📌 Core Information
🔹 Job Title: Senior Product Marketing Manager
🔹 Company: Twilio
🔹 Location: Remote - Ontario, Canada
🔹 Job Type: Full-time
🔹 Category: Product Marketing
🔹 Date Posted: July 17, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote (Ontario, Canada)
🚀 Job Overview
Key aspects of this role include:
- Supporting Twilio Flex and broader customer experience strategy
- Developing product strategy, market narrative, and driving product launches
- Building deep understanding of customers and user personas through research
- Collaborating cross-functionally with marketing, product, sales enablement, and support teams
- Championing customers and influencing product development
ASSUMPTION: This role requires a strong understanding of the contact center or customer experience technology space, as well as excellent communication and project management skills.
📋 Key Responsibilities
✅ Build a deep understanding of customers and user personas through research and direct engagement, and use that insight to shape go-to-market strategy and product roadmap
✅ Develop compelling, audience-specific messaging, positioning, and content that differentiates Twilio Flex innovation in the market
✅ Lead cross-functional product launches, working across marketing, Product, Sales Enablement, GTM, and Support teams to drive awareness, demand, and usage of Flex
✅ Champion customers while influencing product development and ensuring alignment with customer needs through the Twilio Product Development Lifecycle (PDLC)
✅ Cultivate customer advocates in partnership with Customer Marketing to drive awareness through written case studies, blogs, and speaking engagements
ASSUMPTION: This role involves frequent collaboration with various teams and requires strong communication and project management skills.
🎯 Required Qualifications
Education: Bachelor’s degree or equivalent experience required
Experience: 5+ years experience in product marketing or technical marketing, with a focus on contact center or customer experience technology
Required Skills:
- Strategic thinking and market research skills
- Excellent written and verbal communication skills
- Ability to turn data into a story and articulate complex concepts
- Project management skills and ability to enable internal audiences
Preferred Skills:
- Experience with cloud-based services or API solutions
- Understanding of the global market around programmable communications
- Ability to influence and build effective working relationships with all levels of the organization
- Understanding of Twilio's value proposition and ability to build a Twilio app
ASSUMPTION: While having desired qualifications makes for a strong candidate, Twilio encourages applicants with alternative experiences to also apply.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 USD per year (based on industry standards for a Senior Product Marketing Manager with 5-10 years of experience in the tech industry)
Benefits:
- Competitive pay
- Generous time off
- Ample parental and wellness leave
- Healthcare
- Retirement savings program
Working Hours: Full-time (40 hours per week), with occasional travel required for in-person meetings
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's skills, experience, and negotiation.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically in cloud communications and API solutions
Company Size: 5,001-10,000 employees (Large enterprise)
Founded: 2008
Company Description:
- Twilio is a leading cloud communications platform that enables businesses to build, scale, and personalize real-time customer communication across different channels
- The company offers a wide range of products, including APIs for voice, messaging, video, and more, allowing developers to integrate communications into their applications
- Twilio is known for its strong company culture, focusing on diversity, inclusion, and remote work
Company Specialties:
- Telecommunications
- API
- Cloud communications
- SaaS
- Telephony
- SMS
- Voice
- VoIP
- GDPR
Company Website: https://www.twilio.com/en-us
ASSUMPTION: Twilio's large size and global presence offer applicants the opportunity to work on diverse projects and collaborate with teams worldwide.
📊 Role Analysis
Career Level: Senior (5-10 years of experience)
Reporting Structure: This role reports directly to the Senior Director of Product Marketing
Work Arrangement: Remote (Ontario, Canada), with occasional travel required
Growth Opportunities:
- Potential to advance to a Director or VP role within the Product Marketing team
- Opportunities to work on high-impact projects and drive significant business growth
- Chance to collaborate with and learn from experienced professionals across various teams
ASSUMPTION: This role offers strong growth potential for the right candidate, with opportunities to make a significant impact on Twilio's product marketing efforts.
