role offers a flexible work arrangement, with the option to work remotely or on-site at one of Amazon's offices.
Growth Opportunities:
- Proven success in this role may lead to advancement opportunities within Amazon's product marketing organization or other areas of the business.
- The diverse range of products and services offered by Amazon provides numerous opportunities for career growth and development.
- Amazon's commitment to internal mobility and career development enables employees to explore different roles and industries within the company.
ASSUMPTION: This role offers significant growth potential for the right candidate, given Amazon's size and diverse business offerings.
🌍 Location & Work Environment
Office Type: Amazon's offices are modern, collaborative workspaces designed to foster innovation and creativity.
Office Location(s): Culver City, CA; Sunnyvale, CA; Seattle, WA; New York, NY
Geographic Context:
- Culver City, CA: A suburb of Los Angeles with a diverse population and a thriving tech industry.
- Sunnyvale, CA: A city in the Silicon Valley region, known for its tech industry and high quality of life.
- Seattle, WA: Amazon's headquarters, with a vibrant tech industry and a high cost of living.
- New York, NY: A global hub for finance, media, and technology, with a fast-paced and competitive job market.
Work Schedule: Full-time (40 hours per week), with flexible work arrangements available
ASSUMPTION: The location of this role may impact the work-life balance and cost of living for the candidate.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with a member of the HR team
- Behavioral and situational interviews with hiring managers and team members
- Final round interviews with senior leaders or executives
- Background check and offer extension
Key Assessment Areas:
- Problem-solving skills and analytical thinking
- Communication and presentation skills
- Collaboration and teamwork skills
- Industry knowledge and market research experience
- Cultural fit and alignment with Amazon's leadership principles
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Demonstrate your understanding of Amazon's business and the ad tech industry in your application materials
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and experience with go-to-market strategy and execution
- Showcase your ability to work effectively with cross-functional teams and stakeholders
- Follow up with the hiring manager or HR representative after your interview to express your interest in the role
ATS Keywords: Product Marketing, Go-to-Market Strategy, Developer Insights, Market Research, Messaging, Collaboration, Community Engagement, Content Creation, Stakeholder Alignment, Technical Success, Feedback Loops, API Management, SDK Management, Sales Coordination, Adoption Metrics, Customer Satisfaction, Amazon Ads, Ad Tech
ASSUMPTION: The application process for this role may vary depending on the specific needs of the hiring team and the candidate pool.
🛠️ Tools & Technologies
- Amazon's internal tools and platforms for product marketing and go-to-market strategy
- Market research and data analysis tools (e.g., SurveyMonkey, Google Analytics)
- Collaboration and project management tools (e.g., Asana, JIRA)
- API and SDK management tools (e.g., Postman, Swagger)
- Content creation and design tools (e.g., Adobe Creative Suite, Canva)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the needs of the team and the products being marketed.
👔 Cultural Fit Considerations
Company Values:
- Customer obsession
- Passion for invention
- Commitment to operational excellence
- Long-term thinking
Work Style:
- Fast-paced and dynamic work environment
- Collaborative and team-oriented culture
- Focus on innovation and continuous improvement
- Results-driven and data-informed decision-making
Self-Assessment Questions:
- Do you have a strong customer focus and a passion for understanding and meeting the needs of developers and technical buyers?
- Are you comfortable working in a fast-paced, dynamic environment and collaborating with cross-functional teams?
- Do you have a proven track record of driving go-to-market strategy and execution for technology products?
- Are you able to work independently and take ownership of projects and initiatives?
ASSUMPTION: Candidates who align with Amazon's values and work style will be more likely to succeed in this role and contribute to the company's ongoing success.
⚠️ Potential Challenges
- The fast-paced nature of the ad tech industry may require quick decision-making and adaptability
- Working with cross-functional teams and stakeholders may present communication and collaboration challenges
- The need to balance multiple projects and priorities may require strong time management and organizational skills
- The competitive nature of the ad tech industry may require continuous learning and staying up-to-date with market trends and best practices
ASSUMPTION: Candidates who are proactive, adaptable, and able to thrive in a fast-paced, dynamic environment will be better equipped to overcome these challenges.
📈 Similar Roles Comparison
- Compared to other senior product marketing roles in ad tech, this role places a greater emphasis on developer insights and community engagement
- The ad tech industry is characterized by rapid innovation and continuous evolution, requiring candidates to be adaptable and forward-thinking
- Career paths in ad tech may vary depending on the specific needs of the business and the candidate's skills and interests
ASSUMPTION: Candidates who are familiar with the ad tech industry and have experience working with developers and technical buyers will be better equipped to succeed in this role.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new API or SDK launch
- Conducting market research and customer interviews to inform product roadmap and feature prioritization
- Creating compelling marketing collateral and messaging for technical audiences
- Building and maintaining feedback loops with developer communities to drive product adoption and satisfaction
- Collaborating with cross-functional teams to coordinate product launches and ensure successful adoption
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and initiatives that a Sr. Product Marketing Manager in Amazon Ads may undertake.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30-60-90 days?
- How does this role fit into the broader product marketing organization and Amazon Ads Measurement & AdTech team?
- What are the most significant challenges facing the team or product line, and how can this role help address them?
- How does Amazon support the professional development and growth of its product marketing team members?
- What are the key performance indicators (KPIs) and success metrics for this role, and how will my performance be evaluated?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and your commitment to driving success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and experience with go-to-market strategy and execution
- Showcase your ability to work effectively with cross-functional teams and stakeholders
- Follow up with the hiring manager or HR representative after your interview to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
