📌 Core Information
🔹 Job Title: Senior Product Marketing Manager, Customer Insights, Amazon Business
🔹 Company: Amazon
🔹 Location: Austin, TX & Seattle, WA, USA
🔹 Job Type: On-site
🔹 Category: Product Marketing, B2B
🔹 Date Posted: June 2, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Not remote-friendly
🚀 Job Overview
Key aspects of this role include:
- Developing customer insights strategy to drive small business customer acquisition
- Cross-functional collaboration with marketing, product, tech, and data science teams
- Building and executing experiments to validate hypotheses and launch new marketing capabilities
- Working in a fast-paced, high-pressure entrepreneurial environment
- Opportunity to impact a $35 billion global business
ASSUMPTION: This role requires a high degree of ownership and comfort working in a dynamic, growing team. The ideal candidate will have a strong analytical background and a passion for driving customer-centric marketing strategies.
📋 Key Responsibilities
✅ Define and execute customer insights strategy to support small business customer acquisition and improve conversion metrics
✅ Partner with marketers to translate insights into campaigns across multiple acquisition channels
✅ Collaborate cross-functionally with Amazon teams to evolve and refine marketing strategies
✅ Build, prioritize, and execute an experiment roadmap to validate hypotheses and launch new marketing capabilities
✅ Dive deep into data to uncover insights and trends, and communicate findings effectively
ASSUMPTION: This role requires a strong analytical mindset and the ability to translate complex data into actionable insights. The ideal candidate will be comfortable working with large datasets and using tools like SQL, Excel, and data visualization software.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5-10 years of experience in product marketing, with a focus on customer insights and campaign strategy
Required Skills:
- Proven track record of driving results across multiple marketing channels
- Strong analytical skills and data-driven mindset
- Excellent communication and presentation skills
- Ability to work cross-functionally and influence stakeholders
- Proficient in SQL, Excel, and data visualization tools
Preferred Skills:
- Experience with Amazon's marketing platforms and tools
- Familiarity with B2B marketing and small business customer segments
- Ability to speak multiple languages
ASSUMPTION: While not explicitly stated, familiarity with Amazon's marketing platforms and tools would be beneficial for success in this role. Additionally, experience working with small business customer segments in a B2B context would be highly desirable.
💰 Compensation & Benefits
Salary Range: $120,000 - $180,000 per year (based on industry standards for a Senior Product Marketing Manager role in Austin, TX, and Seattle, WA)
Benefits:
- Medical, dental, and vision insurance
- 401(k) matching
- Generous paid time off
- On-site services and amenities (varies by location)
- Employee discounts on Amazon products
Working Hours: Full-time, typically Monday-Friday, 8:00 AM - 5:00 PM, with flexibility for meetings and project deadlines
ASSUMPTION: Salary range is estimated based on industry standards for a Senior Product Marketing Manager role in Austin, TX, and Seattle, WA. Actual salary may vary based on experience, skills, and other factors.
📌 Applicant Insights
🔍 Company Context
Industry: E-commerce, Retail, and Technology
Company Size: 10,001+ employees (Large enterprise)
Founded: 1994 (Headquarters: Seattle, WA, USA)
Company Description:
- Amazon is guided by four principles: customer obsession, passion for invention, commitment to operational excellence, and long-term thinking
- The company offers a wide range of products and services, including e-commerce, cloud computing, digital streaming, and artificial intelligence
- Amazon is known for its innovative culture and commitment to continuous improvement
Company Specialties:
- E-commerce platform and marketplace
- Cloud computing services (AWS)
- Digital content and streaming services (Amazon Prime, Amazon Music, Amazon Video)
- Artificial intelligence and machine learning technologies (Alexa, Amazon Go, Amazon Robotics)
Company Website: Amazon.com
ASSUMPTION: Amazon's large size and diverse product offerings provide ample opportunities for career growth and development. However, the company's fast-paced and competitive culture may not be suitable for all candidates.