🌍 Location & Work Environment
Office Type: Remote (no physical office required)
Office Location(s): N/A (remote work only)
Geographic Context:
- Ontario, Canada, offers a diverse and multicultural environment, with a strong tech industry presence
- The remote work arrangement allows for a flexible work-life balance and the ability to work from anywhere within Ontario
- Twilio's remote-first culture fosters connection and collaboration among team members worldwide
Work Schedule: Full-time (40 hours per week), with occasional travel required for in-person meetings
ASSUMPTION: The remote work arrangement and flexible work schedule provide applicants with the opportunity to maintain a healthy work-life balance while collaborating with a global team.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with a recruiter
- Technical assessment or case study
- Interview with hiring manager and/or team members
- Final interview with senior leadership
Key Assessment Areas:
- Understanding of Twilio's products and services
- Market research and analysis skills
- Communication and presentation skills
- Project management and organizational skills
Application Tips:
- Highlight relevant experience in product marketing, with a focus on the contact center or customer experience technology space
- Demonstrate strong communication and project management skills through examples and anecdotes
- Tailor your resume and cover letter to emphasize your fit for this specific role and company
ATS Keywords: Product Marketing, Technical Marketing, Contact Center, Customer Experience, Strategic Thinking, Market Research, Project Management, Cloud Communications, API Solutions, Global Market Understanding, Influencing Skills
ASSUMPTION: Applicants should emphasize their relevant experience and skills in product marketing and customer experience, as well as their ability to work effectively in a remote, global team environment.
🛠️ Tools & Technologies
- Twilio's product suite (Flex, API, etc.)
- Market research tools (e.g., surveys, focus groups, customer interviews)
- Project management tools (e.g., Asana, Trello, JIRA)
- Communication and collaboration tools (e.g., Slack, Microsoft Teams)
ASSUMPTION: Familiarity with Twilio's products and relevant market research and project management tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Draw the owl
- No pet projects
- Be inclusive
- Ruthlessly prioritize
- Focus on the customer
Work Style:
- Remote-first and global team environment
- Strong emphasis on collaboration and communication
- Data-driven decision-making and continuous learning
- Focus on results and impact, rather than hours worked
Self-Assessment Questions:
- Do I have a deep understanding of the contact center or customer experience technology space?
- Am I comfortable working in a remote, global team environment and collaborating effectively with team members worldwide?
- Do I have strong communication and project management skills, and the ability to influence and build effective working relationships with all levels of the organization?
ASSUMPTION: Applicants should assess their fit with Twilio's company values and work style, as well as their comfort working in a remote, global team environment.
⚠️ Potential Challenges
- Working remotely may require strong self-motivation and time management skills
- Occasional travel may be required for in-person meetings and events
- The role may involve managing multiple projects and deadlines simultaneously
- Applicants may face competition from other experienced product marketing professionals
ASSUMPTION: Applicants should be aware of the potential challenges associated with remote work, occasional travel, and managing multiple projects, and be prepared to address these challenges proactively.
📈 Similar Roles Comparison
- Compared to other product marketing roles, this position requires a deeper understanding of the contact center or customer experience technology space
- Twilio's large size and global presence offer opportunities for career growth and exposure to diverse projects
- Applicants with experience in cloud communications or API solutions may find this role particularly appealing
ASSUMPTION: Applicants should consider the unique aspects of this role compared to other product marketing positions, and assess their fit based on their experience and career goals.
📝 Sample Projects
- Developing a go-to-market strategy for a new Twilio Flex feature, including market research, messaging, and launch planning
- Creating customer case studies and success stories to highlight Twilio's impact on customer engagement and business outcomes
- Collaborating with cross-functional teams to drive adoption and usage of Twilio Flex through targeted marketing campaigns and enablement resources
ASSUMPTION: Applicants should be prepared to discuss their experience with similar projects and their approach to driving product adoption and customer success.
❓ Key Questions to Ask During Interview
- Can you describe the current product roadmap for Twilio Flex and how this role fits into that strategy?
- How does the team collaborate and communicate effectively in a remote, global work environment?
- What are the most significant challenges facing the product marketing team currently, and how can this role help address them?
- What opportunities exist for growth and development within the product marketing team and Twilio as a whole?
- How does Twilio support work-life balance for remote employees?
ASSUMPTION: Applicants should ask thoughtful questions that demonstrate their interest in the role and their understanding of Twilio's products, culture, and business objectives.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Twilio Careers page
- Tailor your resume and cover letter to highlight your relevant experience and skills in product marketing, with a focus on the contact center or customer experience technology space
- Prepare for interviews by researching Twilio's products, company culture, and business objectives
- Follow up with the hiring manager or recruiter after your interview to express your interest in the role and ask any remaining questions
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
