- Job Title: Sr Product Marketing Manager
- Company: T-Mobile
- Location: Bellevue, Washington & Overland Park, Kansas
- Job Type: Full-Time
- Category: Telecommunications
- Date Posted: June 11, 2025
- Experience Level: 7+ years
- Remote Status: On-site (Travel Required)
🚀 Job Overview
Key aspects of this role include:
- Driving product strategy and business results for strategic products
- Collaborating with cross-functional teams to develop marketing plans and launch products
- Acting as a consumer advocate and understanding industry landscape, consumer insights, and business needs
- Building new business models and iterating on concepts and value props
*ASSUMPTION: This role requires a high level of strategic thinking, collaboration, and adaptability to succeed in a dynamic and competitive market.*
📋 Key Responsibilities
- Collaborate with insights, analytics, strategy, and product teams to develop and test concepts based on customer insights and business needs
- Develop strategy, marketing, and GTM plans outlining insights, audiences, value props, positioning, messaging, and financial benefits
- Engage with product, technical, and other teams to validate feasibility and support launch planning
- Build effective sales tools, training materials, and selling pitches to enable sales and partners to sell products effectively
- Monitor and report on industry trends, business performance, KPIs, and communicate results to key stakeholders
- Liaise with leadership to drive pricing and promotional mix that meets business objectives while maximizing revenue and margins
- Use business and financial analysis to drive strategy, product retention, and support incremental programs for up-sell/cross-sell strategies
*ASSUMPTION: This role requires a strong understanding of the product development lifecycle, consumer technology, and channel management to be successful.*
🎯 Required Qualifications
- Education: Bachelor's Degree in Marketing, Business, Communications, or relevant field (Required)
- Experience: 7+ years of experience delivering successful, holistic product marketing content and collateral that can be tied to increased business revenue (Required)
- Required Skills:
- Go-to-market strategy
- Consumer segmentation & insights
- Customer experience management
- Communication (verbal and written)
- Project management
- UX & digital flows
- Consumer technology
- Product management
- Channel management
- Analytical skills
- Presentation skills
- Writing skills
- Collaboration
- Strategic thinking
- Business acumen
*Assumption: A strong foundation in consumer marketing and technical acumen is crucial for success in this role.*
💰 Compensation & Benefits
- Salary Range: $119,600 - $215,700 (Based on location and experience)
- Benefits:
- Medical, dental, and vision insurance
- Flexible spending account
- 401(k)
- Employee stock grants and purchase plan
- Paid time off and holidays
- Parental and family leave
- Family building benefits and childcare subsidy
- Tuition assistance and college coaching
- Short- and long-term disability
- Voluntary life, accident, and disability insurance
- Pet insurance
- Mobile service and home internet discounts
*ASSUMPTION: The salary range provided is an estimate based on the company's pay lookup tool and may vary depending on the candidate's location and experience level.*
📌 Applicant Insights
🔍 Company Context
- Industry: Telecommunications
- Company Size: 10,001+ employees
- Founded: 1990 (as a result of the breakup of AT&T)
- Company Description: T-Mobile US, Inc. (NASDAQ: TMUS) is America’s supercharged Un-carrier, delivering an advanced 4G LTE and transformative nationwide 5G network that will offer reliable connectivity for all. T-Mobile’s customers benefit from its unmatched combination of value and quality, unwavering obsession with offering them the best possible service experience and undisputable drive for disruption that creates competition and innovation in wireless and beyond.
