📌 Core Information
🔹 Job Title: Marketing Automation Manager
🔹 Company: Centivo
🔹 Location: Remote (United States)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: June 10, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote Solely
🚀 Job Overview
Key aspects of this role include:
- Owning and managing HubSpot as the marketing automation platform
- Executing and optimizing campaigns to drive engagement and pipeline
- Coordinating with growth and field marketing teams to manage timelines and track progress in Jira
- Building and maintaining landing pages, emails, and marketing workflows
- Supporting demand generation, campaign tracking, and performance reporting
ASSUMPTION: This role requires a balance of technical skills in marketing automation and project management, with a focus on driving results through effective campaign execution.
📋 Key Responsibilities
✅ Own and manage HubSpot as the marketing automation platform
✅ Build and maintain landing pages, emails, and marketing workflows
✅ Execute database segmentation for targeted campaigns
✅ Track campaign performance and generate basic reporting for stakeholders
✅ Create and manage Salesforce campaigns in alignment with marketing activities
✅ Act as the main marketing ops Jira task owner for work related to marketing campaigns
✅ Coordinate across growth and field marketing teams to manage timelines, intake requests, and task statuses in Jira
✅ Support social media and paid advertising efforts through cross-functional collaboration
✅ Upload and manage contact lists and campaign associations in HubSpot
✅ Contribute to marketing operations documentation and process improvements
✅ Assist in A/B testing, campaign optimization, and asset creation
✅ Maintain organized, scalable marketing automation systems
ASSUMPTION: This role involves a mix of hands-on execution and project management, requiring strong attention to detail and a process-oriented mindset.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 2-4 years of hands-on experience with HubSpot (required)
Required Skills:
- Experience managing projects and campaign workflows in Jira or another project management system (required)
- Familiarity with Salesforce Campaigns and lead/contact management
- Experience building marketing assets: landing pages, emails, workflows
- Strong attention to detail and process-oriented mindset
- Basic reporting and analysis skills to track campaign effectiveness
- Comfortable working cross-functionally with content, growth, and digital teams
Preferred Skills:
- Experience with A/B testing, paid media integration, or HTML/CSS
ASSUMPTION: Candidates should have a strong foundation in marketing automation and project management, with a focus on driving results through effective campaign execution.
💰 Compensation & Benefits
Salary Range: $100,000 - $100,000 per year (Based on industry standards for a Marketing Automation Manager with 2-5 years of experience in the United States)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Generous PTO and holiday policy
- Flexible work arrangements
- Professional development opportunities
Working Hours: 40 hours per week, with flexible scheduling
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Healthcare technology and benefits
Company Size: Small to medium-sized (101-500 employees)
Founded: 2021
Company Description:
- Centivo is an innovative health plan for self-funded employers on a mission to bring affordable, high-quality healthcare to the millions who struggle to pay their healthcare bills
- Anchored around a primary care based ACO model, Centivo saves employers 15 to 30 percent compared to traditional insurance carriers
- Centivo works with employers ranging in size from 51 employees to Fortune 500 companies
Company Specialties:
- Affordable healthcare solutions for employers
- Primary care based ACO model
- Predictable copay and no-deductible benefit plan design
Company Website: centivo.com
ASSUMPTION: Centivo is a growing startup focused on disrupting the healthcare industry by providing affordable, high-quality healthcare solutions for employers and their employees.
📊 Role Analysis
Career Level: Mid-level marketing role with opportunities for growth
Reporting Structure: Reports directly to the Director of Marketing Operations
Work Arrangement: Remote, with flexible scheduling
Growth Opportunities:
- Potential to advance to a senior or management role within the marketing operations team
- Opportunities to expand skills and knowledge in marketing automation, project management, and cross-functional collaboration
- Chance to work on high-impact projects that drive business results and improve healthcare affordability
ASSUMPTION: This role offers opportunities for professional growth and development within a dynamic and mission-driven company.