📊 Role Analysis
Career Level: Senior-level role with potential for management responsibilities
Reporting Structure: This role reports directly to the Amazon Business Acquisition team
Work Arrangement: On-site, with potential for occasional remote work for specific tasks or projects
Growth Opportunities:
- Potential to lead a team or manage projects as the role evolves
- Opportunities to work on high-impact initiatives that drive business growth
- Chance to gain experience in a dynamic, fast-growing business unit within a large, established company
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to take on more responsibility and advance their career within Amazon Business or the broader Amazon organization.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspaces with on-site amenities (varies by location)
Office Location(s): Austin, TX, and Seattle, WA, USA
Geographic Context:
- Austin, TX: Known for its vibrant tech industry, live music scene, and outdoor activities
- Seattle, WA: Home to Amazon's headquarters, with a thriving tech industry, cultural attractions, and outdoor recreation opportunities
Work Schedule: Full-time, typically Monday-Friday, 8:00 AM - 5:00 PM, with flexibility for meetings and project deadlines
ASSUMPTION: Both Austin and Seattle offer a high quality of life, with vibrant tech industries, cultural attractions, and outdoor recreation opportunities. However, the cost of living and local taxes may vary significantly between the two locations.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with a member of the Amazon Business Acquisition team
- On-site or virtual interview with the hiring manager and other team members
- Final interview with a senior leader or stakeholder
Key Assessment Areas:
- Problem-solving skills and analytical mindset
- Communication and presentation skills
- Collaboration and teamwork skills
- Cultural fit and alignment with Amazon's leadership principles
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills, communication, and collaboration
- Research Amazon's leadership principles and be prepared to discuss how you embody them in your work
ATS Keywords: Customer insights, campaign strategy, segmentation, targeting, content personalization, cross-functional collaboration, data analysis, product marketing, B2B marketing, small business customers, Amazon Business
ASSUMPTION: The interview process for this role is likely to be comprehensive and competitive, with a strong focus on assessing the candidate's problem-solving skills, communication, and cultural fit.
🛠️ Tools & Technologies
- Amazon's marketing platforms and tools (e.g., Amazon Advertising Platform, Amazon Marketing Cloud)
- SQL, Excel, and data visualization tools (e.g., Tableau, Power BI)
- Project management tools (e.g., Asana, JIRA)
- Collaboration tools (e.g., Microsoft Office Suite, Google Workspace)
ASSUMPTION: Familiarity with Amazon's marketing platforms and tools would be beneficial for success in this role. However, the ideal candidate should have a strong analytical mindset and be willing to learn new tools and technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Customer obsession
- Ownership
- Invent and simplify
- Learn and be curious
- Hire and develop the best
- Insist on the highest standards
- Think big
- Bias for action
- Frugality
- Earn trust
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Data-driven and analytical
- Innovative and creative
- Results-focused and accountable
Self-Assessment Questions:
- Do you embody Amazon's leadership principles, and how have you demonstrated them in your work?
- How do you approach working collaboratively with cross-functional teams, and can you provide an example of a successful collaboration?
- How do you stay organized and focused in a fast-paced, high-pressure environment?
ASSUMPTION: Amazon's culture is known for being fast-paced, dynamic, and highly competitive. Candidates should be prepared to work in a results-driven environment and demonstrate a strong bias for action and ownership.
⚠️ Potential Challenges
- Working in a fast-paced, high-pressure environment with tight deadlines
- Managing multiple stakeholders and competing priorities
- Navigating a large, complex organization with a decentralized decision-making structure
- Adapting to frequent changes and pivots in strategy and priorities
ASSUMPTION: These challenges are inherent to working in a dynamic, fast-growing business unit within a large, established company. Candidates should be comfortable working in a fluid and adaptable environment and be prepared to manage multiple priorities and competing demands.
📈 Similar Roles Comparison
- This role is unique in its focus on customer insights and campaign strategy for small business customers within Amazon Business
- Compared to other product marketing roles, this position requires a stronger analytical mindset and a deeper understanding of B2B marketing dynamics
- Career progression in this role may differ from traditional product marketing career paths, with opportunities to take on more responsibility and advance within Amazon Business or the broader Amazon organization
ASSUMPTION: This role offers a unique opportunity to drive customer-centric marketing strategies for small business customers within a large, established e-commerce platform. However, the career progression and advancement opportunities may differ from traditional product marketing roles.
📝 Sample Projects
- Developing and executing a segmentation and targeting strategy to improve conversion rates for small business customer acquisition campaigns
- Building and launching a content personalization engine to deliver tailored marketing messages to prospective customers
- Conducting a competitive analysis of B2B marketing strategies and tactics to inform Amazon Business' approach to small business customer acquisition
ASSUMPTION: These sample projects illustrate the data-driven, analytical, and collaborative nature of the role. Candidates should be prepared to work on complex, high-impact initiatives that require strong problem-solving skills and a deep understanding of B2B marketing dynamics.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader Amazon Business strategy, and how will my work impact the business' growth and success?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the Amazon Business Acquisition team collaborate with other Amazon teams, and what opportunities are there for cross-functional collaboration and learning?
- What are the most significant challenges facing the Amazon Business Acquisition team, and how can this role help address them?
- How does Amazon support the professional development and career growth of its employees, particularly in roles like this one?
ASSUMPTION: These questions are designed to help candidates better understand the role's context, priorities, and growth opportunities. They also provide insight into Amazon's culture, values, and commitment to employee development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills, communication, and collaboration
- Research Amazon's leadership principles and be prepared to discuss how you embody them in your work
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
