📌 Core Information
🔹 Job Title: Sr. Product Marketing Manager
🔹 Company: Fortune Brands
🔹 Location: Deerfield, Illinois, United States
🔹 Job Type: Full-time
🔹 Category: Manufacturing
🔹 Date Posted: May 16, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing go-to-market strategies for product launches
- Managing cross-functional teams and external agency partners
- Creating and executing communication and content initiatives
- Budget management and project timeline oversight
ASSUMPTION: This role requires strong project management skills, strategic thinking, and the ability to work effectively with various teams and stakeholders.
📋 Key Responsibilities
✅ Develop and implement impactful, integrated product launch communications and content for Master Lock and its sister brands' product portfolios
✅ Drive go-to-market planning and serve as the project lead and steward for all content development and execution
✅ Collaborate with established COE (Center of Excellence) commercialization, product management, channel management, brand development, digital and creative teams to create product tools, resources, and content to drive consideration and conversion from prospects and existing customers
✅ Manage the execution of product marketing strategies, plans, and investments with internal and external teams and agency partners
✅ Facilitate creative content and graphics development with internal and external creative teams and agencies
✅ Execute packaging artwork to support product launch requirements, working with both internal and external creative agency partners
✅ Collaborate with Brand Development to implement brand strategy throughout all content deliverables for product launch in alignment with the business unit brand strategy
✅ Support the Security business unit brand & commercialization teams through cross-functional collaboration and best practice sharing, building strong marketing acumen through leadership and mentoring of other team members
ASSUMPTION: This role involves a high level of cross-functional collaboration and requires strong communication and project management skills.
🎯 Required Qualifications
Education: Bachelor's degree in marketing, Business, or related field
Experience: 5-8 years of business experience in Marketing or Communications
Required Skills:
- Proven experience managing project teams and developing strategic communication or product commercialization plans
- Experience working with advertising and creative agencies, PR professionals, and other external resources to deliver creative materials
- Omnichannel marketing experience; experience with consumer/durable goods industry in a home improvement or mass channel preferred
- Demonstrated ability to think long-term and strategically while balancing team resources and the tactical execution of individual projects
- Proficiency with Microsoft Office Suite
Preferred Skills:
- Experience in the security or home improvement industry
- Fluency in Spanish or other languages
ASSUMPTION: While not explicitly stated, experience in the security or home improvement industry and language skills may be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $90,000 - $143,000 USD per year (based on the provided range)
Benefits:
- Health Plans
- 401(k) Program
- Product Discounts
- Flexible Time Off Benefits
- Fertility / Adoption Benefits
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on the information given in the job listing. Actual salaries may vary based on factors such as education, training, experience, and location.
📌 Applicant Insights
🔍 Company Context
Industry: Manufacturing, specifically focused on home products, security, and commercial building markets
Company Size: 10,001+ employees (Fortune Brands Innovations, Inc.)
Founded: 1911 (as part of Fortune Brands, Inc.)
Company Description:
- Fortune Brands Innovations, Inc. is an industry-leading innovation company focused on creating smarter, safer, and more beautiful homes and improving lives
- The company is a brand, innovation, and channel leader focused on exciting, supercharged categories in the home products, security, and commercial building markets
- Fortune Brands is headquartered in Deerfield, Illinois, and trades on the NYSE as FBIN
Company Specialties:
- Home products
- Security
- Commercial building markets
Company Website: www.fbin.com
ASSUMPTION: Fortune Brands Innovations, Inc. is a large, established company with a diverse portfolio of brands and a strong focus on innovation and growth.
📊 Role Analysis
Career Level: Mid-level to senior marketing role with potential for growth and leadership opportunities
Reporting Structure: This role reports to the Director of Product Marketing and may have team members reporting to them
Work Arrangement: On-site, with minimal travel required for agency meetings, store visits, customer meetings, and shows
Growth Opportunities:
- Potential to lead and mentor other team members
- Opportunities to work on high-impact projects and drive business growth
- Possibility to advance to a director or management role within the marketing department
ASSUMPTION: This role offers opportunities for professional growth and development within the marketing department and the broader organization.