- Company Specialties: IoT, Retail, 5G for All, Future of 5G, Business Sales, Customer Care, Business Wireless, Consumer Wireless, Technology, Internships & Returnships, DE&I, and Benefits & Perks
📊 Role Analysis
- Career Level: Mid-Senior level
- Reporting Structure: Reports to the Director of Product Marketing
- Work Arrangement: On-site with travel required
- Growth Opportunities:
- Potential to grow within the product marketing team or explore other marketing roles within the company
- Opportunity to work on high-impact projects and drive business results
*ASSUMPTION: This role offers growth opportunities for candidates looking to advance their careers in product marketing within the telecommunications industry.*
🌍 Location & Work Environment
- Office Type: Corporate headquarters and regional offices
- Office Location(s): Bellevue, Washington & Overland Park, Kansas
- Geographic Context:
- Bellevue, Washington: A tech hub with a mix of urban and suburban environments, offering a high quality of life with access to outdoor activities and cultural attractions
- Overland Park, Kansas: A suburban area with a lower cost of living, offering a family-friendly environment with access to parks, museums, and sports facilities
- Work Schedule: Full-time, with travel required
*ASSUMPTION: The work environment may vary depending on the specific office location, with Bellevue offering a more urban setting and Overland Park providing a suburban experience.*
💼 Interview & Application Insights
- Typical Process:
1. Online application submission
2. Phone or video screen with a recruiter
3. Phone or video interview with the hiring manager
4. On-site interview with the team
5. Final interview with the director or other senior leaders
- Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Ability to collaborate and work effectively with cross-functional teams
- Strong communication and presentation skills
- Understanding of consumer technology and market trends
- Ability to analyze data and make data-driven decisions
- Application Tips:
1. Tailor your resume and cover letter to highlight relevant skills and experiences for this role
2. Showcase your understanding of the telecommunications industry and T-Mobile's unique value proposition
3. Prepare examples of your past accomplishments that demonstrate your ability to drive business results and collaborate with cross-functional teams
*ASSUMPTION: The application process for this role may take several weeks, and candidates should be prepared to provide specific examples of their past experiences and accomplishments.*
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Workspace (Gmail, Google Docs, Google Sheets, Google Slides)
- Marketing automation tools (e.g., Marketo, HubSpot)
- Customer relationship management (CRM) software (e.g., Salesforce, Microsoft Dynamics)
- Project management tools (e.g., Asana, Trello)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
*ASSUMPTION: The specific tools and technologies required for this role may vary depending on the team and the projects the candidate works on.*
👔 Cultural Fit Considerations
- Company Values: Un-carrier spirit, customer-obsessed, never satisfied, always on, and together we win
- Work Style: Collaborative, innovative, and fast-paced, with a focus on driving results and continuous improvement
- Self-Assessment Questions:
1. How do you embody the Un-carrier spirit in your daily work?
2. Describe a time when you went above and beyond to understand and address a customer's needs or pain points
3. How do you approach working with cross-functional teams to drive results and achieve shared goals?
*ASSUMPTION: Candidates who align with T-Mobile's company values and work style will be more likely to succeed in this role and contribute to the company's culture.*
⚠️ Potential Challenges
- The telecommunications industry is highly competitive and dynamic, requiring candidates to stay up-to-date with market trends and adapt to changes quickly
- The role may require travel, which can be challenging for candidates who prefer a fully remote or hybrid work arrangement
- The pace of work can be fast-paced, with tight deadlines and high expectations for performance
*ASSUMPTION: Candidates should be prepared to work in a fast-paced, dynamic environment and be comfortable with travel requirements.*
📈 Similar Roles Comparison
- Product Marketing Manager (Mid-level): This role requires more experience and a broader scope of responsibilities than a mid-level product marketing manager role. The senior role focuses on driving business results and strategy for strategic products, while a mid-level role may focus on supporting the launch of specific products or features.
- Product Manager: While both roles involve working with product teams and driving product strategy, the product marketing manager role focuses more on understanding consumer insights and market trends to inform product positioning and messaging, while the product manager role is responsible for the end-to-end product development lifecycle.
- Brand Manager: Both roles involve developing marketing strategies and campaigns, but the product marketing manager role focuses on driving business results for specific products, while the brand manager role is responsible for building and maintaining the overall brand identity and reputation for the company.
*ASSUMPTION: Candidates should consider their career goals and the specific aspects of the role that appeal to them when comparing this role to similar roles in the industry.*
📝 Sample Projects
- Developing a go-to-market strategy for a new 5G product offering, including consumer segmentation, value proposition, positioning, and messaging
- Collaborating with cross-functional teams to launch a new IoT product, including sales tools, training materials, and customer journeys
- Conducting market research and analysis to identify opportunities for up-sell/cross-sell strategies and drive incremental revenue
*ASSUMPTION: These sample projects provide a sense of the types of initiatives candidates may work on in this role, but the specific projects may vary depending on the team and the products they support.*
❓ Key Questions to Ask During Interview
1. How does this role fit into the overall product marketing strategy for the company?
2. What are the key priorities for this role in the first 30, 60, and 90 days?
3. How does the team collaborate with other departments, such as product, sales, and customer care, to drive business results?
4. What opportunities are there for professional development and growth within the product marketing team or the broader marketing organization?
5. How does the company support work-life balance for employees in this role?
*ASSUMPTION: These questions can help candidates better understand the role, the team, and the company culture, and demonstrate their interest in and preparation for the position.*
📌 Next Steps for Applicants
To apply for this position:
1. Submit your application through [this link](https://tmobile.wd1.myworkdayjobs.com/External/job/Bellevue-Washington/Sr-Product-Marketing-Manager_REQ317907) (copy and paste the URL into your browser)
2. Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
3. Prepare examples of your past accomplishments that demonstrate your ability to drive business results and collaborate with cross-functional teams
4. Follow up with the recruiter or hiring manager after your interview to express your interest in the role and reiterate your qualifications
5. If selected for the final round, be prepared to present a marketing plan or other project that showcases your skills and insights relevant to the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
