📌 Core Information
🔹 Job Title: Senior Product Marketing Manager, Amazon Business US
🔹 Company: Amazon
🔹 Location: Austin, Texas, United States
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: July 18, 2025
🔹 Experience Level: 6+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Owning the go-to-market strategy and marketing execution for small US business customers
- Delivering multi-channel marketing campaigns and optimizing execution through scale and continuous experimentation
- Collaborating cross-functionally with Product Managers, Marketing, and US Tech teams
- Working in a fast-paced, high-pressure entrepreneurial environment
ASSUMPTION: This role requires a strong background in product marketing, multi-channel marketing, and data analysis to succeed in the fast-paced environment of Amazon Business.
📋 Key Responsibilities
✅ Own the go-to-market strategy and marketing execution to engage small US business customers
✅ Deliver multi-channel marketing campaigns, onsite experiences, and promotional communication for B2B customers
✅ Apply key insights into business actions and push for new ways to achieve objectives at scale
✅ Define business metrics, mechanisms to measure success, and testing plan to optimize marketing execution
✅ Test and refine new marketing approaches and channels to reach and engage key audiences
✅ Work closely with Product Managers, Marketing, and US Tech teams to deliver creative and engaging marketing solutions
✅ Manage multiple projects gracefully and balancing contending priorities in a rapidly changing environment
✅ Seek ways to utilize marketing automation to improve processes and productivity
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management skills to balance multiple projects and priorities.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 6+ years of professional non-internship marketing experience
Required Skills:
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts, and pivot tables)
- Experience building, executing, and scaling cross-functional marketing programs
- Experience leading go-to-market for consumer software or hardware product launches
Preferred Skills:
- Experience using any of SQL or other analytical tools for conducting data analysis
- Experience with customer segmentation, profiling, and targeting
ASSUMPTION: While a Bachelor's degree is required, relevant work experience and a strong portfolio may be considered in lieu of a degree for exceptional candidates.
💰 Compensation & Benefits
Salary Range: $120,000 - $180,000 per year (based on industry standards for a Senior Product Marketing Manager role in Austin, TX)
Benefits:
- Medical, dental, and vision insurance
- 401(k) matching
- Paid time off and company holidays
- Maternity and paternity leave
- Employee discounts
Working Hours: Full-time, typically 40 hours per week, with some flexibility for remote work
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: E-commerce and Technology
Company Size: 10,001+ employees (Enterprise-level)
Founded: 1994 (as an online bookstore, later expanding into e-commerce and technology services)
Company Description:
- Amazon is guided by four principles: customer obsession, passion for invention, commitment to operational excellence, and long-term thinking
- The company offers a wide range of products and services, including e-commerce, digital streaming, artificial intelligence, and cloud computing
- Amazon is known for its innovative culture, rapid growth, and commitment to sustainability
Company Specialties:
- E-commerce
- Retail
- Operations
- Internet
Company Website: Amazon.com
ASSUMPTION: Amazon's large size and diverse offerings provide numerous opportunities for career growth and development.
📊 Role Analysis
Career Level: Mid-Senior level (6-10 years of experience)
Reporting Structure: This role reports directly to the Product Marketing Manager, Amazon Business US
Work Arrangement: On-site, with some flexibility for remote work
Growth Opportunities:
- Potential to work on high-impact projects with significant business impact
- Opportunity to collaborate with cross-functional teams and learn from experienced professionals
- Chance to grow within the Amazon Business team or explore other opportunities within the broader Amazon organization
ASSUMPTION: This role offers strong growth potential due to Amazon's size, diverse offerings, and commitment to employee development.
