📌 Core Information
🔹 Job Title: Senior Product Marketing Manager
🔹 Company: Nextiva
🔹 Location: United States (Remote)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 2, 2025
🔹 Experience Level: Mid-Senior level (5-10 years)
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Developing and executing marketing strategies and messaging that resonate with customers
- Aligning marketing efforts with the product roadmap to ensure customer value
- Gathering and analyzing customer insights and market trends to inform product strategies
- Conducting competitive research to highlight Nextiva's differentiation
- Supporting sales teams with enablement tools and training resources
ASSUMPTION: This role requires a strong understanding of customer needs and market dynamics, as well as excellent communication and collaboration skills.
📋 Key Responsibilities
✅ Create and execute marketing strategies and messaging that resonate with customers, partners, and affiliates
✅ Work with Product and Marketing teams to align marketing efforts with the product roadmap, focusing on how customers get value from Nextiva solutions
✅ Lead the creation and delivery of thought leadership content, positioning yourself as a subject matter expert both internally and externally
✅ Serve as the voice of the customer by gathering and analyzing feedback, market trends, and buyer behaviors to inform product strategies, marketing initiatives, and cross-functional decisions
✅ Research market trends and competitors to highlight Nextiva’s differentiation and provide actionable insights for internal teams
✅ Collaborate with the marketing team to develop and execute targeted campaigns that drive awareness, engagement, and demand for Nextiva solutions, ensuring alignment with product marketing strategies and messaging
✅ Create sales plays, enablement tools, and marketing campaigns to support sales success, while partnering with teams to provide training and resources
ASSUMPTION: This role requires a high degree of autonomy and the ability to work effectively with cross-functional teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field. MBA preferred.
Experience: 5-10 years of experience in product marketing, with a focus on customer lifecycle management (acquisition, retention, and loyalty)
Required Skills:
- Proven track record in developing and executing successful marketing strategies
- Deep understanding of customer needs and market trends
- Excellent communication and collaboration skills
- Strong analytical skills and data-driven mindset
- Familiarity with marketing automation tools and CRM systems
Preferred Skills:
- Experience with AI-powered platforms or AI-driven marketing strategies
- Fluency in Spanish
ASSUMPTION: A strong background in customer lifecycle management and data analysis is crucial for success in this role.
💰 Compensation & Benefits
Salary Range: $101,000 - $157,000 per year
Benefits:
- Multiple health plan options, including medical, dental, vision, and telemedicine coverage
- Life, disability, and supplemental indemnity plans
- Flexible Time Off (FTO) for salaried employees, PTO for hourly employees, Paid Sick Time (PST), paid parental bonding leave, and paid holidays
- 401(k) with company match, Health Savings Accounts with company contributions, Dependent Care FSA
- Employee Assistance Program and comprehensive wellness initiatives
- Access to ongoing learning and development opportunities and career advancement
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Senior Product Marketing Manager role with the given experience level and location. Actual compensation may vary based on the candidate's qualifications and the company's internal policies.
📌 Applicant Insights
🔍 Company Context
Industry: Nextiva operates in the Software Development industry, focusing on customer experience and unified communications.
Company Size: Nextiva is a mid-sized company with 1,001-5,000 employees, providing ample opportunities for growth and collaboration.
Founded: Nextiva was established in 2008 and is headquartered in Scottsdale, Arizona.
Company Description:
- Nextiva powers 100,000+ businesses and billions of interactions annually with its AI-powered customer experience platform
- The company's commitment to Amazing Service® and a customer-focused approach has been its cornerstone since its inception
- Nextiva secured $200M from Goldman Sachs Asset Management in its initial funding round, valuing the company at $2.7B in late 2021
Company Specialties:
- Customer Experience
- Amazing Service®
- Journey Orchestration
- Automation
- Contact Center
- Unified Communications
- Brand Management
- Software Development
- Workforce Management
- Customer Conversations
- Analytics & Reporting
- AI, ML, NLP
Company Website: Nextiva
ASSUMPTION: Nextiva's focus on customer experience and AI-powered solutions makes it an attractive employer for professionals interested in cutting-edge technology and customer-centric environments.
📊 Role Analysis
Career Level: This role is at the mid-senior level, requiring 5-10 years of experience in product marketing, with a focus on customer lifecycle management.
Reporting Structure: The Senior Product Marketing Manager will report directly to the Vice President of Product Marketing and work closely with cross-functional teams, including Product, Marketing, and Sales.
Work Arrangement: This role is remote-friendly, allowing for flexible work arrangements and the ability to work from anywhere in the United States.
Growth Opportunities:
- Nextiva's rapid growth and expansion present numerous opportunities for career advancement and professional development
- The company's commitment to employee growth and success provides ample opportunities for employees to take on new challenges and advance their careers
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a substantial impact on the company's success.
🌍 Location & Work Environment
Office Type: Nextiva has multiple office locations worldwide, with a strong focus on remote work and flexible arrangements.
Office Location(s): Nextiva's headquarters is in Scottsdale, Arizona, with additional offices in Bengaluru, India; Zapopan, Mexico; and Dallas, Texas. However, this role can be performed remotely from anywhere in the United States.
