📌 Core Information
🔹 Job Title: Sr. Product Marketing Manager, Corporate Payments
🔹 Company: WEX
🔹 Location: Remote, with a requirement to reside within 30 miles of one of the following locations: Portland, ME; Boston, MA; Chicago, IL; Washington, DC; Dallas, TX; or San Jose, CA.
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-04-24
🔹 Experience Level: 8-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Developing and executing go-to-market strategies for corporate payments offerings
- Leveraging AI-driven insights to inform marketing decisions and improve customer segmentation
- Collaborating with cross-functional teams to drive product adoption and improve win rates
- Mentoring and growing a high-performing product marketing team
ASSUMPTION: This role requires a strategic thinker with a strong analytical background and experience in B2B product marketing, preferably within the fintech or payments industry.
📋 Key Responsibilities
✅ Integrate AI-driven insights into go-to-market planning, customer segmentation, and competitive analysis
✅ Lead go-to-market strategy and messaging for key corporate payments offerings across verticals, channels, and customer segments
✅ Develop compelling positioning and sales materials that speak directly to CFOs, finance leaders, and digital transformation buyers
✅ Turn customer and competitive insights into sharp narratives, sales plays, and lifecycle strategies
✅ Build and coach a team of product marketers who are trusted by sales, respected by product, and obsessed with delivering results
✅ Partner with product, sales, and operations to improve win rates, reduce friction, and accelerate adoption
✅ Drive pricing, packaging, and segmentation strategies with data at the center
ASSUMPTION: The role requires a balance of strategic thinking and operational execution, with a strong focus on data-driven decision making.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 8-10 years of experience in B2B product marketing, with deep knowledge of fintech, payments, or credit cards
Required Skills:
- Proven experience applying AI tools to drive marketing decisions
- Experience leading or mentoring product marketers
- Strategic clarity and operational excellence
- Strong sales enablement skills
- Analytical mindset with a data-driven approach
- Exceptional communication skills
Preferred Skills:
- Experience with corporate payments or related industries
- Fluency in additional languages
ASSUMPTION: Candidates should have a strong background in B2B product marketing and experience working with AI tools to drive marketing decisions.
💰 Compensation & Benefits
Salary Range: $120,000.00 - $160,000.00
Benefits:
- Health Insurance
- Dental Insurance
- Vision Insurance
- Retirement Savings Plan
- Paid Time Off
- Health Savings Account
- Flexible Spending Accounts
- Life Insurance
- Disability Insurance
- Tuition Reimbursement
Working Hours: Full-time, typically 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. Benefits are subject to change and may vary based on the employee's location and role.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically focused on financial technology and payment solutions
Company Size: 5,001-10,000 employees
Founded: 1983
Company Description:
- WEX is a global commerce platform that simplifies the business of running a business
- Offers a range of payment solutions, including fleet payments, healthcare payments, travel payments, virtual payments, and corporate payment solutions
- Provides benefits, mobility, and pay and get paid services
Company Specialties:
- Fleet payments
- Healthcare payments
- Travel payments
- Virtual payments
- Corporate payment solutions
- Financial technology
- Benefits
- Mobility
- Pay and get paid
Company Website: http://www.wexinc.com
ASSUMPTION: WEX is a well-established company with a strong presence in the financial technology industry, offering a range of payment solutions and related services.
📊 Role Analysis
Career Level: Mid to Senior-level role, requiring significant experience in product marketing
Reporting Structure: This role may report directly to the Head of Product Marketing or a similar position
Work Arrangement: Remote, with a requirement to reside within 30 miles of one of the listed locations
Growth Opportunities:
- Potential to lead and grow a team of product marketers
- Opportunities to work on various corporate payments offerings and verticals
- Possibility to advance to a more senior role within the marketing organization
ASSUMPTION: This role offers opportunities for professional growth and development, particularly in team leadership and strategic decision-making.
