📌 Core Information
🔹 Job Title: Sr. Product Marketing Manager, Consumer Brands
🔹 Company: Rich Products Corporation
🔹 Location: Buffalo, New York, United States
🔹 Job Type: On-site
🔹 Category: Food and Beverage Manufacturing
🔹 Date Posted: May 28, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading the breads and rolls category, driving market share, volume, and profit targets
- Cross-functional team leadership on key initiative products and programs
- Developing and executing marketing plans, new product roadmaps, and financial management
- Managing and growing direct reports
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and the ability to work effectively with cross-functional teams.
📋 Key Responsibilities
✅ Develop and drive assigned category plans and execution to achieve market share, volume, and profit targets
✅ Lead cross-functional teams on key initiative products and programs
✅ Ensure execution of plans and achievement of results through effective leadership and team management
✅ Understand the customer, competitor, consumer, and Rich's capabilities to shape the category
✅ Manage Rich's brand strategy and value proposition within the assigned category
✅ Plan and manage the associated marketing budget
✅ Develop product life-cycle and SKU rationalization plan for category to optimize portfolio performance
✅ Own pricing and trade guidelines for the category and maximize Rich's value proposition
✅ Own and manage the assigned category P&L, identify issues and opportunities to maximize profitability
ASSUMPTION: This role requires a strong understanding of financial principles and the ability to apply them to achieve category results and create business cases.
🎯 Required Qualifications
Education: Bachelor's degree in marketing or related field required (MBA preferred)
Experience: 8+ years of experience delivering successes in a marketing role
Required Skills:
- Proven strategic planning skills in a product marketing role with proven success
- In-depth understanding of financial principles including the P&L, RONA, IRR, and NPV
- Solid communication skills, both verbal and written, with strong presentation ability
- Demonstrated ability in collaboration and organizing/prioritizing work
- Demonstrated leadership skills with direct reports or cross-functional resources
- Proven track record of leadership, taking initiative, and delivering results
- Solid software proficiency including Microsoft Office Word, Excel, PowerPoint
- Ability to travel up to 20% as needed to plants, customers, and trade shows
Preferred Skills:
- Experience in the food or CPG industry
ASSUMPTION: Candidates with experience in the food or CPG industry may have a better understanding of the market and customer needs.
💰 Compensation & Benefits
Salary Range: $118,735 - $178,103 per year
Benefits:
- Rich Products Corporation offers a comprehensive benefits package, including health, dental, and vision insurance, 401(k) with company match, tuition reimbursement, and more.
Working Hours: Full-time, typically 40 hours per week
ASSUMPTION: The salary range provided is a reasonable estimate based on industry standards for a senior product marketing role in the food and beverage manufacturing sector.
📌 Applicant Insights
🔍 Company Context
Industry: Rich Products Corporation operates in the food and beverage manufacturing industry, with a focus on providing creative solutions to help food industry professionals compete in various sectors.
Company Size: Rich Products Corporation has 10,001+ employees, making it a large enterprise with significant resources and opportunities for growth.
Founded: Rich Products Corporation was founded in 1945 and has since grown into a global leader in the food industry.
Company Description:
- Rich's is a family-owned food company dedicated to inspiring possibilities
- From cakes and icings to pizza, appetizers, and specialty toppings, Rich's products are used in homes, restaurants, and bakeries around the world
- Rich's offers creative solutions to help food industry professionals stay competitive in foodservice, retail, in-store bakery, deli, and prepared foods
Company Specialties:
- Bakery and dessert products
- Pizza and appetizer solutions
- Specialty toppings and ingredients
Company Website: http://www.richs.com
ASSUMPTION: Rich Products Corporation's extensive product portfolio and global presence offer applicants a diverse range of opportunities for career growth and development.
📊 Role Analysis
Career Level: This role is at the senior management level, requiring a high degree of expertise and leadership.
Reporting Structure: The Senior Product Marketing Manager, Consumer Brands, will report directly to the Vice President of Marketing and will oversee direct reports.
Work Arrangement: This is an on-site position, with the expectation to travel up to 20% as needed to plants, customers, and trade shows.
Growth Opportunities:
- Potential to lead and grow a team of marketing professionals
- Opportunities to work on high-impact projects and drive business results
- Possibility to advance to a more senior role within the marketing organization
ASSUMPTION: This role offers significant opportunities for career growth and development within the marketing function and the broader organization.
🌍 Location & Work Environment
Office Type: The Rich Products Corporation headquarters is a corporate office environment.