Geographic Context:
- The United States offers a diverse range of cultural experiences and professional networks, providing ample opportunities for personal and professional growth
- Nextiva's remote-friendly work environment allows employees to enjoy the benefits of working from home while still collaborating with a global team
Work Schedule: Full-time (40 hours per week), with flexible hours and the ability to work remotely.
ASSUMPTION: Nextiva's remote-friendly work environment and flexible hours make it an attractive option for professionals seeking a better work-life balance.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen with the HR team
- Behavioral and skills-based interview with the hiring manager
- Case study or project presentation, followed by a final interview with key stakeholders
- Background check and offer extension
Key Assessment Areas:
- Customer insights and market research skills
- Strategic thinking and problem-solving abilities
- Communication and collaboration skills
- Data-driven mindset and analytical skills
- Cultural fit and alignment with Nextiva's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and customer-centric mindset
- Demonstrate your understanding of Nextiva's products and market position by researching the company and its competitors
ATS Keywords: Product Marketing, Customer Lifecycle, Customer Insights, Competitive Intelligence, Marketing Strategy, Data Analysis, Collaboration, Communication, Problem Solving, Market Research, Content Creation, Campaign Development, Teamwork, Customer Engagement, Strategic Planning, AI, Marketing Automation, CRM
ASSUMPTION: Nextiva's hiring process is designed to assess candidates' skills and cultural fit, with a strong focus on problem-solving abilities and customer-centric mindset.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., Marketo, HubSpot)
- CRM systems (e.g., Salesforce, HubSpot CRM)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
- Project management tools (e.g., Asana, Trello)
- Collaboration and communication tools (e.g., Slack, Microsoft Teams)
ASSUMPTION: Familiarity with marketing automation tools, CRM systems, and data analysis tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric approach and commitment to Amazing Service®
- Collaboration and teamwork
- Innovation and continuous improvement
- Integrity and accountability
- Work-life balance and employee well-being
Work Style:
- Fast-paced and dynamic, with a focus on results and execution
- Data-driven and analytical, with a strong emphasis on customer insights and market trends
- Collaborative and team-oriented, with a focus on cross-functional collaboration and communication
- Adaptable and resilient, with a willingness to pivot and adjust strategies as needed
Self-Assessment Questions:
- How do you stay up-to-date with customer needs and market trends in a rapidly evolving industry?
- Can you provide an example of a time when you developed and executed a successful marketing strategy that resonated with customers?
- How do you approach working with cross-functional teams to align marketing efforts with product roadmaps and ensure customer value?
ASSUMPTION: Nextiva's culture values collaboration, innovation, and a customer-centric mindset, making it an attractive employer for professionals seeking a dynamic and engaging work environment.
⚠️ Potential Challenges
- Balancing multiple priorities and projects in a fast-paced environment
- Keeping up with the latest trends and technologies in marketing and customer experience
- Managing remote teams and fostering a collaborative work environment
- Navigating a rapidly growing and evolving organization
ASSUMPTION: Nextiva's dynamic and fast-paced environment may present challenges for candidates who prefer a more structured or predictable work environment.
📈 Similar Roles Comparison
- Compared to other Senior Product Marketing Manager roles, this position places a stronger emphasis on customer lifecycle management and data-driven decision-making
- Nextiva's focus on AI-powered solutions and customer experience sets it apart from competitors in the unified communications and contact center industries
- Career paths in this role may lead to leadership positions in marketing, product management, or customer experience, depending on the candidate's interests and skills
ASSUMPTION: Nextiva's unique focus on AI-powered solutions and customer experience makes this role an attractive opportunity for professionals seeking to make a significant impact in a growing and innovative industry.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new product launch, including customer segmentation, messaging, and channel selection
- Conducting a competitive analysis and creating a differentiation matrix to highlight Nextiva's unique value proposition
- Creating and delivering a thought leadership webinar or conference presentation, showcasing Nextiva's expertise in customer experience and AI-powered solutions
ASSUMPTION: These sample projects demonstrate the breadth of responsibilities and the strategic nature of the Senior Product Marketing Manager role at Nextiva.
❓ Key Questions to Ask During Interview
- How does Nextiva measure the success of its marketing campaigns, and what metrics are most important for this role?
- Can you describe the team structure and dynamics within the Product Marketing department, and how does this role fit into the broader organization?
- How does Nextiva support the professional development and growth of its employees, particularly in the marketing and product management tracks?
- What are the biggest challenges facing the company in the next 12-24 months, and how can this role contribute to addressing them?
- How does Nextiva foster a culture of innovation and continuous improvement, and what opportunities are there for the Senior Product Marketing Manager to drive change and impact?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and your commitment to driving success at Nextiva.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on customer lifecycle management, data-driven decision-making, and strategic thinking
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and customer-centric mindset
- Research Nextiva's products, market position, and competitors to demonstrate your understanding of the company and its unique value proposition
- Follow up with the Nextiva HR team one week after submitting your application to inquire about your application status and reiterate your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