🌍 Location & Work Environment
Office Type: Remote, with the requirement to reside near one of the listed locations
Office Location(s): Portland, ME; Boston, MA; Chicago, IL; Washington, DC; Dallas, TX; or San Jose, CA
Geographic Context:
- Portland, ME: A mid-sized city with a vibrant business community and a strong financial technology industry
- Boston, MA: A major city with a thriving tech industry and numerous corporate headquarters
- Chicago, IL: A large city with a diverse economy and a significant financial services sector
- Washington, DC: A major city with a strong focus on government and political activities, as well as a growing tech industry
- Dallas, TX: A large city with a diverse economy and a significant financial services sector
- San Jose, CA: A city with a strong tech industry and numerous corporate headquarters
Work Schedule: Full-time, with flexible hours and the expectation to work remotely
ASSUMPTION: The remote work arrangement allows for flexibility in work hours and location, while still requiring proximity to one of the listed offices.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screen with a member of the HR team
- Behavioral and technical interviews with the hiring manager and other team members
- Final interview with the Head of Product Marketing or a similar position
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Experience with AI tools and data-driven decision making
- Sales enablement and communication skills
- Leadership and team management abilities
Application Tips:
- Highlight your experience with AI tools and data-driven marketing strategies
- Tailor your resume and cover letter to emphasize your relevant skills and experiences
- Prepare examples of your past successes in product marketing, sales enablement, and team leadership
- Research WEX and the corporate payments industry to demonstrate your knowledge and enthusiasm
ATS Keywords: Product Marketing, B2B Marketing, Fintech, Payments, Credit Cards, AI Tools, Sales Enablement, Data Analysis, Team Leadership, Strategic Planning, Customer Segmentation, Competitive Analysis, Messaging, Positioning, Pricing Strategy, Operational Excellence
ASSUMPTION: The application process may vary, but typically involves several interviews focused on assessing the candidate's strategic thinking, technical skills, and cultural fit.
🛠️ Tools & Technologies
- AI-driven marketing tools (e.g., predictive analytics, content generation, win/loss analysis)
- Marketing automation platforms (e.g., Marketo, Pardot)
- Customer relationship management (CRM) software (e.g., Salesforce)
- Data visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: The specific tools and technologies required may vary, but candidates should have experience with AI-driven marketing tools and a strong understanding of marketing automation and CRM software.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Accountable
- Inclusive
Work Style:
- Data-driven and analytical
- Strategic and forward-thinking
- Collaborative and team-oriented
- Results-focused and accountable
Self-Assessment Questions:
- How do you stay up-to-date with the latest AI-driven marketing tools and trends?
- Can you provide an example of a time when you used data to inform a marketing strategy and improve results?
- How do you approach mentoring and growing a team of product marketers?
ASSUMPTION: WEX values candidates who are customer-centric, innovative, collaborative, accountable, and inclusive, with a strong focus on data-driven decision making and strategic thinking.
⚠️ Potential Challenges
- Managing a remote team and ensuring consistent communication and collaboration
- Keeping up with the rapid pace of change in the fintech industry and corporate payments landscape
- Balancing strategic thinking with operational execution and day-to-day tasks
- Adapting to a large, matrixed organization with multiple stakeholders
ASSUMPTION: This role may present challenges related to remote team management, industry dynamics, and organizational complexity, but also offers opportunities for professional growth and development.
📈 Similar Roles Comparison
- This role is similar to other senior product marketing positions, but with a focus on corporate payments and AI-driven marketing strategies
- Unlike other roles, this position requires a strong understanding of the corporate payments industry and experience with AI tools
- Career progression may involve moving into a more senior role within the marketing organization or transitioning into a related field, such as sales or product management
ASSUMPTION: This role is similar to other senior product marketing positions, but with a unique focus on corporate payments and AI-driven marketing strategies, offering opportunities for career growth and development.
📝 Sample Projects
- Developing a go-to-market strategy for a new virtual card offering, leveraging AI-driven insights to inform customer segmentation and competitive analysis
- Creating compelling positioning and messaging for a corporate credit solution, tailored to CFOs and finance leaders
- Improving win rates and accelerating adoption for an integrated payments platform, through targeted sales enablement and lifecycle strategies
ASSUMPTION: Sample projects may involve developing go-to-market strategies, creating compelling positioning and messaging, and improving win rates and adoption for corporate payments offerings.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits into the broader marketing organization?
- How does WEX support the professional development and growth of its product marketing team members?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does WEX approach innovation and staying ahead of the competition in the corporate payments industry?
- What is the work-life balance like for this role, and how does WEX support remote employees?
ASSUMPTION: Interview questions should focus on team structure, professional development, role priorities, innovation, and work-life balance, to gain a better understanding of the role and the company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience with AI tools, data-driven marketing strategies, and product marketing successes
- Prepare examples of your past successes in sales enablement, team leadership, and strategic planning
- Follow up with the hiring manager or HR representative one week after submitting your application, if you have not heard back
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