🌍 Location & Work Environment
Office Type: Remote (no physical office)
Office Location(s): N/A
Geographic Context:
- This role can be performed from anywhere in the United States
- The company is headquartered in Buffalo, NY, with additional offices in New York City
- The remote work environment offers flexibility and work-life balance
Work Schedule: Standard business hours with flexible scheduling
ASSUMPTION: The remote work environment provides flexibility and work-life balance, with the opportunity to work from anywhere in the United States.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen with the hiring manager
- Technical assessment or case study related to marketing automation and project management
- Final interview with the marketing operations team or other stakeholders
Key Assessment Areas:
- Technical skills in marketing automation and project management
- Problem-solving and analytical skills
- Communication and collaboration skills
- Alignment with company values and mission
Application Tips:
- Highlight relevant experience with HubSpot, Jira, and other marketing automation tools
- Include examples of successful campaign execution and project management
- Tailor your resume and cover letter to emphasize skills and experiences that match the job requirements
ATS Keywords: HubSpot, Jira, Salesforce, Campaign Management, Database Segmentation, Reporting, A/B Testing, Project Management, Cross-Functional Collaboration, Marketing Automation, Attention to Detail, Process Improvement, Email Marketing, Landing Page Creation, Workflow Building, Social Media
ASSUMPTION: The application process for this role will focus on assessing technical skills, problem-solving abilities, and cultural fit within the company.
🛠️ Tools & Technologies
- HubSpot (marketing automation platform)
- Jira (project management tool)
- Salesforce (CRM)
- HTML/CSS (for landing page and email creation)
ASSUMPTION: This role requires proficiency in HubSpot and Jira, with additional tools and technologies used for specific tasks and projects.
👔 Cultural Fit Considerations
Company Values:
- Resilient – This is wicked hard. There is no easy button for healthcare affordability. Luckily, the mission makes it worth it and sustains us when things are tough. Being resilient ensures we don’t give up.
- Uncommon - The status quo stinks so we had to go out and build something better. We know the healthcare system. It isn't working for members, employers, and providers. So we're building it from scratch, from the ground up. Our focus is on making things better for them while also improving clinical results - which is bold and uncommon.
- Positive – We care about each other. It takes energy to do hard stuff, build something better and to be resilient and unconventional while doing it. Because of that, we make sure we give kudos freely and feedback with care. When our tank gets low, a team member is there to be a source of new energy. We celebrate together. We are supportive, generous, humble, and positive.
Work Style:
- Collaborative and cross-functional
- Focused on driving results and improving healthcare affordability
- Adaptable and responsive to change
Self-Assessment Questions:
- Do you thrive in a dynamic, mission-driven environment?
- Are you comfortable working cross-functionally and collaborating with diverse teams?
- Do you have a strong attention to detail and a process-oriented mindset?
ASSUMPTION: Centivo values candidates who are resilient, uncommon, and positive, with a strong work ethic and a commitment to improving healthcare affordability.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Working with a diverse range of stakeholders and teams
- Adapting to a fast-paced, dynamic work environment
- Navigating the complexities of the healthcare industry
ASSUMPTION: This role may present challenges related to project management, stakeholder communication, and navigating a complex industry, but offers opportunities for professional growth and development.
📈 Similar Roles Comparison
- Compared to a traditional Marketing Manager role, this position has a stronger focus on marketing automation and project management
- In the healthcare technology and benefits industry, this role is unique in its focus on affordable healthcare solutions for employers and employees
- Career progression in this role may lead to senior or management positions within the marketing operations team or related fields
ASSUMPTION: This role offers a unique blend of marketing automation, project management, and healthcare industry expertise, with opportunities for professional growth and development.
📝 Sample Projects
- Developing and executing a targeted email campaign to drive engagement and pipeline
- Optimizing landing pages and workflows to improve conversion rates and reduce bounce rates
- Collaborating with cross-functional teams to launch a new product or service offering
ASSUMPTION: This role involves a variety of projects that require strong technical skills, problem-solving abilities, and cross-functional collaboration.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy and company goals?
- What are the biggest challenges facing the marketing operations team, and how can this role help address them?
- How does Centivo support the professional growth and development of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Centivo measure the success of its marketing automation efforts, and what KPIs are most important?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates a strong interest in the role and a commitment to driving results.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Centivo careers page
- Tailor your resume and cover letter to highlight relevant experience with HubSpot, Jira, and other marketing automation tools
- Prepare for the technical assessment or case study by brushing up on your marketing automation and project management skills
- Research Centivo and the healthcare industry to demonstrate your understanding of the company and its mission
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