🌍 Location & Work Environment
Office Type: Corporate headquarters with a modern, collaborative work environment
Office Location(s): 410 Terry Avenue North, Seattle, WA 98109 (headquarters); 12900 Worldgate Dr, Herndon, VA 20170 (Amazon Business US office)
Geographic Context:
- Seattle, WA: Headquarters, with a vibrant tech industry, diverse culture, and a cost of living slightly above the national average
- Herndon, VA: Amazon Business US office, located in the Washington D.C. metropolitan area, with a mix of urban and suburban living options and a lower cost of living compared to Seattle
Work Schedule: Standard business hours, with some flexibility for remote work
ASSUMPTION: The work environment at Amazon is dynamic, fast-paced, and collaborative, with a strong focus on innovation and customer obsession.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with a recruiter
- Phone or video interview with the hiring manager
- On-site interview with multiple team members, including a case study or project presentation
- Final interview with the senior leadership team
Key Assessment Areas:
- Problem-solving skills and strategic thinking
- Marketing expertise and campaign execution
- Data analysis and interpretation
- Cross-functional collaboration and communication
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience, campaign successes, and data-driven results
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and marketing expertise
- Research Amazon's company culture and values to demonstrate your fit with the organization
ATS Keywords: Product Marketing, Multi-Channel Marketing, Data Analysis, Marketing Strategy, Campaign Execution, Business Metrics, Customer Engagement, Cross-Functional Collaboration
ASSUMPTION: The interview process for this role is comprehensive and designed to assess the candidate's strategic thinking, marketing expertise, and cultural fit with Amazon.
🛠️ Tools & Technologies
- Amazon Marketing Cloud (AMC)
- Amazon Redshift
- Tableau
- Microsoft Office Suite
- Google Analytics
ASSUMPTION: Familiarity with Amazon's proprietary marketing tools and platforms, as well as industry-standard marketing and data analysis tools, is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer Obsession
- Ownership
- Invent and Simplify
- Learn and Be Curious
- Hire and Develop the Best
- Insist on the Highest Standards
- Think Big
- Bias for Action
- Frugality
Work Style:
- Fast-paced and dynamic
- Collaborative and cross-functional
- Data-driven and analytical
- Innovative and customer-focused
Self-Assessment Questions:
- How do you demonstrate customer obsession in your marketing strategies?
- Can you provide an example of a time when you simplified a complex marketing process or campaign?
- How do you stay curious and continue learning in a fast-paced, ever-changing environment?
ASSUMPTION: Amazon's company culture is highly collaborative, data-driven, and focused on customer obsession, with a strong emphasis on innovation and continuous learning.
⚠️ Potential Challenges
- Working in a fast-paced, high-pressure environment with tight deadlines and competing priorities
- Managing multiple projects and stakeholders simultaneously
- Navigating a large, complex organization with numerous teams and departments
- Adapting to frequent changes in strategy, priorities, and market demands
ASSUMPTION: These challenges are inherent to working in a large, dynamic organization like Amazon and require strong project management, communication, and adaptability skills.
📈 Similar Roles Comparison
- Compared to other Senior Product Marketing Manager roles, this position offers a unique opportunity to work on high-impact projects with significant business impact
- Amazon's large size and diverse offerings provide numerous opportunities for career growth and development
- This role requires a strong background in product marketing, multi-channel marketing, and data analysis, with a focus on strategic thinking and campaign execution
ASSUMPTION: While the core responsibilities of this role are similar to other Senior Product Marketing Manager positions, the unique aspects of Amazon's size, culture, and offerings make this an attractive opportunity for the right candidate.
📝 Sample Projects
- Developing and executing a multi-channel marketing campaign to drive customer engagement and adoption of Amazon Business value propositions
- Analyzing customer data to identify trends, optimize marketing strategies, and improve customer segmentation
- Collaborating with cross-functional teams to launch new products or features, and creating targeted marketing campaigns to drive adoption
ASSUMPTION: These sample projects illustrate the strategic, data-driven, and collaborative nature of the role, with a focus on driving customer engagement and business impact.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics of the Amazon Business US team?
- How does the Amazon Business US team collaborate with other teams and departments within Amazon?
- What are the most significant challenges facing the Amazon Business US team, and how can this role help address them?
- How does Amazon support the professional development and growth of its employees?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured?
ASSUMPTION: Asking these questions demonstrates your interest in the role, the team, and the company, while also providing valuable insights into the work environment and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant marketing experience, campaign successes, and data-driven results
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and marketing expertise
- Research Amazon's company culture and values to demonstrate your fit with the organization
- Follow up with the recruiter after your interview to express your interest in the role and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