Office Location(s): 1 Robert Rich Way, Buffalo, NY 14213, US
Geographic Context:
- Buffalo, New York, is located in the northeastern United States
- The city offers a mix of urban and suburban living options, with a relatively low cost of living compared to other major metropolitan areas
- Buffalo has a humid continental climate, with warm, humid summers and cold, snowy winters
Work Schedule: Full-time, typically 40 hours per week, with the expectation to work additional hours as needed to meet project deadlines or address business needs.
ASSUMPTION: The Buffalo office location offers applicants a unique blend of urban and suburban living options, with a relatively low cost of living and a diverse range of cultural and recreational opportunities.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- On-site interview with the hiring manager and other stakeholders
- Final interview with the Vice President of Marketing
Key Assessment Areas:
- Strategic thinking and planning
- Financial acumen and business case development
- Communication and presentation skills
- Leadership and team management
- Industry knowledge and market understanding
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Be prepared to discuss your strategic approach to marketing and your ability to drive business results
- Demonstrate your understanding of the food and beverage manufacturing industry and Rich Products Corporation's product portfolio
ATS Keywords: Strategic planning, product marketing, financial management, market analysis, leadership, collaboration, communication, presentation skills, project management, innovation, customer insights, demand creation, SKU rationalization, P&L management, marketing strategy, team leadership
ASSUMPTION: Rich Products Corporation's interview process is designed to assess candidates' strategic thinking, leadership, and industry knowledge, with a focus on finding the best fit for the organization's culture and business needs.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Marketing automation and CRM platforms (e.g., Marketo, Salesforce)
- Data visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: This role requires proficiency in Microsoft Office Suite and may involve the use of marketing automation, CRM, and data visualization tools to drive business results.
👔 Cultural Fit Considerations
Company Values:
- Family-owned and operated, with a strong commitment to family values and culture
- Inspiring possibilities through innovation, creativity, and collaboration
- Dedicated to providing exceptional customer experiences and driving business results
Work Style:
- Fast-paced and dynamic, with a focus on driving business results and continuous improvement
- Collaborative and team-oriented, with a strong emphasis on cross-functional teamwork
- Performance-driven, with a focus on achieving and exceeding business targets
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic environment, and are you comfortable working under tight deadlines?
- Are you able to work effectively with cross-functional teams and stakeholders to drive business results?
- Do you have a proven track record of leadership, taking initiative, and delivering results in a marketing role?
ASSUMPTION: Rich Products Corporation's culture is characterized by a strong commitment to family values, innovation, and collaboration, with a focus on driving business results and exceptional customer experiences.
⚠️ Potential Challenges
- Managing a team and driving results in a fast-paced, dynamic environment
- Balancing strategic planning and execution with day-to-day tactical responsibilities
- Working effectively with cross-functional teams and stakeholders to drive business results
- Adapting to changes in the market and competitive landscape
ASSUMPTION: This role presents unique challenges and opportunities for growth and development, requiring a strong leader with a proven track record of driving business results in a dynamic environment.
📈 Similar Roles Comparison
- This role is unique in its focus on the breads and rolls category within the consumer brands portfolio
- Similar roles in other organizations may have a broader or more narrow product portfolio, requiring different strategic and tactical approaches
- Career paths in similar roles may vary depending on the organization's size, structure, and growth opportunities
ASSUMPTION: While this role shares similarities with other product marketing roles in the food and beverage manufacturing industry, its unique focus on the breads and rolls category within the consumer brands portfolio presents a distinct set of opportunities and challenges.
📝 Sample Projects
- Developing and executing a strategic plan to drive market share, volume, and profit targets for the breads and rolls category
- Leading cross-functional teams to launch new products or platforms within the assigned category
- Conducting market analysis and competitive assessments to inform strategic decision-making and drive business results
ASSUMPTION: These sample projects illustrate the strategic, cross-functional, and tactical nature of the Senior Product Marketing Manager, Consumer Brands role, requiring a strong leader with a proven track record of driving business results.
❓ Key Questions to Ask During Interview
- Can you describe the current state of the breads and rolls category and the key priorities for this role in the first 90 days?
- How does this role collaborate with other marketing functions, such as customer marketing and demand creation, to drive business results?
- What are the key performance indicators (KPIs) used to measure success in this role, and how are they tracked and reported?
- How does Rich Products Corporation support the growth and development of its marketing professionals, and what opportunities exist for career advancement within the marketing organization?
- What is the company's approach to innovation and new product development, and how does this role contribute to that process?
ASSUMPTION: These key questions are designed to provide insight into the role's priorities, performance metrics, and career growth opportunities, as well as the company's approach to innovation and new product development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for your interview by researching Rich Products Corporation's product portfolio, industry trends, and competitive landscape
- Be ready to discuss your strategic approach to marketing and your ability to drive business results
- Follow up with the hiring manager within one week of your interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