🌍 Location & Work Environment
Office Type: Corporate office environment
Office Location(s): 520 Lake Cook Road, Deerfield, IL, US
Geographic Context:
- Deerfield is a suburb of Chicago, Illinois
- The area offers a mix of urban and suburban living, with easy access to cultural attractions, shopping, and dining
- The office is located near major highways and public transportation, making it easily accessible
Work Schedule: Full-time, with flexible hours and the possibility of working from home occasionally
ASSUMPTION: The work environment is professional and collaborative, with opportunities for growth and development within the marketing department and the broader organization.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screen with the HR department
- In-depth interview with the hiring manager and/or team members
- Final interview with the Director of Product Marketing
Key Assessment Areas:
- Problem-solving skills and strategic thinking
- Communication and presentation skills
- Project management and organizational skills
- Industry knowledge and understanding of the company's products
Application Tips:
- Highlight relevant experience and achievements in project management, marketing, and cross-functional collaboration
- Tailor your resume and cover letter to emphasize skills and experiences that match the required qualifications
- Prepare for behavioral and situational interview questions that focus on problem-solving, communication, and leadership skills
ATS Keywords: Product Marketing, Go-to-market Strategies, Project Management, Communication, Content Creation, Cross-functional Collaboration, Budget Management, Consumer Insights, Brand Strategy, Creative Development, Omnichannel Marketing, Presentation Skills, Adaptability, Flexibility, Team Leadership, Mentoring
ASSUMPTION: The application process may involve multiple rounds of interviews and assessments, with a focus on evaluating the candidate's problem-solving skills, communication, and leadership potential.
🛠️ Tools & Technologies
- Microsoft Office Suite
- Project management tools (e.g., Asana, Trello, Jira)
- Marketing automation and analytics tools (e.g., Marketo, Google Analytics)
- Design and creative tools (e.g., Adobe Creative Suite, Sketch)
ASSUMPTION: The required tools and technologies may vary depending on the specific needs of the role and the projects the candidate will be working on.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Accountability
- Integrity
- Customer Focus
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Results-driven and focused on execution
- Adaptable and open to change
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic environment?
- Are you comfortable working with and managing cross-functional teams?
- Do you have a proven track record of driving results and executing projects successfully?
- Are you adaptable and open to change?
ASSUMPTION: Fortune Brands Innovations, Inc. values innovation, collaboration, accountability, integrity, and customer focus. Candidates should be comfortable working in a fast-paced, dynamic environment and be able to manage cross-functional teams effectively.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Working with external agency partners and stakeholders
- Adapting to changes in project scope or priorities
- Balancing strategic thinking with tactical execution
- Navigating a large, matrixed organization
ASSUMPTION: This role may present challenges related to project management, stakeholder communication, and adaptability to changes in project scope or priorities.
📈 Similar Roles Comparison
- Product Marketing Manager vs. Brand Manager: Both roles focus on driving product launches and marketing strategies, but a Product Marketing Manager is more focused on the go-to-market strategy and execution, while a Brand Manager is responsible for the overall brand strategy and positioning
- Industry-specific context: This role is focused on the security and home improvement industries, which have unique market dynamics and customer needs
- Career path comparison: This role can serve as a stepping stone to director or management roles within the marketing department or other functions within the organization
ASSUMPTION: This role is similar to other product marketing or brand management roles but has unique aspects related to the industries it serves and the company's organizational structure.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new product launch, including communication and content creation initiatives, project management, and cross-functional collaboration
- Managing a product recall or crisis communication effort, requiring quick thinking, strategic planning, and effective stakeholder management
- Conducting market research and customer segmentation analysis to inform product positioning and marketing strategies
ASSUMPTION: These sample projects illustrate the range of responsibilities and skills required for this role, from strategic planning and execution to crisis management and market research.
❓ Key Questions to Ask During Interview
- Can you describe the typical project timeline and milestones for a product launch?
- How does this role collaborate with other departments and functions within the organization?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Fortune Brands support the professional development and growth of its employees?
- What are the biggest challenges facing the security and home improvement industries, and how does this role address them?
ASSUMPTION: These interview questions are designed to provide insight into the role's day-to-day responsibilities, the company's culture, and the industry's challenges and opportunities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral and situational interview questions that focus on problem-solving, communication, and leadership skills
- Research the company, its products, and the industries it serves to demonstrate your interest and understanding of the role
- Follow up with the hiring manager or HR department one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
